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An Introduction to Clarissa Magliochetti

“Inspired by Bobby Bones, Clarissa Magliochetti is ready to make her mark as BSM’s new Social Media Director.”

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I was born and raised on the edge of Texas in a town called El Paso. It’s a wonderful place but unfortunately, opportunities are scarce. So, I live in Dallas now. When I first left El Paso, I moved to Austin, thinking that I wanted to be a pharmacist because it sounded impressive. But what wasn’t impressive was actually working in a pharmacy—which I did for ten years.

Even though I didn’t necessarily love my career, I’m glad I moved to Austin because it’s where I figured out that I wanted to work in the realm of media. Believe it or not, it all happened during my morning commute.

Anyone who has been to Austin, knows that IH-35 is more of a parking lot than it is a highway. I’d spent about an hour and a half parked on IH-35 everyday (each way), which can be a blessing and a curse; the curse is obvious so, let me tell you about the blessing. During my morning commute, I got to listen to the Bobby Bones Show. If you don’t know it, get to know it—it’s a real treat.

Bobby Bones has always inspired me, especially now that I’m finally a part of this industry. The reason why I considered his show to be a blessing is because he motivated me to make a huge career change. Bobby has this saying “fight, grind, repeat” and I remember the first time he said it on air. He was talking about how when he was a child, he always wanted to be on the radio. But when he first started out, many media outlets told him no. They said he didn’t have a “radio voice” and “wasn’t good enough”. Despite hearing no over and over again, he never gave up; now he has a national morning show with roughly 3 million listeners on a daily basis.

In that moment, while Bobby was telling his “fail until you don’t” story, I decided to follow his example. Pharmacy wasn’t for me, and I needed to fearlessly follow my dreams and utilize my creativity! The only problem… I needed to figure out what exactly that meant career-wise. All I knew at the time was that I couldn’t settle for a career that I didn’t absolutely love.

During the journey to finding my passion, I took some curious paths. Each of which have allowed me an opportunity to experience the extraordinary; I taught English as a second language in Costa Rica, ventured through the rain forest by horseback, witnessed Niagara Falls from a tiny ferry boat, traveled to Hogwarts, sailed in the Bahamas with Mary-Kate, Ashley, and Elizabeth Olsen, and fell in love with my soul mate, Michael. Along the way I earned my Bachelor’s Degree in Communications and Journalism, and am now using what I learned to become a creative force!

Many of my college courses focused heavily on social media, which is how I found my calling. Whether you want to admit it or not, social media is important. It matters to people who want to connect with old and new friends, businesses that want to grow their brands, and it serves as a source for information while allowing people to network professionally and socially.

At the risk of showing my age, I remember a time when social media didn’t exist; now it’s everything. I know that it’s perceived by many as a bad thing but if you really think about it, the social space also provides opportunity.  Having studied it and remembered when it wasn’t available, I can confidently say that I understand it and know how to make the most of it.

It’s also a wonderful place to be creative. Actually, creativity is necessary if you want to use social media effectively. Without creativity and a strategy, social media is like a crowded room where you’re just talking to yourself.

As the new Social Media Director of BSM, I have finally found a place to express my passion and creativity. Moreover, I’m doing something that I love to do everyday… it even seems kind of wrong to call it ‘work.’  

In order to strengthen our social media strategy, I plan to incorporate; Creativity, Consistency, and Passion. Taking action, working hard, and striving for greatness has always been in my nature, and that is something that will become obvious as I continue on this path as the Social Media Director of BSM.

Clarissa Magliochetti is the Social Media Director for Barrett Sports Media. Follow her on Twitter @ClarisMagl or contact her by email at Clarissa.magliochetti@gmail.com.

BSM Writers

Being Wrong On-Air Isn’t A Bad Thing

…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.

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WRONG BAD

In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.

“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.

“How many championships we would have going forward because of everything we went through.”

Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.

The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?

That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.

You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.

“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”

Do not do what Perkins did later that morning on First Take.

Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”

Jason Williams: “I don’t get passes on this show.”

Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”

Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”

It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.

WORTH EVERY PENNY

I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.

My first thought: Jerry Kramer didn’t play tight end.

My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.

After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.

Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.

Then I found out that Russo is making $10,000 per appearance on “First Take.”

My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.

My second thought: That might be the best $10,000 ESPN has ever spent.

Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.

And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.

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BSM Writers

Money Isn’t The Key Reason Why Sellers Sell Sports Radio

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.

Jeff Caves

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Radio Sales

A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours. 

But is that why you sell sports radio?

In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.

A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family. 

Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.  

I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.

Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important. 

So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.  

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BSM Writers

Media Noise: BSM Podcast Network Round Table

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Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.

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