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Nike Wins Emmy For Kaepernick Ad

“The globally viewed commercial brought both positive and negative attention to Nike.”

Brandon Contes

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A year after Nike partnered with Colin Kaepernick to help kick off the company’s 30th anniversary of their “Just Do It” campaign, the ad featuring the former NFL quarterback was awarded an Emmy.  Titled, “Dream Crazy,” the two-minute long advertisement won outstanding commercial at the 2019 Creative Arts Emmy Awards.

“If people say your dreams are crazy, if they laugh at what you think you can do, good. Stay that way. Because what non-believers fail to understand is that calling a dream crazy is not an insult, it’s a compliment,” Kaepernick said during the ad.

The globally viewed commercial brought both positive and negative attention to Nike.  Shortly after partnering with Kaepernick to lead their 30th anniversary commemoration of “Just Do It,” Nike’s stock hit an all-time high.  

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports TV News

ESPN Bowl Plans Could Be Altered By NFL Flex Scheduling

“While this situation poses a challenge, we are accustomed to flexibility and having to maneuver our event schedules.”

Jordan Bondurant

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ESPN could be forced to adjust its upcoming bowl season schedule if the NFL decides to flex a Las Vegas Raiders game a week before Christmas.

ESPN announced its contingency plans for two bowl contests, the Las Vegas Bowl and the New Mexico Bowl. The Las Vegas Bowl is currently planned to kick off from Allegiant Stadium at 7:30 p.m. on December 17. The Raiders right now are still planning to play in the Sunday night game the next night against the Patriots.

Should the NFL decide to flex the Raiders out of the SNF window, ESPN will swap kickoff times between the Las Vegas Bowl and the New Mexico Bowl. That would mean the game in sin city will kick off at 11:30 a.m. local time, with the contest in Albuquerque starting at 5:20 p.m. local time that evening.

“The SRS Distribution Las Vegas Bowl and New Mexico Bowl are both owned and operated by ESPN Events, so this change is a solution that will work for all parties,” ESPN Events vice president Clint Overby said. “While this situation poses a challenge, we are accustomed to flexibility and having to maneuver our event schedules. We are more than prepared to move forward with this revised schedule if necessary.”

Kickoff times will be determined well enough ahead that the schools taking part in both games shouldn’t be adversely affected.

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Sports TV News

NFL Thanksgiving Games Set Ratings Records

FOX Sports added that viewership was up 49% compared to 2021.

Jordan Bondurant

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The Thanksgiving slate of NFL games last week brought in the largest audiences ever. Viewership across all three games averaged 33.5 million.

The game with the largest viewership was Giants/Cowboys in the 4:30 p.m. window. FOX Sports reported that 42 million watched Dallas beat New York 28-20. It is the largest regular season audience ever, surpassing the previous leader set 32 years ago.

The network added that viewership was up 49% compared to 2021. FOX carried the Detroit Lions traditional noon Thanksgiving game last year. Compared to the Cowboys turkey day contest on CBS in 2021, viewership was up 3%.

The Bills/Lions game in the early window on CBS averaged 31.627 million, with the audience peaking at 41.981 million. It was the most-watched early Thanksgiving game on record.

Patriots/Vikings on NBC in the nightcap averaged 25.9 million. That figure was up 24% compared to Bills/Saints a year ago, with NBC Sports claiming it’s the second most-watched primetime Thanksgiving game on record. The game was simulcast in Spanish on Telemundo, which averaged 565,000 viewers and made it the most-watched NFL game ever on the network.

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Sports TV News

DirecTV Accuses FOX Sports Of ‘Scare Tactics’ As Contract Expiration Looms

FOX CEO Lachlan Murdoch indicated that this is just the first of a string of current negotiations that are upcoming.

Jordan Bondurant

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Cable and satellite TV subscribers should by now be accustomed to threats of seeing some channels disappear from their lineup due to contract disputes. The warnings by FOX Sports to viewers on DirecTV are no different, but the nation’s largest satellite provider isn’t appreciative of efforts by the network to make viewers aware.

FOX is currently coming up on the end of its current contract with DirecTV. With no new agreement between the two sides in place right now, FOX network, FS1, FS2, Big Ten Network and FOX-owned local affiliates will be blacked out to viewers at 3 a.m. on December 2.

As is customary with these sorts of situations, FOX has instituted a crawl on the above networks making viewers aware that they could soon see the channels gone and encouraging them to tell DirecTV not to let these channels go.

For sports fans, blackouts could be massively disruptive for football fans and soccer fans. The World Cup is currently airing on FOX and FS1,while the NFL and college football also occupy time on those same channels.

Still, DirecTV has accused FOX of utilizing the crawl to use “the same old, tired programmer scare tactics,” according to a statement to Deadline.

Earlier in the fall, ESPN and Dish were in a similar situation. The negotiation deadline passed, and viewers, college football fans in particular, were unable to catch any games on TV for a day.

FOX CEO Lachlan Murdoch indicated that this is just the first of a string of current negotiations that are upcoming.

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