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Jason Romano Is Spreading His Faith Through Podcasting

“Look, nobody in the media business, even people in the ministry business like we are, doesn’t appreciate having more people visit their website. That’s always a good thing. But that’s not all we’re about.”

Tyler McComas




If you were called to leave your dream job today, could you do it? Could you take less money, give up great benefits with a successful company and head into a position with more uncertainty because you felt the need to do more for what you spiritually believe in? 

Not only does that not sound easy, it would be downright terrifying. 

Three years ago, Jason Romano was faced with this exact decision. For 17 years, he had his dream job at ESPN. The experience was beyond his wildest dreams. Plus, it didn’t hurt to have all the benefits and perks that come with working at Disney.  But even though he was having the time of his life, Romano felt his career life and his love of God weren’t intertwining like they should be. He was a Christian, but it felt like a separate part of his life from ESPN. He wanted to do more for God. So he prayed. 

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2016 was Romano’s favorite year at the Worlwide Leader. Working on The Mike and Mike Show was easily one of the highlights of his career, as he enjoyed all the co-workers he was surrounded with while being an integral part of a successful show. But as great of a year as it was, it didn’t stop him from continually praying about doing enough for God. During the fall of that year, he received a call from a connection he had already made. On the other line was Steve Stenstrom, the president of Sports Spectrum to ask Romano if ministry was on his mind. After purchasing Sports Spectrum in the prior summer, the goal was to revamp the digital side of the website and start a podcast. Romano was just the guy Stenstrom was looking for to help give Sports Spectrum a new look. This was the sign Romano was looking for. He knew it was where he was meant to be. 

So, Jason left it all behind. The dream job, the benefits, the perks, ESPN, all of it for an offer where nothing was guaranteed other than working for God. On February 10th, 2017 Romano left ESPN. 

The Sports Spectrum podcast was one of the first things Romano started when he arrived with his new employer. The idea behind it, was to mix sports and faith into a podcast. Which, with his background for so many years at ESPN, made Romano the perfect host. The podcast quickly took off. With his connections during his days at Bristol and the comfortable feel the platform gave to athletes, coaches and media members, big-name guests started to fill each episode and reveal a side of themselves most fans didn’t know about. 

Fast forward to today and Sports Spectrum has now hit 1 million downloads. For any podcast, that’s an amazing achievement, especially in the relatively short amount of time since its debut episode. Romano wants a large number of downloads like anyone else behind a mic, but it’s not the overall goal. He’s aiming for something way more impactful, which makes quantifying success a tricky issue.  


“That’s something I wrestle with all the time,” said Romano. “I came from a place that success is quantified by the amount of people that watch, read and listen at ESPN. How many downloads did we get? How many likes did we get? How many followers did we grow with our social media platforms? It’s quantifiable numbers that equate to success in a lot of ways. 

“I think success for me is the same as when I released my book. I said if one person reads it and they’re impacted by my story then it’s a success. If it’s just one person it’s a success. That’s kind of how I look at it with the podcast. 1 million is a large number and one so far beyond anything I ever thought about when we started this. But when you hear it, you can compare to other large networks, where people are getting that in a week. 1 million downloads, to me, is more about the impact they can have on that one person.”

Having high-profile guests on your podcast, especially in the beginning, can be so critical to the eventual success it has. For one, it creates more intrigue to the episode, which will likely lead to more downloads. Two, the opportunity presents itself where a simple retweet of the posted episode by the guest could draw in thousands of new listeners that didn’t know the podcast previously existed. Romano has had over 400 guests on the Sports Spectrum podcasts. Names such as Maria Taylor, Andrew McCutchen, and Mark Richt, to just name a few, are just some of the guests the podcast has had to offer, with each telling their own unique story about their faith. 

Although guests are primarily there to share stories about their faith, that doesn’t mean breaking news hasn’t happened before on an episode. Though Adam Schefter is normally the one to break NFL news, it was Sports Spectrum’s great fortune when Matt Forte announced his retirement on the podcast with Romano.   

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“We’re not in the business of breaking stories,” said Romano. “But people feel comfortable with us because they know we’re not out trying to get a story for clicks. Look, nobody in the media business, even people in the ministry business like we are, doesn’t appreciate having more people visit their website. That’s always a good thing. But that’s not all we’re about. We’re out to share encouraging stories and bring Jesus back in the conversation.”

In terms of getting big guests, the reasoning behind the podcasts has made it, in most cases, a lot easier to get attractable names.  

“Recently we had Matt Hasslebeck interview Mike Fisher, the hockey player who’s married to Carrie Underwood,” Romano said. “Mike doesn’t do a whole lot of interviews, he’s actually a really shy guy. But I knew that if we were to talk about Jesus he was going to say yes. I just knew it because that’s the most important thing in his life. A lot of people have said yes, because of that factor.”

Whether its radio, television or podcasting, the best interviews are usually done when both parties are seated at the same table. Romano agrees with this and tries his absolute best to make sure he’s in the same room as the guest. Unfortunately, logistics don’t always work out. That’s life in the audio space.

Twenty percent of the interviews on the Sports Spectrum podcast are done in person. The next preferred method is through Skype, because he’s still able to see the guest through a webcam, which makes for a more personal feel during the interview. Romano will even use FaceTime for interviews if it ensures he can see the guest. Anything to make things sound more intimate for the listener. 

Though Romano has gotten about 60 percent of the interviews he wanted to get when he started Sports Spectrum over two years ago, there’s still a couple of big names he really hopes to have in the coming year. 

“Stephen Curry and Tim Tebow,” said Romano. “Any faith based media company would love to talk to those two. When you intersect sports and what we’re all about I think both of those guys exemplify that. I don’t have a connection with either of them, other than people that I know who know them. But I feel like I’m just using relationships if I say, hey, will you call Tim and see if he’ll come on the podcast? I’d rather get those organically. I’ve done that in the past but I try not to do it too often because I feel like that’s cheating in a lot of ways. I want to try and do it the way that I learned for so many years at ESPN, which is build relationships and try to get to the person directly.”

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There’s no podcast out there that offers the type of content Sports Spectrum has to offer. There’s a lot of sports podcasts, even faith-based podcasts, but none has intertwined the two quite like Romano has. The uniqueness of it is exactly what he’s most proud of. Romano loves the fact Sports Spectrum could potentially be a pioneer for this style of podcast. While some in the audio space fear competition, Romano wants there to be as much as possible.  

“I hope in five years, there’s 20 of these or even 100’s,” Romano said. “Even though the Sport Spectrum brand has been around for 30 years, for the past couple years while we’ve been doing this, we found there’s just not any other podcast like it. I’m proud of that. We always thought that there was an appetite for a podcast like this and I’m proud that’s proven to be true.”

The high number of downloads for Sports Spectrum isn’t going to stop. Neither will the big-name guest list. But Romano sees a much higher ceiling than one million more downloads in the next year. Of course, he admits it’s about God’s overall plan for the podcast and not his own, but there are visions as to how operations can be expanded. 

“I envision a Sports Spectrum network someday,” said Romano. “A place where there’s several organized podcasts that all have something to do with sports and faith. I love what Bill Simmons has done with The Ringer. That’s a model that I look at and envision us doing on a much smaller scale.”

The vision doesn’t stop with just adding more microphones. It’s also about getting out from behind one and brining the product to a live audience. 

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“I also envision a Sports Spectrum live event scenario in a couple of years,” Romano said. I’d love to go out and interview an athlete in front of an audience. We would tape those and then they’re obviously podcasts, but they’re bigger events with people listening in an audience. The athlete we interview can sign autographs after and share their testimony. It’s almost like a church centered night where there’s a pastor giving a sermon and the worship band is playing music. It would be an event where people can come and be there in person.”

BSM Writers

Pat McAfee Has Thrown Our Business Into a Tailspin

Yet even with all the accomplishments he’s been able to achieve, McAfee is still anxious and unsatisfied with the state of his show and his career.

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When you have one of the hottest talk shows in America, you’re always up to something. That’s the case for the most popular sports talk show host in America – Pat McAfee. 

The former Pro Bowl punter was on top of the world on Wednesday. With over 496,000 concurrent viewers watching at one point, McAfee was able to garner an exclusive interview with frequent guest Aaron Rodgers who announced his intention to play for the Jets.

Yet even with all the accomplishments he’s been able to achieve — a new studio, consistent high viewership, a syndication deal with SportsGrid TV, a four-year, $120 million deal with FanDuel — McAfee is still anxious and unsatisfied with the state of his show and his career.

At the end of the day, he is human and he’s admitted that balancing his show, his ESPN gig with “College Gameday,” and his WWE obligations has taken a toll on him.

McAfee and his wife are expecting their first child soon and he recently told The New York Post he might step away from his deal with FanDuel. Operating his own company has come with the responsibility of making sure his studio is up and running, finding people to operate the technology that puts his show on the air, negotiating with huge behemoths like the NFL for game footage rights, booking guests, booking hotels, implementing marketing plans and other tasks that most on-air personalities rarely have to worry about.

McAfee says he’s looking for a network that would be able to take control of those duties while getting more rest and space to spend time with family while focusing strictly on hosting duties. FanDuel has its own network and has the money to fund such endeavors but is just getting started in the content game. McAfee needs a well-known entity to work with who can take his show to the next level while also honoring his wishes of keeping the show free on YouTube.

The question of how he’s going to be able to do it is something everyone in sports media will be watching. As The Post pointed out in their story, McAfee hasn’t frequently stayed with networks he’s been associated with in the past for too long. He’s worked with Westwood One, DAZN, and Barstool but hasn’t stayed for more than a year or two.

There’s an argument to be made that the latter two companies weren’t as experienced as a network when McAfee signed on with them compared to where they are today which could’ve pushed the host to leave. But at the end of the day, networks want to put money into long-term investments and it’s easy to see a network passing on working with McAfee for fear that he’ll leave them astray when he’s bored. 

It’ll also be difficult for McAfee to find a network that doesn’t put him behind a paywall. Amazon and Google are rumored to be potential new homes. But both are trying to increase subscribers for their respective streaming services.

It will be difficult to sell Amazon on investing money to build a channel on YouTube – a rival platform. For Google, they may have the tech infrastructure to create television-like programming but they aren’t an experienced producer, they’ve never produced its own live, daily talk show, and investing in McAfee’s show doesn’t necessarily help increase the number of subscribers watching YouTube TV.

Networks like ESPN, CBS, NBC, and Fox might make sense to partner with. But McAfee faces the possibility of being censored due to corporate interests. Each of these networks also operates its networks or streaming channels that air talk programming of their own. Investing in McAfee could cannibalize the programming they already own.

And if McAfee works with a traditional network that isn’t ESPN, it could jeopardize his ability to host game casts for Omaha or analyze games on Gameday. It’s not impossible but would definitely be awkward on days that McAfee does his show remotely from locations of ESPN games with ESPN banners and signage that is visible in the background.

If SportsGrid has the money to invest in McAfee, they might be his best bet. They have all the attributes McAfee needs and they already have a relationship with him. It is probably unlikely that he’ll be censored and he would even be able to maintain a relationship with FanDuel – a company SportsGrid also works alongside.  

Roku is another option — they already work with Rich Eisen — but they would move his show away from YouTube, something McAfee should resist since the majority of smart TV users use YT more than any other app.

If the NFL gave McAfee editorial independence, they would make the perfect partner but the likelihood of that happening is slim to none. NFL Media has independence but it was clear during the night of the Damar Hamlin incident that they will do whatever is necessary to stay away from serious topics that make the league look bad until it’s totally unavoidable. 

It’s hard to think of a partner that matches up perfectly with McAfee’s aspirations. But once again, at the moment, he’s on top of the world so anything is possible. The talk show host’s next move will be even more interesting to watch than the other fascinating moves he’s already made that have put the sports media industry in a swivel.

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BSM Writers

5 Tips For Networking At the BSM Summit

“Have a plan and don’t leave home without it.”

Jeff Caves




Bring your game plan if you attend the BSM Summit in LA next Tuesday and Wednesday. No matter your purpose for attending: to learn, get a job, speak, or sell an idea, you must be able to read the room. To do that, it helps to know who will be there and how you can cure their pain. 

Have a plan and don’t leave home without it. If you have time, buy How to Work a Room by Susan Roane. If you don’t, just follow these five tips:

  1. INTRODUCE YOURSELF: Before you arrive at The Summit, figure out what you want, who you want to meet, and what you will say. Once you get there, scout out the room and see if anyone of those people are available. Talk to speakers after they have spoken- don’t worry if you miss what the next speaker says. You are there to meet new people! Most speakers do not stick around for the entire schedule, and you don’t know if they will attend any after-parties, so don’t risk it. Refine your elevator pitch and break the ice with something you have in common. Make sure you introduce yourself to Stephanie, Demetri and Jason from BSM. They know everybody and will help you if they can.  
  2. GET A NAME TAG: Don’t assume that name tags will be provided. Bring your own if you and make your name clear to read. If you are looking to move to LA or want to sell a system to book better guests, put it briefly under your name. Study this to get better at remembering names.
  3. LOSE THE NOTEBOOK: When you meet folks, ensure your hands are free. Have a business card handy and ask for one of theirs. Remember to look people in the eye and notice what they are doing. If they are scanning the room, pause until they realize they are blowing you off. Do whatever it takes to sound upbeat and open. Don’t let their clothes, hair, or piercings distract from your message. You don’t need to wear a suit and tie but do bring your best business casual wear. A blazer isn’t a bad idea either. 
  4. SHUT UP FIRST! The art of knowing when to end the convo is something you will have to practice. You can tell when the other person’s eye starts darting or they are not using body language that tells you the convo will continue. You end it by telling them you appreciate meeting them and want to connect via email. Ask for a business card. Email is more challenging to ignore than a LinkedIn request, and you can be more detailed in what you want via email. 
  5. WORK THE SCHEDULE: Know who speaks when. That is when you will find the speakers hanging around. Plan your lunch outing to include a few fellow attendees. Be open and conversational with those around you. I am a huge USC fan, so I would walk to McKays– a good spot with plenty of USC football memorabilia on the walls. Sometimes you can find the next day’s speakers at the Day 1 after party. Need a bar? Hit the 901 Club for cheap beer, drinks, and food. 

You’re welcome. 

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BSM Writers

Amanda Brown Has Embraced The Bright Lights of Hollywood

“My whole goal was that I didn’t need people to like me; I needed people to respect me.”

Derek Futterman




The tragic passing of Kobe Bryant and eight others aboard a helicopter, including his 13-year-old daughter Gianna, sent shockwaves around the world of sports, entertainment, and culture. People traveled to Los Angeles following the devastating news and left flowers outside the then-named STAPLES Center, the arena which Bryant called home for much of his career, demonstrating the magnitude of the loss. Just across the street from the arena, Amanda Brown and the staff at ESPN Los Angeles 710 had embarked in ongoing breaking news coverage, lamentation, and reflection.

It included coverage of a sellout celebration of life for Kobe and his daughter and teams around the NBA opting to take 8-second and 24-second violations to honor Bryant, who wore both numbers throughout his 20-year NBA career. They currently hang in the rafters at Arena, making Bryant the only player in franchise history to have two numbers retired.

During this tumultuous time, Bryant’s philosophy served as a viable guiding force, something that Brown quickly ascertained in her first month as the station’s new program director.

“I had people that were in Northern California hopping on planes to get here,” Brown said. “You didn’t even have to ask people [to] go to the station; people were like, ‘I’m on my way.’ It was the way that everybody really came together to do really great radio, and we did it that day and we did it the next day and we did it for several days.”

The 2023 BSM Summit is quickly approaching, and Brown will be attending the event for the first time since 2020. During her first experience at the BSM Summit in New York, Brown had just become a program director and was trying to assimilate into her role. Because of this, she prioritized networking, building contacts, and expressing her ideas to others in the space. This year, she looks forward to connecting with other program directors and media professionals around the country while also seeking to learn more about the nuances of the industry.

“The Summit is kind of like a meeting of the minds,” Brown said. “It’s people throughout the country and the business…. More than anything, [the first time] wasn’t so much about the panels as it was about the people.”

Growing up in Orange County, Brown had an interest in the Los Angeles Lakers from a young age, being drawn to play-by-play broadcaster Chick Hearn. Brown refers to Hearn as inspiration to explore a career in broadcasting. After studying communications at California State University in Fullerton, she was afforded an opportunity to work as a producer at ESPN Radio Dallas 103.3 FM by program director Scott Masteller, who she still speaks to on a regular basis. It was through Masteller’s confidence in her, in addition to support from operations manager Dave Schorr, that helped make Brown feel more comfortable working in sports media.

“I never felt like I was a woman in a male-dominated industry,” Brown said. “I always just felt like I was a part of the industry. For me, I’ve kind of always made it my goal to be like, ‘I deserve to be here; I deserve a seat at the table.’”

Brown quickly rose up the ranks when she began working on ESPN Radio in Bristol, Conn., working as a producer for a national radio show hosted by Mike Tirico and Scott Van Pelt, along with The Sports Bash with Erik Kuselias. Following five-and-a-half years in Bristol, Brown requested a move back to California and has worked at ESPN Los Angeles 710 ever since. She began her tenure at the station serving as a producer for shows such as Max and Marcellus and Mason and Ireland.

Through her persistence, work ethic and congeniality, Brown was promoted to assistant program director in July 2016. In this role, she helped oversee the station’s content while helping the entity maintain live game broadcast rights and explore new opportunities to augment its foothold, including becoming the flagship radio home of the Los Angeles Rams.

“Don’t sit back and wait for your managers or your bosses to come to you and ask what you want to do,” Brown advised. “Go after what you want, and that’s what I’ve always done. I always went to my managers and was like, ‘Hey, I want to do this. Give me a chance; let me do that.’ For the most part, my managers have been receptive and given me those opportunities.”

When executive producer Dan Zampillo left the station to join Spotify to work as a sports producer, Brown was subsequently promoted to program director where she has helped shape the future direction of the entity. From helping lead the brand amid its sale to Good Karma Brands in the first quarter of 2022; to revamping the daily lineup with compelling local programs, Brown has gained invaluable experience and remains keenly aware of the challenges the industry faces down the road. For sports media outlets in Los Angeles, some of the challenge is merely by virtue of its geography.

“We’re in sunny Southern California where there’s a lot of things happening,” Brown said. “We’re in the middle of Hollywood. People have a lot of opportunities – you can go to the mountains; you can go to the beach. I think [our market] is more about entertainment than it is about actual hard-core sports. Yes, obviously you have hard-core Lakers fans; you have hard-core Dodgers fans, but a majority of the fans are pretty average sports fans.”

Because of favorable weather conditions and an endless supply of distractions, Brown knows that the way to attract people to sports talk radio is through its entertainment value. With this principle in mind, she has advised her hosts not to worry so much about the specific topics they are discussing, but rather to ensure they are entertaining listeners throughout the process.

“People know the four letters E-S-P-N mean sports, but really our focus is more on entertainment more than anything,” Brown said. “I think the [talent] that stick out the most are the ones that are the most entertaining.”

Entertaining listeners, however, comes through determining what they are discussing and thinking about and providing relevant coverage about those topics. Even though it has not yet been legalized in the state of California, sports gambling content has been steadily on the rise since the Supreme Court made a decision that overturned the Professional and Amateur Sports Protection Act established in Murphy v. National Collegiate Athletic Association (2018). Nonetheless, Brown and ESPN Los Angeles 710 have remained proactive, launching a sports gambling show on Thursday nights to try to adjust to the growing niche of the industry.

Even though she has worked in producing and programming for most of her career, Brown is eager to learn about the effect sports gambling has on audio sales departments. At the same time, she hopes to be able to more clearly determine how the station can effectuate its coverage if and when it becomes legal in their locale.

“I know that a lot of other markets have that,” Brown said regarding the legalization of sports gambling. “For me, I’m interested to hear from people who have that in their markets and how they’ve monetized that and the opportunity.”

No matter the content, though, dedicated sports radio listeners are genuinely consuming shows largely to hear certain talent. Brown recalls receiving a compliment on Twitter earlier this quarter where a listener commented that he listens to ESPN Los Angeles 710 specifically for Sedano and Kap. Evidently, it acted as a tangible sign that her philosophy centered around keeping people engrossed in the content is working, and that providing the audience what it wants to hear is conducive to success.

At this year’s BSM Summit, Brown will be participating on The Wheel of Content panel, presented by Core Image Studio, featuring ESPN analyst Mina Kimes and FOX Sports host Joy Taylor. Through their discussion, she intends to showcase a different perspective of what goes into content creation and the interaction that takes place between involved parties.

“A lot of times in the past, all the talent were on one panel; all the programmers were on one panel,” Brown said. “To put talent and a programmer together, I think it’s an opportunity for people to hear both sides on certain issues.”

According to the most recent Nielsen Total Audience Report, AM/FM (terrestrial) radio among persons 18-34 has a greater average audience than television. The statistical anomaly, which was forecast several years earlier, came to fruition most likely due to emerging technologies and concomitant shifts in usage patterns.

Simultaneously, good content is required to captivate consumers, and radio, through quantifiable and qualifiable metrics, has been able to tailor its content to the listening audience and integrate it across multiple platforms of dissemination. The panel will give Brown a chance to speak in front of her peers and other industry professionals about changes in audio consumption, effectuated by emerging technologies and concomitant shifts in usage patterns.

Yet when it comes to radio as a whole, the patterns clearly point towards the proliferation of digital content – whether those be traditional radio programs or modernized podcasts. Moreover, utilizing various elements of presentation provides consumers a greater opportunity of finding and potentially engaging with the content.

“We do YouTube streaming; obviously, we stream on our app,” Brown said. “We’ve even created, at times, stream-only shows whether it’s stream-only video or stream-only on our app. We all know that people want content on-demand when they want it. I think it’s about giving them what they want.”

As a woman in sports media, Brown is cognizant about having to combat misogyny from those inside and outside of the industry, and is grateful to have had the support of many colleagues. In holding a management position in the second-largest media market in the United States, she strives to set a positive example to aspiring broadcasters. Additionally, she aims to be a trusted and accessible voice to help empower and give other women chances to work in the industry – even if she is not universally lauded.

“I’ve kind of always made it my goal to be like, ‘I’m no different than anyone else – yes, I’m a female – but I’m no different than anyone else,’” Brown expressed. “My whole goal was that I didn’t need people to like me; I needed people to respect me.”

Through attending events such as the BSM Summit and remaining immersed in sports media and the conversation at large about the future of sports media, Brown can roughly delineate how she can perform her job at a high level.

Although the genuine future of this business is always subject to change, she and her team at ESPN Los Angeles 710 are trying to come up with new ideas to keep the content timely, accurate, informative, and entertaining. She is content in her role as program director with no aspirations to become a general manager; however, remaining in her current role requires consistent effort and a penchant for learning.

“Relationships are very important overall in this business whether you’re a programmer or not,” Brown said. “Relationships with your talent; relationships with your staff. If you invest in your people, then they’re going to be willing to work hard for you and do what you ask them to do.”

The 2023 BSM Summit is mere days away, and those from Los Angeles and numerous other marketplaces will make the trip to The Founder’s Club at the Galen Center at the University of Southern California (USC).

Aside from Brown, Kimes and Taylor, there will be other voices from across the industry sharing their thoughts on aspects of the industry and how to best shape it going forward, including Colin Cowherd, Rachel Nichols, Al Michaels and Eric Shanks. More details about the industry’s premiere media conference can be found at

“I’m excited to be a female program director amongst male program directors for the first time and get a seat at the table and represent that there can be diversity in this position,” Brown said. “We don’t see a lot of it, but… there is an opportunity, and I hope I can be an example for other people out there [to show] that it’s possible.”

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Barrett Media Writers

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