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Murph & Mac Act Like There’s No Tomorrow

“You’re definitely aware of your own mortality,” shrugs Paulie. “We just try to have fun with it. Even on the air, that’s just how it is.”

Jack Ferris

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It’s 10:01 am on a Wednesday in KNBR’s North Beach studios.  The sun splashed the Cumulus building and the rest of San Francisco just about 3 hours earlier.

Generally this marks quitting time for Brian Murphy and Paulie McCaffrey but today they have one promo read that stands between them and the door.  The day’s 4 hour Murph and Mac show was pretty typical for the longest running sports radio tandem in the Bay Area.  Brian discussed the turbulent nature of his recent colonoscopy and Paulie asked earnest questions about the process.  All live on 50,000 watts.

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Preparing for their 30 second spot, the two radio vets are a shining example of the idea that opposites attract.  Brian, in a quarter zip and khakis, is looking over the copy tossing out ideas about how they should attack the read.  Paulie, in his hoodie and jeans, answers with Good Will Hunting quotes, all while tapping his black converse-adorned foot to a tune he’s humming to himself.  This dance between the San Francisco icons lasts for about 3 minutes before they ultimately decide on nothing, other than just to try it.

They nail it on the first take.

The shorthand between Murph and Mac is tough to describe.  They have the kind of connection you can only forge over nearly 14 years of live radio.  They can have full conversations with a moment of eye contact.  Theirs is a relationship beyond coworkers or even friendship.  It almost feels like a marriage.

“I only see one problem with the marriage comparison,” admits Bonnie-Jill Laflin, owner of the show’s third microphone for the last year.  

“Married people fight way more.”

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Like any tale worth telling, the origin story of Murph and Mac starts with two young men who had no aspirations of becoming what they are today.

Brian Murphy graduated Mount Tamalpais just north of San Francisco in 1985 and headed off to UCLA to pursue a career in sports writing.

“The dream was to write for Sports Illustrated,” Murphy recounts. 

“Back then, there was a traditional route.  You’d find a job out of college working for any paper that would have you, then work your way up from there.  That was my plan.”

His plan eventually earned him a position with the San Francisco Chronicle covering golf in the early 2000s and catching the attention of the market’s sports radio giant.

“My first interaction with KNBR came as a guest, actually.  They’d have me on to talk golf leading up to a major or some big tournament.  It was a lot of fun.”

What the sports writer viewed as “fun,” the powers that be at KNBR viewed as potential.  In the spring of ’04, Murphy was recruited to fill in opposite Ralph Barbieri on The Razor and Mr. T while Tom Tolbert was traveling for NBA duties.

“You can definitely say my radio career is owed to Tom’s television career,” Murphy offers with a slight chuckle.

In less than a year, Murphy was offered a full time position on the station’s morning drive – one he cautiously accepted.

“I always thought, ‘OK, if this doesn’t work out, I’ll just go back to writing.'”

In November of 2004, KNBR had one half of what would become their cornerstone morning show.  Unknown to the station and Murphy at the time, the co-host they were looking for had already worked at the station for nearly a decade…as a copywriter.

Paul McCaffrey grew up “bicoastal” well before it was cool, which could not be more Paul McCaffrey.  

After spending time in a handful of cities, his college years found him in Boston where he attended Curry College.

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“They had a great college radio station, so I would hang out there and eventually they had me DJ jazz at like 7 am on Tuesdays and from there I did every genre up to hip hop.”

McCaffrey pauses.

“Late 80s hip hop, man – think of all those great artists!”

Upon graduation, McCaffrey did what he always thought he would do and returned to the City by the Bay.

“The time I spent in San Francisco as a kid, I always knew this place was special.  I always knew I would be back here.  I love this city.” 

By the mid 90s McCaffrey found himself in that copywriter position.  He wasn’t a DJ, but he was just fine with that.

“I was working in radio in a great city.  I wasn’t on air, but I had pretty much let the dream go by then.”

Perhaps Paul was ready to let his on air dream die, but KNBR General Manager Tony Salvatore had no such intention.

“I remember I used to argue with coworkers getting coffee, or in the hallway or something, always about sports – and Tony used to hear me, point and say; ‘I wanna hear more from you.'”

Almost to McCaffrey’s shock, Salvatore gave the copywriter a shot on the station’s newly acquired Ticket 1050.  He didn’t spend years in small to medium markets climbing the ladder to big market radio, and he didn’t grind through print media – but he was a passionate fan.  His voice was that of the listeners and that perspective was cherished by Salvatore.  In a few years, the Curry College grad made a name for himself not only on 1050, but the company’s rock station 107.7 The Bone.  A passion for sports and music along with an infectious sense of humor had made McCaffrey’s dreams come true.  But things were about to get even better.

By Christmas of 2005 Brian Murphy had been handling KNBR’s morning drive for a year – but the station was still searching for his co-pilot.  It was at this point they decided to try Paul McCaffrey opposite Murphy for a handful of shows.  You couldn’t pinpoint the reason why or how, but somehow the sports writer and the college jazz DJ complimented each other perfectly.  The left side of the brain and the right. They fit together as well as their surnames – Murphy and McCaffrey – or as Tony Salvatore first exclaimed after their first few shows: “Murph and Mac!”

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The marriage of Murph and Mac officially began just weeks later.  For better or for worse – in sickness and in health.  Unfortunately for Paulie and Brian, the San Francisco sports landscape during their first couple years was beyond sick – it was on life support.

“It was awful,” Brian remembers, laughing as if to keep from crying.

“Think about it – the Giants were terrible, the Warriors were terrible, the Niners were terrible.  We had nothing!”

From the jump – their partnership was tested.  They were forced to make 4 hours of content everyday out of franchises that weren’t giving them much to chat about.  It was a challenge they overcame by a little old fashioned creativity.

“We tried a lot of stuff,” Paulie recalls through a nostalgic smile.

The two developed a fake auction in which they would push items associated with losing that no one would want, a “grievance game,” and of course – Paulie Mac’s now signature parody songs.

After a year of making lemonade out of lemons – Murph and Mac had established themselves with Bay Area commuters, just in time for the sports scene to turn around.  The “We Believe” Warriors in the Spring of 2007 galvanized the Bay Area in a way that was relatively unprecedented, certainly in the previous ten years.  After the ’07 Golden State run, the Giants rose to relevance with Tim Lincecum’s ascension in ’08 and the team’s playoff push in ’09.  By the summer of 2010, there was a momentum with the San Francisco Giants that no one could really put a word on – no one but Paulie Mac.

“That summer, the Giants would keep winning these close games, and we were the first ones on the next day to talk about it – and Paulie would always say ‘this feels different, everyone, there’s magic in the air!  There’s particles!'”

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It was during that run 9 years ago that Murph and Mac rose to a different level of fame among Bay Area sports fans.  They would soon be stopped on the street by construction workers only to hear jackhammer operators yell “PARTICLES!”

The subsequent 3 World Series titles by the Giants, the renaissance of the 49ers and the Warriors developing into one of the best teams in the history of the NBA put the Bay Area at the center of the sports world, and Murph and Mac were there for the fans every morning.  They became synonymous with success, and fans grew closer and closer to their favorite morning show. 

Ask Brian and Paulie for a specific example of a moment they realized how important their show is to certain listeners and they’re overwhelmed.  They’ve had people reach out to express how their show got them through personal tragedy.  How they offered up a daily distraction from pain and loss.  Neither expected to have such an intimate connection with their fan base, but it’s one they refuse to take lightly.

The secret to their success?  It might be the “act like there’s no tomorrow attitude” they bring to every show.  In an industry that can be as ruthless as any in the world, in a market and a station where they’ve seen a number of coworkers lose their positions without much warning, Brian and Paulie have little delusions about job security.  

“You’re definitely aware of your own mortality,” shrugs Paulie.  “We just try to have fun with it.  Even on the air, that’s just how it is.”

“Yeah we’ve seen Bay Area legends walk out the door – so why not us tomorrow you know?  It’s kind of like gallows humor,” declares Brian.

That humility and subtle vulnerability of Murph and Mac is more than just part of their appeal.  They’re approachable and it comes through on the airwaves. Their bond is built on being next to each other for countless highs and lows in their personal lives. 

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“This guy is the best,” Brian sighs while glancing at this partner.  His voice as genuine as it was while discussing the unpleasant nature of his colonoscopy.

“There’s absolutely days when you don’t feel like telling jokes for four hours – but it’s on those days when you really have to bring it,” describes Paulie.  “You never see David Lee Roth or Mick Jagger come out and cancel a show ’cause they’re having a bad day – why should we?”

In nearly 14 years Murph and Mac has gone from the new show to THE show in the Bay Area.  They’re not looking for your adoration, they’re not looking to be celebrated – they’re just happy listeners continue to make them a part of their commute.

Not bad for a golf beat writer and a copy writing jazz DJ.  

BSM Writers

In Defense Of Colin Cowherd

“How did we get to this place where there are sites and Twitter accounts going through The Herd with a fine-toothed comb to create content out of ‘oh my god, look at this!’?”

Demetri Ravanos

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I don’t understand what it is about Colin Cowherd that gets under some people’s skin to the point that they feel everything the guy says is worth being mocked. I don’t always agree with a lot of his opinions myself, but rarely do I hear one of his takes and think I need to build content around how stupid the guy is.

Cowherd has certainly had his share of misses. There were some highlights to his constant harping on Baker Mayfield but personally, I thought the bit got boring quickly and that the host was only shooting about 25% on those segments.

Cowherd has said some objectionable things. I thought Danny O’Neil was dead on in pointing out that the FOX Sports Radio host sounded like LIV Golf’s PR department last month. It doesn’t matter if he claims he used the wrong words or if his language was clunky, he deserved all of the criticism he got in 2015 when he said that baseball couldn’t be that hard of a sport to understand because a third of the league is from the Dominican Republic.

Those missteps and eyebrow-raising moments have never been the majority of his content though. How did we get to this place where there are sites and Twitter accounts going through The Herd with a fine-toothed comb to create content out of “oh my god, look at this!”?

A few years ago, Dan Le Batard said something to the effect of the best thing he can say about Colin Cowherd is that he is never boring and if you are not in this business, you do not get what a compliment that is.

That’s the truth, man. It is so hard to talk into the ether for three hours and keep people engaged, but Cowherd finds a way to do it with consistency.

The creativity that requires is what has created a really strange environment where you have sites trying to pass off pointing and laughing at Cowherd as content. This jumped out to me with a piece that Awful Announcing published on Thursday about Cowherd’s take that Aaron Rodgers needs a wife.

Look, I don’t think every single one of Cowherd’s analogies or societal observations is dead on, but to point this one out as absurd is, frankly, absurd!

This isn’t Cowherd saying that John Wall coming out and doing the Dougie is proof that he is a loser. This isn’t him saying that adults in backward hats look like doofuses (although, to be fair to Colin, where is the lie in that one?).

“Behind every successful man is a strong woman” is a take as old as success itself. It may not be a particularly original observation, but it hardly deserves the scrutiny of a 450-word think piece.

On top of that, he is right about Aaron Rodgers. The guy has zero personality and is merely trying on quirks to hold our attention. Saying that the league MVP would benefit from someone in his life holding a mirror up to him and pointing that out is hardly controversial.

Colin Cowherd is brash. He has strong opinions. He will acknowledge when there is a scoreboard or a record to show that he got a game or record pick wrong, but he will rarely say his opinion about a person or situation is wrong. That can piss people off. I get it.

You know that Twitter account Funhouse? The handle is @BackAftaThis?

It was created to spotlight the truly insane moments Mike Francesa delivered on air. There was a time when the standard was ‘The Sports Pop’e giving the proverbial finger to a recently deceased Stan Lee, falling asleep on air, or vehemently denying that a microphone captured his fart.

Now the feed is turning to “Hey Colin Cowherd doesn’t take phone calls!”. Whatever the motivation is for turning on Cowherd like that, it really shows a dip in the ability to entertain. How is it even content to point out that Colin Cowherd doesn’t indulge in the single most boring part of sports radio?

I will be the first to admit that I am not the world’s biggest fan of The Herd. Solo hosts will almost never be my thing. No matter their energy level, a single person talking for a 10-12 minute stretch feels more like a lecture than entertainment to me. I got scolded enough as a kid by parents and teachers.

School is a good analogy here because that is sort of what this feels like. The self-appointed cool kids identified their target long ago and are going to mock him for anything he does. It doesn’t matter if they carry lunch boxes too, Colin looks like a baby because he has a lunch box.

Colin Cowherd doesn’t need me to defend him. He can point to his FOX paycheck, his followers, or the backing for The Volume as evidence that he is doing something right. I am merely doing what these sites think they are doing when Colin is in their crosshairs – pointing out a lame excuse for content that has no real value.

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BSM Writers

Even After Radio Hall of Fame Honor, Suzyn Waldman Looks Forward

WFAN recently celebrated its 35th anniversary, but that’s not something that Waldman spends too much time reflecting on.

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Yankees radio broadcaster Suzyn Waldman was at Citi Field on July 26th getting ready to broadcast a Subway Series game between the Yankees and Mets. A day earlier, Waldman was elected to the Radio Hall of Fame and sometimes that type of attention can, admittedly, make her feel a bit uncomfortable.

“At first, I was really embarrassed because I’m not good at this,” said Waldman. “I don’t take compliments well and I don’t take awards well. I just don’t. The first time it got to me…that I actually thought it was pretty cool, there were two little boys at Citi Field…

Those two little boys, with photos of Waldman in hand, saw her on the field and asked her a question.

“They asked me to sign “Suzyn Waldman Radio Hall of Fame 2022” and I did,” said Waldman.  “I just smiled and then more little boys asked me to do that.”  

Waldman, along with “Broadway” Bill Lee, Carol Miller, Chris “Mad Dog” Russo, Ellen K, Jeff Smulyan, Lon Helton, Marv Dyson, and Walt “Baby” Love, make up the Class of 2022 for the Radio Hall of Fame and will be inducted at a ceremony on November 1st at the Radisson Blu Aqua Hotel in Chicago.

Waldman, born in the Boston suburb of Newton, Massachusetts, was the first voice heard on WFAN in New York when the station launched on July 1st, 1987. She started as an update anchor before becoming a beat reporter for the Yankees and Knicks and the co-host of WFAN’s
mid-day talk show. In the mid 1990s, Waldman did some television play-by-play for Yankees games on WPIX and in 2002 she became the clubhouse reporter for Yankees telecasts when the YES Network launched.

This is Waldman’s 36th season covering the Yankees and her 18th in the radio booth, a run that started in 2005 when she became the first female full-time Major League Baseball broadcaster.

She decided to take a look at the names that are currently in the Hall of Fame, specifically individuals that she will forever be listed next to.

“Some of the W’s are Orson Wells and Walter Winchell…people that changed the industry,” said Waldman. “I get a little embarrassed…I’m not good at this but I’m really happy.”

Waldman has also changed the industry.

She may have smiled when those two little boys asked her to sign those photos, but Waldman can also take a lot of pride in the fact that she has been a trailblazer in the broadcasting business and an inspiration to a lot of young girls who aspire, not only to be sportscasters but those who want to have a career in broadcasting.

Like the young woman who just started working at a New York television station who approached Waldman at the Subway Series and just wanted to meet her.

“She stopped me and was shaking,” said Waldman. “The greatest thing is that all of these young women that are out there.”

Waldman pointed out that there are seven women that she can think of off the top of her head that are currently doing minor league baseball play-by-play and that there have been young female sports writers that have come up to her to share their stories about how she inspired them.

For many years, young boys were inspired to be sportscasters by watching and listening to the likes of Marv Albert, Al Michaels, Vin Scully, Bob Costas, and Joe Buck but now there are female sportscasters, like Waldman, who have broken down barriers and are giving young girls a good reason to follow their dreams.

“When I’ve met them, they’ve said to me I was in my car with my Mom and Dad when I was a very little girl and they were listening to Yankee games and there you were,” said Waldman. “These young women never knew this was something that they couldn’t do because I was there and we’re in the third generation of that now. It’s taken longer than I thought.”

There have certainly been some challenges along the way in terms of women getting opportunities in sports broadcasting.

Waldman thinks back to 1994 when she became the first woman to do a national television baseball broadcast when she did a game for The Baseball Network. With that milestone came a ton of interviews that she had to do with media outlets around the country including Philadelphia.

It was during an interview with a former Philadelphia Eagle on a radio talk show when Waldman received a unique backhanded compliment that she will always remember.

“I’ve listened to you a lot and I don’t like you,” Waldman recalls the former Eagle said. “I don’t like women in sports…I don’t like to listen to you but I was watching the game with my 8-year-old daughter and she was watching and I looked at her and thought this is something she’s never going to know that she cannot do because there you are.”

Throughout her career, Waldman has experienced the highest of highs in broadcasting but has also been on the receiving end of insults and cruel intentions from people who then tend to have a short memory.

And many of these people were co-workers.

“First people laugh at you, then they make your life miserable and then they go ‘oh yeah that’s the way it is’ like it’s always been like that but it’s not always been like this,” said Waldman. 

It hasn’t always been easy for women in broadcasting and as Waldman — along with many others — can attest to nothing is perfect today. But it’s mind-boggling to think about what Waldman had to endure when WFAN went on the air in 1987.

She remembers how badly she was treated by some of her colleagues.

“I think about those first terrible days at ‘FAN,” said Waldman. “I had been in theatre all my life and it was either you get the part or you don’t. They either like you or they don’t.  You don’t have people at your own station backstabbing you and people at your own station changing your tapes to make you look like an idiot.”

There was also this feeling that some players were not all that comfortable with Waldman being in the clubhouse and locker room. That was nothing compared to some of the other nonsense that Waldman had to endure.

“The stuff with players is very overblown,” said Waldman. “It’s much worse when you know that somebody out there is trying to kill you because you have a Boston accent and you’re trying to talk about the New York Yankees. That’s worse and it’s also worse when the people
that you work with don’t talk to you and think that you’re a joke and the people at your own station put you down for years and years and years.”

While all of this was happening, Waldman had one very important person in her corner: Yankees owner George Steinbrenner, who passed away in 2010.

The two had a special relationship and he certainly would have relished the moment when Suzyn was elected to the Hall of Fame.

“I think about George Steinbrenner a lot,” said Waldman. “This is something that when I heard that…I remember thinking George would be so proud because he wanted this since ’88.  I just wish he were here.” 

Waldman certainly endeared herself to “The Boss” with her reporting but she also was the driving force behind the reconciliation of Steinbrenner and Yankees Hall of Fame catcher Yogi Berra. George had fired Yogi as Yankees manager 16 games into the 1985 season and the news was delivered to Berra, not by George, but by Steinbrenner advisor Clyde King.

Yogi vowed never to step foot into Yankee Stadium again, but a grudge that lasted almost 14 years ended in 1999 when Waldman facilitated a reunion between the two at the Yogi Berra Museum in New Jersey.

“I’m hoping that my thank you to him was the George and Yogi thing because I know he wanted that very badly,” said Waldman.

“Whatever I did to prove to him that I was serious about this…this is in ’87 and ’88…In 1988, I remember him saying to me ‘Waldman, one of these days I’m going to make a statement about women in sports.  You’re it and I hope you can take it’ (the criticism). He knew what was coming.  I didn’t know. But there was always George who said ‘if you can take it, you’re going to make it’.”

And made it she did.

And she has outlasted every single person on the original WFAN roster.

“I’m keenly aware that I was the first person they tried to fire and I’m the only one left which I think is hysterical actually that I outlived everybody,” said Waldman.

WFAN recently celebrated its 35th anniversary, but that’s not something that Waldman spends too much time reflecting on.

“I don’t think about it at all because once you start looking back, you’re not going forward,” said Waldman. 

Waldman does think about covering the 1989 World Series between the A’s and Giants and her reporting on the earthquake that was a defining moment in her career. She has always been a great reporter and a storyteller, but that’s not how her WFAN career began. She started as an update anchor and she knew that if she was going to have an impact on how WFAN was going to evolve, it was not going to be reading the news…it was going to be going out in the field and reporting the news.

“I was doing updates which I despised and wasn’t very good at,” said Waldman.

She went to the program director at the time and talked about how WFAN had newspaper writers covering the local teams for the station and that it would be a better idea for her to go out and cover games and press conferences.

“Give me a tape recorder and let me go,” is what Waldman told the program director. “I was the first electronic beat writer.  That’s how that started and they said ‘oh, this works’. The writers knew all of a sudden ‘uh oh she can put something on the air at 2 o’clock in the morning and I can’t’.”  

And the rest is history. Radio Hall of Fame history.

But along the way, there was never that moment where she felt that everything was going to be okay.

Because it can all disappear in a New York minute.

“I’ve never had that moment,” said Waldman. “I see things going backward in a lot of ways for women.  I’m very driven and I’m very aware that it can all be taken away in two seconds if some guy says that’s enough.” 

During her storied career, Waldman has covered five Yankees World Series championships and there’s certainly the hope that they can contend for another title this year. She loves her job and the impact that she continues to make on young girls who now have that dream to be the next Suzyn Waldman.

But, is there something in the business that she still hopes to accomplish?

“This is a big world,” said Waldman. “There’s always something to do. Right now I like this a lot and there’s still more to do. There are more little girls…somewhere there’s a little girl out there who is talking into a tape recorder or whatever they use now and her father is telling her or someone is telling her you can’t do that you’re a little girl. That hasn’t stopped. Somewhere out there there’s somebody that needs to hear a female voice on Yankees radio.”

To steal the spirit of a line from Yankees play-by-play voice John Sterling, Suzyn Waldman’s longtime friend, and broadcast partner…“that’s a Radio Hall of Fame career, Suzyn!”

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BSM Writers

No Winners in Pittsburgh vs Cleveland Radio War of Words

“As talk radio hosts, we often try to hold the moral high ground and if you’re going to hold that position, I can’t help but feel integrity has to outweigh popularity. “

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For nearly 18 months, we’ve known the NFL would eventually have to confront the Deshaun Watson saga in an on-the-field manner, and that day came Monday. After his March trade to the Browns, we also could more than likely deduce another item: Cleveland radio hosts would feel one way, and Pittsburgh hosts would feel another.

If you’re not in tune to the “rivalry” between the two cities, that’s understandable. Both are former industrial cities looking for an identity in a post-industrial Midwest. Each thinks the other is a horrible place to live, with no real reasoning other than “at least we’re not them”. Of course, the folks in Pittsburgh point to six Super Bowl victories as reason for superiority.

I wasn’t entirely sure what to expect when news started to leak that a Watson decision would come down Monday. I was sure, however, that anyone who decided to focus on what the NFL’s decision would mean for Watson and the Browns on the field was in a no-win situation. As a former host on a Cleveland Browns radio affiliate, I always found the situation difficult to talk about. Balancing the very serious allegations with what it means for Watson, the Browns, and the NFL always felt like a tight-rope walk destined for failure.

So I felt for 92.3 The Fan’s Ken Carman and Anthony Lima Monday morning, knowing they were in a delicate spot. They seemed to allude to similar feelings. “You’re putting me in an awkward situation here,” Carman told a caller after that caller chanted “Super Bowl! Super Browns!” moments after the suspension length was announced.

Naturally, 93.7 The Fan’s Andrew Fillipponi happened to turn on the radio just as that call happened. A nearly week-long war of words ensued between the two Audacy-owned stations.

Fillipponi used the opportunity to slam Cleveland callers and used it as justification to say the NFL was clearly in the wrong. Carman and Lima pointed out Fillipponi had tweeted three days earlier about how much love the city of Pittsburgh had for Ben Roethlisberger, a player with past sexual assault allegations in his own right.

Later in the week, the Cleveland duo defended fans from criticism they viewed as unfair from the national media. In response, Dorin Dickerson and Adam Crowley of the Pittsburgh morning show criticized Carman and Lima for taking that stance.

Keeping up?

As an impartial observer, there’s one main takeaway I couldn’t shake. Both sides are wrong. Both sides are right. No one left the week looking good.

Let’s pretend the Pittsburgh Steelers had traded for Deshaun Watson on March 19th, and not the Browns. Can you envision a scenario where Cleveland radio hosts would defend the NFL for the “fairness” of the investigation and disciplinary process if he was only suspended for six games? Of course, you can’t, because that would be preposterous. At the same time, would Fillipponi, Dickerson, and other Pittsburgh hosts be criticizing their fans for wanting Watson’s autograph? Of course, you can’t, because that would be preposterous.

When you’re discussing “my team versus your team” or “my coach versus your coach” etc…, it’s ok to throw ration and logic to the side for the sake of entertaining radio. But when you’re dealing with an incredibly serious matter, in this case, an investigation into whether an NFL quarterback is a serial sexual predator, I don’t believe there’s room to throw ration and logic to the wind. The criticism of Carman and Lima from the Pittsburgh station is fair and frankly warranted. They tried their best, in my opinion, to be sensitive to a topic that warranted it, but fell short.

On the flip side, Carman and Lima are correct. Ben Roethlisberger was credibly accused of sexual assault. Twice. And their criticism of Fillipponi and Steelers fans is valid and frankly warranted.

You will often hear me say “it can be both” because so often today people try to make every situation black and white. In reality, there’s an awful lot of gray in our world. But, in this case, it can’t be both. It can’t be Deshaun Watson, and Browns fans by proxy, are horrible, awful, no good, downright rotten people, and Ben Roethlisberger is a beloved figure.

Pot, meet kettle.

I don’t know what Andrew Fillipponi said about Ben Roethlisberger’s sexual assault allegations in 2010. And if I’m wrong, I’ll be the first to admit it, but I’m guessing he sounded much more like Carman and Lima did this week, rather than the person criticizing hosts in another market for their lack of moral fiber. Judging by the tweet Carman and Lima used to point out Fillipponi’s hypocrisy, I have a hard time believing the Pittsburgh host had strong outrage about the Steelers bringing back the franchise QB.

Real courage comes from saying things your listeners might find unpopular. It’s also where real connections with your listeners are built. At the current time in our hyper-polarized climate, having the ability to say something someone might disagree with is a lost art. But it’s also the key to keeping credibility and building a reputation that you’ll say whatever you truly believe that endears you to your audience.

And in this case, on a day the NFL announced they now employ a player who — in the league’s view — is a serial sexual assaulter, to hear hosts describe a six-game suspension as “reasonable” felt unreasonable. As talk radio hosts, we often try to hold the moral high ground and if you’re going to hold that position, I can’t help but feel integrity has to outweigh popularity.

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