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Steve Hartman Loves Sports. The Rest Is Just Crap

“I think that goals can work for certain people. I think people are motivated by them. But personally it’s not my deal. My only goal from a career standpoint is to work in sports as long as I can.”

Brian Noe

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We often hear about athletes that maximize their talent and ability. Not only has sports broadcaster Steve Hartman gotten everything out of his talent and ability, he has also maximized his time. For the past 20 years, he’s been working seven days a week. Let that wash over you for a minute. Over a 20-year span, Bill Belichick’s “no days off” chant would be a great description for the bulk of Steve’s career.

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Take a deep breath and try not to feel fatigued just by reading about Steve Hartman’s workload. Each Monday through Friday from 3-6pm, Steve hosts the Loose Cannons on XTRA 1360 FOX Sports San Diego along with Rich Ohrnberger and John Schaeffer. Steve hosts national shows for FOX Sports Radio from 10am-1pm PT on Saturdays and from 10am-2pm each Sunday. But wait there’s more — Steve also serves as a television sports anchor each Saturday and Sunday evening for KTLA Channel 5 in Los Angeles. I could at least use a power nap after typing up that massive schedule.

Steve shares some of his insightful philosophies in the interview below. His thoughts about amplifying radio partners and making sure they shine the brightest is brilliant. He also talks about his most valuable asset, which would benefit mostly everybody reading this piece. Steve shares some radio stories that are legitimately outstanding. The story about a $24,000 check is funny, but the absolutely crazy tale of Steve channeling his inner Andrew Dice Clay on the air in full f-bomb mode is legendary. Enjoy.

Brian Noe: Working the amount that you do — legendary might be going too far, but it’s well known within the business — why do you feel the need to have such a heavy workload?

Steve Hartman: Well I tell you what, Brian, originally when I expanded in 1998 — I was just doing my normal Monday through Friday radio show — I got offered an opportunity to do weekend television. I was in San Diego and was offered a weekend television job in L.A. I had two young boys at the time. I was doing the economics. I could make more money doing two days of weekend television than my wife with two babies at home could probably make on a full-time job. That’s how it started.

As time has gone on basically trying to explain this to people my first thought is what we do — at least from my standpoint, everyone has a different opinion — is not exactly working. I don’t want to completely downplay it because obviously I’ve been doing radio for 30 years and television for over 20 years. There is a certain skill set that obviously is acquired over time. But we’re really doing — or at least I’m doing — my vocation is my avocation.

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On the weekends for instance, I’m sitting there watching football games, which I’d probably be doing sitting at home anyway, except I’m getting paid to do it and talk about the games. It’s more of having something to do every day, being accountable every day. I’m 61 now. It defies logic. My father retired at 63 and passed away a year ago at age 89. My grandfather — my dad’s dad — retired at 62 and lived to be 97. They had the long retirements. But I don’t really look at it that way. I feel like working every day keeps me sharp, keeps me focused, and gives me something to do every single day. At this point in my career, that’s pretty much why I do it.

Noe: What do you think you would do if the same situation at The Mighty 1090 happened at your station and they were like, “Hey man, sorry, no station. You’ve got no weekday show.” Would you look for another gig, or just say that’s that?

Steve: That’s a good question. My general attitude now is that my current situation with my San Diego show, my network radio, and my television work, they’re really three separate entities. If any one of them should stop — again depending on the finances and everything else — I don’t know at this point if I would actually seek to replace. I say that now, but as you know in this business, Brian, my most valuable asset in my career has been saying yes. I just say yes.

Even going beyond yes, for instance, on the Sunday national show I requested to Scott Shapiro to take the shift. Originally he was hesitant, but the one thing he said — well two things, he was complimentary of my work — but more importantly he goes, “I know you’re going to be there every Sunday. You just don’t take any days off.” What do they say? The best ability is your availability. I’ve used that as sort of a motto throughout my career that if you hire me and I’m going to be there. Period.

It was very funny, when I got let go by the network at the end of 2013, when they blew up my show with Pat O’Brien and they pretty much cleaned house and sort of redid the national shows, it was the first time I’d ever been let go, ever, in my entire career. It was funny because my contract had two months left through the end of February 2014 and Annie Zidarevich called me and said that your last check is going to be a hard check. It’s going to include unused vacation pay.

I didn’t say anything because that didn’t sound right to me. I used to think it was like if you don’t use it, you lose it. I didn’t say anything. I just thought a couple extra $1,000 would be good. I got the check. I had over $24,000 in unused vacation. It was like wow, okay, maybe I should have taken a few more days off along the way. I don’t know if it’s so much about a work ethic as it is something that I just personally sort of need to keep me focused and stimulated to do something every day.

Noe: Take a baseball player that’s in the major leagues and then he gets designated for assignment and he’s in the minor leagues. You know how fans look at that, it’s like, “Aww man, you’re not in the majors anymore.”  When you go from a weekday national show to a weekday local show, there are people in the business that look at it the same way. How do you look at it?

Steve: I think that my situation in broadcasting is different than a lot of guys in the business, and that is I never sought to be in the business. I went to UCLA. I was sports editor of my college paper 40 years ago. When I got out of college you really had two choices. Newspapers were very prominent in those days, but I wanted to work in sports PR. I wanted to work for a team. I interviewed with the Dodgers, the Angels, the Rams, and got hired by the Los Angeles Raiders. They had just won the Super Bowl in 1984. I was 26 years old and I worked for the Raiders for four and a half years.

I hastily quit my Raider job because it was the ‘80s. I had seen the movie Wall Street one too many times. This guy convinced me that he was Gordon Gekko and I was going to be his Bud Fox and we were going to make a lot of money. I was 30 years old. I had asked for a raise from Mr. Davis. He said we were 5-10 this year. I’m thinking we were 5-10? I wasn’t the one that thought that Rusty Hilger was the second coming of Joe Namath. I got out of sports for exactly four months and quit that job because I realized I was a fish out of water.

I was looking for another PR job. In the meantime just to kill time, I was working as a sidekick on a radio show with a man named Bud Furillo, who is a mentor of mine, a longtime L.A. newspaper and radio guy. He was the one that got the call from John Lynch in San Diego about the idea of creating an all sports station after WFAN had launched in New York. Long story short, instead of hiring Bud because he wanted more money, they hired me instead. The rest was history.

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My attitude about my whole career is — people have had visions of my career that are different than my own visions. When 690 hit big in the mid ‘90s, I’m getting calls from everywhere. When ESPN launched their radio network Len Weiner called me. I knew Len from WFAN. He said I want you on national. I’m like, I’m not interested in national. I live in Southern California. I’m an L.A. guy. I live in San Diego. I go back and forth. So I turned down everything. I had no interest in doing national radio. I was forced into national radio.

When 690 blew open, they moved us up to L.A. I had a very successful L.A. show with Mychel Thompson and Vic the Brick. Without me even knowing, they dropped the bomb that we were going to switch to a national show. I didn’t want to do national. Eventually with Pat [O’Brien], even though I love Pat personally, it was an awful show. We were getting Talkers putting us as the #11 show and I’m thinking this is the worst show I’ve ever done.

I was honestly relieved when we got the plug pulled on the national show. When they came back to me and said, look Steve, we’ve been trying desperately to get this FOX affiliate in San Diego off the ground. I said I’m there. Simple as that. Certainly at this point, I know people look at San Diego like it’s got to be the worst sports city in America. They have a baseball team few people care about. Obviously we lost the NFL team. But it really allows me to do very much an open forum show because I know we have a lot of transplants, which makes Southern California always unique.

Honestly I’ve never really cared what other people thought about my career because from the very get-go — look, Jim Rome was my update guy. He was fiercely ambitious. I give him all the credit for the career that he created and the millions of dollars that he made. That just wasn’t me. I wasn’t that ambitious. People were more ambitious for me than I was for myself because the whole time I kept thinking are they really paying me to do this? Even 30 years in the business I’m sort of like let me get this straight, I get paid to talk sports. That to me just still blows my mind.

Noe: Keeping in mind that you think the show with Pat O’Brien is one of the worst shows you’ve ever done, what in your opinion are the ingredients of a good sports radio show and the ingredients of a bad one?

Steve: Well Brian — you can call it old school — I’m a sports guy. I talk sports. I’m not into popular culture. I mean I’ll go to the movies once in a while. That’s not why I’m there. My attitude is if you’re turning into a sports talk show, I want to hear sports. Even when I first broke into this business and I saw people creating shows, like creating characters on the air, I’m thinking to myself I can’t do that. Either this is going to work with me just talking sports or I’m just going to have to find another line of work. I just talk sports.

My frustration — Pat was a popular culture guy. Pat knew people. I love Pat dearly, but the problem was the network decided to put Pat in the lead seat. That I thought was a bad idea for Pat and it made it a very difficult show because I’m a sports guy. If I’m not sitting next to someone that I can talk sports with, that creates a problem for me. I want to be able to converse in sports.

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I can guarantee you this, Brian; no one has sat next to more people in the history of sports talk radio than I have. It is not even close. I’ve counted at least 80 people that I have co-hosted a show with over the course of my career. Some long-term, some not, but my ability to work with somebody else has always been based on — I want to know what they know, and then I will steer the conversation to what they’re comfortable talking about.

Dahntay Jones was a prime example. Dahntay only wanted to talk NBA, and more than that, he wanted to sort of be a de facto NBA general manager. The seven or eight shows we did together that’s all I did was let’s make a deal. Let’s work these deals and he was into it. He was breaking it down, making calls, and everything else. I try to play to the strength of my partners. If I can’t talk sports with the person I’m talking to, then why are we there? In my opinion it’s sports, talk, radio. The rest of it is just crap.

Noe: Who was the most talented co-host that you worked with?

Steve: Wow. That’s a really hard thing. My first Loose Cannon partner was Chet Forte. Chet was of course the legendary director/producer of Monday Night Football. Here I was trying to launch my career — and this guy was a novice in radio — but he was also a guy that when ABC got Monday Night Football in 1970, Roone Arledge told Chet, look, this game cannot sound or look like any other game. Ever.

Chet was so creative. It took me a while because we used to scream at each other on air. I literally thought this is a train wreck. Then the Union Tribune in San Diego wrote this glowing review of our show and I’m like are they listening to the same show I’m doing? It also gave me a sense that — basically what I try to do with my partners is just amplify who they are, then adjust myself to whatever their personality is.

As far as talent is concerned, I think there are insanely talented people throughout the business. I think you’re extremely talented. I love Ben [Maller]. I think Ben is a very talented guy at night. Some guys fit their slots really well. Then there are other people in the business that I think are just faking it. I can tell instantly who the real sports guy is and who the non-sports guy is. I won’t mention any names but there are some obviously very prominent people in our business that have a lot of notoriety and a lot of attention. I know they’re not really sports people. That’s okay. I don’t care. I prefer to be able to sit down and really talk to people that live it and breathe it. That’s just my personal preference.

Noe: Critiquing a co-host can be a delicate thing. You don’t really coach them up as if you’re a program director and give evaluations. You might have subtle ways of saying, “Hey, do more of that.” Do you ever find yourself nudging your co-hosts in subtle ways to help the show or help them improve?

Steve: Well going back to the beginning with Chet, I tried seriously to manipulate. We all try to do this to people in general to work into our world, and it just didn’t work. I don’t. I really don’t. I’m going to do a quick evaluation on who they are. My feeling is I’m going to make them feel like they’re the star of the show. Even if I am essentially the star of the show, I’m going to make them feel like they’re the star of the show. I’ve done this with every, single, person that I’ve ever worked with.

What happens is I think you build a trust. If you work long enough with someone, then you can push that trust. You can get personal. You can challenge them. But that comes with time. It’s like anyone else in your life. Sometimes I pushed it really to the max. I’ve had partners that were not comfortable with the back and forth and maybe conceded to me a little too easily. There are times when I sometimes will back off because I want to get more out of them.

You’re on a team. I’ve always said this to people; the easiest thing to do is a show by yourself. There’s no easier thing than sitting in there by yourself and talking — because there’s no challenge. You can say whatever you want to say. There’s no one challenging you. People say, “Oh well, it must be hard when you’re alone.” It’s just the opposite. When you’re by yourself it’s the easiest thing ever. What do you talk about? You can talk about whatever you want. But when you’re sitting with somebody and you’re in a team situation, you’re only as good as the team. If you think you’re doing great, but your partner isn’t doing well, guess what? The show’s not doing well. I always play to my partner. Always. And I will always do that.

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Noe: That’s a great philosophy. Is there a regret that you have in your career? If there’s any one thing you could change, would you change something in particular?

Steve: You know it’s interesting because there are times when I thought that maybe I made a wrong decision, but I don’t know if I have a shining light on me or whatever, but everything seems to turn out okay. I have zero regrets and again I have zero regrets because I went into the business with no expectations. I’ve never been a goal-oriented person. I never had any goals. I have just lived life. I don’t wake up thinking, all right where am I going to be a year from now, two years from now? I don’t ever think of those things.

When I work every day I’m just thinking about that day. I get up and I’m like, all right what do I have to do today? Let’s get it done. I turn the page, sleep well, and get ready for another day. So no, I think that ultimately I’m not talking about destiny — I’m not a huge believer in that — but it just seems like talking about my career, not my life, but just in my career that everything has just worked out the way I guess it was supposed to work out.

If I’m on Twitter — I rarely tweet — but occasionally if I tweet something that’s bringing up a negative situation in the L.A. market, there will be people saying, oh are you still alive? You know all this stuff. I don’t block anybody. I sort of laugh at the whole thing, but no, I really have no regrets. Honestly in my current situation if I could just maintain these three jobs for an indefinite period, I’d be the happiest guy around.

Noe: Do you think that goals can sometimes be a bad thing — that if you’re striving for something and not getting there that it can mess with your head?

Steve: Well it’s interesting now. I have three kids. My sons are 23, 21, and my daughter is 18. Obviously as a parent I think you want to make sure that they have a general idea of where they want to go. I was a stats kid. Everyone knows that I’m like this trivia guy — it’s not so much trivia — I’m a numbers guy. When I got my first pack of baseball cards when I was seven years old it was by accident. It said baseball bubble gum five cents. It looked like a big piece of gum and there were these cards. I didn’t know who the players were, but when I flipped the card over and saw all these columns of numbers, it was love at first sight. This is how my career went. Then I just started building, building, building on this.

When you talk about goals — I like to accomplish things. I’m more of a guy that has that to-do list and crossing things off. That’s more satisfying to me than setting a goal down the road. I think my goal has simply been this; if I can continue having a career in the world of sports in whatever manner — whether as a broadcaster, working for a team or anything — that was the only goal I had. Can I make a living in the world of sports? I’m not a former athlete. I’m just some dorky kid out of the Valley. Can I actually make a career in the sports world?

Fortunately for me to sort of be part of the ground floor of sports talk radio in the early ‘90s, it was fortune that I could never have imagined. Just a quirk, it was just a chance that I ever actually got into the business. I think that goals can work for certain people. I think people are motivated by them. But personally it’s not my deal. My only goal from a career standpoint is to work in sports as long as I can.

Noe: What’s your opinion about The Mighty 1090 in San Diego going away?

Steve: I’m never happy about people losing jobs. Let’s make that clear. People talk about competition and everything else — I wish there were 20 sports radio stations in L.A. and San Diego — the more opportunities for everyone else. There are so many people that want jobs. I thought it was terrible, but it was also something I saw coming. When I got let go by the network and I was sort of just taking a look at the landscape before I ended up at FOX San Diego. 1090 was there, but I knew they were a house of cards. I knew they hadn’t paid their bills for years.

They have the same dilemma we had with the old 690. We had that blowtorch signal out of Mexico, which made us the super powerhouse. The difference was 690 had a huge number in L.A. and Orange County. We owned Orange County. 710 had tried to launch sports against us and we just crushed them. We owned the whole Southern California market. 1090 despite having a same signal that we had at 690 never showed a blip in L.A. and Orange County. Their focus was purely San Diego. The cost of that stick — when they lost the Padres I knew they were dead. They didn’t have any revenue streams to pay the bills.

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That’s the other thing; you have to be smart. I know this, 1360, when you’re with iHeartMedia, 90 percent of our listeners — we have a 5,000-watt signal, 1360 is not a big signal — but we also know that about 90 percent of our audience is listening to us on iHeartRadio. They can get a clear signal wherever they’re going and that’s how people listen to it.

Now, do we get credit for all those people? No, but I also know that I’m part of a major conglomerate. We have a lot of successful FM stations, AM stations, news stations in San Diego, so we’re protected. It doesn’t mean they can’t pull the plug on us. It just means that your chances for survival are better than it would be if you were an independent, which essentially 1090 was.

It was the same thing with The Beast in L.A. They started this new station The Beast in L.A. on a station, 980, that I knew was up for sale. My old producer at FOX Radio, Erik Peterson, was working over there. He called me about leaving San Diego to come over to do the midday show. I said I’ll tell you what, Erik, if you guys are still on the air in six months, call me. Less than two minutes later, they were off the air. They just hired Chris Myers to do that midday show. So I think you do have to have a pretty good sense of actually what’s going on out there to survive in this business. You know how they always say big fish, small pond? Sometimes it’s better to be a small fish in a big pond if you’re looking for longevity. I’ll put it that way. 

Noe: What’s the craziest story you could tell me about a show you did, or a segment you were on, where you sat back and said this wild right now?

Steve: All right well there is no question the craziest show I ever did this was back in 1997. We are at 690 and what had happened was that John Lynch, our original owner, had sold out to Jacor, which eventually got gobbled up by Clear Channel. We had a new PD. I had a new partner. Chet Forte had died in 1996. I was working with Bill Werndl. This guy was putting a lot of pressure — because we were just sports guys — and he wanted us to do segments that were joke segments, like people calling in with jokes and everything. It was just ridiculous.

We also got in trouble with this guy because he had encouraged us to interview a guy who did Harry Caray imitations, insisting he did a Dan Dierdorf imitation. This made national news. We brought a guy on doing a Dan Dierdorf imitation on a night when the Chargers were hosting a Monday night game. Dan Dierdorf blasted our station and filed a lawsuit against us because they claimed the Dierdorf guy sounded like he was drunk.

We got to the NCAA Basketball Tournament in 1997 the first day. It just so happens this guy was out of town. So on that first day — you know 16 games on a Thursday — I went to our producer and I said this is the way we’re going to do our three-hour show today. Now understand this, we could get away with it because we had a Mexican transmitter. All right? Only because we had a Mexican transmitter. I want you to go on the air and say that Steve and Bill think they have the day off because we’re carrying NCAA tournament games, (but in reality we’re not). We have set up a secret microphone in Steve’s house to listen in on him and Billy watching the games. So I called Jim Laslavic who was the main sports anchor at the NBC affiliate in San Diego and Brad Holland, my former UCLA cohort, who was then the basketball coach at the University of San Diego to join us in studio.

Even though our producer was saying they had a secret mic at my house, in reality we were actually in the studio. We purposefully sat off mic. We turned on the games. We cranked out some beer, pork rinds, chips, and everything else, and proceeded to watch the games as if we were sitting in my living room dropping f-bombs, shit, screaming — this was on the air for three hours. They would go to commercial break. The producer would come on saying if you’re wondering what we’re listening to we have a secret mic at Steve Hartman’s house. It just so happens Jim Laslavic and Brad Holland have stopped on by. And I’m like, “Billy what f***? God dammit, man. You’re stinking up my f***in’ bathroom, man. Can’t you get you’re shit” — this is going out on the air. Our board op is trying to dump, again we’re sort of off mic, but f***s and shits are going on the air all over the place for three hours.

The next day all hell broke loose. This is back in the days — the phone lines were lighting up all over the building. At the end of it the L.A. Times called. The producer came on the next day saying that he apologized, that Steve didn’t know anything about it, blah blah blah blah blah. I mean this whole thing — we created this thing. To this day people still think it was real. We never came clean that it was staged. We just apologized for it. Eventually when this guy got back, he didn’t fire me. He was like what the f***?! I said you told me to be outrageous. I gave you outrageous.

My whole purpose of doing that was back off and let me do my f***in’ sports show. We went back to sports talk. I think in the next book we were like top three in the city in men 25-54, and that was the end of it. It is a show that people that heard it to this day — I mean this is over 20 years ago — still claimed they heard. It’s like all the people that claim they were there when Wilt Chamberlain scored 100 points. I think there were 1,500 people in Hershey. I’ve had so many people say they heard that show. I wish I had a tape of it. I was trying to make a point that day of just — forget the crazy shit. If you want crazy, I’ll give you the craziest shit you ever heard, but let me do sports talk. I guarantee you there’s never been a show like that. Ever. Ev-er. The only reason I knew that we weren’t going to get our license pulled is because we had the Mexican transmitter. We weren’t under the FCC regulations because of that.

Noe: (laughs) Wow. That’s amazing, man.

Steve: It’s sort of a dream show for every guy that really wants to just cut loose before there were podcasts and everything else. That was the ultimate podcast before they actually existed.

Noe: For someone who rarely ever takes time off, what’s something you have done instead of working on those occasions?

Steve: To show you how weird I am, like two weeks ago I took three days off midweek to fly to Atlanta, Georgia to sit in the archives of the College Football Hall of Fame and research statistics on college football players. Now no one in the world understands this — only the curator of the College Football Hall of Fame; I love college football.

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Baseball stats have been exhausted, but I’ve taken on the biggest beast of all and that’s the history of college football. I’m talking about game-by-game statistics for kick returns, punt returns, punts — not just rushing records — of prominent players in history. I literally took three days, flew to Atlanta, sat in an archive room for about 10 hours a day, and dug through old media guides. That’s like my dream day off. That’s one of my things.

It gets back to my original obsession with sports stats. That has never changed. That is still what drives me in sports. My career in broadcasting is a way for me to pay my bills and do something I have interest in, but it’s not really who I am.

What I am is the same guy I was when I was seven years old. I’m a guy that’s obsessed with sports numbers, stats and stuff like that. While some guys have dedicated their lives to baseball reference, I can make more money broadcasting. Of course with three children now all in college, I have bills to pay and everything else. That’s how I do it. I never take weeks off. I would take a day — I did take my daughter for a couple of days to New York as she was visiting NYU — but that’s it. I never take a weekend off. Ever. I do my double shifts every Saturday and Sunday. I cannot remember the last time I took a day off ever on the weekends.

Noe: Before we end, if you circle back — it’s kind of like Cal Ripken’s streak — what were the years and what was the span where you hadn’t taken a day off?

Steve: There was a 14-year span. From 1998, when I started working television in L.A., until 2012 when KTLA took me off the weekends and put me on the morning show. That was pretty much my endless streak. If I took any days off, honestly it was a handful. So basically in a 14-year span from ‘98 the 2012 when in July they pulled me off the weekends to put me on the morning news. I took advantage of those weekends. I remember taking my kids to football games. I took advantage of that, but that was my big streak there from ‘98 to 2012 where I literally — any days off you can count them on one hand.

Noe: Do you remember what you did on that day off in 2012?

Steve: I do remember this. I will tell you this. Not so much 2012, but when I got taken off the national show. Bruce [Gilbert] had asked me to work a couple of weeks after Pat just walked out. That first Monday — this was the first Monday where I had not been employed — so this is January of 2014. This is the first time technically I had not been employed as a Monday through Friday radio guy since 1989. I thought this will be good. I have time.

That first Monday I think I went to a Jersey Mike’s to eat a casual lunch. That one day literally felt like it was a week. I didn’t know what to do with myself. I really did not know. In the back of your mind when you work all the time — because there’s always going to be a day when you’re like, man I could use a day. I think about those things, but that was the harsh reality to me that that’s not the way I was programmed. I realized that day that I’ve got to get back to working all the time. It’s just the way I’m programmed, and here I am. I’m back to what I love to do. I’m doing nine shifts.

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Really February of this year was the first time I ever actually signed on to do seven days a week of radio. I had done six days a week of radio, I worked television obviously on the weekends working seven days a week, but since February this is the first time in my career I’ve done radio seven days a week. We’re rolling and I couldn’t be happier. It’s great. I don’t know people in our business that are like, “Ahh man, I can’t wait till I retire.” Why? Retire to what? If they’re going to continue the pay you to talk sports, why would you not sort of do that forever?

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Kim Mulkey Now Has Everyone Anticipating Washington Post Story

I can’t imagine what headline, under normal circumstances, the Washington Post would have to put on a Kim Mulkey story to make me want to read it.

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photo of LSU women's college basketball coach Kim Mulkey
Credit: Dailymail.co.uk

The Washington Post, you might’ve heard, has a story coming out about controversial LSU women’s basketball coach Kim Mulkey. The reason you might’ve heard is because Kim Mulkey told you. The Tigers coach read a fiery prepared statement just before her team started the Women’s NCAA Tournament. In the statement, Mulkey threatened to sue The Post for defamation before the first word was even published.

Now, I’ve never run a public relations firm but that did not seem like a good idea. The Washington Post story on Mulkey is one of the bigger stories in sports right now and nobody even knows what’s in it. The reason the story, apparently unflattering to Mulkey, is even on anyone’s radar screen is Mulkey herself.

It all started with an innocuous social media post by Sports Illustrated’s Pat Forde right in the middle of the most anticipated two days in sports, the NCAA Tournament Round of 64. On his X account, Forde posted: “Hearing some buzz about a big Washington Post story in the works on LSU women’s hoops coach Kim Mulkey, potentially next week. Wagons being circled, etc.”

You know what generally will go unnoticed at 4:00 on the first Friday of the NCAA Tournament? A post on X about a women’s basketball coach. But don’t tell Mulkey, she saw Forde’s post and decided to fight fire with nuclear weaponry. The result: the average person like me now is really interested in what has Mulkey so incensed. By “average person like me” I mean that I can’t imagine what headline, under normal circumstances, the Washington Post would have to put on a Kim Mulkey story to make me want to read it. Maybe:

“LSU Women’s Coach Discovers Ark of the Covenant”

Or:

“Mulkey Reveals True JFK Assassin(s)”

Perhaps:

“Famed Women’s Basketball Coach Reveals the Mystery Behind Slow Drivers in the Left Lane”

Literally any of those catch my attention more than whatever will likely be the Washington Post headline about Mulkey. But now Mulkey is “Mad as Hell and is not going to take this anymore” so I now have an interest I would never before have had in this story. It has been fascinating to watch the online speculation about the subject of the article and all we really know, as of now, is that it will be written by Kent Babb. This is a dream come true for Babb; he writes an article that is, presumably, not flattering about Kim Mulkey and, before it is even published, she gives the article the greatest commercial anyone could give it. Babb couldn’t have entered into a business agreement with Mulkey and had this turn out better for him.

For those who don’t follow Babb, he is a former NFL reporter who now is an award-winning writer for the Washington Post. In his 14 years with The Post, he has written sports features and authored a couple of books. One of those sports features stories was a deep dive into what he viewed as a large inequity in the level of pay for LSU head football coach Brian Kelly and his LSU players. It is this piece Mulkey described as a “hit piece” and, based on that piece, referred to Babb as a “sleazy reporter.” Babb, and many others, resented the fact his story was labeled as a hit piece. In fact, Babb essentially confirmed he was the author Mulkey was referencing when he shared the original article on X with the comment: “Hit piece?”

Whether a printed piece or a recorded interview, I can’t imagine a better promotion for it than the subject of the interview threatening a libel/slander lawsuit, especially before it is even released. That simply screams “This piece is salacious!!” Also, libel and slander suits get settled all the time, right? Of course they don’t, they seem to never even get filed. That little thing called discovery is a scary thing for most public figures.

The NCAA Tournament has been very entertaining, and I think the Sweet 16 and Elite Eight will be terrific. For only the fifth time ever, the top two seeds have advanced to the third round which sets up for a remarkable weekend. For me, I guess it will now include a Washington Post article, not a sentence I’d normally say.

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Andrew Salciunas Aims to Thrive in Morning Drive on 97.5 The Fanatic

“We are two radio guys that kind of know what we’re doing.”

Derek Futterman

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Andrew Salciunas
Courtesy: Beasley Media Group

When 97.5 The Fanatic midday host Anthony Gargano agreed to a deal to contribute to PHLY Sports, a local digital venture within ALLCITY Network, he was promptly suspended by Beasley Media Group and subsequently sued for breach of contract. Although the two sides eventually reached a settlement and officially parted ways, the future of the daypart was still in question. In the interim time period, the station granted Andrew Salciunas the opportunity to lead a four-hour solo program with producer Ray Dunne. Salciunas had served as Gargano’s producer in the midday slot and still has a strong relationship with the sports media personality today despite no longer working together.

The onerous aspect of the situation, however, was in recognizing that Salciunas was being afforded a chance to prove himself as a host in the marketplace. In the past, he had filled in when Gargano took vacations, but it was not for an extended period of time. Although he was familiar with the flow of a midday program, achieving a successful, yet sudden assimilation into a regular timeslot without a partner was an invigorating circumstance.

“I knew that it was going to be a learning experience because it’s one thing to host a show on Saturday or it’s one thing to host a weekly podcast and you have a week’s worth of content at your disposal,” Salciunas said. “It’s another thing to [be] hosting every single day and needing to come up with new ideas and new angles and new twists on things, so it was a challenge knowing that I was going to have to do that for however long the process was going to be.”

Salciunas received help from program director Scott Masteller, a sports radio veteran who has helped elevate brands and nurture budding talent. Several months later, Masteller asked Salciunas how he would feel about working with morning program host John Kincade. Salciunas replied by saying that it was something he would be interested in doing, and he later added that he already wakes up early and could easily work in morning drive. Salciunas was somewhat nonplussed when he discovered that Masteller’s intention was to have him anchor the program rather than Kincade, who has been hosting in the daypart since January 2021.

In the weeks and months ensuing, Salciunas and Kincade were involved in meetings to plan the new program, which officially made its debut on 97.5 The Fanatic last week and is titled Kincade & Salciunas. Both hosts knew about the program for roughly two months, and Salciunas is surprised that it was kept a secret for as long as it was. Outside of their scheduled meetings, Salciunas was able to speak with Kincade between their shows since they occurred after the other as well. From the onset, he wanted to make his thoughts about the program clear to ensure a smooth transition amid a quest to inform and entertain the audience.

“The first thing I told John when they told us that this was the plan moving forward was that, ‘This is going to be our show,’” Salciunas recalled. “Yes, I might be the guy running the ins and outs out of commercial breaks. I’m the guy that brings on the guests; I’m the guy that brings on the callers, but this is our show. We both have ideas, we’re both passionate about Philadelphia sports teams, we’re both high-energy people, we’re both opinionated and we’re also respectful of each other.”

While there is natural disagreement between Salciunas and Kincade on a variety of sports topics, they make sure not to fabricate their discussions and engender debate for the sake of the show. Instead of feigning their contrarian discourse, there is a legitimate willingness to be genuine with their audience while continuing to put radio first. Salciunas, Kincade and show producer Connor Thomas all contribute ideas for the program to appeal to the audience and continue building the show as a whole. Thomas also had familiarity in working with Kincade since he served as an associate producer on his previous morning program.

“I’m not a former journalist; he’s not a former professional athlete,” Salciunas said. “We are two radio guys that kind of know what we’re doing. Even though our opinions might differ on sports-related stuff, we see doing radio in a similar way.”

Upon Kincade officially joining 97.5 The Fanatic, he demonstrated his magnanimity and commitment to his colleagues by offering to take all of them out to lunch individually to learn more about them. It was a gesture that surprised Salciunas and something that stuck with him, ultimately helping familiarize themselves with one another and subsequently creating a viable on-air product.

“He’s one of those guys who likes getting to know people, and I think that’s helped a lot,” Salciunas said. “We already had that sort of knowledge of one another [and] we already had that relationship, and because we’re just both so bought in and both so hungry, that’s made it so much easier that we’re willing to do whatever it takes to make the show work.”

Before arriving at 97.5 The Fanatic, Kincade had worked at sports radio both at the local and national levels while also hosting a podcast with Hall of Fame center and Inside the NBA studio analyst Shaquille O’Neal. Bringing him back to his home marketplace and realizing success in the morning daypart was valuable as the sports media ecosystem underwent stretches of change. Transitioning to the new morning show iteration without colleagues Bob Cooney and Pat Egan presented its challenges, but Salciunas has had no qualms that Kincade was invested to win. As a result, the transition has been relatively simple in terms of building palpable chemistry among the on-air team.

“He believes in anybody that he works with,” Salciunas said of Kincade, “and knowing that somebody has worked that long as long as he has in sports radio that he values the young person’s opinion, not just in sports but in terms of radio, that goes a long way.”

There is constant communication between the morning show team leading up to a program outside of typical pre-show meetings and twice-weekly conversations with their boss. Salciunas arrives at the station well before the start of the program and compiles ideas from the previous day into a document, along with ideas from others that come during their commutes. Additionally, they continuously monitor the news cycle and determine what to address on the air while also interviewing special guests throughout the week.

Effectuating a fully prepared show rundown by 6 a.m. EST has been marginally difficult, along with the fact that it can be difficult to book guests on short notice before sunrise. Because of this, the program frequently outlines its guests early in the week and makes adjustments as necessary while maintaining fealty towards conveying their true, authentic personalities.

“I’m a little bit more energetic on the radio because I understand the entertainment portion of doing what we do and having to properly express myself,” Salciunas said. “I’m probably not going to scream at a bar, but when I converse with callers; when I converse with John [or] producers… that’s who I am as a person. There’s just a microphone in front of me.”

When he first started working at 97.5 The Fanatic as an intern, Salciunas did not have a goal of eventually becoming an on-air talent. He was content with his role as a producer, which was borne out of an internship where he worked with Jon Marks and Steve Vassalotti. Both station members served as mentors that he utilized to gain information and advice, a fortuitous outcome after Salciunas impetuously applied for the opening.

While Salciunas was matriculating at Temple University, he needed at least three internship credits in order to qualify for graduation. Reflecting back on his education days, he does not regard himself as the best student and recognized that he needed to intern with the radio station to set himself apart. Honing his focus in sports media took time since he had varied interests in areas such as reporting, podcasting and play-by-play announcing, but he ultimately gravitated towards the sports radio format during his time in Philadelphia.

Salciunas made a favorable impression on those with 97.5 The Fanatic and ended up being hired as an associate producer where he learned more about the format and its programming. Eric Camille, a former executive producer at the station, is someone Salciunas regards as seminal to his professional development.

“He was the guy that hired me out of my internship, and then once I started working, he really helped me,” Salciunas said. “He kind of took me under his wing and helped me out a lot.”

Once Salciunas was hired as a full-time producer, he began to work with Mike Missanelli on his midday program, providing an invaluable learning experience to gain a more comprehensive understanding of the sports media industry. As a veteran host who has captivated Philadelphia sports fans and media consumers at large, Salciunas noticed that collaborating on Missanelli’s program was a different experience than the other shows he had done. Whereas a morning drive show is oftentimes one of the first points of reaction on a given day, Missanelli knew that he would need to approach his daypart differently and adopted a paradigmatic style implementing second-level topics.

“It’s not just going on the air and reacting to an Eagles loss,” Salciunas explained. “It’s reacting to a storyline within an Eagles loss or reacting to a storyline within an Eagles win that may generate conversation. Trying to figure out topics that generate conversation but are not just the, ‘Oh wow, I’m angry they lost today,’ and give out the phone number. It’s [trying] to find topics that make people think and make yourself think and make the audience think.”

When Missanelli left the station, Salciunas began his stint working with Anthony Gargano where he began occasionally hosting select programs. The rationale behind his decision to go behind the microphone was that when the Eagles won a Super Bowl championship, the station needed someone to host from 2 to 5 a.m. Salciunas decided to volunteer for the program, presuming that it sounded fun. From that shift on, he continued his work as a producer while also refining his craft behind the microphone in a major market. It deviated from a philosophy perpetuated by former program director Matt Nahigian of limiting the amount of time producers were on the air, assuming that consumers listened to hear the hosts.

“Now you have to be a producer,” Salciunas affirmed. “You look at both radio stations in Philadelphia – a lot of the hosts now were former producers, and so you learn so much of the craft and then you figure out your own role. You figure out how you handle yourself as a host, so I think producing first before becoming a talk show host should be the way to go moving forward.”

Beasley Media Group’s 97.5 The Fanatic shares the Philadelphia marketplace with Audacy-owned SportsRadio 94WIP, and both stations have had intense battles in the ratings over the years. Salciunas shared that most people between the two stations have worked with their competitors at some point in their careers, and there is an evident respect that exists between the two entities. With both outlets introducing new morning shows within the last two years though, Salciunas understands there is a chance to gain ground on the WIP Morning Show, which finished ahead in the four Nielsen XTrends quarterly ratings books last year.

“Clearly if somebody’s behind a microphone in Philadelphia, everybody’s talented, and we’re going to do whatever we can to try to bridge that gap a little bit, and we’re seeing some good strides already,” Salciunas said. “I think having a new show is a big part of that trying to grab that initial audience, but then it’s holding on to that initial audience.”

Being able to achieve this outcome, however, requires a commitment to showcasing talent and different personalities. Salciunas referenced how there was a point in John Kincade’s stint hosting mornings in the daypart’s previous iteration where he gained ground on his crosstown competitor Angelo Cataldi with WIP. Kincade, of course, used to work with Cataldi’s show as a contributor and received a chance to take the air while with the outlet.

“I’ve seen the turn of tides of ratings over the years for every show [and] every time slot, so there’s always an opportunity, but that means we always have to be on our game; that means we always have to be doing the best show possible,” Salciunas said. “We can’t go in the next day and say, ‘Wow, that show was really good yesterday. Let’s have some fun today; let’s make this a lighthearted show.’ No, we always have to be thinking about, ‘Alright, what can we do next to put on another great entertaining four-hour radio show?’”

Over the last several years, there have been several leadership changes at 97.5 The Fanatic responsible for overseeing the slate of programming and station operations. Scott Masteller currently leads the outlet, someone in whom Salciunas has confidence that he can continue to elevate the standing of the station. In his earlier years working with 97.5 The Fanatic, Salciunas had an innovative spirit but was discouraged from taking steps to align with the multimedia evolution. For example, when he offered to do a podcast several years ago, someone at the station questioned his judgment and the reasoning behind the idea.

“I was told by someone, ‘What’s the point in doing that? We’re a radio station,’ and I knew back then that that was a mistake to say,” Salciunas explained. “You shouldn’t say, ‘We’re a radio station;’ that was years ago, so seeing that bosses and market managers and hosts and producers all realizing, ‘Alright, we have to adapt,’ that excites me.”

Possessing the background as a producer lends shrewd and calculated judgment on how to include members of the audience into the program. While there are still open phone lines for callers to chime in, the program has introduced a text line and also engages with the audience through the live chat functionality of YouTube. Having Thomas as a producer of the show has helped in this area as well, with Salciunas sharing that he has a strong understanding of how to create and optimize content for various platforms of dissemination.

“We have a great YouTube audience where they basically have their own community all of a sudden,” Salciunas said. “They’re constantly talking about the show, and sometimes we grab what they’re saying on that YouTube feed because that’s another area of today’s new media where you have another avenue to communicate with people.”

As Salciunas grows accustomed to the early start on 97.5 The Fanatic and his new colleagues in morning drive, he is filled with enthusiasm and the prospect of possibility. The radio station has been the only outlet by which he has been employed since the start of his media career, and he hopes to work there for as long as possible. National radio and television intrigue him going forward, but his priority centers on thriving in the new role.

“I want to try to get 97.5 The Fanatic – because it starts in the morning – back up in the map; back in the top five of the ratings books – and that’s going to take some time,” Salciunas said. “We’re a new show – we’re going to have to figure each other out.”

Salciunas expressed that the last year-and-a-half has been “hectic” in the midday daypart, but there has also been excitement surrounding the ephemerality as well. Taking the microphone in a major market with a dedicated sports fanbase such as Philadelphia is a privilege he does not take for granted, and he aspires to continue excelling in the marketplace for years to come.

“I just started, so I’m not thinking about the next step just yet,” Salciunas said. “I want this to last for a long time – for a very long time. If I never have to leave, that would be great.”

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An Ode to the Heart and Soul of Barstool Sports — Frank The Tank

If you can simultaneously be the angriest person on the planet, and also be viewed as completely wholesome, you’re doing something right.

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A photo of Frank the Tank
(Photo: Barstool Sports)

I’ve written in this space in the past that Barstool Sports is often an enigma to me. Outside of some of the brand’s major stars — like Dave Portnoy, Big Cat, PFT, and Kevin Clancy — I struggle to figure out just who does what at the outlet. But there’s one role I don’t question, and that’s the role of Frank The Tank.

I’m a true believer in the “personality hire” theory. If you’re unaware, it’s the idea that, sometimes, you simply hire a high-energy, positive, great-personality employee who might be underqualified for a job, but will keep morale high inside the office.

And while Frank The Tank doesn’t exactly exude positivity — quite the contrary, most often — you can tell that he’s the heart and soul of the company.

If you’re uninitiated, Frank Fleming — obviously known as Frank The Tank — is an often-viral sensation that pulls off one of the most incredible feats you’ll ever see in modern-day sports media.

If you can simultaneously be the angriest person on the planet, and also be viewed as completely wholesome, you’re doing something right. And that, in a nutshell, is Frank The Tank.

Tank makes no bones about his feelings. Ever. If you ask a question, he’s got an answer, a strong take, and generally a well-thought-out one at that.

In fact, he was discovered by Barstool Sports for his now-infamous rant about the New Jersey Transit Commission and its “incompetence.” He shouted in anger inside a transit hub about the public transportation’s inability to properly inform passengers about updates, resulting in him missing a New York Mets game.

And yet, despite his unbridled anger, you can’t help but sympathize and relate to the man.

Maybe Frank’s most endearing quality is his complete and utter lack of what anyone thinks about him. To sound a bit country for a moment, Frank The Tank’s give a damn is busted. He says what he thinks, when he thinks it, and doesn’t care what you think about it. But it’s never intentionally malicious. It might be harsh, but it always comes with an air of honesty rather than venom. He’s never trying to harm whoever he’s criticizing, but just believes in the age-old “Honesty is the best policy” thought process.

I’ve long enjoyed the clips of Frank, whether it was future NFL Hall of Famer J.J. Watt sharing his admiration for the digital star, or the times he’s often ambushed in the office by the outlet’s digital team to ask questions like “Who are the five most overrated athletes of all-time?”, which results in him rattling off a list you can’t believe was concocted on the spot.

Others are hopping on the bandwagon, too. Late last year, Mike Francesa was introduced to The Tank, and you could instantly see the chemistry and connection between the two. (As a side note, I can’t tell you how invested I’d be in a Mike and The Tank sports show. It’d have to be about half an hour because any longer and Francesa might strangle Frank, but it sure would make for great radio.)

Frank Fleming has turned into a content machine at Barstool Sports. The consummate underdog, Frank The Tank really burst onto the scene with his acceptance speech at the company’s award show, shouting “Never give up your dream!” and sharing the story of his previous life as a court clerk before joining the digital outlet.

But his latest content endeavor might be one of the biggest in Barstool history. Frank Fleming used to weigh over 500 pounds. But now after a walking schedule, he has dropped more than 160 pounds.

The company has turned his walks into a content series, where he converses with sports and media stars, with sponsor attachments throughout the videos. Recent walks include Mike Francesa, Scott Van Pelt, and an upcoming episode with former New York Giants running back Saquon Barkley.

I began to realize what Frank The Tank meant to Barstool Sports after one recent walk with the outlet’s founder, Dave Portnoy, who admitted he had pegged the digital star all wrong.

“It’s probably one of the most wrong things that I’ve (said). When we hired you, I put you on an innings count,” Portnoy said, inferring he didn’t want Fleming included in much visual content. “I was dead-ass wrong on that one. Gladly wrong.”

You see, Dave Portnoy admitting he’s wrong about something is about as jarring as hearing a kangaroo order an Oreo McFlurry. It just doesn’t happen. And yet, there was, admitting that even he underestimated one of his biggest stars.

And in his response to that, Fleming shared an optimism and a belief in himself.

“I just wanted to go there, get involved, and show what I can do,” Frank The Tank responded to the company’s founder.

In addition to his walks, Frank The Tank also shares videos of his culinary exploits on his personal YouTube page, which now features nearly 50,000 subscribers. Even my wife enjoys sitting down and seeing what The Tank is going to whip up on each edition of Tank Cooks.

There’s a sense of protection around Fleming from other Barstool personalities. In a company that is often maligned for how it treats each other and those who criticize the outlet, you can tell those at the digital juggernaut look out for Frank.

When his personal phone number was leaked on the internet in 2022, most other employees inside the company would have been inundated with calls and messages because others at the outlet had encouraged the harassment as a practical joke.

But when it happened to Frank, a complete onslaught of messages from bloggers and video and podcast hosts begging those to stop messaging the digital star.

And that, to me, shows the role of Frank The Tank at the often-controversial outlet. He’s rarely, if ever, controversial. He’s humble, he’s honest, he’s angry, and he’s wholesome. Frank The Tank is a virtual walking conundrum, and that alone shows why he’s the heart and soul of Barstool Sports.

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