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ESPN Signs New Deal With Formula 1

“The new three-year agreement will also see ESPN Deportes become the exclusive Spanish-language home for all Formula 1 races in the U.S. beginning in 2020.”

Brandon Contes

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ESPN and Formula 1 announced plans to keep the racing league on their network, agreeing to a new three-year deal. 

F1 returned to ESPN in 2018 following their previous partnership from 1984-1997. After enjoying double-digit TV viewership growth in the U.S. during the last two seasons, ESPN and F1 value their continued partnership. The agreement will keep the FIA Formula One World Championship on ESPN and ABC through 2022.

“When we brought Formula 1 back to ESPN two years ago, we had faith that Formula 1 fans in the United States would support the coverage,” said Burke Magnus, ESPN executive vice president, programming and scheduling. “That faith has been rewarded many times over, and we greatly appreciate how fans have responded in record numbers.”

The new three-year agreement will also see ESPN Deportes become the exclusive Spanish-language home for all Formula 1 races in the U.S. beginning in 2020. F1 races will be available on both the ESPN Deportes TV network and the ESPN app. 

“Our partnership with ESPN has delivered a 19 percent increase in viewership across the US and we are delighted to extend our partnership through to 2022,” said Sean Bratches, Managing Director, Commercial Partnerships at Formula 1. “The U.S is one of our key focuses for growth and ESPN know and understand the US Sports audience like no one else. The combination of their dedicated coverage and Formula 1’s amazing racing spectacle is a perfect partnership for us to build on our recent success with US audiences.”

According to the press release, Formula 1 is averaging 671,000 viewers on ESPN networks through 18 races this season, up 19 percent from last year and 24 percent from 2017 when F1 was carried by NBC networks.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports TV News

Terry Bradshaw: I Was Going To Quit Broadcasting Before The NFL Today

“It wasn’t any fun. “And then The NFL Today came calling.

Jordan Bondurant

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Terry Bradshaw has done well with his broadcasting career. He’s glad he stuck with it.

When Bradshaw retired from playing in 1984, he hopped right into the broadcast booth at CBS. But Terry was open about admitting he just wasn’t cut out for a play-by-play role.

“I was a better player in the Super Bowl than I am as a broadcaster,” Bradshaw told BSM’s Demetri Ravanos on Radio Row in Phoenix on Tuesday. Bradshaw will be a part of the FOX NFL Sunday crew getting America ready for the big game.

“I was fortunate enough to have the opportunity to stumble in broadcasting. And after a really hard talk and deciding well I’ll retire, I’m not gonna do this anymore. It wasn’t any fun,” Terry added. “And then The NFL Today came calling. And that’s really where I should’ve been.”

Bradshaw said a conversation with Ted Shaker at CBS helped change the trajectory of his broadcasting career.

Terry has made a name for himself being a form of comic relief on the FOX set. He said having a chance to have fun and not get too bogged down by talking about the minutiae of football is what makes his job fun.

“I don’t look at X’s and O’s. I don’t care anything about X’s and O’s,” Bradshaw said. “If I’ve got something that’s really important that involves X’s and O’s, I’ll say it. But where am I gonna get that? Who’s gonna share that with me? Nobody!”

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Sports TV News

FOX Expects Record Audience for Super Bowl LVII

“Those eastern Pennsylvania markets, Scranton and Harrisburg, are bigger than people really realize.”

Jordan Bondurant

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Viewership for the Super Bowl this weekend has the potential to be the best on record. One FOX executive believes Sunday’s Chiefs/Eagles matchup will surpass the mark set by the last Super Bowl played at State Farm Stadium.

In 2015, Patriots/Seahawks in Super Bowl XLIX drew in 115.2 million on NBC. Last year’s Super Bowl, which featured the Rams and Bengals, was the first since 2017 to have an audience larger than 110 million.

Mike Mulvihill, FOX Sports Executive Vice President and Head of Strategy & Analytics, told Sports Business Journal that the trend is pointing toward 115 million again.

“We’re going to see a huge pop in Philly and probably a little bit of a pop in New York,” Mulvihill said. “Those eastern Pennsylvania markets, Scranton and Harrisburg, are bigger than people really realize. I think we’ll see at least a million additional viewers just from the Eagles’ home territory.”

Mulvihill also said the fact that viewership for the regular season across the board, as well as playoffs, has been the best in eight years is a big reason why he’s anticipating a record-setting audience.

“The big events of this season have really delivered, so that gives you a backdrop of optimism,” he said.

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Sports TV News

NHL All-Star Game Ratings See 31% Increase

The event on ABC saw an average of 1.5 million viewers over the weekend, with the game peaking at 1.9 million viewers.

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After a less-than-stellar report on the television ratings front for the first half of the NHL season, ESPN saw encouraging news from the 2023 NHL All-Star Game ratings.

The event on ABC saw an average of 1.5 million viewers over the weekend, with the game peaking at 1.9 million viewers.

That number is a 31% increase over the 2022 edition of the event, ESPN reported. In the coveted 18-49 demographic, the festivities were up 52% compared to a season ago.

On Friday evening, the NHL All-Star Skills event was the top-rated cable program in the 18-49 demo, with an average of just over 1 million viewers.

However, last year’s events — bot the NHL All-Star Skills and NHL All-Star Game — were faced by competition from the 2022 Winter Olympics.

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