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Don Cherry Won’t Apologize For ‘You People’ Comment

“According to Cherry, one of the reasons he will not apologize is because he doesn’t believe “you people that come here” refers to immigrants.”

Brandon Contes

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Outspoken, polarizing, offensive, but not apologetic. The NHL, Sportsnet and Ron MacLean all made sure to apologize on his behalf, but Don Cherry doesn’t feel he said anything worthy of saying ‘sorry.’

During his final appearance on Sportsnet’s Hockey Night in Canada, Cherry alleged immigrants don’t show enough support for the military, based on a lack of people wearing poppies in public. 

“I know what I said and I meant it. Still do. Everybody in Canada should wear a poppy to honour our fallen soldiers,” Cherry told The Canadian Press.

Every year in Canada, from the last Friday in October, leading up to Remembrance Day on Nov. 11, poppies are sold to be worn as pins. Remembrance Day honors the sacrifices made by Canada’s military and the poppies are sold to raise money for veterans. 

“You people that come here, whatever it is, you love our way of life, you love our milk and honey, at least you can pay a couple bucks for a poppy or something like that,” Cherry said during his Coach’s Corner segment on Hockey Night in Canada. “These guys paid for your way of life that you enjoy in Canada, these guys paid the biggest price.”

While Cherry doesn’t feel he needs to apologize, the above comments cost him his job on Sportsnet. Soon after the rant, Sportsnet issued an apology for the remarks and later announced they parted ways with Cherry.

“I could’ve stayed on if I wanted to and knuckled under, and turned into a simp, but that’s not my style,” Cherry said in an interview with Toronto radio station Newstalk 1010. “I’m unemployed now after 38 years. It’s kind of strange to be unemployed, halfway through the season. And of all days Remembrance Day. It’s sad.”

According to Cherry, one of the reasons he will not apologize is because he doesn’t believe “you people that come here” refers to immigrants.

“I did not say minorities, I did not say immigrants. If you watch ‘Coach’s Corner,’ I did not say that. I said ‘everybody.’ And I said ‘you people,'” Cherry told The Canadian Press.

The 85-year old Cherry and former NHL head coach was a longtime contributor to Sportsnet. This was not the first time Cherry made a statement during Hockey Night in Canada that was considered controversial.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here

Sports TV News

Big Ten Finalizes Largest Media Rights Deal in College Sports History

The conference will earn more than $8 billion over a seven-year deal with CBS, Fox, and NBC. It will generate $1.1 billion per year. Its previous deal with Fox and ESPN garnered the conference $440 million annually.

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BIG TEN, CBS, NBC, FOX SPORTS

Per a report from Sports Business Journal‘s Michael Smith, it’s official: The Big Ten has secured and finalized the largest media rights deal in college sports history.

The conference will earn more than $8 billion over a seven-year deal with CBS, Fox, and NBC. It will generate $1.1 billion per year. Its previous deal with Fox and ESPN garnered the conference $440 million annually. The soon-to-be 16 schools in the conference, after the additions of USC and UCLA, will receive nearly $70 million annually from the deal.

The contract also sees the Big Ten’s women’s basketball tournament championship game migrate to CBS.

As for the perceived overlap between the SEC and Big Ten during the 3:30 PM ET window on CBS, Warren said the conference was more than willing to work around prior contractual obligations.

“I made up my mind early on that I was not going to put CBS in a position where they had to say no because they had to break the SEC contract,” Warren told Sports Business Journal. “It wasn’t the right thing to do. So we just had to get creative.”

Peacock will become the conference’s streaming home, and NBC has agreed to a $100,000 advertising budget with each conference member to promote their academic institutions. NBC will have 16 games per season in primetime under the terms of the newly signed deal.

Fox’s package of Big Ten games will grow from 24-27 to 30-32 games through the end of the deal in 2029.

Each network will air the Big Ten’s football championship game during the lifetime of the deal. Fox will air four, CBS will air two, and NBC will air one.

Sources told SBJ that while ESPN was not included in this media rights deal, there’s a possibility talks could continue to bring ESPN a smaller package of games than previously negotiated.

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Sports TV News

Notre Dame Expects Next Media Rights Deal to be Worth $60 Million Annually

Notre Dame is reportedly seeking $75 million per year, while Sports Business Journal figures the school would get closer to $60 million.

Jordan Bondurant

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Chris Coduto

There are still a few more seasons until Notre Dame starts the process of hammering out a new media rights deal, but it’s believed the FBS independent could have its next partner shelling out more than double what NBC is currently paying.

NBC, which appears to be a front-runner alongside CBS to be one of the key rights partners in the Big Ten’s new contract, currently pays $25 million each year for rights to Fighting Irish football according to Front Office Sports.

Notre Dame is reportedly seeking $75 million per year, while Sports Business Journal figures the school would get closer to $60 million.

Viewership for Fighting Irish games was reportedly down 48% year-over-year for the 2021 season, averaging 2.5 million viewers. The year before that, the pandemic season in 2020, viewership for Notre Dame was its best since 2005.

Notre Dame remains an independent in football, but is in the ACC for its other programs. The Fighting Irish do play some ACC schools in football. With NBC and the Big Ten apparently becoming new partners, it’s believed that Notre Dame would then have more Big Ten opponents in football.

The current contract between the school and NBC ends in 2025.

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Sports TV News

Robert Griffin III Replaces Randy Moss on Monday Night Countdown

The network announced the addition of Robert Griffin III to the pre-game program.

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Robert Griffin III
David Becker, Getty Images

With Monday Night Countdown set to lead into Thursday’s preseason matchup with the Chicago Bears and Seattle Seahawks, ESPN announced their lineup for the show.

The network announced the addition of Robert Griffin III to the pre-game program. Robert Griffin III will join Booger McFarland and Steve Young as the show’s main analysts.

They will be partnered with Suzy Kolber who returns for her sixth year as the show’s host and news breaker Adam Schefter.

It was reported in July that analyst Randy Moss would not be returning to the show, opting instead to focus solely on Sunday Night Countdown.

The first regular season action featuring Monday Night Countdown will be on Monday, September 12 when the Seahawks play the Denver Broncos.

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