Matthew Coller didn’t set out to build a career in sports radio. He wanted to be a writer. As luck would have it, an opportunity in upstate NY opened his eyes to the possibilities sports talk presented, and a decade later he’s found a way to blend his penchant for writing and his passion for sharing insights and opinions with an audience. Now located in Minneapolis and a key part of SKOR North’s lineup, Matthew reflects on his climb up the ladder, and the things he’s learned covering sports in Minnesota.
SUBJECTS COVERED WITH DAVE:
- How he first got involved in the sports radio business
- Getting hired at WGR and what his duties included
- What it is that makes WGR a successful brand
- Howard Simon’s work ethic and likeability
- Allan Davis and Andy Roth’s differences and similarities
- Landing an opportunity in Minneapolis with 1500 ESPN
- Earning trust from an audience in a new market
- Evolving from a reporter to a talk show host
- Working with ex-athletes and how to gain their respect
- SKOR North’s approach and why he believes in it
- The silliness in sports radio that two sports stations can’t both win
- Quick Hits: Better broadcaster – him or his wife, Most underrated part of living in Minneapolis, PD who taught him most, 30-days without Twitter or Diet Soda.
FROM THE GUEST:
Matthew’s Twitter handle: @MatthewColler