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Trump Campaign Kicking Tires On Super Bowl Ad Buy

“FOX Sports EVP for Sports Sales Seth Winter recently told Bloomberg, the network has already sold 60 of their 77 available TV advertising spots.”

Brandon Contes

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As the NFL has recently tried to remain apolitical, President Trump has other ideas. According to John Ourand of Sports Business Journal, Trump’s campaign team is interested in purchasing an ad during Super Bowl LIV next February, which is a day before the 2020 Iowa caucuses.

FOX is reportedly selling 30-second Super Bowl spots for as much as $5.6 million each. FOX Sports EVP for Sports Sales Seth Winter recently told Bloomberg, the network has already sold 60 of their 77 available TV advertising spots. Winter added that 25 companies are interested in the remaining 17 spots, with President Trump seemingly being one of those parties.

TV executives are not sure of the last time a presidential candidate purchased Super Bowl TV ad space. According to Ourand, the president’s campaign team has agreed to broad terms for buying an ad, but no contract has been signed yet.

For Trump, the Super Bowl would be part of a continued push to gain the attention of sports audiences. Trump’s team purchased ad space during the World Series, as well as attending its Game 5 in Washington DC.  The president also recently attended the LSU-Alabama football game, both events garnered media attention for how the head of state was received by fans.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here

Sports TV News

SEC on CBS Draws College Football’s Most-Watched Game for Third Straight Week

Alabama-Arkansas drew an average of 5.828 million viewers, making it the most-watched Alabama-Arkansas game in 12 years.

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Alabama-Arkansas
AP Photo/Michael Woods

CBS is reaping the benefits of its package with the SEC. That’s because for the third consecutive week, CBS is home of college football’s highest-rated game of the week.

Alabama-Arkansas drew an average of 5.828 million viewers, making it the most-watched Alabama-Arkansas game in 12 years. That game also peaked at nearly 7 million viewers at one point.

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Sports TV News

FOX Scores Another Big College Football Weekend

Saturday’s broadcast of Michigan-Iowa drew 4,198,000 viewers on FOX.

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Michigan-Iowa

FOX continues to grabs heaps of viewers for its prime viewing window of college football coverage.

Saturday’s broadcast of Michigan-Iowa drew 4,198,000 viewers on FOX. To date, thru five weeks of the college football season, Big Noon Saturday is averaging 5,767,000 viewers, the most-watched window in college football.

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Sports TV News

NFL Ratings on CBS Off to Best Start Since 2010

That number buoys the network to an average of 18.559 million viewers over the first four games of the season.

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Packers-Patriots
The Associated Press

The NFL of CBS is behemoth to start the 2022 season. This past weekend saw the more massive ratings for the network.

Sunday’s national game window, which was led the Patriots-Packers overtime game, averaged 24.647 million viewers which was the most-watched Week 4 window on CBS since 1998, when the NFL returned to CBS. It’s also a ratings increase of 8% from last season.

That number buoys the network to an average of 18.559 million viewers over the first four games of the season, CBS‘ best start to a season since 2010.

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