As the NFL has recently tried to remain apolitical, President Trump has other ideas. According to John Ourand of Sports Business Journal, Trump’s campaign team is interested in purchasing an ad during Super Bowl LIV next February, which is a day before the 2020 Iowa caucuses.
FOX is reportedly selling 30-second Super Bowl spots for as much as $5.6 million each. FOX Sports EVP for Sports Sales Seth Winter recently told Bloomberg, the network has already sold 60 of their 77 available TV advertising spots. Winter added that 25 companies are interested in the remaining 17 spots, with President Trump seemingly being one of those parties.
TV executives are not sure of the last time a presidential candidate purchased Super Bowl TV ad space. According to Ourand, the president’s campaign team has agreed to broad terms for buying an ad, but no contract has been signed yet.
For Trump, the Super Bowl would be part of a continued push to gain the attention of sports audiences. Trump’s team purchased ad space during the World Series, as well as attending its Game 5 in Washington DC. The president also recently attended the LSU-Alabama football game, both events garnered media attention for how the head of state was received by fans.