For the second time this season, Philadelphia Eagles head coach Doug Pederson backpedaled from comments he made while joining Angelo Cataldi, morning host on SportsRadio 94 WIP.
In the midst of a disappointing season, the Eagles were coming off a bad road loss to the Miami Dolphins when Pederson spoke with Cataldi Monday morning. During the interview, Pederson gave a strong indictment of his team, saying the Dolphins “played harder than we did” and “wanted this one a little bit more than we did.”
Cataldi seemed surprised by the head coach’s candor, but it wasn’t until later in the day when Pederson met with the media, that he attempted to clarify the statement.
“I don’t want to be misunderstood when I make that statement,” Pederson told reporters. “What I mean by they want it more, there were certain plays in that game where obviously they made the play, we didn’t. So, in that case, yeah, they wanted that play a little bit more than we did.”
It was the second time this season Pederson needed to walk back comments he made during an appearance with Cataldi. Following a 38-20 loss to the Vikings in October, Pederson looked ahead to their matchup with the Cowboys and offered the WIP radio audience a strong sense of confidence.
“We’re going down to Dallas, our guys are gonna be ready to play. And we’re gonna win that football game and when we do we’re in first place in the NFC East,” Pederson told Cataldi in October.
The statement painted the picture of a guarantee, but Pederson met with the media and tried to discount the narrative he created on WIP. “Never said guarantee a win. I’d never do that. No,” Pederson told reporters, even though he did say “we’re gonna win.”
Coaches try to avoid creating back page content, Freddie Kitchens donning a “Pittsburgh started it” t-shirt isn’t the norm. The mentality of not wanting to make headlines is often on display when players and coaches join radio shows for weekly segments. Pederson and Cataldi seem to have a good working relationship, hopefully having to again answer questions about a statement he made on WIP, doesn’t deter the Eagles’ coach from continuing to speak openly.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.