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Mike Taylor Selling His Show For Salvation Army

“The San Antonio radio host has a great local following dubbed the “Thunderdome,” and Taylor’s audience has been creative in coming up with unique segments.”

Brandon Contes

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In recent years, morning host of iHeart’s Ticket 760 in San Antonio, Mike Taylor has helped the local Salvation Army chapter with their Red Kettle Campaign. 

This year, a listener suggested Taylor sell segments of his radio show to the audience. Purchasing a segment gives the listener an opportunity to choose a topic for Taylor to talk about.

Being innovative on the radio is great, being innovative on the radio to raise money for a good cause is even better and that’s what San Antonio’s Mike Taylor is doing. Taylor sells the segments for $40 each, already nearing $1,000 for the Salvation Army during the fundraiser’s first three days.

The San Antonio radio host has a great local following dubbed the “Thunderdome,” and Taylor’s audience has been creative in coming up with unique segments.

“A couple of listeners have already turned it around on me by buying segments and having me argue points that they know I completely disagree with,” Taylor told BSM. “This morning, I had to do a segment on why Luke Bryan is better than Willie Nelson. This was extremely difficult to do as we all know that Willie is a legend and Luke Bryan sucks! Yesterday a listener bought a segment and had me argue that O.J. really didn’t do it. That was hard too! But I did it and did it in a humorous way.”

Another group of listeners is working to pool their money together for a donation of $480, buying out a full episode and forcing Taylor to use his Oscar De La Hoya impersonation for three straight hours.

Radio shows will sometimes sell meet and greets, or a behind-the-scenes look for charity, but the chance to play producer and create unique segments is new. The Red Kettle fundraiser has been a success on Taylor’s show, but if the audience can get him to do an entire show impersonating Oscar De La Hoya, then I would suggest upping the cost of a segment next year. 

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports Radio News

Jeff Thurn To Exit ESPN Sioux Falls To Join ESPN Radio

“I get to stay here and do it from here. Who gets to radio from Sioux Falls on a national level?”

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ESPN Sioux Falls host Jeff Thurn will depart the station for a new national position with ESPN Radio.

The host of Overtime from 11:00 AM-2:00 PM on ESPN Sioux Falls, Thurn has been with the station for more than a decade.

Thurn thanked executives at Results Radio — owner of ESPN Sioux Falls — as well as listeners and guests for being so supportive during his tenure with the show and station during a thread posted to Twitter.

Thurn joined ESPN Radio as a fill-in host in February of last year.

“I’m so pumped to get to go out there and do something on a national level,” Thurn told Dakota News Now last year. “I get to stay here and do it from here. Who gets to radio from Sioux Falls on a national level? I think it’s really cool just growing up here, having that opportunity, to now do that on ESPN Radio throughout 2022…that’s pretty cool for me personally.”

His final show on ESPN Sioux Falls will be on Friday, February 3rd.

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Sports Radio News

Craig Carton: Adam Schefter Was Used By the Broncos

“Based on other stories that have come out — that we now know as a fact — he’s willing to be a mouthpiece for a team.”

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Tuesday was a frenzy for NFL insiders as the Denver Broncos and Houston Texans nearly simultaneously announced the hiring of new head coaches, and WFAN host Craig Carton believes one NFL insider was used.

Reporting from NFL Network’s Ian Rapoport at 4:44 PM ET claimed the Broncos tried to hire DeMeco Ryans — who was hired by the Texans — at the last minute, but was rebuffed, and Denver hired Sean Payton instead.

ESPN’s Adam Schefter — in no uncertain terms — refuted the validity of that report at 4:55 PM ET.

Carton believes Schefter was used by the franchise to help with damage control.

“So here’s the deal: Adam Schefter — many, many years ago — used to write for The Denver Post, and he covered the Denver Broncos,” Carton said. “He is clearly — to his credit – getting his information directly from the Denver Broncos who figure that that story from Ian Rapoport — and it is — is somewhat embarrassing…the fact that it’s out there is a bad look.

“So they go to Schefter who, along with Rapoport — the two voices of record as insiders — and they say ‘Nonsense. Put out there that that’s nonsense’. Rapoport’s getting his information DeMeco or his agent, saying “Naw, naw, no. He had choices. He could have gone to Houston, he could have gone to Denver. Obviously, the Texans sweetened the deal’.”

“Schefter’s getting his info from the Broncos, who are doing damage control,” co-host Evan Roberts concurred.

“Schefter’s great at what he does, I’m not saying that he’s not,” Carton continued. “But based on other stories that have come out — that we now know as a fact — he’s willing to be a mouthpiece for a team — namely Washington — and again, he’s great at what he does. I wanna be clear at how I state this, he’s great at what he does, but it’s obvious that the Broncos are trying to spin this, and they’re using Schefter to spin it.”

Roberts added that the situation was similar to that of NBA Insiders Adrian Wojnarowski and Shams Charania, where Wojnarowski “speaks for front offices, where Shams gets his info from players and agents”.

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Sports Radio News

K&C Masterpiece: Cowboys Could Add 30 Million More Viewers To Super Bowl

“The Cowboys in the Super Bowl against the Chiefs would’ve shattered all viewership ratings.”

Jordan Bondurant

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The matchup in this year’s Super Bowl is set, and the game will undoubtedly be the most-viewed program on TV this year. But if the Dallas Cowboys were taking part in the game, it’s safe to say the ratings would be astronomical.

The Cowboys divisional playoff game against San Francisco drew 45.7 million viewers. It was the second-most watched divisional round contest on record.

The NFC championship between San Francisco and Philadelphia drew 47.5 million.

On 105.3 The Fan in Dallas, K&C Masterpiece host Kevin Hageland said had the Cowboys made it to Philly, the viewership would’ve been even better.

“I know the game sucked, but that just shows you, because the Cowboys were like almost 8 million above every other divisional game, this could’ve gotten to 58 (million),” Hageland said.

Kevin added that if Dallas had gone all the way, the audience tuning in would’ve easily eclipsed some of the highest-rated programs of all-time.

“The Cowboys in the Super Bowl against the Chiefs would’ve shattered all viewership ratings,” he said. “Even with the new system and so many people streaming and everything like that.”

Usually the Super Bowl averages around 100 million viewers. Hageland said a Cowboys Super Bowl appearance in this day and age would’ve set the new top ratings mark for years to come.

“My estimation would be you would add approximately an extra 30 million people,” he said.

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