Four months after being let go by WFAN, Chris Carlin is returning to the New York sports radio scene.
While filling in on ESPN New York’s The Michael Kay Show Tuesday afternoon, Carlin announced he’s officially joining the station as their weeknight host beginning Jan. 2, 2020.
Carlin was paired with Maggie Gray and Bart Scott on Entercom’s WFAN two years ago to replace Mike Francesa in afternoon drive. When Francesa abruptly returned four months after his departure, Carlin, Maggie and Bart were squeezed into the station’s 1 – 3pm timeslot.
As WFAN began preparing for Francesa to leave afternoon drive for a second time in two years, the station let Carlin go prior to the start of the fall ratings book. The former Mike and the Mad Dog producer and longtime New York sports radio personality will now join ESPN New York in a full-time capacity.
Carlin will host nightly from 7 – 10pm, taking over for Alan Hahn who moves to early afternoons on the station.
With Stephen A. Smith departing his nationally syndicated 1 – 3pm show, ESPN New York will fill the void with local content featuring Hahn. The station has not officially announced the new 1 – 3pm show, but while welcoming Chris Carlin to the station via Twitter, Michael Kay also confirmed Hahn’s move to early afternoons.
The addition of Carlin and shift of Hahn were both previously reported by The New York Post’s Andrew Marchand. Marchand also stated Carlin’s old radio partner, Bart Scott is departing Entercom and WFAN for ESPN New York where he’ll join Hahn daily from 1 – 3pm in 2020.
Scott is still under contract with Entercom through the end of the year and remains on WFAN’s schedule for two days this week, Dec 18 – 19. ESPN can’t announce Scott will be joining the station until he’s no longer with Entercom, but Hahn not so subtly confirmed the former Jets’ linebacker will be his new co-host.
While ESPN New York has caught WFAN in the ratings race during afternoon drive, they’ll now attempt to do the same with their other weekday shows. Beginning next month, ESPN New York will now be local from 10am – midnight.
10am – 1pm – Humpty, Canty and Rothenberg
1pm – 3pm – Alan Hahn and Bart Scott
3pm – 7pm – The Michael Kay Show
7pm – 10pm – Chris Carlin
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.