After a downswing in TV ratings caused concern for the NFL in 2016 and 2017, the league bounced back with a 5% viewership uptick in consecutive seasons. Timing for legalized gambling parallels the ratings bump, but according to Bill King of The Sports Business Journal, betting hasn’t yet generated an increased for NFL viewership.
As legalized sports wagering expanded into several states, there has been many investments into gambling-related content. Leagues, teams and TV networks create new betting partnerships and programming, but according to King, its not adding to TV ratings.
According to the article, 2019 TV ratings in Philadelphia for NFL games on FOX, CBS and NBC affiliates only saw a 1 percent increase over the 2018 season. The Eagles made the playoffs with a 9-7 record during both seasons, representing a constant when analyzing data, but even with legalized gambling, local NFL ratings still only saw 1 percent growth.
Similarly in Pittsburgh, the Steelers barely missed the playoffs in both seasons, but TV ratings were down 3 percent in 2019. The article notes ratings were down in Indianapolis where legalized sports gambling was approved in September, but the Colts also lost their starting quarterback Andrew Luck less than a week prior.
If gambling is generating a ratings boost, it’s reasonable to expect to see a return in Philly and Pittsburgh where their seasons in 2018 and 2019 embodied nearly constant variables.
Several sportsbook executives offered explanations to SBJ’s King, as to why legalized wagering hasn’t created an increase in TV viewership.
“These people [betting now] were watching anyway,” said Fox Bet CEO Robin Chhabra. “As the sports gambling market matures and you have more [casual] people coming in, it will be those people who will tune in more often and for longer. There are early signs that that will be the case. But you’re not going to see that at the moment.”
“The thing I constantly tell people is: This is going to take time. Be patient,” said Sara Slane, a sports betting industry consultant. “While I do think that sports betting is going to be the greatest fan engagement tool that the sports industry and media industry have ever seen, to get to that point a lot of steps are going to have to happen.
“The operators are seeing a lot of success with avid sports bettors, but I think they have yet to scratch the surface with those casual bettors, which is the ultimate goal. Once they start crossing over to that, you’ll see more of a direct link between legalized states and an increase in viewership.”
A lack of examples to this point doesn’t mean sports wagering won’t lead to increased TV ratings eventually, but for now, it seems that most gamblers were already watching the games.
Brandon Contes is a former reporter for BSM, now working for Awful Announcing. You can find him on Twitter @BrandonContes or reach him by email at Brandon.Contes@gmail.com.
Gus Johnson: ‘Nobody Ever Told Me I Was Doing It Wrong’
“I just want to delight in the excellence of these young men and women that I have the chance to call because I know it’s so important to them because it’s important to me.”
While fans get to hear Gus Johnson call big college football and college basketball games and get to see his reactions to memorable moments, he unfortunately never gets to see his own reaction, but he just enjoys being a part of sports, such as when he called Michigan-Ohio State for FOX this past Saturday.
Johnson was a guest on The Rich Eisen Show last week and he said while calling a game, he never wants to be too controversial and he appreciates that people choose to watch him during their times of relaxation.
“They say you never see yourself, you only see a reflection. You’ve never seen your face. You’ve only seen a reflection of your face as a human being. I can’t see myself. I would love to see myself during those moments because I sometimes don’t really understand the reaction. To me, I’m just watching the game, I’m a fan. I’m a journalist and I take that seriously, but more than anything, I’m just a fan of sports. Thank God for sports.
“People for the last almost 30 years have allowed me to come into their homes during their times of relaxation, rest, to spend time with their families. That’s important to me. When I call the game, I don’t want to be too controversial. I’m not trying to be 60 Minutes. I just want to delight in the excellence of these young men and women that I have the chance to call because I know it’s so important to them because it’s important to me. It connects you to great moments in your life and in your mind.”
Before he got to FOX, Johnson was at CBS Sports from 1995-2011 calling some memorable NCAA Tournament games and NFL games that went down to the wire. In an era where criticism can be found easily, Johnson told Eisen that he never received criticism about his broadcast style from any of his bosses:
“Nobody ever told me that I was doing it wrong. That’s one thing I loved about the CBS experience. At CBS Sports, we had different kind of broadcasters. Our leader back then and still is Jim Nantz. He had his own style. We had Verne Lundquist, we had Dick Enberg there during that time. Don Criqui was there during that time. Not one time did anybody ever tell me that I wasn’t doing it right. Nobody ever said ‘Gus, don’t do it that way’. I would get negative criticism when the Internet started, but not from my bosses.”
Ricky Keeler is a reporter for BSM with a primary focus on sports media podcasts and national personalities. He is also an active podcaster with an interest in pursuing a career in sports media. You can find him on Twitter @Rickinator555 or reach him by email at RickJKeeler@gmail.com.
Scott Hanson Clarifies NFL RedZone Missteps During Raiders/Seahawks
Hanson believed in the moment that CBS was airing the overtime period to a national audience. But due to NFL broadcasting rules, the game was only available on select stations.
NFL RedZone host Scott Hanson ruffled feathers for many football fans Sunday when he told viewers to switch from the channel to their local CBS affiliates to see the conclusion of the Las Vegas Raiders and Seattle Seahawks game.
Unfortunately, for both viewers and Hanson, the game was only being shown in a small portion of the country, with the rest of the nation’s CBS affiliates already airing 60 Minutes. The game was also available to NFL Sunday Ticket subscribers.
Hanson took to Twitter Sunday evening to explain what happened on the air and to apologize for the miscalculation.
Hanson believed in the moment that CBS was airing the overtime period to a national audience. But due to NFL broadcasting rules, the game was only available to stations in the Las Vegas, Fresno, Sacramento, Reno, Eugene, Portland, Boise, Seattle, and Spokane markets on the west coast. Additionally, the game was available in Chicago, Tampa, Atlanta, and Charlotte.
He apologized for the mistake and said he would have more details at a later date.
ESPN Creates ACC/SEC Challenge
The series will begin for the 2023-2024 season, launching with 28 games played between the two sports.
ESPN, in conjunction with the ACC and SEC, is slated to announce the creation of the ACC/SEC Challenge for men’s and women’s basketball.
The series will begin for the 2023-2024 season, launching with 28 games played between the two sports. That number will grow to 30 contests when the SEC expands for the 2025-2026 season.
Every game in the challenge will be aired on an ESPN platform, with each side hosting the same amount of home games.
“The future ACC/SEC Men’s and Women’s Basketball Challenges will be outstanding events for our student-athletes, member institutions and fans,” said ACC Commissioner Jim Phillips, Ph.D. “The SEC, led by Greg Sankey, and our partners at ESPN have been terrific, and there’s great excitement for the first annual ACC/SEC Challenge next season. As part of this announcement, we’d like to acknowledge the Big Ten for its partnership on the ACC/B1G Challenge that spanned more than 20 years.”
“We are excited women’s and men’s basketball student-athletes will have the opportunity to compete with their colleagues from the ACC as we initiate a new Basketball Challenge experience,” said SEC Commissioner Greg Sankey. “I appreciate the collaboration of Jim Phillips and the ACC members, along with our broadcast partner ESPN, to make possible the SEC/ACC Basketball Challenge which will provide our fans with exciting basketball early in the 2023-24 season. I also thank the Big 12 for the many great challenge games we experienced together in past years.”
The creation of the event comes on the heels of the Big Ten’s new media rights deal with FOX, NBC, and CBS, ending a nearly four-decade relationship with ESPN. The ACC/Big Ten Challenge began in 1999, with the SEC/Big 12 Challenging beginning in 2013. Both events will cease to exist following this season.