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NWSL Signs Deals With CBS, Twitch

“The press release states coverage of the 2020 NWSL will begin Saturday, Apr. 18. As of Thursday night, the NWSL still plans to kick off their 2020 season as scheduled, but coronavirus concerns can certainly alter the start date.”

Brandon Contes

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The National Women’s Soccer League landed a multiyear broadcast deal with CBS Sports and Twitch. All NWSL matches will air across multiple platforms which includes the CBS broadcast network, CBS Sports Network, CBS All-Access and Twitch, which is not an entity of CBS.

“This new media-rights agreement is a watershed moment for women’s soccer in the U.S. and around the world and is the first time NWSL matches will be available to such a wide audience,” said NWSL commissioner Lisa Baird. “We are excited to work with CBS with its rich history, tradition and storied innovation to utilize the power of their multiple platforms to reach more fans.  We also are eager to team up with Twitch to showcase the brightest stars in the sport. These partnerships will continue to amplify the NWSL and its teams on a national and international stage.”

According to the announcement, the league’s season opener and championship game will air on CBS, 14 matches will be available on CBS Sports Network, with CBS All Access carrying 71 matches. CBS All Access is an OTT subscription streaming service, which means fans will have to pay for those 71 matches. Twitch, however, will stream 24 NWSL matches for free while also serving as the league’s international media rights partner. All regular season matches, playoffs and the championship game will be available to viewers outside of the United States via Twitch. 

The NWSL partnership with Twitch also depicts continued efforts by Amazon to acquire sports broadcast rights. The live streaming service is a subsidiary of the e-commerce giant. 

“We couldn’t be more excited to partner with the NWSL as we further expand our sports content on Twitch,” said Michael Aragon, SVP of Content at Twitch. “Their players are the greatest athletes in their sport from around the world and we are thrilled the NWSL chose Twitch as their home to build a bigger community of soccer enthusiasts.”

The press release states coverage of the 2020 NWSL will begin Saturday, Apr. 18. As of Thursday night, the NWSL still plans to kick off their 2020 season as scheduled, but coronavirus concerns can certainly alter the start date.

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Andrew Whitworth: Being on Amazon Prime Video Keeps Me Connected to Football

“I just finished this incredibly long football career, but I feel like I’m 18 years old and I just got a fake ID and I can go to a club.”

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Andrew Whitworth
Courtesy: Jason Hanna, Amazon Sports

After 16 seasons in the NFL, Andrew Whitworth is officially retired from playing the game, but he is still very much around the gridiron as a member of Amazon Prime Video’s Thursday Night Football studio broadcast team.

Whitworth is on-site at the games every week behind the desk as an analyst on TNF Tonight where he provides his insight and expertise regarding the action on the field. The four-time Pro Bowler is situated alongside Tony Gonzalez, Richard Sherman, and Ryan Fitzpatrick, along with host Charissa Thompson.

In a recent interview with Yahoo Sports, Whitworth described how he is looking at the game of football in a different light now that he is retired. Within his remarks, he conveyed that he is not sure if he was necessarily a fan of the sport when he was playing, something he acknowledges is ludicrous to state but a legitimate question he has. Rather than viewing the game as a whole, he was more focused on his role as an offensive tackle and being able to effectuate scoring drives by stopping defenses.

“I just finished this incredibly long football career, but I feel like I’m 18 years old and I just got a fake ID and I can go to a club,” Whitworth said. “That’s how I feel watching football now – I just want to consume everything I can.”

Immediately after the final season of his career – which ended with a Super Bowl championship as a member of the Los Angeles Rams – Andrew Whitworth wanted to discover a way to remain involved in the sport. There were options, he shared, to stay within the Rams organization, along with opportunities to work with other teams. His mindset was focused on the art of storytelling though and how to promulgate and discuss a sport that granted him a successful career.

“Being in these stadiums, it keeps you so connected,” Whitworth said. “And every week it seems, I’ve got players asking me, ‘Hey man, you got any thoughts on my game? Things you could help me with?’ For my last five or six years in the NFL, I was kind of a coach-player, mentoring guys. Now, I’m getting to do that a little bit while also covering the games, which has been great.”

Andrew Whitworth outlined a typical week as a member of the Amazon Prime Video Thursday Night Football broadcast, which begins with a production meeting on Monday mornings and subsequent research and film study. In the afternoon he coaches a junior high basketball team for his son and then proceeds to coach his other son’s football team. The film study continues on Tuesday before traveling to the city where the game is taking place that night.

“As soon as I get to that city, I start putting together a tape to talk about and show the producers,” Whitworth said of his Wednesday routine. “We all get together, usually at the hotel, and spend [four to five] hours having dinner and talking about the game.”

Another production meeting takes place on Thursday morning before touring the city and finding enjoyable things to do throughout the day. The crew then arrives to the stadium to do the broadcast that night – in this case, a matchup between the Dallas Cowboys and Seattle Seahawks, which begins with TNF Tonight at 7 PM ET.

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ESPN, PFL Agree to New Multi-Year Rights Deal

“We’ve had five successful seasons on ESPN and we’re excited for the next phase of growth for MMA and the Professional Fighters League with this agreement.”

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The new-look Professional Fighters League (PFL) won’t have to worry about its broadcast home. The combat sports league and ESPN recently agreed to a multi-year, multi-platform rights extension.

PFL’s new deal with ESPN includes live event distribution of the PFL regular season, playoffs, and world championships. ESPN+ PPV will also be home to PFL’s “Super Fight Division,” a new cross-discipline division that includes Francis Ngannou, Amanda Serrano, Clarissa Shields, Savannah Marshall, and Jake Paul, which was launched to “forge true economic partnerships with MMA’s top superstars to compete in global mega-events” according to PFL. The first PFL Super Fight PPV will take place sometime in early 2024.

“We’ve had five successful seasons on ESPN and we’re excited for the next phase of growth for MMA and the Professional Fighters League with this agreement,” said PFL CEO Peter Murray. “Our innovative sport-season format, elite roster of athletes, and the launch of the PFL PPV Super Fight Division, which will feature some of the world’s greatest combat sports stars such as Francis Ngannou and Jake Paul, are ushering in the new era of MMA as a mainstream global sports entertainment platform.”

This news comes hot off the heels of another PFL announcement — that the league acquired competitor Bellator from Paramount Global. The PFL roster now not only boasts top stars like Ngannou, Ante Delija, and Denis Goltsov, but also Bellator’s top stars like Ryan Bader, Cris Cyborg, Patricio Pitbull, and more.

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Scripps Sports Exec: Teams Are Making Contingency Deals For After Bally Sports Bankruptcy

Lawlor said that Scripps Sports “already has deals in place with at least a couple of teams as a contingency in case Bally halts broadcasts before the end of the 2024 season.”

Jordan Bondurant

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Scripps Sports

With the writing on the wall that Diamond Sports Group will drop its regional sports contracts after next year, entities like Scripps Sports are bracing for additional opportunities to work with various teams.

Scripps Sports president Brian Lawlor recently said teams and leagues are already thinking ahead.

“There’s a lot of contingency planning by teams and leagues to have distribution options if the creditors pull the rug out early,” Lawlor told Cincinnati Business Courier. “It’s really messy right now.”

Lawlor added that Scripps has already been involved in contingency planning with those leagues and teams, with talks having gone on for months in some instances.

“(Scripps) already has deals in place with at least a couple of teams as a contingency in case Bally halts broadcasts before the end of the 2024 season.

Scripps Sports already stepped in to help provide a new TV home for both the Vegas Golden Knights and the Arizona Coyotes. Lawlor said returns with those teams, particularly in Vegas, have been great.

“We’ve been blown away by the Golden Knights over-the-air ratings and the number of people who have subscribed to direct-to-consumer,” he said.

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