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JR Jackson Is Starting With A Blank Canvas

“I’m not Mother Teresa healing the world and praying for it in totality, but I’m just trying to do my part with something I enjoy. Entertain folks and give them a platform, that’s extremely important to me.”

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Creating great content as a sports radio host is challenging enough right now without the support of live sports. Professional sports leagues are suspended indefinitely and broadcast companies are making budget cuts, but amid the chaos, a new nightly show debuted on CBS Sports Radio.

JRSportBrief, with host J.R. Jackson launched Monday, Mar. 23, taking over the 10pm – 2am timeslot previously held by Ferrall On The Bench. There’s a reason not many national radio shows launch during the MLB All-Star break. But having no sports isn’t a concern for J.R. who’s used to creating his own content.

JR Jackson - Owner - JR SportBrief Productions | LinkedIn

Not a prototypical background for a sports radio host, he built his own brand and succeeded in the digital space at a young age. For J.R., building a sports show without sports to watch isn’t hard. Building a radio show without being able to walk down the street and talk to people during the COVID-19 pandemic is the more challenging part. J.R. is a host that values his listeners and wants to get to know them on a personal level to further the sense of community.

He joins CBS Sports Radio having already been a daily contributor to Entercom with V103 in Atlanta as a morning show host. Even though he’s on nationally until 2am every night, J.R. can still be heard regularly on V103, contributing to The Morning Culture and hosting with The Big Tigger Show in the afternoon

Brandon Contes: You have a unique story, because you built your own brand and did it rather quickly, you didn’t go to a broadcasting school like Syracuse for four years first. What made you want to start creating content?

J.R. Jackson: Entertainment has always been part of my life. My uncle was a radio DJ named Fatman Scoop and I grew up in New York watching him at Hot97. From there, I met my current manager and business partner Charlie Stettler.

I was encouraged to start my own video sports blog by Fred Seibert who ran a company called Next New Networks. It was one of the first internet video production companies and he sold it to Google. He had a lot of different shows – auto, cooking, but he didn’t have sports. He knew I was producing content for other people and said, ‘I know you love sports, if you can start your own sports blog, I would love to distribute it.’ I went home and started JRSportBrief. I kept cranking out content, got a couple million views in the first few years and then I signed a distribution agreement with Fred and continued growing the platform organically. Reaching out to people, building media and athlete relationships. It was literally shaking the hands of sports fans online and on YouTube and going out and doing the same in the community.

BC: Radio has a very hard time figuring out how to track and monetize digital platforms, but you turned it into a full-time job rather quickly, you made it into a business. How do you view the connection between radio and digital?

JR: At the end of the day, content is content, it’s just a matter of how you go about finding it. Every strong brand, every strong personality and radio station, it doesn’t matter if it’s an Instagram page or radio station, it’s built off the content you produce.

We now produce video content at our radio stations that gets distributed digitally. The same content we do on our shows, it goes right out to social media platforms, so it doesn’t matter if you’re in your car, at work, on the subway, you can open up your phone and have it. Digital and radio is very symbiotic. 

BC: Is it difficult hosting and launching a sports show when there are no live sports right now?

JR: Not at all, life is difficult. The people who have to go out and do grunt work and deal with the climate we’re in, that’s difficult work. Me talking for four hours isn’t work. People are looking for familiar voices, they’re looking for diversions and they’re looking for a sense of community.

JR Sport Brief | THE PEOPLE'S STATION V103

My first night with the new show on CBS Sports Radio I wanted to bring on Daymond John from Shark Tank, because he’s not shooting hoops or hitting baseballs, but he can speak about elements that are relevant to everybody, not just athletes or sports fans. There are a lot of stories that are relatable to fans, and radio stations have an opportunity to keep people on schedule, to be familiar and build a sense of community. At the end of the day, sports is a microcosm of life and there are a lot of stories to tell that deal with humanity. I don’t think sports radio is just reciting stats or arguing a point. There’s a big human element to it, so it’s not difficult at all.

BC: You mentioned the importance of building a community and talking to a lot of people, do you like taking calls? Because especially with national shows, there are differing opinions about whether or not they can enhance a show, some hosts do it, but plenty don’t like caller interaction because they feel it can derail a show.

JR: There’s no such thing. The people who listen to you are not derailing anything. It’s community based and I made it clear on my show that the people who listen, this is their show. I go back to when I started on JRSportBrief, the tagline I use is, “by a fan, for the fan.”

I’m not your prototypical sports fan given my relationships and position, but it’s about community. We’re not supposed to be out here shaking hands, we’re supposed to stay six feet apart from each other. But there is no show if the fans don’t listen and you can’t communicate with your people. I more than like taking calls, this is a show for the people. It’s their show. They will have a voice, they do have a voice and that’s me at my core. I want to go out and meet the people who I’m listening to. 

BC: How do you sort through so many different topics and different options? Especially with national radio, there’s already so much you can dive into whereas locally, if you’re in New York on WFAN today, you know you’re talking about Robby Anderson and Noah Syndergaard’s elbow. But without sports, you really have a blank canvas daily, can that be daunting at all?

JR: It’s beautiful to have a blank canvas because you can put something together without barriers. How many of us, every single day can wake up and say I have a blank canvas to go out and do something awesome?

For me, it boils down to having your finger on the pulse of what’s going on. Whether it’s local or national, it doesn’t make a difference because I know what’s going on. I can’t do it in this climate with the coronavirus, but I get outside, I love walking around New York, I love walking around Atlanta, I love talking to the security guard, the receptionist, people at restaurants. I love talking and meeting listeners at remotes. Talking to fans, being at the stadium and getting to know managers, agents and players. When you know what’s going on, it’s not hard to tailor that message to the audience. 

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BC: Launching a sports radio show without sports, it might not be the optimal time to build a new show, but as you said, building a successful radio show is so much about creating a community of listeners. Is there anything to the idea that having this freedom to talk about anything you want can help listeners get to know you quicker on a personal level?

JR: Absolutely. My background, as you said, is not traditional. I didn’t go to Syracuse. I didn’t go to a broadcasting school, I learned all elements of this from the ground up. Pure experience. I put myself out there and built the platform.

For me, it’s all about community and I think I have a well-rounded experience from both production and being able to relate to different people. I’m not afraid to be on the lower end of the building hanging out with the security guards, and I’m also not afraid to hack it up with the president or multi-billionaire.  People are people. Some people can only talk about sports, can only recite and regurgitate numbers. I’m a person, I’m a human being, I have varying interests. 

BC: You have the perfect personality for launching a sports show without sports because you clearly have confidence in your entertainment value and the ability to know you can go off the cuff and talk about whatever topic rolls your way. 

JR: This goes beyond sports for me, but it’s a matter of always being ready and always being prepared. I grew up in a military family and there’s not going to be a stone left unturned. There’s not going to be an alternative when you boil things down. You do it, or you don’t, there’s no middle.

There’s nothing I would do that I’m not going to be prepared for. This is not the greatest time in the history of our world. It’s not the greatest time with people passing away and getting sick. But this is also a time to realize our humanity and connect with one another. I’m not Mother Teresa healing the world and praying for it in totality, but I’m just trying to do my part with something I enjoy. Entertain folks and give them a platform, that’s extremely important to me.

BC: It’s too bad you didn’t start your show a week earlier because I kept hearing ‘the only live sporting event right now is the Iditarod’ and I bet not many sports radio hosts have the experience you do of going to Alaska and riding on a dog sled!

Jr: [Laughs] Alaska is beautiful and that’s something I have – that my background is really varied. I’ve been all over the world – India, Alaska, Brazil. It put me in a beautiful spot. I can sit here and say I’ve had conversations with everyone from President Clinton to Young Jeezy. 

I have a unique background in entertainment, but mainly in the people business. When I think about my brand of sports and how I want to approach people, it’s no different than me sitting with you at the bar, or in a friend’s basement having a beer and watching the game. That’s how I want it to come across with listeners. I’m an ordinary guy just like everybody else. I like to throw out my trash, I like to figure out what meal I want to cook. It’s a real community and right now, what we’re doing on radio is allowing people to try and be normal.

BC: You’ve had these great experiences through your JRSportBrief platform, is there one that stands out the most?

Julian “J.R.” Jackson – The Shark Group

JR: Nobody ever believes this answer, but I speak to a lot of classrooms and have for years. It’s always cool on career day when there’s an accountant, a guidance counselor, a lawyer – and then I talk about sports.  Connecting with people is the standout moment. 

It’s not meeting President Clinton, hanging out with Usain Bolt or talking to the late great Kobe. All of those are great moments, but at a point in time they become washed. They’re all people, all human beings to me, but that deep connection is what I value. At the end of the day, the material goods, the money, it doesn’t matter if I’m in a mansion or an apartment. I believe in people and I believe in experience. That’s the best moment, every time I can connect with somebody, because I wouldn’t be here if it wasn’t for that.

BC: Who were your biggest media influences growing up?

JR: I watched and paid close attention to everybody. Oprah, Stern, Wendy Williams – the way her show is produced is awesome. Growing up in New York, being able to listen to Mike and the Mad Dog and see how they format. It’s about taking different pieces of how people communicate, how they deliver their message and figure out how you can put it together yourself.

BC: You’ve talked a lot about building a community and involving the listeners, but what about utilizing people who work on the show? Is your show a collaboration?

JR: Absolutely! Anybody who thinks they know everything and can do everything isn’t that smart. I like collaboration and for someone who talks for a living, I like to listen, I like to learn, I like to absorb. I would be dumb as hell if I didn’t take advice. Surprisingly, I do even more listening than I do speaking. So, to have producers and folks who can give me advice and chime in as well, I want that. 

BC: What about from a management standpoint? Who’s helped you the most?

JR: My uncle, Fatman Scoop was my first influence in radio. My current partner and manager Charlie Stettler managed Ed Lover and Dr. Dre and helped get them one of the largest deals early on in hip hop on radio. I’ve had plenty of influences that have helped along the way. Ironically, for someone who started off on YouTube, it’s all a matter of how you push the information out. Whether it’s radio, YouTube, TV, they’re all just different mediums. It’s like going to the buffet and saying what type of pizza do you want? A slice? Sicilian? It’s all pizza at the end of the day, just a matter of how you want to eat it.

BC: You’ve built your own brand, you’ve built a network, you’re a local radio host, a national radio host, what’s the next goal?

JR: It’s connecting with people and wherever that goes is fine by me. That’s always been my goal. Grow and at the same time provide opportunities for other people. It’s pretty cool to see people who have asked me for advice, then come up and do what I’m doing, and I’d be thrilled if they did what I did and went even further.

Redefining Sports Media While Giving Back | Julian "J.R." Jackson ...

At the end of the day, I think legacy is what you do for yourself that makes you happy. It’s also what can you do for other people.  I’ve seen that over the years and I’m very happy. I will continue to connect with folks and lay out the red carpet for people to say, ‘wow, this is a dude who started on YouTube and look what he’s doing.’

I can’t wait to continue to use my own voice to connect with listeners and give them a diversion, but also to encourage other people to build their brand and their businesses. I’d feel like I’m in a silo if I just sat and spoke. I want to see other people win and that’s what I want to continue to facilitate.

BSM Writers

Kevin Burkhardt Is Broadcasting’s Most Unlikely Success Story

“To go from a car lot to the main NFL on FOX booth in less than 20 years is about as likely as one quarterback leading his team to seven Super Bowl wins.”

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There is always something appealing about the 50-75% off rack in a clothing store. It is the hope against hope I can find a shirt in my size that doesn’t look like a 1980’s Bill Cosby sweater and a velour tracksuit had a baby. That is not where FOX went shopping for Tom Brady.

Nope, FOX paid top dollar for their newest NFL analyst. Though the actual number first reported by Andrew Marchand of the New York Post (ten years, $375 million) hasn’t been confirmed by FOX, it is safe to say Brady will be the highest paid sports analyst in television history. “Will be” because he has that pesky little roadblock of finishing the greatest NFL career we’ve ever seen first.

I’m glad Brady could finally catch a break, looks like things are turning around for the poor guy.

The reason Brady is even being hired is that FOX is in the relatively unique position of having an entire booth opening for their top NFL game telecast with the departure of Joe Buck and Troy Aikman to ABC/ESPN. The closest thing we’ve seen to this situation was the 2006 move from ABC to NBC of Al Michaels and John Madden. Of course, ABC was moving Monday Night Football to ESPN at that time and the break felt a little more natural.

As another side note, that was the Al Michaels/Oswald the Lucky Rabbit trade. Yes, one of the greatest play-by-play voices in television history was traded from ABC to NBC for some Ryder Cup rights, an Olympic highlights agreement and the rights to a cartoon rabbit. Oswald, of course, was the forerunner to Mickey Mouse. That must be the cartoon equivalent of what it was like being the opener for The Rolling Stones. The house lights are up, the single guys are hitting on the single ladies and everyone is coming back from the concession stands ready for Oswald to shut up so Mickey can take the stage.

What this has created for FOX is the search for the play-by-play partner for Brady, the role 46-year-old Kevin Burkhardt has earned. You’ll notice I said “earned” instead of “was given”. No, Burkhardt has absolutely worked his way to the top of the FOX ladder, starting by covering local high school football in New Jersey. In fact, my favorite part of this story is Burkhardt, not Brady. 

Burkhardt is as good an example of perseverance paying off as you will find in sports broadcasting. As Richard Deitsch once profiled for Sports Illustrated, just 15 years ago, seemingly having given up on hitting it big, Burkhardt was selling cars for Pine Belt Chevrolet in New Jersey. His silky smooth voice has been one of the reasons Burkhardt has climbed the FOX ladder but can you imagine him describing what is under the hood of a 2005 Chevy Suburban? Or him saying, “We have cars for every price range starting as low as $10,000. From ten to 15 to 20, 25, 30, 35, 40, 45, 50…”

To go from a car lot to the main NFL on FOX booth in less than 20 years is about as likely as one quarterback leading his team to seven Super Bowl wins. Maybe that is why this pair will work. Brady, himself, was fairly close to using that business degree from Michigan. If not for a fortuitous draft pick and a Drew Bledsoe injury, the car salesman-sixth round pick broadcast team may have never happened.

Burkhardt’s climb is a lesson for young people looking to break into the sports broadcasting field. I’d be writing this from my summer home in Santorini, Greece if I had a dollar for every time someone asked me how to get on the air in sports radio or TV. My answer is the same every time: go to your local radio or TV station that carries high school sports and tell them you’ll volunteer to be part of the production. Trust me on this, local stations make good revenue on high school sports and are looking to produce it as cheaply as possible.

I did that when I was in college at Jacksonville State University and worked my first football season, 14 weeks, for a free game of bowling and a free meal for two at a local bar-b-que joint. I can’t calculate now how much that bowling and bar-b-que has been worth to me since. I was able to get on the air, learn the craft and make all my early mistakes in a very forgiving environment.

The local high school broadcast teaches you how to adapt to unforeseen circumstances. You will, at some point, call a game from a booth shared with a member of the home team’s quarterback club, a man who lives for the free pizza and cookies in the Friday night press box. He’s certain the game officials are either blind or on the opposing team’s payroll and doesn’t care if your crowd mic hears him yelling it.

That’s if you are fortunate enough to have a spot in the actual press box. When I was in college, doing high school play-by-play on WHMA-FM in Anniston, Alabama, we once were told there was no room in the home team’s press box for a state playoffs semifinal game. We convinced the station’s sales team to go to the local equipment rental store and negotiate for us to use a scissor lift at the stadium. They delivered it for us and it became our perilous mobile broadcast booth for one Friday night. 

The lessons learned in those years shaped my career. Those same types of lessons were also the building blocks for the man who is now slated to call the biggest games on FOX, including the Super Bowl, for the foreseeable future.

It is crazy to think a man drafted 199th is now paired in one of the biggest jobs in sports TV with a man who once tried to convince people to add on things like the Platinum Level Pine Belt Chevy Service Agreement. Those are the stories we love in sports. Now, those two will tell us those types of stories for years to come.

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BSM Writers

Patrick Beverley Announced Himself As the Next Sports Broadcasting Star

ESPN shouldn’t have let Beverley leave its studios without signing him to a contract that put him in an analyst role as soon as his playing career is over.

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@ESPN on Twitter

Last week, Fox Sports announced the signing of what the network hopes is the next sports broadcasting star in Tom Brady. More dazzling headlines came from Brady’s mega-deal with Fox, though the network disputes the 10-year, $375 million figure reported by the New York Post‘s Andrew Marchand.

This week, however, viewers may have seen the emergence of another future sports broadcasting star. And unlike Fox, ESPN didn’t tell us NBA player Patrick Beverley would be an impactful commentator based on name recognition and contract size. The network showed us Beverley’s talents and capabilities with sharp, biting opinions on its Monday daytime studio shows.

Beverley, who played this season for the Minnesota Timberwolves, has long been known as one of the NBA’s most provocative and irritating defenders. Coaches regularly task him with checking the opposing team’s best player.

He obstructs opponents physically with quick footwork and hands that result in steals, blocks, and rebounds of missed shots. But he also throws players off their game verbally and mentally, getting in their heads and forcing them to think about matters other than the game at hand.

That talent for highlighting weaknesses and insecurities in opponents serves him well as an analyst, which Beverley demonstrated by skewering Phoenix Suns guard Chris Paul during appearances on Get Up and First Take. On the Monday morning after the Suns’ shocking 123-90 Game 7 loss to the Dallas Mavericks in the NBA Playoffs, the NBA guard went beyond stating that Paul had played badly.

Appearing with JJ Redick, Beverley could’ve said something obvious and safe like the Suns needed their leader to score more than 10 points with their season on the line. Paul needed to elevate the rest of the team and make them better. But given a national platform, Beverley pushed harder than that.

“They benched the wrong person,” Beverley said, referring to center Deandre Ayton playing only 17 minutes (and less than four minutes during the second half) in what Suns coach Monty Williams called an “internal” matter.

“They should’ve benched Chris… Once you see they started attacking Chris early and that might become a problem later on, you need to see how my team works without Chris in the game.”

On First Take, Beverley continued his criticism of Paul, especially his defense.

“There ain’t nobody worried about Chris Paul when you play the Phoenix Suns, nobody in the NBA,” Beverley said to Stephen A. Smith. “He’s finessed the game to a point where he gets all the petty calls, all the swipe-throughs at the end.

“We wanna be really honest? He should’ve fouled out. The last game, too. You see the replay against [Jalen] Brunson, hit him on the shoulder, hit him on the mouth, ref don’t call anything. If that’s me, ‘Oh, review it! Flagrant 1!’ If that’s him, they don’t call it.”

Beverley went on to say Paul can’t guard anyone and called him “a cone” that stays still while opponents run around him. That is scathing commentary coming from a current NBA player, criticism not typically heard on a studio show.

Yet if Beverley sounded bitter and resentful toward Paul, it’s because he is. The 10-year veteran holds an intense grudge against the Suns guard going back to when they faced each other in high school and college, which he explained to Redick earlier this year on his podcast, Old Man and the Three (via Awful Announcing).

“Chris, he does slick s**t,” Beverley told Redick. “People don’t know, that’s a little dirty motherf***er, man. Chris know that too, man. I know you don’t want to say it, but I’ll say it for you, though. I know he was your teammate.”

Paul wasn’t the only Suns player targeted by the guest analyst, however. Besides saying the entire Phoenix team was “scared,” especially of Mavericks star guard Luka Dončić, Beverley had plenty of criticism for Ayton, saying he was “OK” after Redick called him “fantastic” on First Take.

“I’m all about greatness,” Beverley said (via the Arizona Republic‘s Duane Rankin). “What would Wilt Chamberlain do? What would Shaquille O’Neal do? Get it off the rim. Y’all don’t have him in the pick-and-roll, I’m going to get it off the rim. I’m going to go get it. I’m going to go get it.”

Ayton only scored five points in Phoenix’s Game 7 loss. By “get it off the rim,” Beverley meant that there were plenty of opportunities for offensive rebounds and putbacks with all of the shots that Paul and Devin Booker missed. (The two shot a combined 7-for-22.)

ESPN shouldn’t have let Beverley leave its South Street Seaport studios in New York City without signing him to a contract that put him in an analyst role as soon as his playing career is over, as Fox did with Tom Brady. Actually, the network should make sure Beverley appears across its daytime schedule while he’s still an active player, as Turner Sports does with Draymond Green. And why not on NBA Countdown as well?

Fox drew the headlines last week for signing Tom Brady to its top NFL broadcast team without having any idea if he will be good at calling football games. He received a reportedly massive contract to prevent him from going anywhere else after he retires, and Fox is banking that casual fans will tune in out of familiarity and curiosity.

Patrick Beverley doesn’t have that kind of mainstream recognition. The NBA isn’t as nationally popular as the NFL. And studio analysts aren’t typically as well-known as game commentators. But maybe that’s more true of football. Who is the most famous basketball analyst? It’s Charles Barkley, by far.

Barkley is known for his candor and pointed opinions, which stand out in a studio setting far more than they would during a game broadcast as the action keeps moving. His jokes and jabs can be easily captured in video clips that play well on social media and have a shelf life on YouTube. ESPN has never had that kind of personality for its NBA coverage. No matter how hard it’s tried, the network has never produced anything close to Turner’s Inside the NBA.

But ESPN, whether realizing it or not, may have found its guy in Beverley. Put him on NBA Countdown and it instantly becomes a better program. Let PatBev argue with Stephen A., as he did on Monday’s First Take, and the pregame show is something that generates buzz and conversation.

Maybe Beverley, Redick, and Stephen A. would make for a good post-game show, something ESPN has never done while Inside the NBA shines in breaking down what just happened. Yes, there’s SportsCenter and Beverley could appear with Scott Van Pelt afterward. But a strong NBA postgame show could become a key part of the overall package. What if SVP played moderator as Ernie Johnson does with Barkley, Kenny Smith, and Shaquille O’Neal?

Doesn’t that already sound better than what ESPN is doing now? Don’t let PatBev get away! He could be the network’s next big, must-watch star. Especially if he has grudges against more NBA players besides Chris Paul.

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BSM Writers

Mike Raffensperger Examines The Business of Sports Betting

“McAfee asked some outstanding questions, as he often does, while Raffensperger pulled back the curtain on a lot of things listeners and customers of the book were wanting to know.”

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Pat McAfee has built quite a following since the end of his playing days. Last December, the former Indianapolis Colts punter signed a four-year, $120 million deal with FanDuel to make it the exclusive sportsbook of The Pat McAfee Show, where he seamlessly blends gambling talk with football talk every weekday. 

Last Thursday, McAfee welcomed Mike Raffensperger to the show for a very insightful and informative segment. The Chief Marketing Officer for FanDuel touched on numerous topics during the interview, ranging from how likely it is that each state will eventually have online gambling, to which show member was having the worst gambling run per their account history.

While some questioned the decision to give McAfee such a high amount of money in the deal, it appears to have paid off handsomely for FanDuel. In a report put out last week by their parent company, Flutter Entertainment, the book signed up 1.3 million active new customers in the first quarter of 2022. In addition, their 1.5 million active customers on Super Bowl Sunday was the highest single-day total ever, and the 19 million bets they processed during the NCAA Tournament signaled the most popular betting period in the book’s history. 

Raffensperger discussed some of the challenges that have been overcome with getting the FanDuel online service up and running in states as they slowly begin to legalize it. He stated that 15 states currently offer online services, but that getting all 50 will never happen.

He cited Utah as an example, as their state constitution clearly outlaws gambling, but stated that many states have legalized it because it is “pretty common sense legalization.” He does believe we will see many more states, including California, legalize sports wagering in the coming years, however. “You will see a continued, steady pace for the next few years, and then you will get close to a critical mass, but you will never get to 50.” 

McAfee asked how much of a role COVID-19 played in the legalization of sports gambling, and Raffensperger said many states were forced to explore new ways to recoup tax revenues lost during shutdowns. “From a state, municipal budgets, they needed tax revenue,” he said, while also discussing how it went from being something done in the shadows to commonplace. “It is taking a black market that is unregulated and unsafe, into a safe and regulated environment, and creates tax revenue for the state. It’s very common sense.”

One of the more informative discussions came when McAfee asked what Raffensperger would say to listeners that complained they were unable to take advantage of odds boosts or promos that FanDuel offered through his show, yet were not available to listeners in every state. This is a common issue for radio stations throughout the country that have gambling ads in multi-state markets.

“It tends to be a little more restrictive,” Raffensperger said regarding how states tend to regulate what can be offered in the months following legalization. “Then over time, as states get comfortable, we build a good relationship with our regulating partners.” He added, “it does tend to open up a bit more over time” as they build that rapport within a state, but fully understands the frustration for customers and listeners. “At the end of the day, we gotta own what the customer experience is, and it’s FanDuel’s job to work through those regulatory challenges to make it as easy on customers as possible.”

When McAfee asked him about whether more brick-and-mortar book sites might be coming in the future at professional stadiums, Raffensperger was quick to point out it was also impacted by state regulations. Stating that 90% of all their bets were made online, he also questioned to what end a physical site would be a prudent investment.

“Beyond a physical teller and placing a bet, what is a super premium or luxury experience that would make being at a sportsbook different than what you have in your mind of a Vegas sportsbook,” he asked theoretically, “but being at a retail stadium?”

He also said that physical sites, like online apps, are tied to regulation on a state-by-state basis. “You’re either allowed to take a physical bet in a sports facility or not. Most of the time, and in most of the laws, you have to have already been a gambling establishment, either a race track or a casino, to have a physical book.” 

They also touched on the McAfee same game parlay for Super Bowl LVI, which Raffensperger confirmed was tailed by more than 200,000 of his listeners. Paying out nearly eight-to-one, the wager was for Cooper Kupp to score a touchdown and to have more than 60 yards receiving, in addition to Odell Beckham Jr scoring a touchdown, and Joe Burrow rushing for 12 or more yards. Raffensperger said the parlay, which needed just nine rushing yards from Burrow to hit, may have been “the biggest parlay liability in the history of gambling,” and would have cost the book nearly $50 million had it come through. 

One final interesting fact was the rise of women in the sports gambling space. A report over the weekend from Global Wireless Solutions stated that the growth rate of women signing up with sportsbooks is 63% higher than the rate of men during the same time frame. They also reported that in 2021 FanDuel added almost 1.7 million new female customers, with DraftKings adding close to 900,000 in the same span. As sportsbooks look to bring in higher market share and look to find new ways to advertise their services, women are likely the next major demographic the books fight over. 

All in all, it was a terrific interview from all sides. Entertaining and enlightening, McAfee asked some outstanding questions, as he often does, while Raffensperger pulled back the curtain on a lot of things listeners and customers of the book were wanting to know. The partnership appears to be greatly beneficial for all parties involved, and hopefully the positive reception to the McAfee interview will lead to more transparency and open dialogue from sports book executives to their consumers.

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