Barrett Blogs

BSM Launches Member Directory and Podcast on Crisis Management

“BSM has launched a new podcast focused on Crisis Management, and a Member Directory to help established and developing sports broadcasters.”

Published

4 years ago

April 6, 2020

Jason Barrett

Last week was a bloodbath for the radio industry. iHeart, Entercom, Townsquare, Beasley, Adams and Gow Media all announced layoffs, furloughs and/or salary reductions. The coronavirus’ crippling effect on the economy has led to a steep decline in advertising revenues and stock prices, forcing media companies to adjust and make difficult choices.

With many across the nation practicing social distancing, operating from home, and American business stuck in neutral, it’s raised many questions about when we’ll return to normal, how quick we’ll recover, and what the new model of our industry might look like. The industry’s most optimistic executives know that this situation is unlike any other. The only positive is knowing that 2021 should make for a heck of a bounce back year.

Given the dark reality of where we are, many are searching for answers to questions they never expected to ask. I’ve been on my phone and computer constantly with clients, trying to help them navigate murky waters. This isn’t a time for content analysis and ratings conversations, it’s about business survival, and doing whatever it takes to weather the storm.

MANAGING THE CRISIS

Since there isn’t a playbook for how to run a business as the country deals with a global pandemic, I wanted to do something to help. I had an idea for a new podcast which I felt could explore different areas of the industry, and so I’m proud to announce today the forthcoming launch of, ‘Managing The Crisis‘. This new program will feature conversations with executives from radio and TV groups, sports betting operations, advertising agencies, local business owners, imaging companies, podcast networks, and more. The plan is to release 3-5 episodes per week, and if we can pass along 1 tip, idea or piece of information to help a brand avoid further economic damage, then I’m more than happy to invest my time to assist.

The podcast will launch this week and be available on iTunes, Spotify, Stitcher and the BSM website. I’m taping the first conversation later today with Emmis Communications CEO Jeff Smulyan. The rest of the upcoming schedule includes discussions with the Action Network’s Chief Content Officer Chad Millman, Benztown Branding President and co-founder Dave ‘Chachi’ Denes, Ad Results Partner and Chief Revenue Officer Steve Shanks, 95.7 The Game Program Director Matt Nahigian, and former WEEI morning host turned independent podcaster Gerry Callahan. Others are in the works too. For guest inquiries, email [email protected].

THE BSM MEMBERS DIRECTORY HAS ARRIVED

We’ve been working on this project for a year, and planned to launch it in mid March, but had to hit the pause button due to the coronavirus. After seeing the carnage across the radio industry last week, I knew we had to act fast to help people. The next few months won’t be easy for folks who have lost jobs, but the time away will provide an opportunity to recharge your batteries, fine tune your skills, and make more people aware of your talent. To help you take your next step, I’m thrilled to share that the BSM Members Directory is now live on our website.

If you go to our home page, you’ll see a tab on our menu that reads BSM MEMBERS. Click on that tab, and you’ll see an introduction note from yours truly, and a link option inside the tab to see our member profiles. When you click on each profile, you’ll see the person’s name, location, email address, resume, audio files of their work, and in some cases, a video sample. We have 8 listed right now, the members of our staff, and as others sign up, the section will grow.

I’ve had hundreds of broadcasters reach out over the years, wanting to put their work in front of PD’s and executives, but not knowing where to start. Anyone can create videos for YouTube, launch a podcast, conduct a chat on Facebook Live or host a radio or TV show, but getting the right people to see your work isn’t easy. Equally as challenging is keeping expenses low as you try to start or advance your career.

Fortunately, I’ve built a good reputation in this business, and have formed a lot of friendships and relationships across the country. As a former PD turned consultant, I’ve had a hand in hiring people, so I know how to help folks who are going thru the process. That experience is part of the reason why brand leaders read and support the BSM brand, and I know they’ll appreciate being able to dig thru our profiles and learn more about individuals who might be able to help them in the near or distant future.

When I thought about adding a directory, there were a few things I felt were important. First, I wanted to make it affordable and offer incentives. That’s why we went with the low monthly rate of $14.99, and an annual rate of $149.99 which saves folks two months of costs. We’ll also be giving all members a 25% discount on tickets to future BSM events, and any merchandise we produce in the future.

Secondly, being informed about job opportunities is vital. Some can be found online if you’re willing to spend hours digging for them, but others get relayed to BSM in advance. Those you won’t know about until it’s too late. When openings do occur, we don’t want to slow down the process. I think the hiring manager should be able to reach you directly rather than needing to go thru a middle man. Isn’t that partly why you signed up for a membership? A good PD will find you on social media anyway if they think you’ve got something to offer, so we’re eliminating the extra step.

Third, when you land an opportunity, earn a promotion, or launch a new project, we want to help draw attention to your success. BSM has earned a stellar reputation by relentlessly covering the sports media industry, and featuring contributions from accomplished professionals. We’ve generated over 3 million views of our content by reaching PD’s, GM’s, CEO’s, Hosts, Anchors, Reporters, Writers, Producers, Sellers, Ad Agency Reps, Digital and Imaging Directors, Corporate Executives, and folks from sports leagues and franchises on Google, Facebook, Twitter, Linkedin, various podcasting platforms, and email.

Last but not least, in the near future our members will be able to consume original content produced by BSM. For example, we haven’t yet released full video sessions from the 2019 or 2020 BSM Summit. However, those are in the works, and when they’re ready to be released, they’ll be available only to our paid members.

Having said all of that, I want to make sure one thing is crystal clear – I can’t promise you that you’ll land a job by placing your demo and resume here. BSM has helped many people land jobs in the sports media business, but there are many factors that go into being hired. Reputation, talent level, salary, market fit, and the preference of the hiring manager are all important, but none of it matters if they don’t know you exist.

What I can promise if you sign up for a membership on our website is that you’ll be displayed on a platform that reaches the right audience. You’ll also be notified of opportunities that become available, offered a discount to attend our events and network with the right crowd, given access to exclusive content to improve your craft and expand your knowledge, and supported when you earn a break or make news. If that appeals to you, visit our members section by clicking here.

Investing in yourself is a necessity, and it’s never been more important than right now. We look forward to playing a role in your career development, and appreciate the opportunity to learn more about you.

Jason Barrett

Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at [email protected].

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Nick Wright, Danny Parkins, Andrew Fillipponi and Omar Raja Join The 2024 BSM Summit Lineup

All four of these men are extremely talented and accomplished, and I’m grateful to each of them for making time to be with us.

Published

6 days ago

November 27, 2023

Jason Barrett

804DA392-BE33-47C3-ADF0-B0AABC4F70EA | Barrett Media

The buildup to the 2024 BSM Summit continues with our next speakers announcement. Media professionals looking to attend March’s show can secure seats at BSMSummit.com. We’ve already announced Jeff Smulyan, Mark Chernoff, Don Martin, Bruce Gilbert, Scott Sutherland, Chris Oliviero, Scott Shapiro, Spike Eskin, Mitch Rosen, Paul Mason, Bonnie Bernstein and Damon Amendolara will be part of the event. We’ll have additional big names to reveal in the weeks and months ahead too so stay tuned for more.

Before I get into the latest group of speakers, I want to pass along some Barrett Media news.

First, when you log on to BSM and BNM on Monday December 4th, you’ll notice both sites operating with a new, cleaner look. We pump out a lot of daily content on our websites but finding all of it can be intimidating. We’re hoping the modifications make it easier to find and digest our content and look forward to your feedback on what we roll out next week.

Secondly, I’ve spent months going through a process to identify an Executive Editor for Barrett Media. The type of leader I’ve been looking for different from what exists at some online publications. I’ve spoken to a lot of smart, talented people during this process, many who I know could make us better. However, there is only one job available. Fortunately after going through an extensive search, I’ve identified someone who I’m interested in teaming with to help take Barrett Media to the next level. I hope to announce that hire and the addition of a number of new writers next week. I think our readers, partners and clients will like what’s on the horizon.

Third, we have opened up voting on the Barrett News Media Top 20 of 2023. The deadline to cast votes for News/Talk PD’s is next Monday December 4th. We will present the News/Talk radio format’s collective feedback December 11-15 and December 18 on BarrettNewsMedia.com.

There’s other stuff on the way as well, but I’ll save the rest for next week. Let’s dive now into the latest additions to the Summit.

It is my pleasure to announce the additions of Nick Wright of FS1, Danny Parkins of 670 The Score in Chicago, Andrew Fillipponi of 93.7 The Fan in Pittsburgh, and Omar Raja of ESPN to the 2024 BSM Summit speaker lineup. All four of these men are extremely talented and accomplished, and I’m grateful to each of them for making time to be with us.

Starting with Omar Raja, the work he did building House of Highlights into a powerhouse social brand is well documented. He now serves as a commentator for ESPN’s digital and social content, which includes being the leading voice behind ESPN’s SportsCenter Instagram account, and providing strategic social programming across ESPN’s social platforms. It’s not every day industry professionals gain an opportunity to learn from one of the industry’s top social media minds, so I’m hoping to see a lot of folks present when he shares his wisdom at the Summit.

Shifting from digital to on-air talent, one session I know many will be present for will include three personalities who have been highly successful in each of their careers, and share a lifelong bond through the friendships they formed while attending Syracuse University together. Nick Wright, Andrew Fillipponi, and Danny Parkins are three of the best in the business today, and all three will be on stage together to discuss their individual paths, their differing approaches to content creation, measuring and managing success, and much more. Having Damon Amendolara, another Syracuse graduate who’s been highly successful on the air, guide the session should make it even more interesting and entertaining for all in the room.

With these latest four individuals added to the lineup we’ve now secured sixteen top speakers for March’s show. I’m hoping to reveal the next group of participants in a few weeks. Once we get past the holidays I’ll start revealing the awards winners and a few executives who will be part of the conference.

I want to thank Steve Stone Voiceovers, Good Karma Brands, Bonneville International, Silver Tribe Media, Premiere Networks and the Motor Racing Network for returning as sponsors of the 2024 BSM Summit. If your group would like to explore a sponsorship opportunity for the show or review website or newsletter options for 2024, email Stephanie Eads at [email protected] to receive a copy of our advertising decks.

That’s the latest for now. More to come in December.

Jason Barrett

Barrett Blogs

6 Speakers Added To The 2024 BSM Summit Lineup

“Two of these individuals have built successful careers as on-air talent. Four remain involved in management and programming roles.”

Published

4 weeks ago

November 7, 2023

Jason Barrett

Each year the BSM Summit welcomes a star studded group of high-profile talent, accomplished executives, top programmers, and successful digital leaders to examine the top issues facing the sports media business. The information provided arms each attendee with actionable ideas and solutions to improve their brands, shows, and individual performance, and our 2024 event in New York City promises to deliver more of what the industry has come to expect.

If you missed the initial announcement, we’re excited to be joined once again by Spike Eskin, Don Martin, Scott Shapiro, Mitch Rosen, Jeff Smulyan, and Mark Chernoff. Each of these men have enjoyed great success in the sports radio industry, and we appreciate them making time to join us and offer their insights at the Ailey Theater in NYC on March 13-14, 2024.

Today though it’s time to reveal the next group of speakers who will be part of our show. Two of these individuals have built successful careers as on-air talent. Four remain involved in management and programming roles for Audacy, Cumulus, and Bonneville International.

Starting with the on-air talent, I’m looking forward to having SiriusXM Mad Dog Sports Radio morning host Damon Amendolara, and Emmy Award-winning American sports journalist and media executive Bonnie Bernstein join us for the 2024 BSM Summit. D.A. was part of our 2020 show in the concrete jungle. For Bonnie, this is her first time appearing. Specific sessions highlighting their involvement will be announced closer to the event.

On the executive side, I’m thrilled to welcome back Cumulus Media and Westwood One SVP of Sports Bruce Gilbert, Bonneville International EVP Scott Sutherland, and Audacy New York VP and Market Manager Chris Oliviero. I’m equally excited to have 104.5 The Zone Program Director Paul Mason make his first appearance at the conference. The collective knowledge, success, and relationships these men enjoy across our industry speaks volumes of why they’re trusted to lead and grow their respective brands and companies. It’s important for folks in the room to learn the business, not just the world of content, and I’m grateful to Chris, Scott, Bruce and Paul for helping us further educate the room.

We have a lot more lined up that we’ll announce in the weeks and months ahead. As has been our strategy throughout the years, we like to build the show and increase excitement for it. If you work in the media industry and wish to attend, tickets can be purchased by visiting BSMSummit.com. On the conference website you’ll also find details about our hotel partner, M Social. Make sure to visit the Hotel page and book your reservation asap to avoid being left without a room later on. Our room block expires in mid-February.

Additionally, for those looking to be a part of the Summit as a marketing partner, please reach out to Stephanie Eads at [email protected]. We’ve already had a number of sponsorships for the event get scooped up, and the demand for show involvement is usually high. Before they all go away, check with Stephanie to see what’s available.

Expect another announcement prior to Thanksgiving. This is going to be another action packed event, and I look forward to once again seeing everyone as we bring the industry together to explore solutions to move the business forward.

Jason Barrett

Barrett Blogs

Spike Eskin, Mitch Rosen, Scott Shapiro, Don Martin, Jeff Smulyan, and Mark Chernoff to Speak at the 2024 BSM Summit

“This event is the equivalent of a two-day masterclass covering multiple areas of importance to the sports media industry.”

Published

2 months ago

October 16, 2023

Jason Barrett

It’s hard to believe that we’ll soon be delivering our 6th sports media conference, but that is indeed the case. The 2024 BSM Summit is returning to New York City on March 13-14, 2024 at the Ailey Citigroup Theater on West 55th Street. This was our venue for our 2020 show. It was fantastic. A big stage, big screen, and great viewing for attendees. We would have gone back here in 2022 if not for the pandemic. Unfortunately, they were shut down at that time. But, the world is somewhat back to normal now, and I’m eager to be back in the building to create another action packed agenda to benefit sports radio, television, podcasting, and advertising professionals.

Tickets are now officially on sale for the Summit. If you work in the industry and wish to attend, tickets are regularly priced at $274.99 each. However, as we do each year, we kick it off with a special sale. Prices are reduced through October 31st to $224.99 so if you want to save a few dollars on your ticket, this is a good time to get yours. We also have a special ticket price of $124.99 established for college students who are pursuing the media business and looking to attend and learn. To buy tickets, click HERE.

When March rolls around, we’ll have a full agenda featuring top speakers from across the country. I’ve already lined up some of them and will introduce them selectively in the weeks and months ahead. This event is the equivalent of a two-day masterclass covering multiple areas of importance to the sports media industry. A special focus is placed on programming, revenue, content, technology, digital/social and recognizing difference makers. The purpose of the event is to inform, inspire, celebrate, and innovate. I’m a fan of an old quote from Benjamin Franklin which says “an investment in knowledge pays the best interest“, and if you attend our conference and don’t leave the room in a stronger position to advance your career or improve your business, then I’d question if you paid attention or were even in the room.

Before I start announcing high profile personalities, executives, and the annual surprises folks have come to expect from our shows, I thought I’d do things a little different this year. Those who know me understand that I now work with brands in a consulting capacity but at my core, I’m a programming executive. I love strategy, brand building, the challenges associated with growing a business, and going under the hood to examine what’s working and what needs fixing. So too do these next four gentlemen.

I’m pleased to welcome back to the Summit the EVP of iHeartmedia Sports, Don Martin, Fox Sports Radio’s SVP of Programming Scott Shapiro, the VP of Programming for WFAN and CBS Sports Radio and Audacy’s VP of Sports Spike Eskin, and the VP of Programming for 670 The Score and the BetQL Network, Mitch Rosen.

In addition, one part of our show that’s been extremely popular over the years has been the awards presentation. Thanks to our friends at Premiere Radio Networks, that will continue in 2024.

For starters, each year we recognize an industry executive with the Jeff Smulyan Award, given to someone in leadership who has made a strong impact during the prior twelve months. Past winners have included Kraig Kitchin, Dan Mason, Traug Keller, and Julie Talbott. Jeff Smulyan will join us once again in NYC for the annual presentation, and we’ll announce the recipient of the honor at a later time.

The second award we will continue to feature is the Mark Chernoff Award, given to the sports radio’s top programmer for the prior year. Since introducing the award in 2020, Mitch Rosen, Rick Radzik, and Jimmy Powers have been named winners of this honor. Mark Chernoff will once again be with us to present the award that bears his name. The selected winner will be revealed in the near future.

The other two awards we will present at the show include The Champions Award, and the Lifetime Achievement Award, an honor we introduced in 2023 and presented to broadcasting icon, Al Michaels. The Champions Award was created in 2020 to recognize those in the sports media industry who have used their platform to make a difference. BSM supports the award by donating One Thousand Dollars to the winner’s brand or selected charity. Prior winners have included Jay Glazer, Adam Schefter, and Keith Murray & Andy Fales of KxNO. More will be shared at a later time about this year’s recipient.

We have nearly five full months until the show takes place in the big apple so expect more announcements to flood your inbox, and social media. Given the rise in interest of speaking at the show, we can’t accommodate everyone. If you have an idea you want to pitch, send it in sooner rather than later by email to [email protected].

Last but not least, we’ve created our content plan for 2024 and advertising decks are now available for those interested in exploring marketing opportunities with BSM. Summit opportunities are included in it. Stephanie Eads is running point on sponsorship requests so if you’d like to be involved, email her at [email protected]. We had phenomenal support in Los Angeles for our 2023 show, and expect this one to be as strong or better.

I’ll have more information to share soon. In the meantime, I hope you’ll buy a ticket and join us in NYC this March for the 2024 BSM Summit. It should be a great show.

Jason Barrett