BSM Writers
It’s Time For Michael Jordan To Tell The Truth
“Having covered Michael Jordan’s prime years in Chicago, Jay Mariotti says it’s time for MJ to come clean in ‘The Last Dance’ docuseries.”

Published
3 years agoon
By
Jay Mariotti
What I experienced for eight years cannot be crammed into 500 minutes. Let’s hope the 10-part documentary series, “The Last Dance,’’ is remembered for more than the usual retro rehash: Michael Jordan’s merciless appetite to conquer flesh and blood, an angle that merely brushes the marrow of the most exhilarating and elaborate sports story ever told. The magnitude and scope of his reign remain immense even now, still hard to wrap the mind around, as if Shakespeare, Scorsese and Fellini collaborated to inject every conceivable dramatic element, with sprinkles of Spike Lee, Dick Ebersol and Bugs Bunny.
Competitive rage. Global overload. Gambling. Murder. In-house treachery. A pop-culture explosion. Celebrity fawning. Corporate exploitation. Political aloofness. Sneaker frenzy. A mysterious baseball interlude. And characters as diverse as ‘90s life itself: a brooding sidekick, a free-love coach, a feather-boa-wearing freak, a grumpy general manager who poisoned the joy instead of embracing it, and an insufferable owner who was stingy with well-deserved financial rewards and couldn’t wait to launch his own dynasty, which has become a travesty. Even a filmmaker as skilled as Jason Hehir wishes he had a wayback machine to tackle a monstrous challenge: The Jordan spectacle, with all its triumphs and tensions and scandals, was best lived and consumed each day to allow for an exact chronicling of grandeur and wildness.
Nor can a film about Jordan and the Bulls dynasty serve any therapeutic purpose, for a country mired in a stupefying medical lockdown, if it dabbles in the worst two words in the ongoing political lexicon: fake news. This narrative always has lacked a complete filling of all the blanks, revelations that make the story whole. Thus, “The Last Dance’’ is thrust as a moratorium on getting at the truth of a man who somehow remains mysterious after a generation of tongue-wagging and slam-dunking through our consciousness. Some would compare Jordan, in a context of baggy shorts and $200 sneakers, to Donald Trump, and just as Americans demand transparency from the President of the United States, particularly during a pandemic, they would appreciate clarity from the most significant basketball player and sports cultural figure ever.

The audience will be the judge, over the next five weekends, on whether Jordan strikes a more authentic bond beyond his extraordinary legacy. At 57, still mourning the death of his younger friend and disciple Kobe Bryant, he is losing chances to resonate with the masses. He will make progress in “The Last Dance,’’ but likely not enough to lift him from the realm of the enigmatic.
Never has the world hosted an athlete so heavenly and simultaneously devil-like — and if that seems a stretch, consider Jordan won six championships and six Most Valuable Player awards in his six NBA Finals … 666. His genius was his fury, his compulsive need to control every human being and circumstance around him, and that is what fascinates me about the docu-series. As a general rule since his playing career ended, Jordan has been largely reclusive as owner of the nondescript Charlotte Hornets, reticent to reconstruct the Bulls years, an era I covered as a Chicago Sun-Times columnist. He has controlled his image by simply not discussing it and staying out of the mainstream and Twitterverse. That has led to social-media mockery (see: Crying Jordan meme), but isolation served him long before he was advised to shelter at home like the rest of us.
So why come out now, Mike? Why consent to a massive project that drops Sunday night on ESPN and Netflix? Is the renowned control freak just playing us again?

Or, some 22 years after pushing off Bryon Russell (he did) and delivering his famous final fling with an exquisitely flexed extension of the right wrist, is Jordan finally ready to drop the veneer and tell the entirety of his tale? If so, it would include a dissection of the following subjects, heretofore off-limits: his troubling gambling habits, the unanswered questions about his father’s grisly 1993 murder, his abrupt decision to play minor-league baseball and whether it was attached to an NBA suspension, his well-known loathing of Bulls general manager Jerry Krause and its toxic spread throughout the organization and league, his rebuke of team chairman Jerry Reinsdorf for siding with Krause in his feud with coach Phil Jackson, Jordan’s disgust that ownership dismantled the dynasty before its expiration date, a public sexual affair and the end of his first marriage, his relationship with his children, and an array of friendships that have run the social gamut, from Barack Obama, Tiger Woods and Kobe to the shadowy likes of Richard Esquinas, Slim Bouler and Eddie Dow, a North Carolina bail bondsman found dead with three of Jordan’s checks in his briefcase.
Obviously, not all of those talking points will be in the show. But the opening episode does include a scene that confirms Jordan’s heartless contempt for Krause. Described as “maniacal’’ by the Washington Post, Jordan approaches the roundish Krause after practice and says, “Are those the pills to keep you short? Or are those diet pills?’’ It’s a symbolic snapshot of the wicked strife between management and the team’s cornerstones — Jordan, Jackson and Scottie Pippen — that led to the tragicomic breakup of a powerhouse capable of winning one or two more titles. It took the presence of rare footage from the final 1997-98 season, christened “The Last Dance’’ by a turmoil-weary Jackson, for the NBA’s entertainment division to kickstart a project centered around the farewell tour, with breakout profiles of the human sides of Jackson, Pippen and Dennis Rodman, assuming Rodman has a human side.
The question to ask throughout the eight-plus hours of air time: Is any new ground being broken? Just because Hehir raves about Jordan’s willingness to answer the most sensitive questions — including those about gambling and his father’s murder — doesn’t mean we’re getting absolute answers from Jordan that settle all doubts.

“He never once censored us. He never once policed us. He never once said that any topic was off-limits, so he was a perfect partner for this project,’’’ said Hehir, who sat down with Jordan for three lengthy sessions. “He went pretty deep on the gambling allegations against him in the ‘90s. He went pretty deep about what happened to his father and how that affected him on the court. … He never instructed us to take anything out, and from Day One, he told me that there wasn’t a question I would ask that he would not answer truthfully.’’
Of course, it’s one thing for a director to raise sensitive topics in a one-on-one interview setting — and quite another to pursue penetrating follow-ups, explore the topic with other people and edit the film with an independence that lets the viewers decide. Didn’t Hehir, who grew up mesmerized by the Jordan mystique like the rest of his generation, fear the wrath of Basketball Jesus? Evidently not. Hehir asked the tough questions, and Jordan provided firm responses, but if this is an Oscar-caliber film, it must be balanced and explore all sides of the explosive issues. Watch closely, with a checklist and pen, to see if “The Last Dance’’ is more about presenting Jordan in a favorable light or at last revealing the real-real, regardless of optics. Which delicate topics are confronted and which are short-shrifted, downplayed and ignored? Gambling, for one, is pervasive throughout the series; the NBA camera crew repeatedly shows Jordan making wagers on anything and everything during the final season. Given Hehir’s exhaustive research and interviews with dozens of subjects, the director had the leverage to attack as he chooses. The wealth of material provides an opportunity for an all-time cinematic work, one befitting his stature. Both blessed and haunted, through triumph and tragedy, Jordan deserves an epic Hollywood deep-dive that captures his historical footprint.
But that would happen only with unvarnished truth. And the control freak in Jordan wouldn’t allow total disclosure. Does he reveal how many wagering millions he blew? If he was suspended by the NBA? If he sees a direct link between his gambling and his father’s murder? No, he does not.

The credits suggest Jordan took typical liberties to protect his portrayal. His Jump 23 enterprise is a principal producer, along with ESPN Films, NBA Entertainment and Mandalay Sports Media, which is chaired by a league owner, the Golden State Warriors’ Peter Guber. Meaning, Jordan and his longtime business representatives, Estee Portnoy and Curtis Polk, have had the entire production of “The Last Dance’’ under their dictatorial thumbs, with Portnoy and Polk listed as executive producers alongside industry veteran Mike Tollin. Team Jordan also is fully supported by a league far more interested in legacy promotion than any raw, damaging truths, as well as a sports network grateful to have something substantial to fill dead air during a pandemic. If he wanted it — and my experiences with him say he would demand it — Jordan is armed with the power to control content as a creative overlord. As Polk told The Athletic, that power was wielded during early moments in the project, perhaps making it more difficult to address the most jarring and sensitive components of Jordan’s joyride with definitive, full-blast treatment.
No doubt “The Last Dance,’’ at its core, succeeds in presenting the Jordan panorama in a 2020 prism: the unprecedented glorification, the rock-star traveling circus, the endless highlight reel, the cut from his high-school team that fueled his inner rage, the title-winning jumper for North Carolina, The Shot, the 63-point game, his personal rivalries and accompanying trash-talking, the postseason dramas that weren’t as easy as they seemed, failures and eventual conquests against the Detroit Bad Boys, the Knicks wars, the legendary “Sick Game,’’ the near-crash against Indiana in the 1998 Eastern Conference finals and, of course, the final shot in Utah that should have been the perfect ending for the perfect career. The docu-series will serve as indisputable evidence to hush stubborn millennials and Gen Zers who insist, with recency bias and ignorance, that LeBron James is the greatest of all, forgetting that Bryant came closest to approaching Jordan’s body of work and pulling off the grand impersonation.
Just how far does the documentary dare to reach? I’d like to know if the late David Stern, who presided as NBA commissioner during the Jordan era, fully investigated the relentless flurry of his gambling. Didn’t the league have much to lose if Stern publicly benched his Golden Goose? Jordan didn’t even try to hide his itch for the action — an off-night trip to Atlantic City during a playoff series in New York, his massive golfing losses to an opportunist (and book author) such as Esquinas, his Las Vegas rampages with Woods and Charles Barkley. Was it merely coincidence that Jordan escaped to baseball and missed almost two NBA seasons? We don’t get those answers. During that period, I wrote a column explaining why Jordan was exposing himself to potential extortion — say, a scumbag on an 18th green asking him to fix an over-under in a Bulls game. The Sun-Times’ managing editor, who didn’t last in the job much longer, warned me, “This is the most important column you’ll ever write.’’ The piece ran in some form, but not before an editing workover that seemed to involve outside meddling. Such was the influence of Jordan.

In the doc, Jordan does pile on Krause, whose 2017 death makes the scene look worse. He won’t be so cruel to Reinsdorf, now a fellow NBA team owner and a man Jordan fears to some degree. “The Last Dance’’ should include the all-encompassing quote of the final season, when Krause, already settled on Iowa State’s Tim Floyd as the next coach of a so-called new Bulls dynasty, sat down with Jackson and said, “You can go 82 and (bleeping) oh and you’re not coming back. This is it for you and the Chicago Bulls’’ — prompting Jackson and the players to declare war on the front office. Also worthy of pitiful detail: the subsequent two-decade implosion of the Bulls. Now an abysmal franchise that wasted the most potent resource in sports history — the pomp and glory of Jordan — the Bulls allowed the very icon they’ve immortalized with a United Center statue to finish his career with the Washington Wizards, all because Jordan was seething about how Chicago ended and needed to control the last scene, sad and dubious as it was in D.C.
No Jordan series is complete without Reinsdorf, now 84 yet still a power player in sports, and how he extracted mega-fortunes for himself and Bulls investors yet never rushed to reward Jordan, Jackson and Pippen. Reinsdorf demanded Jordan play out an eight-year, $24-million contract that became laughably obsolete, particularly after Magic Johnson, Larry Bird and Patrick Ewing received new, fatter deals amid an NBA boom. Jackson would win title after title, then be insulted each summer with a Scrooge offer that led him to sign one-year deals — the breaking point in his rift with management. Pippen was grossly underpaid for years, demanded a trade and had to leave in free agency to hit a jackpot commensurate with his Hall of Fame credentials. Reinsdorf, as he has done once or twice, could make that story line vanish in the ESPN project with one call to the Disney Co. hierarchy.
There was the anger of Jim Brown and other black activists who called Jordan a coward for his social indifference, such as his flip comment that “Republicans buy sneakers, too,’’ which Jordan says was taken out of context. And don’t forget how Jordan and Pippen turned the 1992 Barcelona Olympics into the humiliation of Krause’s Euro-pet, Croatia’s Toni Kukoc. In an NBA documentary about the Dream Team, Jordan said, “We weren’t playing against Toni Kukoc. We were playing against Jerry Krause in a Croatia uniform.” Does he now think the stance was a bit petty? Especially after Kukoc famously bailed out PIppen by hitting a game-winning playoff shot after Pippen pulled himself from the game, upset Jackson didn’t draw up the play for him. Pippen should be painted as an agitated soul during Jordan’s baseball escape, not dealing well with lead-dog pressure and referring to Chicago fans as racist around the time a gun was found in his vehicle outside a restaurant. How about the 1993 NBA Finals, won in Phoenix by John Paxson’s dagger and lost when Barkley spent too many off-nights partying at an Irish pub in Scottsdale? And what of Jordan’s faltering relationship with Barkley? Speaking of alcohol, Jordan threatened to ruin Rodman’s life when the party animal routinely showed up hungover at practice, a necessary form of pressure that sobered up Rodman long enough to contribute to three titles and cement his Hall of Fame induction. The bullying side of Jordan is front and center — the haymaker he threw at a feisty Steve Kerr in practice and his ruthless criticism of end-of-the-roster patsies, if only to toughen them for the postseason grind. I once saw Jordan try to gouge Reggie Miller’s eyeball, and he wasn’t apologetic, telling a magazine, “Playing Reggie drives me nuts. It’s like chicken-fighting with a woman.’’

Say what? Jordan should thank the lords, every day, that he played before social media and TMZ. That goes for all facets of a life that would be 10 times crazier and more scandalous had he had born in 1993, not 1963.
Said Hehir: “He went very deep into how he is perceived, how his intensity is perceived, how his competitiveness is perceived and his ambivalence about that. He has a certain pride in how competitive he is and how he’s a win-at-all-costs kind of guy, but also he’s a human being.’’ But the Jordan-rage angle is well-worn, because everyone was subjected to his wrath at some point, myself included. There was the day he warned, “I keep your articles on my refrigerator door,’’ and the time he tossed an ice cube toward my head — missing like, well, a batter whiffing on a curveball — when I stopped by a golf course to ask about the gambling probe. I remember arriving in Memphis to see his oldest son, Jeff, play one of his first AAU games, only to have the coach instruct me which questions to ask — as ordered by Jordan over the phone. When the Sun-Times displayed the column on the front page, with a large photo of Jeff, Jordan was outraged, even as I explained I don’t make placement decisions. And when he couldn’t personally scold and admonish, his tentacles were deep. Broadcaster Ahmad Rashad, his friend and media protector, would take personal shots. And Jordan’s father, not long before he was murdered, engaged me and other media people in a spirited discussion, concluding that his son’s gambling urges were the product of “a competition problem.’’
For years, I navigated Jordan’s attempts to control the media.
Now, in 2020, Jordan is part of the media.

It’s vital to ESPN’s editorial integrity that “The Last Dance’’ not be a puff piece. Buried until further notice in a coronavirus black hole, the network desperately needs oxygen without live sports, which has caused considerable ratings slippage and revenue bleeding along with continued cord-cutting that is killing the cable industry. With journalism in Bristol giving way to business relationships with leagues and athletes, ESPN cannot afford watered-down storytelling for “The Last Dance’’ — the one story that should be maximized and dramatized for full effect.
The clamor for an unconditional, consummate Jordan documentary has been intense for years, increasing amid America’s collective quarantine. LeBron himself tweeted, like a schoolboy: “April 19th can’t come fast enough. I CAN NOT WAIT!!’’ We will be entertained and educated, occasionally gobsmacked and slack-jawed, and that is cool, because I no longer can binge on “Ozark’’ without wanting to body-slam Marty Byrde. But if you’re looking for long-lost revelations that will rock the world, well, remember the operative rule about Michael Jordan: No matter the game, he is in control.
Always.
Jay Mariotti, called “the most impacting Chicago sportswriter of the past quarter-century,’’ is the host of “Unmuted,’’ a frequent podcast about sports and life (Apple, Podbean, etc.). He is an accomplished columnist, TV panelist and radio host. As a Los Angeles resident, he gravitated by osmosis to movie projects. He appears Wednesday nights on The Dino Costa Show, a segment billed as “The Rawest Hour in Sports Broadcasting.’’

Jay Mariotti, called “the most impacting Chicago sportswriter of the past quarter-century,’’ writes a weekly media column for Barrett Sports Media and regular sports columns for Substack while appearing on some of the 1,678,498 podcasts in production today. He’s an accomplished columnist, TV panelist and radio talk host. Living in Los Angeles, he gravitated by osmosis to film projects. Compensation for this column is donated to the Chicago Sun-Times Charity Trust.
BSM Writers
Meet The Podcasters – John Middlekauff, The Volume
“I worked in college football and I worked in the NFL, and the reality is you talk about it in those buildings like a fan would talk. ‘Is this player better than the other player?’ ‘This coach sucks.’ I mean, you have the same conversations.”

Published
5 hours agoon
October 4, 2023
John Middlekauff is in the right business at the right time. America has never wanted more football talk and what stands out are educated people with unique points of view.
Before his media career began, John was a scout, first in the college football world and then for the Philadelphia Eagles. His insight on the game is informed by experiences on multiple levels. It is no surprise that Colin Cowherd saw Middlekauff as the perfect addition to his podcast network.
Our conversation focuses on the value of authenticity, why it’s good not to be beholden to a team or business and what conversations he has learned his audience wants to participate in. He even answers my question about what is wrong with the Carolina Panthers in the bleakest, most disheartening way possible.
Demetri Ravanos: Can there ever be too much NFL content out there?
John Middlekauff: Oh, yeah. I mean, it’s obviously as big as it’s ever been. I think the key is to not just regurgitate. Everyone’s watching the games. Clearly, there are a lot of different NFL podcasts. Everyone talks about the NFL. Every show talks about the NFL because clearly, there is a demand for it. It’s somewhat supply and demand.
I’m 38 years old. When I was a kid, baseball was still huge in the early mid-’90s – Cal Ripken, Barry Bonds, [Ken] Griffey Jr. That kind of dipped through Michael Jordan taking the NBA, which was as big as any league, right at his peak. They’ve ebbed and flowed, and obviously, the NFL’s passed them. Now, the NFL was big in the ’90s, but it’s gone to a different stratosphere the last, I’d say 20 years, the [Tom] Brady and Peyton Manning kind of era.
For the foreseeable future, I think, who knows? I mean you can never predict 20 years ahead, but for the next this next decade it feels like it’s going to maintain pretty consistently. So, I would say as of right now, probably not.
DR: As you know, podcasts in general have opened up the door for all kinds of different content. You come at it with an experience that not a lot of people talking about the NFL have with the league. You think about something like the ManningCast, the fact that Pro Football Focus is able to sustain itself with subscriptions. It seems like the appetite for the type of NFL content that the average person wants has certainly changed.
JM: Well, my whole thing is just to try to talk about it like a fan would. I worked in college football and I worked in the NFL, and the reality is you talk about it in those buildings like a fan would talk. “Is this player better than the other player?” “This coach sucks.” I mean, you have the same conversations. You just might be having him with a guy that could fire the offensive coordinator or has the potential to trade the player you’re talking about, but you have the same conversation as the five guys that watch their favorite team at the bar or in their home have. You just have closer access to the people who make the decisions.
I actually kind of pride myself. I don’t get that nerdy on stuff. There are a lot of podcasts that get much more nerdy and analytical on football. I just kind of talk about it like I’ve always talked about it, like I did in the NFL and like I did when I worked with Jason [Barrett] on radio.
You’ve got to make it entertaining, but I just try to talk about it like the fan would. Luckily, that’s just how I talk about it, so it’s been pretty easy for me so far.
DR: What kind of conversations do people want to have with you on social media? Is it just more fan talk or do you find that people do want to figure out, “What is the life of the scout like? What was that experience like for you?”
JM: We have talked about that from time to time, but I think it’s much more specific on, “What the f*** is up with this coach?,” right? “What’s what’s going on with our team?” Or maybe something bigger picture, like, “What should our general manager do? Should our coach get fired? Is this guy really a top player? Who should we draft?” Stuff like that; it’s more on that angle.
No one gives a shit on a daily basis how many players you write up on the road or when you write those reports. I don’t spend any time talking about that really at all unless I get asked and then we will talk about it.
DR: Well, since you since you brought up that that’s the way you talk, I told you I’m here in North Carolina. What the f*** is up with Frank Reich, man? He can’t be this bad at the job, right?
JM: That’s a good example, you know? I mean, working with Colin [Cowherd], it’s such a big, national audience that you get people from all over. Really, the Internet has made it so you’ll get, “Hey, I’m stationed over in Germany and I’m a big Panther fan” or, “Hey, I’m in Australia. I’m a diehard Seahawks fan,” which is cool. It shows you the power. Listen, social media and all this stuff can drive us all nuts and you wish it didn’t exist, but then there are also the positives of it, especially in the business we’re in.
I would say that the one thing I have definitely taken away from Colin is, “You’re going to be wrong on stuff. Just move on.” Colin’s big thing was like, “I’m not in the credit business. You’re right and wrong. Who cares? Just be entertaining.”
I love Bryce Young; I watched him at Alabama. Like most people over the last ten years, I end up watching a lot of Alabama games. I’m a California guy; he’s from California. It took about two preseason snaps to go, “Holy shit, he’s tiny.” Now, he’s always been the same size. But you watch him in the pros and he looks extra small, especially when his team is not good. And you go, “I don’t know if it’s going to work.”
Clearly, the other two quarterbacks, C.J. Stroud, he’s got a really good coach in DeMeco [Ryans], but he just looks like a normal NFL quarterback. Anthony Richardson is like Cam Newton 2.0. So you compare him to little Bryce Young and you go “God, they might want a re-do on that one.”
DR: So not only am I in North Carolina, I’m an Alabama graduate. So like, this is particularly personal and painful to me.
JM: Do you agree? I mean, doesn’t he look really, really tiny?
DR: He does look really small, but I also look at the play-calling, and it seems pretty obvious to me that like, “Oh, this is not the dude Frank Reich wanted.” And I don’t think that Frank Reich is acting out or trying to sabotage Bryce. I just don’t think he has a lot of confidence in Bryce, and I don’t know that that’s necessarily fair, but I also think it’s pretty clear he never really had a plan for the guy.
JM: Well, if that’s true, then it’s all destined to blow up, and that’s the type of stuff we talk about, like when people aren’t aligned – you know, the head coach, the GM, the owner forces stuff, because that happens in a lot of industries. When the owner of the car dealership is mad at the guy who runs the day-to-day business no one outside cares, right? But in this business, those dynamics sink or swim whether you win or lose.
Now Carolina doesn’t have their picks. They trade away D.J. Moore. They’ve got no talent on offense. I don’t see how it gets better for a couple of years, right?
DR: I’m 100% with you on that. Alright, you mentioned Colin [Cowherd], so I do want to ask about what Colin has done with his podcast, and I don’t just mean at The Volume, I mean like his podcast feed for his radio show too. He’s slipping The Volume shows in there all the time. How much has that affected your own audience? Are you seeing real growth from week-to-week whenever you pop up in Colin’s feed?
JM: What makes my show unique is I’ve been doing it well before The Volume started with Colin. I don’t remember the exact date; maybe late 2018 we were going full-time. So I’ve been doing the show and connected to that feed. Obviously it ramped up, I think, with the promotion through The Volume as he built the team around so many different elements. Before I would just do a podcast with no video element.
Obviously, YouTube is big. I go on with him right now during football season every Sunday and we get 150,000; 175,000 people watching a 40-minute show. So there are a lot of different elements that help there, but from the feed specifically? I mean, I’ve been lucky enough that I’ve been going on it now five years probably. It always helped. People would hit me up and say [they] “discovered [me] through him,” so that’s pretty awesome.
It’s like anything in life. You get an opportunity to get a new person listening. Most people in podcasts don’t have to the distribution and the power of being with one of the most powerful guys in the industry in sports, specifically football. It’s been freaking awesome. I take a lot of pride and put a lot of effort into every show I do, because I know that every show, more than likely is going to get new people for the for the first time.
DR: You just threw it out as an example, the amount of people listening when you and Colin do your Sunday show. How much are you paying attention to those numbers? How much are you seeking out the metrics versus how much are you making your decisions based off what is presented to you from the folks at The Volume?
JM: Yeah, we don’t really have those conversations, to be honest. Now, I’m a big market guy, I’m a 49er guy; Bay Area guy. I worked for the Eagles. We will talk all day about anything that’s interesting, right? If something crazy happens – someone gets fired – Matt Rhule gets fired. But I mean, the Cowboys and Niners play Sunday night. I’ve been in this business long enough. I was a consumer of radio. Back when I was in junior high, I used to listen to Jim Rome. I mean, I’ve been a sports talk radio guy since I was really young and KNBR was in its heyday. I know what works and what doesn’t. I’ve learned it over time but have a pretty good idea of what to attack and what not to attack.
DR: I know you were on sports radio in the Bay Area for a while. I know you’ve done some TV as well. Coming up in a more traditional media setting, are there things that you had to either unlearn or learn differently to become an effective podcaster?
JM: It’s definitely different. On radio, there are breaks, right? This is a much different medium.
Also, there’s no rules of what I can say and not say. Now, I tend to probably swear on the higher end of people and I’ve learned that while I’m going to have a lot of people in their 20s, I’m also going to have people in their early 40s with young children listening in the car. I try to be cognizant of just being careful, but authenticity, I think, has been a big reason the show works and has had a lot of success. A reason we’re able to make money is because I’m not faking anything. Actually, a lot of our stuff is anti-fakes and frauds and phonies. That really works in 2023.
What people are seeking out is kind of people who aren’t afraid to say whatever they think. Because like I said, back to what we were talking about, about the fans, that’s just how people talk, right? There’s a way people talk about sports, and then you turn on TV and they’re just talking completely different because they’re afraid to offend someone or whatever. It’s not what my show kind of stands for.
DR: I know this is this is not football. This is baseball. But like you have the experience of working at a radio station [95.7 The Game in San Francisco] with a very sensitive play-by-play partner who wasn’t always putting the best product on the field. Certainly, that is a very different element of how you talk about something that people can see with their own arms.
JM: Well, you know, we had the A’s, but we also had the Raiders, and I did the Raiders postgame show and I pissed them off a lot. After Jason had left, they wanted me gone. That was ultimately the best thing that ever happened to me. It led me here, and I pride myself on not being in business with teams. I’m not the type guy that can be a business with teams. I mean, it’s one thing if your team’s like the freakin’ Brady/Belichick Patriots in their prime. That’s pretty easy. But when you’re a lot like the Raiders, what do you say?
It’s really difficult and I think I’m a pretty good voice for people when things are going wrong because I have a lot of respect for how hard it is to play, right? It’s really hard. So I’m hesitant on just missed tackles and stuff like that. I don’t waste my time talking a bunch of shit about every single player, but I think coaching is something where I feel very, very comfortable letting it rip. You know, they’re making a ton of money and a lot of guys, I think, are kind of stealing.
Luckily for the sport of football, the power of the coaches and the power of the coordinators is a thing that a lot of people talk about, which I love talking about, which makes for great just conversation, right? Especially during the season and after games – reacting to what should have happened and what didn’t – we talk a lot about that.
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Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at [email protected].
BSM Writers
Taylor Swift Coverage Should Be a Reminder to Sports Radio
The conversation around Swift at NFL games goes back to radio 101.

Published
5 hours agoon
October 4, 2023
Taylor Swift has set the sports media world ablaze — for better or worse — with her appearances at a pair of NFL games in the last two weeks.
Make no mistake about it: complaining about the amount of coverage she is getting reeks of an inferiority complex.
We love sports. It’s why we do what we do, and why we chose the career field we did. And in our narrow view, no one should be able to come into our stratosphere and take the limelight away from the thing we love, right?
Wrong.
The coverage of Taylor Swift, whether it be from CBS, NBC, or your local sports radio stations, embodies Radio 101: Play. The. Hits.
You know what everyone outside of sports radio spent the summer talking about? Taylor Swift. You know what drives traffic on every single platform? Taylor Swift. You know who the most famous woman — maybe the most famous person — on the face of the planet is? Taylor Swift.
Taylor Swift content is the “Is Joe Flacco elite?”, “Is LeBron better than Michael?”, and “Give me your Mount Rushmore for (insert franchise here)” topics rolled into one. She drives traffic, reaction, engagement, and ratings. Isn’t that what we’re all trying to do?
We’re all after notoriety, publicity, and attention. To say you aren’t is disingenuous. Taylor Swift just happens to embody those things, and for the time being, is spending her free Sundays watching someone she may or may not actually be dating.
Many pundits have been preoccupied with the amount of coverage she has received. Of course the NFL is going to attach itself to her. Quite literally, she’s more famous than the league is. And the ever-hungry corporate beast that is the NFL is always looking for new ways to make fans. Do you know why the NFL let ESPN+ and Disney+ air an alternate broadcast featuring Toy Story characters? It wasn’t because they were bored! They’re (for lack of a better term) indoctrinating your kids to like football!
Of course sports radio hosts and stations are going to talk about her. She’s the most famous person in the world, and she’s dropped her legions of fans and followers at your doorstep. Now, is it likely that you’re going to end up growing a passionate Swifty following for your brand? Hell no.
But what does Radio 101 entail? Play the hits. Capture the moment. Talk about what everyone is talking about.
What is everyone talking about? Taylor Swift. What has a history of driving traffic, engagement, and reaction? Taylor Swift.
I understand if you’re sick of the content. Driving things into the ground until it’s pulverized into dust is what we do, like it or not. I also understand if you don’t want to talk about her, Travis Kelce, seeing her on the broadcasts, or anything to do with her. I totally get it.
But don’t stand in the way or bitch and moan about the people that do. They’re just doing what they’re supposed to do.

Garrett Searight is the Editor of Barrett Sports Media and Barrett News Media. He previously was the Program Director and Afternoon Co-Host on 93.1 The Fan in Lima, OH. He is also a play-by-play announcer for TV and Radio broadcasts in Western Ohio. Reach him at [email protected].
BSM Writers
Matt McClearin is Not Just Filling a Void at The Ticket
“As much as I dreamt about this opportunity, it’s even more so than I probably could ever have dreamt.”

Published
1 day agoon
October 3, 2023
Norm Hitzges is considered an industry pioneer, helping establish morning sports talk radio in the Dallas area. Spending a total of 48 years in the format, he made an immense contribution to the field. When Hitzges officially retired in June, there were questions surrounding who would move into the midday slot on Sportsradio 96.7 and 1310 The Ticket to work alongside host Donovan Lewis. The station eventually made the decision to bring one of its own home in Matt McClearin, and he has excelled in the assignment since officially taking over in August.
McClearin, a Texas native who grew up listening to Hitzges and other programs on the outlet, is living his dream with the medium he set his sights on from the time he was young. Over the years, he had a chance to be around Hitzges and saw his elite level of preparation and congeniality firsthand.
“One of the kindest humans I think that I’ve ever met,” McClearin said of Hitzges, “especially in this business, and that says a lot, I think, about how to carry yourself. Even when you have success and get to a certain level, [knowing] the right way to treat people and the right way to go about your daily business.”
It is safe to say that Hitzges had an impact on everyone at The Ticket, and it is a legacy that McClearin hopes to further perpetuate. Every time he walks into the studios, it is not lost on him the magnitude of the assignment he has been entrusted with, and he remains focused and driven on realizing his full potential.
Reaching this point took endurance and patience, but the timing ultimately ended up working out in his best interest. Growing up in the metroplex, The Ticket was a fundamental part of the sports sound and represented McClearin’s innate ambition.
McClearin was selected by station management to work in paid positions for two years while attending Texas State University – production director and program director – which entailed 20 to 25 hours per week within the offices and studio. In addition to working on job-specific functions, he also used the time to perfect his editing skills and board operating procedures and gain on-air repetitions. By the time he graduated and sought to apply for a job, he surmised that possessing versatility would engender a larger swath of chances to become immersed in the craft.
“Originally, [I was] kind of practicing the craft as much as [I] could and learning as much as I could,” McClearin said. “I could increase [my] value, I think, of being able to walk into a radio station in Dallas in a Top 5 market and say, ‘I can run the board; I can do production [and] I can do on-air stuff,’ but not just talk.”
Me at my alma mater last year for a speaking engagement, the same team that just whipped Baylor’s ass!! Eat ‘em up Cats!!! So proud of you @txst @TXSTATEFOOTBALL pic.twitter.com/01rETbs0vB
— Matt McClearin (@McMattRadio) September 3, 2023
By happenstance, he learned that The Ticket was looking for a part-time sports anchor to fill in for various shows, leading him to send his demo reel to the outlet. After some conversations with station management, McClearin officially joined the team and became immersed in refining his on-air skillset with guidance from program director Jeff Catlin.
“He’s very hands-on [by], early on, giving you a lot of constructive criticism and helping you to learn the ins and outs and proper formatics and how to set up each segment correctly,” McClearin said of Catlin. “Doing things like that and having those opportunities [are things] I always enjoyed.”
McClearin eventually began working as a pregame and postgame studio host for Dallas Stars broadcasts. Moreover, he would attend Dallas Cowboys games and collect audio from the players and coaches to edit and send back to the radio station to be used across its programming.
Working hard and going the extra mile helped separate McClearin from his competition both inside and outside of the radio station, ultimately earning him a weekend show with Scot Harrison. His candid assessments of the local teams and ability to delegate on the show, indifferent towards whether or not he is the center of attention, have rendered his hosting abilities conducive to success.
“I’m just a big believer in being who you are and being real and presenting that on the air,” McClearin said, “so no matter what you’re going through or what’s different about you, there are listeners out there that can connect with that and understand that you’re being real.”
The program remained a fixture on the weekends before both hosts were offered the chance to become part of the weekday programming lineup, following sports radio luminary Paul Finebaum. This opening, however, would require McClearin and Harrison to pick up and move to Birmingham so they could broadcast from the studios of Jox 94.5.
Both hosts eventually agreed and spent the next three-and-a-half years on the outlet, growing a new audience and becoming an indispensable part of the evenings in the area. There are certain instances in any business that are fugacious and unexpected in nature though, and the show cancellation in 2016 was an example of such.
McClearin returned to Dallas to work as a part-time radio host on ESPN Radio 103.3 FM, an extraordinary circumstance in that he was in the same building he used to work in with The Ticket. The station was operating under a local marketing agreement (LMA) with Cumulus Media and competing with the very outlet they were sharing the building with, cultivating a professional atmosphere mired by the ratings. The onset of the global pandemic caused the station to shutter.
“It was one of those things where you’ve just got to believe in what you’re doing and believe that there’s an appeal to what you’re doing,” McClearin said. “You get hired for a reason, and you continue to perform and try to grow what we were doing at the time.”
Catlin continued to serve as a mentor for McClearin during his years away from The Ticket, a venerable radio professional who has helped further build the outlet into a local powerhouse. The station frequently posts stellar ratings each quarter, representing a place where McClearin feels he can grow his brand and show to unrealized heights.
“The goal is to be No. 1 in the ratings in our [demographic] and to continue that,” McClearin said. “That’s something that I think drives me every day. When you’re not No. 1, you want to know, ‘Okay, well why aren’t we No. 1?,’ and when you get to that point, the question then becomes, ‘Okay, well how do we maintain this and continue to go and be better and bigger than what we were the previous month?’”
Before he ultimately returned to The Ticket to work with Lewis in the midday time slot, there was a bit of irony in that he, once again, called Birmingham home. When McClearin’s original program was canceled, he felt as if he had assimilated into the city and found his niche. He was disappointed in the outcome and always thought of the area in a favorable light, which then led to his phone ringing with a call from program director Ryan Haney.
As fortune would have it, Haney asked McClearin if he would be interested in returning to the station to host a solo program as part of a refreshed local lineup. Without hesitation, he conveyed that he would be interested in making a comeback in the locale, a full-circle moment filled with feelings of both satisfaction and gratitude.
“I never thought that I would go back to Alabama, much less work for the same station that, five years prior, had made the decision to let, at the time, Scot Harrison and I go,” McClearin said. “….I never wanted to leave in the first place, [so] I was really, really happy and I’m very fortunate that Ryan believed in me and gave me that opportunity to come back.”
The dynamic of the show differed the second time around in that he was the primary host, yet he also had help from John Saber and Conrad Van Order. Being around the Birmingham audience for a second time gave him more chances to talk about college football, basketball and other sports topics dominating the local and national scene.
Moving from one marketplace more focused on professional teams to one that was dominated by college sports, he furthered his abilities and worked to finish at the top of the ratings.
“I say the things that I actually believe in and I talk about the things that I really do to where, yes, sometimes I think I probably do some weird things and I’m a different type of person, but that’s just my personality and I have my quirks and my eccentricities,” McClearin said. “Again, I think if I present that and that is me, then the audience understands that and I think it comes across that way.”
Just as he thought during his initial stint in Birmingham, McClearin was prepared to stay in the marketplace for the long haul and try to further cement his name in the radio airwaves. Being able to reconnect with the audience and discuss meaningful, impactful topics was validating and worthwhile for him, and he was especially steadfast to the outlet. After all, he never had a particular interest in voyaging to television and still, to this day, concentrates his efforts on growing and maintaining the sports radio format.
“My brain just doesn’t think like that in those three-minute little quips that you do,” McClearin said. “TV is just so much more structured and short than radio, where we can have a 15-minute segment and have a real conversation.”
The only way McClearin was going to leave the station was if The Ticket came along, and sure enough, an opening became available concurrent with Hitzges’ retirement. While he enjoyed his time in Birmingham, he doubled down on his commitment to the Dallas-Fort Worth marketplace for the long run in making this move and conceding a solo program for a new co-host.
“When I got the call and went through the process with Jeff Catlin, [it] was a little bit surreal because it truly is a dream coming true,” McClearin said. “I found out that they’re going to put me with Donovan Lewis is kind of when Norm Hitzges decided to retire and I was going to walk in, [and] it’s really such a new show. Donovan and Norm had had such success for a while.”
Loved being around these guys this week in Oxnard. So excited for the future of @dfwticket with my new best friends @GreatDonovan @CincoDeMino @SeanCBass pic.twitter.com/GgukB2lyKG
— Matt McClearin (@McMattRadio) August 4, 2023
As soon as McClearin took the air with Lewis for the first time, he felt an instant connection. Just a few months into the program, both hosts know there is plenty of room for growth and consistent improvement to create enthralling and proprietary content that will amplify cume and serve the community.
“We both are just two people, I think, that really care about the listener [and] what we’re putting together each and every day to make it the best that we can,” McClearin said. “So far, it’s been really easy and it’s been just – as much as I dreamt about this opportunity, it’s even more so than I probably could ever have dreamt.”
The Ticket is in competition with 105.3 The Fan in the Dallas-Fort Worth marketplace, along with other media outlets across various platforms. Whereas the Birmingham market releases its ratings through quarterly diaries, Dallas has monthly figures through PPM, but he makes sure the influx of quantitative data does not command his mindset.
“We can all see the ratings that the two main sports stations here have – they’re very healthy ratings and I think there’s a real hunger,” McClearin said. “A lot of that is football-driven – the Cowboys, nationally, are crazy relevant. All the [networks with] NBC and ABC and FOX and everybody; they always want to put them on because the Cowboys drive the needle. Well, they also drive the needle in Dallas very, very much so.”
Understanding and capitalizing on the reach and relevance of the Cowboys helps these local programs gain further traction. Arriving unprepared equates to marketplace malfeasance.
“Prep is very important to me, and I like to try to come into the pre-show meeting that I have with Donovan and our producer Travis every day with my own ideas, but also, ‘Okay, Donnie, what do you think?,’ and then, ‘Travis, what do you think about that?,’” McClearin said. “From that and our own individual prep, we kind of do the show prep together [to present] the in-depth segments that we roll out.”
The majority of content focuses on the Cowboys since they are the team that exhorts the most interest in the area, but there are plenty of other storylines within the landscape. The Texas Rangers are headed to the Major League Baseball postseason for the first time since 2016, while the Dallas Mavericks organization enters its first full season with superstar guard tandem Luka Dončić and Kyrie Irving. Sometimes, sports fans do not want to solely listen to discussions about the teams themselves but rather hear about other pertinent topics in which they may be interested.
“I like to call them, I guess, lifestyle segments because I don’t think anybody, even the most passionate sports fan, only does sports in their life,” McClearin said. “We all have relationships and we have TV shows that we like to watch, and we went to the store and [some] random thing happened. We incorporate that, I think, into the show, and I think that’s The Ticket itself. It’s a very real station that has real conversations with a focus on sports.”
Everything throughout McClearin’s professional journey has centered on reaching this moment, and he wants to maximize the opportunity he has earned by bringing his best to the air on a daily basis.
From the onset, he knew where he wanted to end up and took the necessary steps to get there, even if it meant enduring some difficult setbacks. By taking advantage of every opportunity in his purview, he has made it in front of the microphone, and he has no plans on going anywhere at any time soon.
“I want to continue to grow the audience and have as many people enjoy doing what I love to do as possible,” McClearin said. “I get a lot of motivation from that [and] just the excitement of driving into the station every day and the excitement of when that light comes on and it’s time for the show. It’s like being on stage to me; it’s almost like you just get kind of high off of that feeling, and I love it.”

Derek Futterman is a contributing editor and sports media reporter for Barrett Sports Media. Additionally, he has worked in a broad array of roles in multimedia production – including on live game broadcasts and audiovisual platforms – and in digital content development and management. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.