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Apple Interested In Primary Rights For PAC-12

“Shuken adds that while choosing Apple as its primary rights holder in 2020 may seem strange, the PAC-12 is bracing for a very different media landscape in 2024 when the deal would begin.”

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The PAC-12 will not start its next media deal until the current one with ESPN and FOX expires in 2024. That doesn’t mean that the conference isn’t planning for the future and starting negotiations now.

According to a story by John Ourand and Michael Smith of Sports Business Journal, conference executives are pursuing a deal with a digital giant. While Facebook, Apple, Amazon, Netflix, and Google, were not active in recent negotiations for the PGA and Major League Baseball, PAC-12 Networks president Mark Shuken says that college sports does appeal to those companies.

“Several of them have come to us and said that they want to be in this space,” he told SBJ.

Apple in particular has expressed serious interest in the conference. Ourand and Smith report that the tech giant wouldn’t be satisfied with a digital rights package. The company reportedly wants the PAC-12’s primary rights deal. That deal is currently split between ESPN and FOX, who pay a combined $250 million for it.

The PAC-12 already has a relationship with Apple. The PAC-12 app is available for Apple TV users. “We’ve also been working with them on experimenting with different products that we have,” Shuken says.

Shuken adds that while choosing Apple as its primary rights holder in 2020 may seem strange, the PAC-12 is bracing for a very different media landscape in 2024 when the deal would begin.

For Apple, live sports could be a way to separate its streaming service in what has become a very crowded market. The company has not yet settled on a financial model for carrying live games.

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Barstool Sports Star Big Cat Launches Coffee Business

Barstool conducted a recent fan survey, and 80% of respondents said they drink coffee on a daily basis. Katz and the folks at Barstool listened, and so Stella Blue was born.

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A new direct-to-consumer product from the minds at Barstool Sports has hit store shelves – coffee. Stella Blue Coffee is a new brand launched by Pardon My Take co-host and Barstool Sports star Dan “Big Cat” Katz.

The name was inspired by Big Cat’s love of coffee and his love for his recue dog Stella.

Barstool conducted a recent fan survey, and 80% of respondents said they drink coffee on a daily basis. Katz and the folks at Barstool listened, and so Stella Blue was born.

The coffee will feature three different blends. Positive Vibes is the light roast, Big Cat Blend is the medium roast and Electric Avenue Dark Roast. The coffee is available in 12-ounce whole bean bags, 12-ounce ground bags and pods for Keurig lovers.

A portion of the proceeds from sales of the coffee will go to PAWS Chicago, the largest no-kill humane organization in Dan’s hometown.

Stella Blue is the latest Barstool-backed and created DTC product to hit store shelves. The company has a record of previous success launching other products including flavored vodka, beer and hard seltzers.

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Sports Online

Barstool Sports Raising Money In Memory of Murdered Virginia Football Players

Barstool created a design featuring the phrase C’ville Strong above the cross swords used in Virginia’s athletic logo. The design also features the initials and numbers for the three murdered players.

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Barstool Sports founder Dave Portnoy has announced a fundraising campaign for the three Virginia football players murdered earlier this week.

In a tweet, Portnoy said 100% of proceeds from t-shirt sales will go to support the families of Lavel “Tyler” Davis Jr., Devin Chandler, and D’Sean Perry, who were all killed in an on-campus shooting earlier this week.

Two of the three football players killed were Barstool Athletes, a name, image, and likeness program started by the online outlet.

Barstool created a design featuring the phrase C’ville Strong above the cross swords used in Virginia’s athletic logo. The design also features the initials and numbers for the three murdered players.

Merchandise can be purchased here.

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Grant Wahl Details Run-In With Qatari Security At World Cup

“Picture is not allowed, sir,” the guard purportedly told Wahl. When he asked for clarification, the guard told him “Kindly delete it, sir”.

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CBS Sports soccer analyst Grant Wahl has detailed an issue he had with security as the 2022 World Cup prepares to take place in Qatar.

In an article posted on his Substack, Wahl claimed he took a picture of a sign in the media center that said “Now is All”. He shared after he took the photo, a security guard immediately walked over.

“Picture is not allowed, sir,” the guard purportedly told Wahl. When he asked for clarification, the guard told him “Kindly delete it, sir”.

The 2022 World Cup being held in Qatar has been viewed as controversial for a multitude of reasons, mostly centered around the country’s poor record on human rights. Other media members have shared their experiences with Qatari security, as a confrontation with a Danish television crew went viral earlier this week.

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