The winter ratings book marked three straight quarterly radio ratings victories for 105.3 The Fan in Dallas, which again topped their local rival 1310 The Ticket according to Nielsen Audio. But it was a strong quarter for both stations, especially considering the recent changes each made to their weekday lineups.
In weekday prime (M-F 6a-7p), 105.3 The Fan earned a 4.8 share with their target audience of Men 25-54, while The Ticket posted a 4.1. ESPN 103.3 was further back with a 1.7. It’s worth noting that The Ticket posted very strong streaming numbers for all of their weekday programs, but those aren’t included in the radio share. Digital listening continues to grow, but Nielsen’s calculated terrestrial numbers are still used to influence ad sales and determine bonuses.
In morning drive, The Fan’s duo featuring Shan Shariff and RJ Choppy edged The Ticket’s iconic show The Musers 4.1 to 3.8. The Fan was tied for 6th, while The Ticket finished 8th in the 5:30a-10a timeslot.
The winter quarter was the first full ratings book for GBag Nation in their new 2p-7p slot and they didn’t disappoint. The Fan’s afternoon show ended the quarter tied for second with a 4.8 share. The duo they replaced, Ben & Skin helped 97.1 The Eagle to a first place finish for the book. Ben Rogers and Jeff “Skin” Wade joined The Eagle a month into the winter book, hosting from 2p-5p on the rock station. Combined with Russ Martin, who fills the 5p-7p hours on The Eagle, the Dallas area rock station earned an 8.8 share from 2p-7p.
For The Ticket, it was the first book for Bob Sturm in afternoon drive as host of The Hardline. Sturm joined Corby Davidson on the show, taking over for the iconic Mike Rhyner who announced his retirement shortly after the New Year. The Hardline, which starts an hour later than its afternoon drive counterpart on The Fan, earned a 4.2 rating from 3p-7p.
Sturm left The Ticket’s midday show BaD Radio after 20 years alongside Dan McDowell. Longtime producer Jake Kemp stepped up to co-host the early afternoon show with McDowell which airs from 12p-3p and follows Norm & Donovan from 10a-12p.
The Fan moved K&C Masterpiece from evenings to middays as part of their lineup restructuring after Ben & Skin left the station last fall. From 10a-2p in the winter book, The Fan finished ahead of The Ticket 5.3 to 4.4.
The overall ratings may not be as high as we’ve seen in previous books for both stations, but The Fan’s program director Gavin Spittle and The Ticket’s Jeff Catlin deserve credit for maintaining steady production while undergoing lineup adjustments.
One key point to be understood, the numbers above are specifically for each station’s radio ratings performance. They do not include streaming numbers. That’s because Nielsen reports those numbers separately. When combined, it changes some of the total performances for both stations.
Brandon Contes is a former reporter for BSM, now working for Awful Announcing. You can find him on Twitter @BrandonContes or reach him by email at Brandon.Contes@gmail.com.
ESPN Radio 94.1 Sells Station Naming Rights To Priority Automotive Group
“The programming on the station does not change.”
Max Media has found an interesting new revenue stream in Virginia Beach. ESPN Radio 94.1 has sold its naming rights. The station has rebranded as Priority Auto Sports Radio 94.1.
“This is an important partnership for us,” said Priority Automotive COO Matt Elmer. “At Priority Automotive we think sports ties everyone together, so this is a great opportunity for us to be a voice in the community and partner with the number one voice for sports in Hampton Roads, ESPN 94.1.”
The programming on the station does not change. Listeners in the 757 will still hear the nationally syndicated ESPN Radio lineup except for in afternoon drive when The Tim Donnelly Show is on the air.
“The partnership between ESPN 94.1 and Priority Automotive is a natural evolution for both companies,” President and Market Manager Keith Barton added. “From the many youth organizations to college teams, Priority Automotive Has been dedicated to sports in Hampton Roads for decades. Max Media is incredibly proud to be partnered with such a class organization.”
Priority Automotive owns 17 car dealerships across Virginia.
SiriusXM Plots Super Bowl LVII Coverage
“SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM.”
SiriusXM has announced its extensive plans for coverage of Super Bowl LVII and the events leading up to the big game.
A dedicated Super Bowl pop-up channel on SiriusXM Channel 104 will be just one of the avenues SiriusXM plans to cover the event. Amber Theoharis will conduct interviews with players, and personalities making their way through Radio Row throughout the week that will air on the pop-up channel.
Mad Dog Sports Radio will have a large presence on Radio Row, with shows hosted by Chris “Mad Dog” Russo, Adam Schein, Dusty Dvoracek, Danny Kanell, and Steve Torre all airing live on location in Arizona. Former NFL All-Pro wide receiver Brandon Marshall will be on hand to host I Am Athlete Tonight from the event, as well.
“With all eyes and ears focused on Phoenix for Super Bowl Week, SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM,” said SiriusXM President and Chief Content Officer Scott Greenstein.
“With multiple game broadcasts, several channels in Phoenix covering the latest news and providing expert analysis on the teams, interviews with many of the celebrities in town for the game, and our exclusive concert with Luke Combs, our subscribers will have exceptional access throughout the biggest week on the NFL calendar.”
ESPNU Radio hosts Colt McCoy, Rick Neuheisel, and Max Starks will also be in Arizona on Radio Row, in addition to Dusty and Danny hosting their shows each day from Radio Row.
Fantasy football expert Jeff Mans and SportsGrid Radio host Scott Ferrall will also originate content from Radio Row.
SiriusXM will offer four different game broadcasts of Super Bowl LVII. The Kansas City Chiefs and Philadelphia Eagles home broadcasts will each air, as will the national Westwood One call. Additionally, a Spanish-language broadcast will also be provided. Listeners will also be able to hear the halftime show — performed by pop star Rihanna — on Sirius XM Hits 1, The Heat, and Super Bowl LVII Radio.
BetQL Network Going to Arizona for Super Bowl Week
“Three shows will be at the BetMGM Sportsbook in Glendale.”
BetQL is headed to Radio Row. Audacy’s sports betting radio network will be in Arizona ahead of Super Bowl LVII.
Three shows will be at the BetMGM Sportsbook in Glendale. BetQL Daily and You Better You Bet will be live Monday through Friday. BetMGM Tonight will be live Monday through Thursday.
The network’s hosts will stay busy in the desert. BetQL is producing 52 hours of live audio and video content. Hosts are also scheduled to make 25 live appearances across other Audacy radio stations and digital channels.