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Jason La Canfora Gets Why We’re Having The NFL Draft

“I kind of wanted to do this all my life and we get the chance. It’s certainly been a little more tricky than we would’ve imagined. It’s not ideal, but I’m not complaining.”

Brian Noe

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I’m always interested to find out how big names in the sports media business simply come across as people. Are they full of themselves? Can you feel their ego starting to infiltrate your soul? Are they genuine? Michael Jordan’s former agent, David Falk, recently said that what the public really has difficulty understanding is when a superstar puts on his uniform, he’s working. It’s the same concept for media members. Hearing an animated clip from a sports radio or TV show doesn’t mean those people operate the same way in everyday life.

I enjoyed chatting with Jason La Canfora for a number of reasons. Despite being a heavy hitter who covers the most popular league in America, I didn’t catch one iota of ego from the CBS Sports NFL Insider. He has also remains calm while being less than two months into a brand new sports radio show on 105.7 The Fan in Baltimore during a global pandemic. Being quarantined without face-to-face interaction — especially on a new show — will test the patience of anybody.

2016 #ColtsCamp Q&A: Jason La Canfora

La Canfora keeps pushing forward as he always does. It’s interesting to learn how an extensive writing background helps La Canfora’s approach to his Inside Access radio show with Ken Weinman. Not one to shy away from opinions, the upcoming NFL draft is a topic we discuss as well. Future endeavors are unknown for La Canfora at this point, but one opportunity could include some sophisticated neckwear down the road. (I vote yes.) Enjoy!

Brian Noe: What’s your biggest challenge launching a new show in this current environment? 

Jason La Canfora: I don’t even know where to start. It’s been tricky. It certainly has been a challenge. It’s been a blessing in a lot of ways to be able to try to give people some outlet for entertainment or escapism, the theater of the absurd a little bit. Also to continue to do smart sports talk and to try to stay on top of the pandemic as it affects the sports world; to try to educate our listeners as well. But this is our sixth week so literally it’s been one thing after the next. By the end of our first week there were going to be no college conference tournaments. Then we found out we wouldn’t be able to do any remote shows. Then also that second week, I think was our last week in studio so it was learning this new equipment while we’re just starting to build chemistry.

I’ve known Ken for a while and Ken’s an absolute pro. He makes my life a lot easier on a lot of levels, but there’s no substitute for being there and having eye contact and being able to play off each other.

We had an incredibly talented producer, Alex Woodward, who was if anything underpaid. After the fourth week he was let go as part of the sweeping changes at Entercom and the restructuring that took place there. As much as the station didn’t want to lose him it was out of their hands.

Tim Barbalace has to produce two shows basically now. He’s been with Vinny Cerrato and Bob Haynie for a while. Now he’s also running the board and helping us. I don’t think there’s much that could have prepared us for it. [Laughs] That’s to say nothing about obviously the business climate and the situation that advertisers and potential sponsors are in with the economy being where it is and with people not able to go to bars and restaurants and all of that stuff.

I kind of wanted to do this all my life and we get the chance. It’s certainly been a little more tricky than we would’ve imagined. It’s not ideal, but I’m not complaining. There are people who’ve got it way worse than us. There’s a lot going on in the world right now and a little sports talk show doesn’t mean a thing. But it has been from a business side, from a content side, from the advertising side and just from sort of the mental health side of what we’re all experiencing on a day-to-day basis and how our emotions fluctuate, it has certainly been unique.

BN: I don’t know exactly how to phrase this perfectly, but in what ways does not having live games help a new show, and in what ways does it hurt a new show in terms of you playing off of your partner? 

JL: Thankfully Ken and I have been hoping that this would have happened for years. He and I would be texting each other through games even though we didn’t have a show together. We’d be texting each other during Oriole games. The minor leagues are really where it’s at here because the Orioles are in a deep rebuild. I’d go to a ton of games with my kids. Ken probably went to five or six minor league games with me last year, maybe a few more.

Thankfully we had some of that already built up. Otherwise it really would’ve been much more difficult. But we kind of knew each other’s thoughts on certain things and we already had a bit of chemistry. We knew how we could bust each other’s chops. I think that gave us certainly a leg up. Even so, I’m not going to lie, when we got kicked out of the studio I was not happy. I understood why; it was a corporate decision. I get all of that but it was like, man, it just feels like every time we’re starting to build something it goes away. Not through anything we were doing but just through circumstances. Losing Alex was a huge blow.

I feel like it’s just forced us to hit the ground running, to be really creative. We communicate quite a bit already. Now with Tim, there isn’t quite as much contact with him as we had with Alex because he’s got two shows to produce. We don’t want to throw too much at him, but Ken and I are talking all the time about “Do you think this works?” “What if we try this tomorrow?” “What if we get this guest?” It’s just things like that.

Inside Access with Jason La Canfora & Ken Weinman | 105.7 The Fan

BN: Were you an avid sports radio listener before you had a show?

JL: Yeah, absolutely. First of all just from being in the national media for so long, I feel like I’ve done many shows in the past if you just put together all my phoners. [Laughs] I was already doing hundreds of hours of radio a year anyway and had co-hosted some national and some local stuff on a fill-in basis. It’s something that I was always interested in, something that I always wanted to do more with.

I love the medium. I love how creative you can be. I love how it can be like TV where you’re doing things rapid fire and it’s do less with more, but you can also branch out and end up doing two or three segments in a row on something that wasn’t on the rundown just because you have the time and there’s the trust there between you and your partner and you just feel like it’s good radio. I just think it’s a great medium especially in a time like this.

Everything I’m reading is that listenership is actually up. I don’t know how you monetize it in something like this, but even without people going to work they’re still flipping on podcasts and terrestrial radio, or taking it in off the Radio.com app. It’s such a direct medium.

I like being part of a team. As a beat writer you’re always a lone wolf to a certain extent. It’s three of us in this together every day and I like the camaraderie aspect of it. I really like everything about it.

BN: As someone who’s been interviewed so many times does that give you ideas of what to ask now, or is it more what to avoid when you’ve been asked stupid questions over the years?

JL: Interviewing is such a big part of reporting — knowing how to set someone up and how to go here to eventually go there, how to stagger things, how to defuse certain situations, or create a welcoming vibe. All of that stuff. I’m definitely stealing from people sometimes consciously and sometimes subconsciously. But yeah, you have a feel for what you think worked and what you think didn’t work.

BN: What do you think is the trick to getting something really good out of an interview?

JL: One thing that I learned a long time ago was interview somebody when they want to be interviewed. I think part of it is in how it’s presented and why you are talking to them. A lot of times it’s knowing something about a subject that maybe isn’t what they’re known for. Doing a little research and finding out that they have a particular shared interest with you. Something that’s not the typical question they’ll be asked and you say, yeah I’m going to talk to you about some of the stuff that everybody talks to you about, but I really also would like to get a couple minutes with you about X, Y, or Z.

BN: What’s the most useful part of your writing background that you apply to sports radio?

JL: I think it applies in a lot of ways. Certainly interviewing people and knowing how to ask questions. Knowing how to get out of your own way at times. Having been around a locker room environment for so long, I have a pretty good feel with athletes in particular; sort of some do’s and don’ts and a lay of the land. You just have a nose for information.

I feel like a lot of the skill sets do dovetail. You’re always looking for stories and what are people interested in or what’s an interesting way to tell a story that I haven’t seen done a million times before. You’re reading a lot. I think there’s no substitute for that. I’ve been reading and consuming sports media all the time as someone who is involved in it. I think it’s also knowing good reporters. Knowing who to talk to. Something breaks, there’s a pretty good chance that I know somebody covering that story or know somebody who could tell me somebody covering that story who’s really good, or who I’ve worked with before. I have a natural list of contacts or resources that I can go to for different things.

Then also in this case, it has nothing to do with reporting, but I’ve lived here virtually my entire life. Except for when I was in Syracuse and in Detroit, one for school and one for a job, I’ve been here. I’ve lived 46 years pretty much all Baltimore sports. I worked locally at The Baltimore Sun. That’s where I was first interning so I’ve seen a lot of things. I’ve covered a lot of things. I know a lot of people.

It’s Smalltimore. People call it that for a reason. Everybody knows everybody. When they say what school did you go to they mean high school not college. I think that helps versus being in a parochial market like this and coming from the outside. I think it’s just a lot tougher to have a feel for what people are interested in, to have a feel for the way the city ticks and who the movers and shakers are.

Baltimore keychain with "Smalltimore" laser engraved in birch wood ...

BN: When you go back to the beginning what did you always want to do in the sports media business and how did you initially break in?  

JL: It’s something I always was interested in. I love to write. When I was a kid I’d walk down to the corner store to buy a Washington Post and a Washington Times. We subscribed to The Morning Sun and my aunt would subscribe to The Evening Sun. Sometimes I’d walk a couple blocks down to her house and see what was in that paper as well. I just was always a sports junkie. 

I knew that I was going to do something in the sports realm. I thought about broadcasting and originally went to Syracuse as a broadcast journalism major and switched over to newspaper journalism. I pretty much knew I was going to switch majors by the end of my freshman year. Then like everybody else tried to get internships, tried to get my foot in the door.

I was really lucky and blessed to have great mentors at The Baltimore Sun. It was such a great sports department — Buster Olney and Ken Rosenthal — sitting in the press box with those guys every night. You couldn’t go to school and replicate that in any classroom or textbook environment. There’s no substitute for that. I did some internships in college and ended up getting a job at the Detroit Free Press covering hockey there probably way before I ever should have. I thankfully knew some people, John Lowe the longtime baseball writer at the Free Press, I had sort of befriended and he helped me get in front of their sports editor Gene Myers. That ended up being huge.

It was just really right place, right time. A lot of good luck, over-blessed with tremendous mentors. I just really couldn’t imagine even as a pretty young child doing something that wasn’t involved in sports whether it was broadcasting, working for a team, being in PR, or ideally being a writer.

BN: Are you on board with the NFL draft beginning on the 23rd?

JL: I’ve gone back and forth about this. I get it. I understand it. We had Troy Vincent from the NFL head of football operations on the show and he was really convincing. We went pretty long with him and by the end of that I was like “look, I understand why they’re doing this.” I applaud the telethon component of this. They’re going to use it in large part as a fundraiser for first responders for research to develop some sort of vaccine or some way to better detect this or to eventually be able to curtail it. That’s a huge part of it, which is awesome.

From a football standpoint I understand the general managers and a lot of people have concerns. There’s a lot going on in their lives and they feel like there’s no reason it couldn’t be moved back. I get that and I also understand the morality issue of “hey, there’s other stuff going on in the world right now. Maybe we don’t need to be picking football players for three days.” But at some point we all hope and pray and think that we’re going to be on the other side of this. I do think for a lot of people it’ll be a little bit of escapism. At least that weekend will feel a little different than some other weekends.

BN: What’s your strongest opinion about the draft heading into it? 

JL: I just feel that all of a sudden now I’m supposed to believe Tua is like the third or fourth best quarterback in this draft. That just doesn’t pass the smell test for me. The body of work is what it is. I understand he was injured but the doctors aren’t lying to NFL teams about the condition he’s in. It’s just not how it works. That’s crazy talk.

Would you like to get your hands on him and everything else? Yeah, but there’s nothing Justin Herbert has done that’s increased his stock. It’s not like he’s meeting with owners and blowing them away and they’re coming away changing their draft boards. Nobody has any contact with anybody. Everybody’s going back to the film. If you look at the film there’s not a comparison between these two. I just think some people are protesting a little too much about this precipitous fall that I’m supposed to believe that Tua’s in store for.

BN: When you look toward the future is there anything that you haven’t been able to do yet that you’d like to at some point in your career?

JL: I’m always open the new opportunities. I got a lot on my plate right now between CBS and Entercom. [Laughs] I would be lying if I said I’m actively looking for more gigs.

Peter King mock draft: Patriots trade up for Alabama QB Tua ...

I think I would like to teach at some point. That’s something I’d like to do. I don’t know about now. It would be impossible now, but down the road if maybe I’m not doing quite as much as I am right now in the media realm and once at least a couple of my kids are in college. I wouldn’t mind being a professor teaching some communications classes. That would be pretty cool.

BN: Would it specifically be communications because of the background you have?

JL: I guess. It could be, I don’t know if it would be broadcasting, I don’t even know. What I love to do more than anything else still is write. If I could go teach a sports writing class somewhere at some point, I think that would be pretty cool.

BN: Do you think you would wear an ascot if you ever teach a class?

JL: No. Not unless it was part of the contract and they paid me handsomely to do so. Not of my own volition, but if there’s a sponsorship involved, I’ll listen. I’ve learned that much in my six weeks of radio.

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Eavesdropping: The Fan Morning Show, 93.7 The Fan

“Thats right the Phillies are like the best team in baseball…and they gotta ask about Nick Sirianni acting a fool on the sideline? On June 21st?”

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Graphic for an Eavesdropping feature on The Fan Morning Show

A couple of years ago, 93.7 The Fan in Pittsburgh started making moves with its morning show that led them to where they are today. In May of 2022, Adam Crowley was named the producer of the show and in August of 2022, former NFL player Dorin Dickerson, who had worked for the station since 2017, was named a show co-host. About a year later in June 2023, the station announced show hosts Colin Dunlap and Chris Mack were out and Crowley and Dickerson would take over the show. With that version of the show about a year old, I thought it would be a good time to eavesdrop in on The Fan Morning Show.

Crowley and Dickerson are joined on the show by producer and update anchor Nicholas ‘Harry’ Callas and on this particular episode the show was celebrating Callas recently getting a promotion to being a full-time member of the staff. The show was planning a lunch together later in the day and one of the early topics that came up was about who would pay for the meal. The early interaction between the guys about this along with the technical difficulties they were having with Dickerson’s headsets gave you a pretty good indication of what you were in for over the course of the show.

As is the case sometimes with morning shows, sometimes the best stuff has nothing to do with the sports topics of the day, it is just whatever comes out of the hosts mouths when the first crack that microphone.

In this case, while the tech issues were being worked out, the guys hit on whether or not Callas would sweat through his shirt with no undershirt on, Callas’ plans to buy a $4,000 bus, Crowley asking for advice because his five-month-old baby was not sleeping well and whether or not Crowley used the word ‘solstice’ the day before.

For the record, he did use the word, despite being certain that he did not. Callas found the audio from the day before and played it and that is when the audience learned there was a $1,000 wager made on the issue. Turns out Callas was good with just having his lunch paid for that day, so that settled that discussion. Now, the headsets were working and with all of those quick topics out of the way it was time to talk some Pittsburgh sports.

The two hosts have no problems going back and forth on just about any sports topic or the inevitable life topics that come up. Both hosts are in their 30’s and have families while Callas is in his 20’s.

Dickerson’s football career began in western PA. He was a High School All American and Pennsylvania Player of the Year in 2005 at West Allegheny. He then moved on to play for the University of Pittsburgh and was a First-team All American tight end in 2009. Next came an opportunity to perform at the highest level, entering the NFL as a seventh-round draft pick of the Houston Texans in 2010. He also has worked on the Pitt radio team as an analyst and sideline reporter.

Crowley said the day before, Dickerson had posted his offer letters from high school on social media. “You tweeted out all of your offer letters yesterday, and I spent an embarrassing amount of time zooming in on all of these schools that offered you.”

This led to a discussion about Dickerson being recruited by Pete Carroll at USC and by Urban Meyer at Florida. “I will never forget Pete Carroll walking down the hallway…When he walked in, I was like wow,” Dickerson said. Crowley compared Carroll then to Nick Saban coming prior to his retirement. “Pete Carroll at that time transcended college football, he was a giant,” Crowley said.

This is why you want an athlete who has made it to the highest levels on your station. It was fun and insightful to hear Dickerson talk about his recruitment and about his reasoning behind why he chose to go to Pitt. “Best football decision I ever made in my life,” he said. He talked about making the decision that staying local would open doors for him in the future, something that has obviously paid off.

Crowley is passion personified. No matter the subject, it is clear he loves doing his job and trying to entertain and inform his audience. Half the batter sometimes to keeping an audience engaged is the passion with which you speak about the subject. Crowley has that on lock down. It is easy to get caught up in his passionate and aggressive takes at a lot of the topics of the day.

Even as they talk about the Pirates, who have lost about 60% of their games since 2000, Crowley does so with an energy that is infectious. This season, with the team hovering around .500 which puts them in the running for a Wild Card position, and the tremendous starting pitching they have had, there is actual hope, and you can tell the guys are happy they can talk about something different other than which star players the team will trade away next.

Crowley had mentioned a few times that, “It’s just the three of us today. No guests on the show, it is a Friday, and we are just having fun.”

The segments flowed well, and Crowley keeps it moving along. When they finish a segment, they go to a quick headlines report versus a full sports update and that generally led them to a live endorsement ad from one of the hosts.

On this day, the group spent an entire hour doing Pittsburgh Pirates report cards. Four different segments worth of throwing out player names, assigning them a letter grade and debating the merits of whatever grade they were given. If you were tuning in for heavy Pirates talk you got exactly what you were looking for. If you were not, you were out of luck.

There was some strong hockey talk in another segment as the Edmonton Oilers had evened the Stanley Cup Final series with the Florida Panthers at three games apiece after being down three games to none. “Let’s say they come back, and they win this series from down 3-0 to winning this thing, it is gonna be maybe the greatest postseason in the history of sports,” Crowley said. “And it would be the most legendary comeback in that sport’s history because of the guy who spearheaded it.” The hosts also kicked around the idea of Edmonton’s Connor McDavid winning the Conn Smythe trophies as the series MVP even if Edmonton doesn’t win.

A lot of Crowley’s takes are strong, he doesn’t waver on a lot of things while Dickerson seems to weigh both sides of a subject when he speaks. The two have developed really good chemistry and with Callas, sound like the proverbial buddies having a chat about sports.

They just as easily have a great conversation about the possibility of the NFL expanding its schedule to jumping over to which celebrities don’t seem to age and marveling at the likes of Selma Hayek and Marisa Tomei.

Dickerson again adds great perspective with the NFL schedule discussion. He said as a player he would not have been in favor of extending the regular season schedule. However, he did add, “I am ok with it now, I want more football. After the Super Bowl is kind of depressing. It gets more depressing now, because you are itching for it. If you extend it a little bit longer that takes away a little of the wait.”

Crowley added, “From our standpoint, from a talk radio standpoint our hot time of the year gets extended, so I like it. I used to be in the camp of less is more, not I am in the camp of more is more.”

The schedule talk was followed by another good discussion on the lengths of the seasons in other sports. About hockey’s season, Crowley said, “The Oilers and the Panthers will have played, literally, literally, their season is ten months long. From October all the way through June, are you kidding me? It’s absurd, that’s absurd.”

As they wrap up the week, a fun segment they do is called ‘Social Media’s Biggest Loser.’ While Matt Stafford’s wife, who admitted to dating the backup quarterback in college to get back at Stafford, was the winner, the hosts had more to say about another station in another market and what they were talking about.

Referring to a poll question he saw on social media from WIP in Philadelphia, Crowley said, “…We’re entertaining, we are having fun, we are enjoying a Friday. They are getting hot and heavy on Nick Sirianni’s sideline demeanor.”

“They’re just still irked that they got kicked out of the playoffs, they’re still mad about it,” Dickerson added. “Talk about the Phillies or something.”

“Thats right the Phillies are like the best team in baseball…and they gotta ask about Nick Sirianni acting a fool on the sideline? On June 21st? Who cares?”

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Jen Lada Has Built a Multiplatform Presence at ESPN

“I always say my job is to make the viewer care about somebody and root for somebody that they might ordinarily not root for or care about.”

Derek Futterman

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Jen Lada
Courtesy: Phil Ellsworth, ESPN Images

When Jen Lada appeared on Around the Horn earlier in the month, she became the 58th panelist to be part of the program since its launch in 2002. Facing off against three other panelists from around the country, she garnered a victory in her on-air debut and elicited plaudits from her colleagues. Throughout the program, Lada demonstrated her deft sports knowledge and nuanced opinions that have crafted her into a venerated, skilled reporter at the network.

Although she had appeared on many ESPN programs previously, Around the Horn represented a show to which she wanted to contribute for many years. In fact, she has memories of watching the show just out of Marquette University and remarking about its brilliance and ingenuity.

Utilizing reporters with comprehensive knowledge of various sports who have chronicled several events, the show provides them an opportunity to give their opinions on issues and engage in debate with their contemporaries. Lada earned a spot on the show by being persistent, continuing to express her proficiency in commentary and sports discussion. The journey to arrive at this stage of her career, through which she has realized high-level assignments and a presence both at the local and national level, required adaptability and fortitude, and she continues to never take opportunities for granted.

“It’s great that I won, but it just sets the bar really high for the next time I go out there, which is not something I’m afraid of,” Lada said. “I love a challenge, and I love proving to myself that I can keep trying new things and doing new things well, and I hope that if people see me as some sort of example in the industry, that that’s what they walk away with.”

The approach adopted by Lada within her multifarious career ventures is to develop and maintain versatility, always innovating within her approach to content. As she looks to build off her initial victory on Around the Horn, she aims to be more compendious in her discourse and applying a more succinct approach. Making the adjustment in order to deliver compelling, distinctive points quickly differs from her other work, but it is all ultimately centered on sports.

While studying at Marquette University, she observed her classmates having a conversation about the men’s basketball team and what had happened in a recent game. Lada, who at the time was dating a player on the team and cheerleading at games, began to give her thoughts and was subsequently asked if she had ever considered sportscasting.

“I didn’t know that women could be sportscasters,” Lada said. “It wasn’t on my radar as a real career that women held because there were so few of them at the time doing it, and so once I realized that that was something I could do, then I kind of turned all my attention to, ‘Well, how do I make this happen?’”

As Lada began to complete internships and navigate through the media industry, she learned to develop a thick skin and refined her conduct. Out of school, she had completed a year of a non-paid sports internship and was waitressing on the side to pay the bills. The first interview she took for a job at a television station in a top-10 market ended with her being sexually harassed. It was a jarring experience that disappointed Lada because of her propensity to give people the benefit of the doubt, and it also forced her to evaluate her own disposition.

“I think it’s only natural that you wonder how you contributed to the circumstance or what you could have done differently to maybe not put yourself in that space,” Lada said, “but I was very lucky that when I told my family about what had occurred, they very quickly knocked any notion of that out of my head.”

In navigating the industry with good intentions, Lada recognized that it is not her fault if other people fail at treating others professionally and create a misogynistic work environment. Receiving the lesson early in her career has made her more aware of the people to avoid, and she remains wary of advice given to women in the industry that they should just be nice. Lada was recently on a panel where someone advised a broadcast class that being nice would result in things working out for them in the future.

“I felt myself cringing internally because I don’t think that that is a luxury women are afforded,” Lada said. “I don’t think – maybe now is different, but when I was coming up, and I’ve been doing this for more than 20 years, there were people who preyed on niceness. And so the way that I would tweak that is to be professional; to carry yourself in a professional manner and recognize that sometimes being ‘traditionally nice’ puts a target on your back to be mistreated, and the best thing you can do is alert those people who would see you as a target that you’re not going to fall victim to that or you refuse to be victim to that.”

Lada joined ESPN in 2015 where she was hired to contribute to Colin Cowherd’s radio program. When Cowherd left the network and joined FOX Sports on a full-time basis, she started co-hosting a new, national program alongside Jorge Sedano. The show, however, had an evanescent run and left her feeling as if she had failed.

It took her a full year to recognize that she had been involved in a series of circumstances and decided to enact the necessary change, asking producers for advice and attending seminars. One of these was an interviewing course hosted by journalist John Sawatsky where he synthesized the art of the craft. Akin to when she was in college, she overheard in passing that the network needed more women in the features space.

“I was fortunate enough to have done a lot of features during my time in Milwaukee because we had a 9 p.m. newscast that required a local sports feature every night of the week, so between our three-person department, we had to fill that timeslot,” Lada said. “I had done a lot of lengthy sports features in Milwaukee [and] had a good foundation of what that job required.”

The meeting led to Lada doing features on an interim basis at the network and later granted her a spot on College GameDay, where she works as its features reporter. Lada presents stories every week to the audience that go beyond the gameplay and divulge a bigger picture.

“I always say my job is to make the viewer care about somebody and root for somebody that they might ordinarily not root for or care about,” Lada said. “One of the things that has occurred to me over the last few years is just what a skill is required to do that job well because not only are you preparing questions to ensure that you have all of the details and information, you’re also gathering perspective on what they’ve been through – the adversity and the situation that has led them to where they are now.”

Lada recently found herself in a high school classroom at 8 a.m. sitting with other students taking the ACT standardized test. She had to complete the exam as punishment for finishing last in fantasy football at ESPN Milwaukee this past season. After four hours, Lada emerged from the school and revealed her score this past week on the Jen, Gabe, and Chewy morning show. Hosting the local program alongside Gabe Neitzel and Mark Chmura, she has established chemistry over almost four years in the three-person format discussing hyperlocal topics.

“I try to be conversational,” Lada said. “We don’t lean on stats – obviously, we want to be accurate, and we want to be, again, fair to the subjects we’re talking about, but we try to also just be friends who are talking about what’s going on on any given day on the Milwaukee [and] Wisconsin sports scene.”

In balancing a variety of different roles, Lada has tried to master everything that she is doing, refraining from being content with her abilities. Although working in local radio regularly has been a newer role for her, she has grown into the job and has co-hosts who understand the subject matter and allow her to utilize her strengths.

“I just want to keep learning,” Lada said. “I’m not satisfied with what I’ve done, [and] I’m not complacent about the skills I have. I’m always interested in adding more jobs to the résumé, and I think that in this industry, you’re rewarded for versatility.”

Once College GameDay commences, Lada adds the responsibility of feature reporting on that program to her schedule and continues making appearances across additional ESPN programming. Lada hosted the Friday edition of College Football Live last season and has also filled in as a host on shows such as First Take and SportsCenter. Moreover, she continues to complete projects for SC Featured and is working on a documentary for E:60 scheduled to premiere later in the summer. 

Lada aims to keep showcasing her indefatigable work ethic and passion for the craft without slowing down. Whether it is hosting a podcast, taking part in more panels or writing essays, she is open to exploring new forms of disseminating stories.

“I have a lot of knowledge and experience rattling around my brain, [and] I think the next iteration is figuring out a way to continue passing those experiences on to the next generation.” Lada said. “I don’t ever want to gatekeep the secrets of success – I think that’s selfish – so as I continue to do the media work, I think the next phase for me is figuring out how to pass a lot of these lessons on to future broadcasting generations.”

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Local Radio Advertisers Can Become Experts with Hosted Shows and Interviews

Overall, local radio interviews and talk shows can be a strategic and effective way for a local expert to enhance their business, build their reputation, and connect with the community.

Jeff Caves

Published

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Photo of people talking on the radio

When looking for that extra edge for local radio advertisers, packaging radio commercials with an “expert” client-hosted talk show or interviews on your local shows or newscasts can be a game-changer. This strategy can build long-term business relationships with suitable clients, such as lawyers, business accountants, agents, psychologists, or sports handicappers. These professionals can provide valuable editorial contributions to sports and news stations. Of course, the expert must have good communication skills, be comfortable speaking their mind, and be ready to be the face of the business.

The radio commercials can tout the expertise the person has and give a call to action for listeners to move on. You can often find these experts on social media writing blogs or doing a series of vignettes about their business. For these types of clients, engaging in local radio news interviews or hosting a 1-2 hour talk show can enjoy several advantages:

Visibility and Brand Recognition

Visibility and Brand Recognition: Regular appearances on local radio help the expert become a well-known figure in the community. This visibility can lead to increased recognition and brand awareness and is a much faster track than just blogging on social media. Attorney Bill Handel and his ” Handel on the Law” show have created a directory business for Handel.

Public Trust and Credibility

By sharing their expertise and providing timely insights, the expert can build trust and establish credibility with the audience. Being perceived as an expert can enhance any client’s reputation and create top-of-mind awareness needed to lead business categories.

Client Acquisition

Listeners impressed by the expert’s knowledge and demeanor may seek their services. This exposure can lead to new clients who might not have been reached through other forms of advertising and give credibility to the expert who uses social media.

Community Engagement

Engaging with the local community through radio shows helps experts connect with potential clients more personally. This can foster a sense of community and loyalty. Question and answer segments can lead to deeper connections.

Educational Outreach

The expert can educate the audience on various issues, which can empower the audience. An informed audience is more likely to recognize when they need the expert’s assistance and whom to contact.

Stand Out in a Crowd

Stand out in a crowd: Being active on local radio can set the expert apart from competitors who may not use local radio. Often, the local shows or interview segments are exclusive to the expert.

Immediate Audience Feedback

Interacting with the audience through call-ins or live questions provides immediate feedback and allows the expert to address common concerns directly in real-time. The expert can be of service NOW.

Professional Development

Regularly discussing current topics can keep the expert sharp on trends and issues, contributing to their ongoing professional development.

Networking

Local radio stations often have a vast network of listeners and other professionals. This can open doors to new professional relationships and opportunities for collaboration. The station also provides a loyal audience who typically don’t follow the expert on social media. But they may start to after hearing the expert.

Overall, local radio interviews and talk shows can be a strategic and effective way for a local expert to enhance their business, build their reputation, and connect with the community.

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