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Content Grab Bag: Carrington Harrison Is Experimenting

“We’re all in this together, right? That’s why Barrett Sports Media has created a content grab bag and we’re asking everyone to pitch in.”

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Good hosts and shows aren’t struggling for content right now, but who knows how long it will be before we get live sports again? Sure, the NFL Draft is coming up, but do you know what you’re going to do once the stories generated by that event have run their course? Hell, we’ll have been without sports for nearly a month and a half at that point.

We’re all in this together, right? That’s why Barrett Sports Media has created a content grab bag and we’re asking everyone to pitch in.

Got an idea that can help someone else? Do you have a perfect bit in mind, but maybe your situation has changed and now you have nowhere to pull it off? Don’t let it go to waste! If you want to contribute, reach out to Demetri Ravanos on Twitter.

This week, Carrington Harrison is contributing to the grab bag. The afternoon drive host for 610 Sports Radio in Kansas City is one of the most creative minds in the format. Rather than work out the details of a single idea, Carrington opens up his entire playbook to give hosts a range of options to inject some creativity into their show and find ways to utilize nostalgia to create new content.

You Can Find A Lion Anywhere - Carrington Harrison

First off, this period should excite you. I remember Bomani Jones saying in a podcast “I got into this business to talk” We know have the freedom to talk about whatever we want. From a content creation standpoint, that’s exciting to me. There’s no edict from the bosses or the listenership to “Shut up and stick to sports!” when the show breaks off into a fun conversation about a random topic or pop culture.

This is a time to experiment and try new things. There’s no penalty and stepping outside the box; your audience will appreciate it and you can possibly stumble across a few bits you like and appreciate but there’s no reason not to loosen up and take the chance right now.

Here’s a few bits/things that have worked for our show:

There’s ways to talk about the virus without being a scientist or having a deep discussion. The same way we spin off sports topics into lighthearted conversations, this is no different. We take the macro and break it down all the time into content that’s enjoyable for the audience. This should be no different.

We’ve started a bit called “When Keeping It Real Goes Wrong” based on the classic Chappelle’s Show skit where we find stories based on people not taking this serious enough so whether it’s the college kid at Spring Break who say he’s not worried or the brothers in Tennessee who stockpiled supplies and ultimately had to give them away, we can discuss them as quick hitter sport topics. These are all 5-7 minutes back and forths you can have touching the biggest story in the world in a non serious and fun way.

When Keepin' It "Real"……Goes Wrong - YouTube

One game, we tried was Google Feud. The concept of the game is you get the top 5 search results on Google and play 3 rounds of Family Feud. I went on Google Trends and found 3 separate names (we used Tom, Patrick, Michael) and what their top 5 results were to use as the answers to the game, had the music going in the back and played drops throughout for right and wrong answers. It’s an easy game the audience can play along with. It went really well. It’s something we will likely try again but this week has been different with the NFL Draft.

Last thing, get people to tell stories. Now is the time to get coaches to come on and talk about a classic game or an all-time great player. We’ve started a series with Denny Matthews who is the Hall of Fame voice of the Kansas City Royals. We pick a player each week and he will tell us classic stories about a different Royals great.

Every city has a legendary broadcaster, great coach, former great players, etc. If TV networks are playing up nostalgia, why not us? You can go back in time without simply podding up an old game. Get them to tell you the stories. Who is someone in your contacts who played with Bo Jackson? Who was on the team during McGwire’s chase? Is there anyone that played with Joe Montana? If you find those stories cool as a sports fan, the audience will too.

The biggest thing during all this is making sure you and your team is all on the same page and of one accord. We are all in different places and have a million things going on right now but remember we are all in the same situation. Brainstorm ideas, work together and communicate what everyone’s role is and what everyone is working on and despite not having any sports, you can do some really quality work and have fun.

Barrett Blogs

BSM’s Black Friday SALE on BSM Summit Tickets is Underway!

Jason Barrett

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Each year I’m asked if there are ways to save money on tickets to the 2023 BSM Summit. I always answer yes but not everyone takes advantage of it. For those interested in doing so, here’s your shot.

For TODAY ONLY, individual tickets to the 2023 BSM Summit are reduced by $50.00. Two ticket and four ticket packages are also lowered at $50 per ticket. To secure your seat at a discounted price, just log on to BSMSummit.com. This sale ends tonight at 11:59pm ET.

If you’re flying to Los Angeles for the event, be sure to reserve your hotel room. Our hotel partner this year is the USC Hotel. It’s walking distance of our venue. Full details on hotel rooms can also be found via the conference website.

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BSM Writers

Media Noise: What Does The Return of Bob Iger Mean to ESPN?

Demetri Ravanos

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Demetri Ravanos has questions about Disney going back to the future with Bob Iger. This entire episode of Media Noise is all about what the change at the top of the Walt Disney Company indicates about the future of ESPN.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

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BSM Writers

Media Noise: What Is Realistic For FOX at the World Cup?

Demetri Ravanos

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On this special holiday edition of Media Noise, Demetri Ravanos dives into the controversy and criticism surrounding FOX’s coverage of the World Cup in Qatar.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

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Barrett Media Writers

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