Tue. Dec 1st, 2020

Managing The Crisis – Mike Thomas, Good Karma Brands/ESPN 1000

“Mike Thomas talks to Jason Barrett about managing a new brand in a new city for a new company during a global pandemic.”

New company. New radio station. New staff. New city. New competition. And if that’s not enough to adjust to, how about going thru all of it while the media industry deals with the wrath caused by a global pandemic?

That’s what Mike Thomas‘ world has consisted of the past 5+ months since becoming the Market Manager of ESPN 1000 in Chicago. On this episode we discussed how he’s managed thru those adjustments, which sales ideas have provided a boost, what are the biggest differences and similarities between Chicago/Boston and Good Karma/Beasley/CBS Radio, how ESPN Chicago took advantage of the momentum created by The Last Dance and a lot more.

1 thought on “Managing The Crisis – Mike Thomas, Good Karma Brands/ESPN 1000

Comments are closed.