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Bill Simmons Explains Spotify’s Sports Vision

“The COVID-19 pandemic may have derailed the big picture a bit, but Simmons says The Ringer is in good position to succeed in the short term.”

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Vulture interviewed Bill Simmons on Wednesday, just one day after Spotify reached a $100 million deal to obtain the exclusive rights to The Joe Rogan Experience podcast. Earlier this year, the company acquired Simmons’s The Ringer for a reported $250 million.

“It’s a nut they’ve been trying to crack for two years, but it’s hard to find the right team,” Simmons said of Spotify’s plan for sports content and why the company saw value in The Ringer. “I think they felt they had most of the right pieces in place, and the thing they were missing was that one person who had succeeded in this space and had gut instinct on what works.”

Simmons said that the opportunity to help crack said nut was part of what made joining Spotify so appealing to him.

“There were two big reasons I went to Spotify. One was that they were going to blow out The Ringer — make it bigger, all that stuff. But the second was, they wanted me to figure out their global sports strategy with [Spotify head of studios and video] Courtney Holt, who’s my boss and who reports to [Spotify chief content officer] Dawn Ostroff. That was one of the tasks that we had this first year, and that’s impossible to figure out when we don’t know when sports are coming back.”

The COVID-19 pandemic may have derailed the big picture a bit, but Simmons says The Ringer is in good position to succeed in the short term. He points to shows like The Rewatchables, Binge Mode, The Book of Basketball podcast, and The Watch as perfect shows for the moment – the type of content that doesn’t require an active sports calendar to thrive.

“That goes back to the Grantland days: We try to think outside of the box and get creative during dead spots on the calendar.”

Spotify CEO Daniel Ek said that he felt like he was buying “the next ESPN” when the company closed on the deal with The Ringer. Simmons says that those expectations were what pushed Spotify over the top while he was also talking with AT&T and Bleacher Report.

He acknowledges that the path to the top is going to be an interesting one, because while pieces of many companies make up Spotify’s competition, Apple is the only one-to-one competitor in the podcasting space and Simmons is confident that Spotify is more focused on podcasting than Apple is.

When asked if he still has eyes for TV, Simmons notes that his first look deal is still in place at HBO. He is still open to new opportunities, but podcasting and the growth of The Ringer under the Spotify umbrella remain his priorities.

“I love doing my podcast. I love the creativity of it, the format. I don’t just mean that podcast. I love The Rewatchables. I love doing the Book of Basketball stuff. I love popping on other people’s pods.”

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Dave Portnoy: I Trust Penn Entertainment as Much as Ever

“Dave Portnoy is still an employee of Penn Entertainment. However, he has said publicly that he is unsure if the arrangement will continue after his contract expires in 2025.”

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Dave Portnoy may have had some public disagreements with Penn Entertainment, but he says that he still trusts the company to run Barstool. He took to Twitter earlier this week to dispel the myth that he is in a feud with the company.

“By the way everything I say or do nowadays is construed as me having beef with @PENNEntertain I 100% do not. Most of my net worth is still tied to $penn. The corporate woke overlord narrative is bullshit. They woulda never bought us in 1st place if that was true. I trust them now as much as when they bought us.”

Portnoy has not been shy about criticizing the company’s decision to fire Ben Mintz after Mintz said the n-word while reading rap lyrics. Several supporters, including Dana White, noted that it is the kind of decision that only happens when corporations take over creative enterprises.

Earlier this week, Dave Portnoy announced that he had hired Ben Mintz as the first employee of Brick Watch Company. Mintz was emotional in making the announcement. The decision was not made to stick it to Penn Entertainment according to Portnoy. 

Penn first acquired a stake in Barstool in 2020. It invested $163 million at that time for a 36% stake. Earlier this year, it completed its acquisition, investing an addition $388 million for the remaining 62% of the company.

Dave Portnoy is still an employee of Penn Entertainment. However, he has said publicly that he is unsure if the arrangement will continue after his contract expires in 2025.

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Multiple State Regulators Push Back on Effort to Legalize Gambling on WWE

“In March, Alex Sherman of CNBC reported that WWE had meetings with regulators in Colorado and Michigan.”

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Despite speculation over allowing sports bettors to wager on WWE, there doesn’t appear to be much support at the state level to add it to sportsbook offerings.

Earlier this year, WWE officials had discussions with accounting firm Ernst and Young to secure pre-determined match outcomes in order to allow betting on events. But many states where sports betting is legal have restrictions on wagering on scripted events.

In March, Alex Sherman of CNBC reported that WWE had meetings with regulators in Colorado and Michigan.

“The Colorado Division of Gaming is not currently and has not considered allowing sports betting wagers on WWE matches. By statute, wagers on events with fixed or predicted outcomes or purely by chance are strictly prohibited in Colorado; this includes wagers on the Academy Awards,” Shannon Gray of the Colorado Division of Gaming told Sports Betting Dime.

In Ohio, the same rules apply. The Ohio Casino Control Commission has not fielded any requests to add WWE. Officials in Kansas haven’t received requests either by their residents.

Elsewhere, Maryland sees keeping WWE out of betting offerings as a way to keep the integrity of legal sports betting.

“Maryland’s sports wagering law and regulations prohibit forms of wagering that are contrary to public interest or unfair to bettors,” Seth Elkin of the Maryland Lottery and Gaming Control Agency added. “We’ve determined that it is unfair to bettors and therefore not in the public’s interest to accept wagers on sports entertainment events that have scripted or predetermined outcomes, like professional wrestling.”

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Former Twitter Sports Boss TJ Adeshola Joins Arctos Partners

“We’ve been fortunate to have TJ as an Operating Advisor for the past three years, and we are thrilled to have him play a larger role as an Operating Partner.”

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Less than two months after TJ Adeshola announced his exit from Twitter, he has resurfaced. Arctos Partners, a firm that he had been advising, named Adeshola an operating partner on Thursday.

In the new role, Adeshola will be much more hands-on with the firm, a private investment company that focuses its investments in the sports world. The firm says it focuses on unlocking “non-obvious opportunities long before others have noticed the market need or opportunity”.

TJ Adeshola’s digital sports marketing expertise will certainly come in handy with that.

“We believe TJ is an innovator in emerging digital and sports media trends, and his wealth of knowledge is a tremendous resource for our Arctos Operating Platform, the value-added capabilities we provide to our franchise partners,” Arctos’s Jordan Solomon said in a press release. “We’ve been fortunate to have TJ as an Operating Advisor for the past three years, and we are thrilled to have him play a larger role as an Operating Partner.”

During his decade with Twitter, Adeshola served as the Head of U.S. Sports Partnerships. His title was Head of Global Content Partnerships at the time of his exit.

He is credited with securing broad strategic partnerships with the NBA, NFL, NHL, MLB and MLS as well as NASCAR, esports, college, and high school sports. He helped the platform grow the engagement and audience for those entities.

“I’m thrilled to expand my role with Arctos as an Operating Partner,” Adeshola added. “As the first investment firm to invest across multiple North American sports leagues, Arctos is an innovator and disruptor in the sports landscape. And true to form, the Arctos team recognizes the power of digital media as a tool for growth and an opportunity to drive value for its franchise partners.”

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