Turner Sports sank a hole-in-one with viewers with its The Match: Champions for Charity event over the Memorial Day weekend to raise money for COVID-19 relief.
The Match paired golf greats Tiger Woods and Phil Mickelson with legendary NFL quarterbacks Peyton Manning and Tom Brady. NBA on TNT analyst Charles Barkley crossed over from the basketball court to the golf course to provide commentary. That combination drew in an average of 5.8 million viewers across the Turner Sports family of networks, peaking at 6.3 million viewers between 5:45 and 6 p.m. on Sunday. CNN International also broadcast the event to a worldwide audience and it found success on social media platforms, as well.
Woods and Manning won the event, but it was Brady who turned in the most memorable moments. He sank a birdie from 150 yards away on the Par 5 seventh hole, but also split his pants while bending down to retrieve a ball. Brady later joked about the incident on Twitter saying, “The pants wanted in on social distancing I guess.”
The real winner is Turner Sports, however. Not only did The Match raise 20 million dollars, double the estimated amount, TNT claims that the average of 5.8 million viewers makes The Match the most watched cable golf event in television history. By comparison, Woods and Mickelson held a similar pay-per-view event in 2018, but it was hampered by technical glitches, so exact viewership numbers for that event are not known.
The Match continues the trend of high viewership numbers for sports-related programing amid the COVID-19 pandemic. The Last Dance, ESPN’s recent documentary on Michael Jordan, averaged 5.6 million views while the NFL Draft drew 55 million viewers over three days.
The Match also became the topic of conversation across social media platforms, as well. According to Turner Sports, the event was the number #1 trending topic on Twitter. In all, 172 million social media impressions were created and The Bleacher Report mobile app, which is owned by Turner, set a record for the most comments made.
Poll Data Shows Tepid Response To Tom Brady Joining FOX
“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”
FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.
A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.
The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.
Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.
That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.
Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.
FOX Not Interested In Joining Streaming Sports Wars
“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”
The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.
Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.
Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.
“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”
Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.
“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.
FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.
NBA Draft To Get Simulcast From ESPN & ABC
“This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.”
ESPN is set for the 2022 NBA Draft coming up on June 23 at 8 p.m. from the Barclays Center in Brooklyn. The network announced Wednesday the crews that will handle coverage on both ESPN and ABC.
ABC will broadcast the first round in primetime. Kevin Negandhi will host and will be joined by Stephen A. Smith, Chiney Ogwumike and Jalen Rose. Monica McNutt will be reporting and interviewing draftees.
This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.
Malika Andrews will host both rounds for ESPN. Jay Bilas, Kendrick Perkins and Adrian Wojnarowski will share the set. Analysts Bobby Marks and Mike Schmitz will contribute.
“We’re thrilled that Malika Andrews will host this year’s ESPN presentation as she brings her well-documented, widespread skillset to our main set,” said David Roberts, head of NBA and Studio Production for ESPN. “The event will showcase the scope and depth of our NBA and college basketball talent roster with accomplished journalists and high-profile personalities across ESPN, ABC and ESPN Radio.”
ESPN will air a pre-draft red carpet show hosted by Cassidy Hubbarth from 5-6 p.m. Perkins and Richard Jefferson will also make appearances.