Peloton has seen its profile rise during the Covid-19 pandemic. The connected bike, which came under fire for a commercial that aired around the holiday, has bounced back as the fitness equipment of choice for those missing the gym. And ESPN has taken notice.
This Saturday the World Wide Leader will team with Peloton to present a star-studded event. Sixteen athletes will compete in the Peloton All-Star Ride. The event will feature Ryan Rucco and Peloton instructor Ally Love will provide commentary for the event.
Is America itching to watch people ride stationary bikes for an hour? Well, probably not, but ESPN is hoping viewers are drawn in by the star power. Gordon Hayward of the Boston Celtics, professional golfers Rory McIlroy, Justin Thomas, and Bubba Watson, and 18-time Olympic medalist Alyson Felix are all scheduled to compete.
The special will be divided into a men’s division and a women’s division. Each ride will last 20 minutes with a winner being declared. There is also a goal for all 16 athletes to meet in order for Peloton to donate one million meals to the Food Bank of New York City.
ESPN personalities like Cole Cubelic, Booger McFarland, and Marty Smith have tweeted about their competitive private rides in the last few months. Peloton members that want to actually ride alongside the All Star Ride competitors can download the ride from their Peloton bike or the company’s app after it airs on ESPN.
David Kaplan Leaving NBC Sports Chicago
“I was presented an opportunity that will allow me to spend a lot more time my wife, Mindy, our four sons, and their expanding families. This is far from a retirement.”
David Kaplan has announced he is departing NBC Sports Chicago. In a video posted to his YouTube channel, Kaplan said a new path opened that he couldn’t turn down.
“I was presented an opportunity that will allow me to spend a lot more time my wife, Mindy, our four sons, and their expanding families. This is far from a retirement. You’ll still be able to catch me weekday mornings with Jonathan Hood on the Kap and JHood morning show on ESPN 1000. It will also allow me to provide you with more engaging and outstanding content right here on YouTube.”
Kaplan, who will turn 62 this weekend, accepted a buyout offered by NBCUniversal. He has hosted several different shows for the network during his tenure.
“He’s made enormous contributions to our network, and his passion, opinions and love of Chicago’s teams have made him a beloved and respected figure, not just with fans but also his colleagues,” NBC Sports Chicago Vice President of Content John Schippman told The Chicago Sun-Times. “We wish him the best and look forward to seeing what’s next.”
December 30th will be his final day at NBC Sports Chicago. He called his time with the network “an amazing run”.
NASCAR Chasing Nearly $1 Billion Annual Rights Fee In Next TV Deal
“We work really closely together, both from a scheduling perspective, but also just in terms of how they monetize the sport.”
The current media rights deal for NASCAR with FOX Sports and NBC Sports doesn’t end until after the 2024 season, but the organization is currently plotting what it wants its next deal to look like, according to a report from Front Office Sports.
Currently, NASCAR makes $820 million per year from the two networks. In its new rights deal, it is expected to seek a deal in the neighborhood of $900-950 million range.
NASCAR plans to begin negotiating with its current media partners in the early months of 2023, but is currently happy with FOX and NBC.
“We work really closely together, both from a scheduling perspective, but also just in terms of how they monetize the sport. Whether that’s pushing more brands and advertisers to spend on Fox and NBC,” NASCAR Senior Vice President of Media and Productions Brian Herbst told FOS. “Fox had their third consecutive year of ad revenue increases in 2022. NBC had their second consecutive year of ad revenue increases in 2022. So it’s working for them — both from a viewership and an ad revenue perspective.”
In February of this year, NASCAR President Steve Phelps told the Marchand and Ourand Sports Media Podcast that broadcast television “has to be a part” of the organization’s next television rights deal.
As its current media partners, FOX and NBC have exclusive negotiating windows with NASCAR.
NFL Sunday Ticket Negotiations With Apple ‘Have Gotten Silly’
“Apple’s like, ‘OK, we can’t sell internationally. OK, that was important to us. And we can’t sell it exclusively against Fox and CBS. Well, OK. Well, that changes its value.’”
A report from The Athletic details why the NFL has not announced a new partner for the NFL Sunday Ticket package. David Kaplan claims there have been continued hiccups in the negotiations, mentioning the bargaining has gotten sideways between the league and Apple.
“This negotiation has gotten silly. … Clearly, there’s a problem. I think it’s really clear Apple is learning things they didn’t know,” the anonymous NFL source told Kaplan. “What the conversation is, is Apple’s like, ‘OK, we can’t sell internationally. OK, that was important to us. And we can’t sell it exclusively against Fox and CBS. Well, OK. Well, that changes its value.’”
The report also details Amazon Prime and YouTube remain in the mix as potential suitors for the service, should talks with Apple and the league fall apart.
The NFL is looking for as much as $3.5 billion annually for rights to the service.