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LIVE From Santa Monica, The American Apocalypse

“Caught in the crossfire of civil unrest, Jay Mariotti wonders if a tortured and anguished America can recover from the convergence of police brutality, a devastating pandemic and rampant unemployment.”

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This is my turf, the beach community of Santa Monica, where I moved to worship the sun and escape the crime and deep freeze of Chicago. And I’ve just watched paradise degenerate into Hell On Earth, CA, 90409. We are almost 2,000 miles from Minneapolis, but looking around, the world feels as bleak as it did when a racist cop pressed his knee for more than eight minutes against the neck of George Floyd, killing him.

Over there on Ocean Avenue, where I drive my bike most days, a row of police officers is firing hard rubber bullets and smoke bombs into a sea of protesters ignoring a curfew. Across the street, where I swam for years at a resort pool, a fire extinguisher is thrown from an apartment building, among many projectiles — rocks, glass, golf balls, M-80 firecrackers — hurled at police. And Chez Jay, the dive bar by the famed pier where Ben Affleck and Matt Damon wrote “Good Will Hunting’’ and John F. Kennedy rendezvoused with Marilyn Monroe … rat-a-tat-tat, there goes a round of pepper spray balls.

“STOP KILLING BLACK PEOPLE,’’ reads a sign.

“END THE HATE,’’ reads another.

Lawlessness is one-upping sunshine as the prevailing mood. Protesters throw bottles, telling the cops to “(bleep) yourselves,’’ but the police don’t make mass arrests until later in the night. Looters are everywhere — busting windows, storming into stores and pharmacies and stealing merchandise from establishments that have been shuttered for months by the pandemic. Helicopters are hovering, innocent people are running for shelter. If anyone is wearing a mask, it’s a rarity. A grocery store where I’ve shopped is surrounded by a SWAT team, snuffing out the food looters. Blocks away, a police car is on fire beside Civic Auditorium, where they handed out Oscars in the ‘60s and once hosted Pink Floyd, Queen, Bowie, Springsteen and the Eagles.

Welcome to the Hotel California. Such a lovely place …

Peaceful protests, looting, arrests grow across Southern ...

Fortunately, I don’t live in the thick of the skirmish lines. But this is the area, on the westside of Los Angeles, where I walk, eat, drink, socialize, shop, write, exercise, sip espresso and visit the doctor and dentist. What started as a downtown L.A. curfew extended to two nights of stay-home orders in response to mass rioting and looting throughout a sprawling metropolis, returning us to isolation just as COVID-19 lockdowns were easing, businesses were opening and you actually could sit down at a restaurant or get a haircut. Forget about that cheeseburger, beer and sideburns cleanup when the governor deploys the National Guard, last summoned to the L.A. streets in 1992, when the cops who beat Rodney King were freed by a not-guilty verdict.

Were the military Humvees, carrying Guardsmen with M-4 rifles, hauling ass down the 10 freeway? Why, yes, they were, settling after dark in locations throughout town, including the courthouse where O.J. Simpson lost the civil suit. And that crackling. Was that a round of fireworks or gunfire? Why was I hearing Rage Against The Machine in my head? There always will be blue skies and oblivious surfers in these parts, but anarchy is the new SoCal vibe. Yes, that was sports troublemaker JR Smith in a TMZ video, kicking the hell out of a white man who allegedly smashed his car window in a residential neighborhood somewhere in the L.A. fray. “I chased him down and whipped his ass,’’ Smith said in a video. “This ain’t no hate crime. I ain’t got no problem with nobody who ain’t got no problem with me. It’s a problem with the mother(bleeping) system. That’s it. … One of these mother(bleeping) white boys didn’t know where he was going and broke my (bleeping) window in my truck.”

A more measured social observer, basketball great Kareem Abdul-Jabbar, captured the biggest picture with appropriate dignity. “Those people out there are demonstrating for something that is very valid,” he told KTLA. “The idea that all men are created equal is not really applied to our justice system.’’

He’s right. Why would an evil cop let a little old pandemic stop him when there’s hatred to vent, a neck to suffocate and an unarmed black man to murder? Why let the most catastrophic health crisis of our time interfere with an enemy no vaccine ever will cure? We could push a reset button on life as we’ve known it, which sounds like a fine idea right now, and there still would be a white police officer brutalizing a fellow human being for no other reason than the malignant growth of racism.

If this isn’t the 21st-century apocalypse, what is? One hundred million Americans have been killed by the coronavirus, 40 million are jobless, at least 1.5 million are homeless, scads of COVID-iots won’t wear masks to safeguard themselves and others from infection — and now, as if on cue from the usual demons heckling in the balcony box, our red, white and blue canvas is covered by mayhem, flames, sirens and mass destruction that might only be getting started. Of course, police brutality, civil unrest and the resulting violence would rear their wicked fangs with the worst timing imaginable, further battering a nation crippled by a pandemic that has conflated hellishly into political, economic and wellness divides.

Los Angeles mayor requires face coverings when entering businesses ...

Pleaded Los Angeles mayor Eric Garcetti, who extended the overnight curfew to 5:30 a.m. Monday: “With liberty comes the responsibility to be able to peacefully protest. We cannot, though, protect our ability to protect life when we see people are looting. We cannot protect our ability to protect life when we see fires set in dense urban areas that not only endanger firefighters, but could put buildings or residents up in flames. We’ve seen this before in Los Angeles. When the violence escalates, no one wins.”

As for President Trump, is he still threatening White House protesters with “vicious dogs’’ and “ominous weapons?’’ Or do more infantile tweets await from the man who created much of the madness?

It’s difficult to think about much else when the country is a war zone. Needless to say, sports is only on the minds of degenerate gamblers and, I suppose, the leagues and broadcast networks desperate to recoup lost fortunes.  This is no time to insult an American intellect that is pummeled and exhausted yet still armed with perspective. Don’t say the fires that burned in Minnesota, the demonstrations demanding justice for another victim who couldn’t breathe, ever could be soothed by — mute the ESPN theme music — the return of live games. Don’t suggest we can escape an inane presidency of Twitter bombs, currently flagged by a yogi tech titan who fasts on weekends and meditates in Myanmar, by simply sitting back and watching round balls dribbled and batted in quiet buildings.

But soon enough, after a respectful pause, we’ll again read the leaked stories that continue to incrementally push a $200-billion industry toward a resumption of games. If the summer continues to be intense — and why wouldn’t it? — does it make even less sense than before to carry on with basketball and baseball and, at some point, pro and college football? The sports-obsessed Spike Lee, when asked when Hollywood film production might resume, said this to Vanity Fair BEFORE Floyd’s death: “They ain’t doing a thing until the vaccine. I know I’m not going to a movie theater. I know I’m not going to a Broadway show. I know I’m not going to Yankee Stadium. Corona is a bitch. Corona is not playing. You (bleep) around, you’re going to get killed, you’re going to die. I’m not ready to go.” Are similarly smart people really going to watch a ballgame when, in addition to the lurking virus, your city is burning on 15 other TV channels? Will athletes and their families be able to focus on games amid the unrest when, as it is, they are imperiled by virus outbreaks no matter how many tests are readily available?

Logic makes a strong argument for American sports to shut down until 2021. Why not monitor the national condition, as well as the re-openings of European soccer leagues to see if the pandemic strikes back in those countries? Oh, I forgot. Billions of dollars are at stake, with team owners and network executives aghast at the thought of dented empires, while some players are convinced they’re invincible and bigger than any silly virus. Until we hear otherwise, assume the NBA is returning in late July and that Major League Baseball will continue to wage its internal labor battles — so inappropriate, so dumb — before deciding whether to play an abbreviated season or fade into much-deserved oblivion.

Derek Chauvin Reportedly Receiving Checks Similar To Suicide Watch ...

I must say, even when idle, sports has managed to hammer home its considerable influence in the hours after Floyd’s death. The immediate outcry might be recalled as more important than any games scratched out in the fraught months ahead. Who needs LeBron James trying to win a playoff series in an Orlando quarantine bubble when he’s posting a photo of Derek Chauvin’s knee juxtaposed beside a photo of Colin Kaepernick kneeling on a sideline? There is a time and place for social activism in sports. This is the time and place, after the murders of Floyd, Ahmaud Arbery and Breonna Taylor. Michael Jordan, formerly activism-phobic, answered criticism from “The Last Dance’’ docu-series by condemning police brutality, writing in a statement, “I am deeply saddened, truly pained and plain angry. I see and feel everyone’s pain, outrage and frustration. I stand with those who are calling out the ingrained racism and violence toward people of color in our country. We have had enough.”

We have yet to hear from current sports G.O.A.T. Tom Brady, who has been disproportionately visible during the pandemic — cussing up a storm with Howard Stern, telling golf razzer Charles Barkley to “take a suck of that’’ after a miracle birdie, irresponsibly hawking coronavirus-aimed supplements — but somehow can’t lash out against racism even when challenged by a HOCKEY star, Evander Kane.

Still, sports spoke, with backlash from an unexpected source, North Carolina Central basketball coach LeVelle Moton, who told ESPN Radio that he’s alarmed by the silence of Power Five basketball and football coaches — you know, the legends — in the wake of Floyd’s death. I agree. The quiet is deafening, as LeBron would agree.

“Do you understand NOW?’’ asked James, reminding the world why Kaepernick protested against police violence.

Then there was Jaylen Brown, the young Celtics star, driving 15 hours from Boston to lead a peaceful protest in Atlanta, near his hometown of Marietta, Ga. “Being a celebrity, being an NBA player, don’t exclude me from no conversations at all. First and foremost, I’m a black man and I’m a member of this community,’’ said Brown, a vice president of the National Basketball Players Association. “We’re raising awareness for some of the injustices that we’ve been seeing. It’s not OK. As a young person, you’ve got to listen to our perspective. Our voices need to be heard. I’m 23 years old. I don’t know all of the answers. But I feel how everybody else is feeling, for sure. No question.”

Jaylen Brown drives 15 hours to lead Floyd protests in Atlanta

If and when the games resume, they will distract us for a nanosecond — maybe — from the turbulent scenes nationwide. But sports can’t delete the sick images of a creep as distinct and despicable as Chauvin, as we enter a fourth month (or is it the sixth or 10th?) of battling a devil ghost that has drained a country’s spirit and bank accounts. There can be no diversion. We’re too far gone.

Basically, the tinderbox that is America needs something, anything, that will function through the chaos and not break down in crisis. This is how sports can re-enter the murk if it so audaciously insists — and how a progressive league such as the NBA is positioned to at least get up and running while a graying, labor-torn, out-of-touch fossil such as MLB is ill-equipped to lead in tumultuous times. And I say that knowing the Players Association submitted a proposal to play a 114-game season — a marked increase from the previous 82 — that allows all players to opt out of the 2020 season over coronavirus concerns. The owners will reject it, and then what?

If sports must return, it might as well launch with its best shot to succeed. That would be the NBA, led by a woke commissioner presiding over a predominantly African-American league. Whether it was James’ tweet … or Brown’s march … or Stephen Jackson speaking out about his friendship with Floyd … or Steve Kerr trashing Vice President Mike Pence for a White House tweet that denounced the mass protests … or teams releasing statements condemning racism and violence against the black community … let’s just say the response was exactly what we’ve come to expect from Adam Silver’s league. “This is murder. Disgusting,’’ Kerr tweeted. “Seriously, what the hell is wrong with the U.S.????’’

A ballgame never has seemed more frivolous and inconsequential. But here is one reason America still can bond with sports: The NBA gets it. And it will remind us, even inside a Disney World bubble fraught with peril, that pro basketball maintains a social conscience that baseball woefully lacks. For several days, I’ve also seen sports people beyond the NBA, athletes and coaches and executives, rail against the relentless scourge of racism. Even Joe Burrow, himself only 23, was savvy enough to wax responsibly as an NFL rookie: “The black community needs our help. They have been unheard for far too long. Open your ears, listen and speak. This isn’t politics. This is human rights.’’ But, disturbingly, I had to search hard to find related baseball tweets before seeing this from the thoughtful Sean Doolittle, who wrote, “Racism is America’s Original Sin. It was here before we even forged a nation and has been passed down from generation to generation. And we still struggle to acknowledge that it even exists, much less atone for it.’’

NFL: Roger Goodell issues statement after George Floyd's death ...

Why not more MLB-based reaction? Maybe because only 68 of the 882 major-leaguers on Opening Day rosters last season — 7.7 percent — were African American. The Los Angeles Dodgers, who showcase a statue of racial groundbreaker Jackie Robinson outside a stadium near the rioting, didn’t have one black player … and 11 teams had no more than one. The sport that once heralded Henry Aaron and Willie Mays as its greatest stars has lost a generation of talented athletes to basketball and football, with African Americans comprising 75 percent of NBA rosters and 70 percent of NFL rosters. NFL commissioner Roger Goodell was quick to issue a statement: “As current events dramatically underscore, there remains much more to do as a country and as a league. These tragedies inform the NFL’s commitment and our ongoing efforts. There remains an urgent need for action. We recognize the power of our platform in communities and as part of the fabric of American society. We embrace that responsibility and are committed to continuing the important work to address these systemic issues together with our players, clubs and partners.” To which veteran receiver Kenny Stills, speaking for many players, replied, “Save the bull(bleep).’’

We’re still waiting for a statement from MLB commissioner Rob Manfred, who does not get it and never will.

Not to generalize, because the likes of Doolittle, Marcus Stroman and Paul DeJong are as enlightened as any modern athlete. But baseball isn’t exactly brimming with social awareness. Can you believe some players have said they won’t obey COVID-19 protocol rules that ban sunflower seeds, chewing tobacco and the spitting necessary for both functions?

“Wait, what? I’m 100 percent gonna spit,’’ Colorado outfielder Charlie Blackmon, the four-time All-Star, told Sports Illustrated. “That’s ingrained in my playing the game. Whether or not I’m dipping or chewing gum, I’m still gonna spit. I have to occupy my mind. It’s like putting things on autopilot. I don’t have this idle time where my consciousness wanders. I fill my time with thought processes that are like a cruise control.”

There’s woke. And there’s wack.

MLB Welcome To Australia Press Conference

When I see the brainpower and energy invested in the rush to resume sports — the race to be the first major league back in business on U.S. soil — I wonder why such efforts and dynamism aren’t redirected to where they’re truly needed: medical science, race relations, leadership. In the case of baseball, such missions are laughable. MLB has tried to advance its role as a comforting, restorative balm, which is especially hokey with the league in its usual self-destructive labor mode. Once again, owners  would rather portray players as greedy, pandemic-deaf ingrates than embrace a gift of the calendar: a July 4 holiday, in the heat of a volatile summer, that could present the sport in a rare positive light. Imagine a temporary truce, a mutual willingness to table their money differences and give the country a patriotic mental-health option.

Silly me. Meet the new commissioner, same as the old commissioner, representing the same ownership mindset that almost killed baseball in the mid-‘90s … and might bury the sport forever if the season is canceled because of financial contretemps that never have been more galling than amid a national crisis.

All of which leaves the NBA poised to lead at some point, near or far, as MLB crashes. Not that a cumulative wokeness can stop a virus outbreak, of course, one that could end a season as abruptly as it stopped on Rudy Gobert Night. As an indoor endeavor played by men in shorts who sweat and spray saliva on every possession, basketball is the one sport in which positive tests are inevitable. Which could lead to disarray, in particular if athletes and family members foolishly slip away from the “campus’’ and venture into Orlando, then spread whatever they might catch throughout this so-called Magic Kingdom of roundball. Remember: America may be over the pandemic, but the pandemic is not over.

At least the coronavirus has a puncher’s chance for an eventual cure. Racism is untreatable, terminal, beyond hope. My suggestion, for a pure sports fix, would be to find a happy place where children are enjoying a game for the fun of it.

Wait. The park where I watched fathers toss balls to their kids? You may have seen it in the news footage, caught in hatred’s crossfire.

BSM Writers

OutKick 360 Isn’t Just Talking To The South Anymore

“We came in with an understanding of Nashville, North Alabama, Southern Kentucky, East Tennessee, West Tennessee and then they email us saying, ‘let’s go for everywhere and see how this thing can grow’.”

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Outkick.com

When Jonathan Hutton, Paul Kuharsky and Chad Withrow announced they were leaving 104.5 The Zone in January of last year, no one doubted where they would end up. The show, formerly known as The Midday 180, was clearly bound for OutKick. After all, the three hosts had been friends with Clay Travis for years.

The only real question was how would it be delivered to the audience? OutKick wouldn’t be the first company to re-launch what was once a radio show on a digital platform. That wasn’t enough for the trio though.

At The Zone, Hutton, Kuharsky, and Withrow had built a loyal following. It showed in the podcast and streaming numbers, something they didn’t think was valued properly, and it showed in the ratings. This show had a future on terrestrial radio. It was just a matter of introducing it to other stations in the geographic footprint that made the most sense.

“The root of the tree for us is Nashville, Tennessee, the southeast, and it kind of spreads from there,” Kuharsky says. “Based on where we did the show for 10 years, where our initial expertise is, where we have the deepest roots and all of that, it just makes sense.”

OutKick isn’t a little mom-and-pop business. Even before FOX bought the site, it had significant backing behind it. It’s not like the crew, now re-branded as OutKick 360, was flying completely solo.

When you are trying to syndicate a sports radio show though, you may as well be on your own if you do not have the backing of ESPN, FOX Sports, or CBS Sports Radio. Hutton said he was going to rely on that regional expertise as the sales pitch. These are guys that know what sports fans in the Southeast want. He was going to make sure Southern programmers knew that.

“On a Monday morning in April, if you wake up, chances are, if you’re listening to the coast to coast radio, they’re leading off with something New York Knicks or Lakers or they’re going to talk Yankees or they’re going to be discussing the New York Giants or whatever it might be,” Hutton pointed out. “But you can talk now, SEC football, coast to coast and people will tune in as well. NFL sells. Ratings prove that. And that’s what we were going to bring. We’re going to play the hits and speak to an audience in the heartland of America that wants to talk football 365!”

Hutton, Kuharsky, and Withrow have adopted a tag line for their show that makes their priority clear: “bringing sports back to sports talk.” Sure, there may be distractions. FOX Sports suits really got a kick out of Kuharsky talking about how much he spends on Christmas decorations for instance. At their hearts though, these three are sports fans.

That is assumed of all sports radio hosts. When you put the OutKick brand on a show though, people make other kinds of assumptions. After all, the site’s founder Clay Travis has made a hard swerve into the political realm and has made it clear that when he sold the site to FOX, his vision was that it could be “a bridge between FOX Sports and FOX News.”

Hutton says he has a simple message for people that approach the show with preconceived notions: just listen first.

“I would hope they would listen to the show and judge us based on the product. We are the sports branch wherever we have been or will go. And, you know, being agenda-free can be what our show is about when it comes to sports. I don’t care what channel you turn on, there is an agenda there. So our goal is to be agenda-free, and to be authentic in what we’re doing instead of laying down a preconceived line of thinking one way or the other.”

OutKick 360 Reveals New Logo, The First of the OutKick OTT Expansion –  OutKick

It doesn’t mean that the show is nothing but Xs and Os. Withrow admits that sometimes, the conversation may make you uncomfortable, but just because it might go that direction doesn’t mean it is a political statement.

“If we were to come on and say, you know, ‘this race-baiting episode by ESPN is pathetic,’ well, 95% of sports fans feel that way, but 95% of sports media won’t say it. So when we say it, someone’s going to say, ‘Oh, well, they’re just being political, they’re falling in line’ and I don’t see it that way. I see it as no, this is how sports fans who want sports think.”

Withrow continued, “They think it in black and white, not race. They think in wins and losses, and who’s the better quarterback? So stop infesting everything with some political leaning or just whichever way the wind is blowing. To me, that’s what OutKick was founded on, being fearless and saying what you think, regardless, if it’s going to be popular or not. Certainly what Clay has done has gone into the world of politics, but what we’re doing, if you listen to our show, we really don’t get into politics at all.”

When FOX completed its purchase of OutKick, plenty in the industry wondered what it meant for Hutton, Kuharsky and Withrow. Would FOX want to be in the broadcast radio network business?

Not only was the answer yes, but Withrow says one of the first notes the company had for the OutKick 360 hosts was “think bigger”.

“As Hutton said, we started with a very localized plan with radio stations and we told FOX that’s what we’re going to do. They looked at us like, ‘why the hell not Ohio? Why not Joplin, Missouri? Why not everywhere? You guys are thinking too small’. We came in with an understanding of Nashville, North Alabama, Southern Kentucky, East Tennessee, West Tennessee and they’d email us saying, ‘let’s go for everywhere and see how this thing can grow’.”

So there was the growth plan. OutKick 360 was going to live and die with football, the country’s most popular sport, it was going to be agenda-free in how it talked about the storylines on and off the field, and the hosts were going to be authentic in how they presented themselves to the audience.

There was actually one more ingredient that Hutton wanted to stress. The show was going to sound good.

Back when Covid began and radio shows everywhere had to learn to broadcast from home, it stood out to Hutton just how bad everything on his station sounded. The three asked around and got recommendations for what the right microphone to have was. A friend told them it was the Blue Yeti microphone, so they each went out and got one.

Now, OutKick 360 is broadcast from a state of the art studio and the equipment is upgraded from a $75 podcast microphone. In fact, BSM President Jason Barrett paid a visit to the trio’s 6th & Peabody location during a November business trip, and raved about the setup. He said it was private enough to allow the crew to focus on what was needed for the airwaves, yet also accessible for the hosts to interact with fans and host client events on-site. 

Withrow says the location has been a hit and the upgraded technology is important, but in a time when even the biggest shows and networks are getting away with terrible audio quality, the real asset is the people dedicated to upholding a particular standard.

Playoff Styles Clash, NFL Coaching Search Update, Primary Complaint + OK's  Don't @Me's Dan Dakich - YouTube

“The advantage that we have is David Reed, our producer, who’s great with audio quality and is a stickler for it. Hutton and David Reed came up in the same school with Titans Radio on audio and quality of the broadcast being paramount to everything. He really carries that with this show.”

OutKick 360 is distributed by Skyview Networks. Just because FOX owns their platform doesn’t mean the show can only do business with FOX Sports Radio affiliates. In fact, Hutton says Skyview has helped “take the show to a completely different level and scope.”

“They provide the horsepower for the OutKick 360 engine, and that allows us to bring advertisers and listeners together with our sports brand. We had several partners and stations already on board, and they were thrilled to learn Skyview was handling the daily distribution for us.”

The trio may have a little more muscle behind them now and the bosses may want them thinking bigger, but Kuharsky says they still have the same attitude when it comes to growing their network.

“It’s certainly open to whatever may come our way or wherever we can get our foot in the door.”

Radio stations interested in adding OutKick 360 can learn more by reaching out to Skyview Networks by clicking here.

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BSM Writers

Is There A Right Answer To The Olympic PR Problem At NBC?

“NBC is in a no win situation right now.”

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Some businesses allow you to operate with a moral compass. You can look at people, companies, or situations and do some quick math on what the blowback would be if you are associated with them and steer clear. Sports media, particularly when it comes to live game rights, isn’t one of those businesses.

NBC is in a no win situation right now. They have to get as many eyeballs as possible on the Beijing Olympics. The network is asking advertisers to spend upwards of $600,000 on a thirty second ad and have made promises about the size of the audience that will see those advertisers’ messages.

At the same time, the network is the focus of public scrutiny for even being in China to begin with. That criticism will be amplified if there is no mention of the many human rights violations the Chinese government has been accused of for decades.

What do you do? You don’t want to give people a reason not to watch. At the same time, you don’t want to give critics ammunition to discredit you as a news organization.

This isn’t just an NBC problem by the way. FOX faced similar scrutiny when it carried the 2018 World Cup, which was played in Russia. It will likely face a lot of the same scrutiny this fall when it carries the 2022 World Cup, which is being played in Qatar. That event in particular has been the subject of some truly horrific stories about the way the people building the new stadiums have been treated.

So what is the path forward? Fans always do some moral calculus when it comes to the ugly side of sports. How much are we willing to tolerate the exploitation of unpaid college athletes? At what point can we no longer tolerate the NFL looking the other way on head injuries?

International sports is a conundrum all its own because you are dealing with laws and customs that may not jive with our culture. Add truly deplorable organizations like FIFA and the International Olympic Committee to the mix and NBC, FOX, and other networks don’t have time for moral calculus. They are checking any concept of right and wrong at the door.

NBC dropped $7.75 billion in 2014 on broadcast rights to every Olympics, both summer and winter, until 2032. The financial terms between FOX and FIFA remain a mystery, but the network will carry both the men’s and women’s World Cup through 2026. The price tag may be very similar to what NBC paid the IOC.

Organizations like FIFA and the IOC want that big pay day. That is why long-term deals are negotiated. Between contractual obligations and the need to turn a profit on a huge investment, networks’ hands are tied.

Given all of the backlash, whether it is because the games are in China, skepticism over how necessary it is we do this in a pandemic (remember, NBC isn’t even sending live broadcast teams to the games), or just a general sense of fatigue given this once-every-two-years event just happened eight months go, NBC might like the option to tag out of the 2022 games. And honestly, who could blame the network for feeling that way?

But NBC and the IOC have a deal. FIFA and FOX have a deal. These American networks are pinned in a corner by having to lock in a significant financial commitment to an organization that has no qualms about doing business with international bad actors.

Truthfully, I don’t know what the right answer is for these networks. It is easy to say “Well, China is bad and Russia is bad and Qatar is bad, so don’t do business with FIFA or the IOC as long as they keep going to those places.”

Reality dictates that isn’t going to be the path NBC, FOX, or any other network takes going forward. These multi-week sporting events provide a lot of inventory and bring with them the chance to rack up huge ad buys.

Events like the World Cup and the Olympics also are more than just sporting events to these networks. They are a chance to generate content for news divisions and a free commercial for their upcoming slate of shows. There is a reason networks see the billions of dollars of value in them that they do.

No one wants to take a PR black eye. Right now, for the most part, at least as far as the American public is concerned, those have been reserved for the governing bodies.

How long does that remain true?

NBC is a major partner of the Olympics that brings a lot of attention and revenue to the table. Forget objectionable host countries. What happens in 2028 when the Games are in LA and then suddenly NBC is the face of silencing Americans raising legitimate concerns about what hosting the Olympics can do to a city?

At some point, every company and private citizen has to do moral calculus. The scariest part for these networks is dealing with broadcast partners like the IOC and FIFA requires having to give an answer before all variables can be revealed to you.

Not every big score requires that kind of risk, but not many events offer what the Olympics and World Cup do. Any network that wants to do business with the IOC and FIFA has to decide if it is willing to swim in the swamp with gators. That usually comes with a few bites.

The moral calculus is pretty simple. How many bites can you take from a gator before the ad buys start to take a hit?

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BSM Writers

Don’t Let Good Content Disappear, Never To Be Heard Again

There were so many times I’d be frustrated that a good piece of content would be allowed to simply vanish into thin air.

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Barrett Media Illustration

Good content comes out of the speaker daily from the many talented hosts that work in our industry. Unfortunately, the life span of this content is far too short. It happens and then disappears into the ether. 

When something good happens on a show, you need to do more than turn it into a promo. You need to repurpose it. 

If you work on the content side of the building, here are some key things I feel you should keep in mind to help give your material more staying power.

SOMETHING GOOD HAPPENS EVERY DAY, TELL PEOPLE ABOUT IT

When I was working as a content director, there were so many times I’d be frustrated that a good piece of content would be allowed to simply vanish into thin air, never to be heard or referenced ever again. 

When a host or guest says something that stands out, blast it to EVERY social media channel that you’re on. Do this consistently, not just on the days following a big story. Get everyone in the habit of believing and understanding that good content is put out there EVERY show and they need to keep their ears open for it. 

Don’t use audio clips; remember that social media is a VISUAL experience. If you’re videocasting your shows (and you should), put the video up online. If you’re not, create a cool-looking graphic with the quote (or quotes) of what was said. Create a template for every show, so it’s “plug and play” for producers to upload before they leave for the day. 

You’ll be surprised how often you can go viral.

MAKE YOUR CONTENT SNACKABLE

People consume content in small portions. No one has the time or the attention span to listen to an entire show or even an entire segment. Yet we deliver content to them in a primarily longform way. 

The solution? Make your content snackable.

Take a page out of what every professional sports league does. They realize that few people actually sit and watch an entire game. So they make a point to run well-produced highlight compilations and even condensed games, and upload them to all of their digital platforms. 

Radio stations should do the same. 

For on-demand consumption, don’t just load your show audio hour-by-hour. Make sure you’re uploading what you felt were the best parts of the program. 

Take it a step further and do the same for ALL of your shows. Create a daily “greatest hits” compilation that consists of the best moments from each show, every day. This can not only be loaded onto apps and digital channels, but can also reside comfortably in the smart speaker space. Imagine a consumer coming home from work after a long day and simply saying “Alexa, play today’s greatest hits from 101 The Fan!” They’d get a highlight real of all the good things that they missed. 

Naturally, these can be sponsored, which is certainly another plus and always justifies the extra work that goes into making this happen.

OFFER IT AS MATERIAL FOR OTHER SHOWS

I’ve said this before, some of the best content that I’ve heard was hosts talking about what other hosts said on their shows. 

It doesn’t happen often enough, and the biggest reason continues to be one of the biggest stumbling blocks for virtually every industry: lack of communication. 

Every show should have a written recap of what was discussed and when it was discussed, and that should be sent out to everyone who has a hand in content. (Hosts, producers, board ops, production staff, marketing, etc.)

Go the extra mile and have the actual audio of the good content sent out to the other shows so they don’t have to hunt for it on their own. This was something, even during my days managing stations, I would do on the regular. If I heard something great on the morning show, I would find the audio and send a clip of it to the midday and afternoon shows. Even if they didn’t use it, it would get hosts and producers in the habit of paying attention to what was said on our other programs.

If you have a sister spoken-word station in your cluster, get in the habit of sharing material with them when and where it fits.

Sometimes, the back-and-forth that can go on between shows ends up being legendary. It’s an opportunity you don’t want to waste.

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