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Why Is Drew Brees’ Apology Acceptable….And Grant Napear’s Not?

“There is no place in sports for social insensitivity but that rule should apply across the board in this business — and it woefully does not.”

Jay Mariotti

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It needn’t be argued that Drew Brees was racially insensitive, because he agrees. Beside a photo of two interlocked hands, black and white, he used Instagram to apologize for his pro-military, anti-Kaepernick stance about kneeling protests. Hours after reiterating he’ll “never agree with anybody disrespecting the flag of the United States of America,’’ a contrite Brees acknowledged that he “completely missed the mark on the issues we are facing right now as a country. They lacked awareness and any type of compassion or empathy.’’

He never will live it down in some quarters of America, where he’ll be branded as a racist for life. Yet that life will continue nonetheless. He’ll try to win a Super Bowl, at 41, with the New Orleans Saints. He’ll shuffle into a lucrative broadcasting gig at NBC, where he’ll be groomed for “Sunday Night Football,’’ the highest-rated regular program in American television. He’ll be inducted into the Pro Football Hall of Fame. And his obituary will call him one of the greatest quarterbacks in NFL history. That’s how the career-recovery game works for most people in sports — apologize, take your lumps, carry on, keep earning your living.

But that’s now it works for Grant Napear, who was forced out this week as play-by-play voice of the NBA’s Sacramento Kings and a daily talk-show host in that very small city. Napear, too, has been branded a racist for life after regrettable social-media comments, though it’s possible he’s merely an out-of-touch dope who didn’t know better. Is he perhaps just clueless about the world in 2020? Is he a 60-year-old male who, pathetically, didn’t realize that those six words he typed on Twitter — “ALL LIVES MATTER … EVERY SINGLE ONE!’’ — are tantamount in the Black Lives Matter movement to one final two-handed press on George Floyd’s neck?

And when you compare his comments to Brees’ comments, aren’t they comparable in their ignorance? So how does one man proceed to the next day while the other becomes one of 40 million unemployed Americans? How can Brees’ boss, Saints coach Sean Payton, say he’s “proud’’ of his handling of the situation? Why have the NFL and Saints ownership not publicly condemned the comments? Where is NBC, his future employer?

All as Napear fades away, canceled by his bosses.

Russell Westbrook on Thunder TV announcer Brian Davis: 'What he ...

Yes, he failed the woke portion of the culture exam. Yes, Napear’s lapse warranted a sizable suspension from the Kings, one of 30 franchises in the most woke league on the planet. But his punishment, unlike Brees’, was of the scorched-earth variety — he was summarily forced out of two jobs, his media career likely finished after three-plus decades in the market. It reminded me of what happened to my one-time talk radio partner, Brian Davis, who, as veteran play-by-play voice of the Oklahoma City Thunder, was so overtaken by Russell Westbrook’s performance one night in 2018 that he exclaimed, “Westbrook is out of his cotton-picking mind!’’ Shortly thereafter, the Thunder didn’t renew Davis’ contract. He shouldn’t have said it, just as Napear shouldn’t have tweeted it. Realize these are human beings who make mistakes, just as Brees is a human being who makes mistakes, just as numerous other athletes who’ve published racial slurs on social media have made mistakes.

But they also are allowed to apologize and carry on, such as rookie NFL quarterback Jake Fromm, who said in a 2019 text conversation, “Just make (guns) very expensive so only elite white people can get them haha.’’ Which means the Buffalo Bills have two racially insensitive quarterbacks on their roster: Fromm and starter Josh Allen, who apologized on 2018 draft night after referring to “N——-‘’ in several tweets in his younger days. Said the Bills in a statement about Fromm: “He asked for an opportunity to address and apologize to his teammates and coaches today in a team meeting, which he did. We will continue to work with Jake on the responsibilities of being a Buffalo Bill on and off the field.”

I could go on … and on … and on. Point being: If broadcasters are being held to considerably higher standards than athletes, I’m left to ask if hiring robots, programmed by coded instructions, is the next move by an industry that cowardly chooses to ruin longtime professionals instead of using their insensitive moments to teach protocol in the 21st century.

To be clear, there is no place in sports for social insensitivity. But that rule should apply across the board in this business — and it woefully does not, with too many cases of convenient, selective punishment (and non-punishment) mocking any fairness doctrine. For instance, how many times have media people — hundreds, I’m sure — been subjected to slurs from people they cover? And how many times have those slurs been ignored, or laughed off, by the sort of franchise owners and broadcast executives who seize the chance to dump Napear?

Every media person worth his or her oats has a story. I certainly have mine. I was called a “(bleeping) fag’’ by a baseball manager, Ozzie Guillen, who enjoyed firing foul-mouthed slurs at people on a frequent basis. He was rankled, as I wrote in this space recently, because I’d criticized him for rebuking a young Chicago White Sox pitcher who didn’t hit an opposing batter with a pitch as Guillen had ordered. Because I was covering the NBA Finals and U.S. Open golfing major, he decided I was a “(bleeping) fag’’ because I wasn’t in town to report to the clubhouse and take his abuse, whatever madness that might have entailed. The story raged — Tucker Carlson, Bill O’Reilly, ESPN’s “Outside the Lines’’ — and some wondered nationally if Guillen would be fired.

White Sox Legend Ozzie Guillen Puts Pristine Chicago Pad Up for ...

Not only was Guillen not fired, the slur was pooh-poohed by White Sox chairman Jerry Reinsdorf, a supposed champion of diversity. There was a slap on the wrist by baseball commissioner Bud Selig, Reinsdorf’s buddy, which gave Guillen the rope to eventually babble his way out of a job in Chicago and psycho-talk his way out of his next position in Miami, where, as manager of the Marlins, in the heart of Little Havana, he said, “I love Fidel Castro. I respect Fidel Castro. You know why? A lot of people have wanted to kill Fidel Castro for the last 60 years, but that (expletive) is still here.’’ Guillen apologized and blamed drinking splurges that had been part of his life for “25, 28 years’’ — “I go to the hotel bar, get drunk, sleep. I don’t do anything else,’’ he said — yet the Marlins only suspended him for five games despite outrage in South Florida.

And today? Guillen is gainfully employed as a baseball analyst at NBC Sports Chicago, partially owned by Reinsdorf.

If you’re going to fire Napear and run him off the face of the sporting earth, then you have to fire Guillen and run him off the face of the sporting earth. Or don’t fire anyone. That especially goes for the Kings, who have their own ethical issues. Their owner, Vivek Ranadive, had the audacity to charge the state of California — where I am a taxpayer — a monthly fee of $500,000 to utilize their former arena as a field hospital for coronavirus patients. Public backlash forced Ranadive to end the landlord-sharking after two months, but he was allowed to keep the $1 million accrued. So explain how a greedy owner suddenly becomes a hero for canning Napear? It’s better to screw taxpayers out of $1 million? Again, if you’re going to jettison Napear, you have to at least investigate Ranadive on some level. And shouldn’t the NBA also be asking the Los Angeles Lakers, valued at almost $4 billion, why they applied for and received $4.6 million in federal loan aid intended for small businesses, which owner Jeanie Buss might never have returned if the Lakers weren’t caught red-handed?

Oh, that’s not how it works in sports.

Furthermore, Napear didn’t even initiate the social-media thread that led to his ouster. NBA player DeMarcus Cousins, a man with his own legal problems and personal flaws, started the dialogue by tweeting out of the blue, “@GrantNapearshow what’s your take on BLM?’’ Cousins was among many African-American players wary of Napear’s social tones when they played for the Kings, but Napear’s response to the tweet seemed more unenlightened than intentionally hurtful. “Hey!!! How are you? Thought you forgot me,’’ began Napear, actually writing back publicly instead of inviting a private chat via direct messaging. “Haven’t heard from you in years. ALL LIVES MATTER…EVERY SINGLE ONE!!!’’

The floodgates were open. Napear had revealed himself as a racist, or so said the social-media cops, and his critics refused to hear otherwise. Chris Webber, who works for TNT as an analyst after a successful playing career in Sacramento, weighed in: “Demarcus we know and have known who Grant is. The team knows as well. I’ve told them many times. They’ve seen it. They know who he is.’’ Webber followed with two clown emojis.

Wrote Cousins: “Lol as expected.’’

Wrote Matt Barnes: “Would expect nothing less from a closet racists.’’

Kings TV play-by-play announcer Grant Napear resigns after 'all ...

Napear tried to apologize, but he only exacerbated the problem: “If it came across as dumb I apologize. That was not my intent. That’s how I was raised. It has been ingrained in me since I can remember. I’ve been doing more listening than talking the past few days. I believe the past few days will change this country for the better!’’

By now, nothing could help him. Wrote Andre Miller: “All lives matter is the go-to response from racist individuals when they’re asked about #BLM. How could you be so tone-deaf to not know that? Even if it wasn’t your intent to be racist, it was an incredibly dumb thing to say.’’

Tone deaf? Yes. Incredibly dumb? Yes. Suspension-worthy? Yes.

But we’re really going to ruin the man’s career? Napear should have stopped there. Instead, he continued to make matters worse: “100% … trust me I have more black friends than white. I grieve with them that before I leave this earth we can finally walk hand in hand.’’

Again, cringeworthy. But any different than Drew Brees?

After he had time to think, Napear found clarity, telling the Sacramento Bee, “I’m not as educated on BLM as I thought I was. I had no idea when I said `All Lives Matter’ that it was counter to what BLM was trying to get across.” That’s a plausible explanation.

Later, Napear came on stronger to the New York Post: “It makes me feel sick to my stomach because it is absolutely the opposite of who I am. I am 60 years old. I will let the track record of my life and what I’ve done for my community and what I’ve done. … People who know me, of all races, I’ll let them tell the story.

Sacramento Kings' Announcer Resigns After “All Lives Matter” Comment

“I have not once in my 32 years in doing the Sacramento Kings had any individual from either the radio station or the Kings mention anything in any way, shape or form about me and my relations with minorities, with any other group of people. That is an absolute disgrace that that would ever be said. That is an absolute disgrace.”

But hey, let’s fire him anyway. Even though Napear’s former employer, NBC Sports California, carries the same three initials as Brees’ future employer: NBC. It’s worth noting that a major name in sports media, talk host Chris Russo, came out in full defense of Napear, whom he has known since they were kids in suburban New York City.

“I have known Grant personally for 54 years. To say that Grant Napear is a racist is absurd,’’ Russo said. “In my knowledge of him … Grant Napear, trust me when I say this — this is me — is anything but a racist.”

Know what’s interesting here? Russo once said he couldn’t find a black host “worthy of doing a national talk show’’ on his Mad Dog Radio channel. Asked by a caller in 2014 about the racial imbalance, Russo said, “”What would you like us to do? There are not a million candidates. Would you like us to put on a black host for the sake of putting a person … an African-American so we can say we have a black host on? Or do you want to see if we can find a black host who is worthy of doing a national talk show?”

This was, in its way, a Grant Napear moment.

Except Sirius XM did not reprimand Russo, making him the Drew Brees of sports talk radio.

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Ian Rapoport Is Competing Against Everyone

“When I’m working, when I’m not working – my brain is still going on overdrive.”

Derek Futterman

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The 2023 NFL Draft was a weekend filled with speculation, intrigue and musing among football fans and experts alike. After two quarterbacks were selected with the first two picks – Bryce Young by the Carolina Panthers; and C.J. Stroud by the Houston Texans – Ian Rapoport had the inclination that something was about to break at the event in Kansas City.

The third pick of the night was held by the Arizona Cardinals, but through previous intel, Rapoport knew there was a chance the team would trade it. His phone then lit up with a text message from a source that simply read, “Texans trading.” Receiving a message of this magnitude takes years of networking, credibility and immense trust from the people you cover. Rapoport has worked hard to attain all of them. 

He replied by asking, “Did the Texans trade up to three?,” as the team was not set to pick again until No. 12 overall. Once he got confirmation of the scenario, he began to visibly shake in excitement and captured the attention of the NFL Network team.

“I sit there with a camera in front of me that’s not always on air – this is during the Draft – and the producer gets in my ear and he goes, ‘Can you go on air with whatever you have?,’ and I just say, ‘Yes.’” Rapoport recalled. “And then I hear Rich Eisen go, ‘Ian, you have news,’ and I was able to break that the Texans have traded up to three to go get Will Anderson.”

This is the craft through which Rapoport has cultivated a successful journalism career, ultimately distinguishing him as NFL Network’s goto insider. He hardly ever separates himself from the job, equipped with an unparalleled work ethic to ensure he can communicate messages accurately and in a timely manner. While some people may argue that he is in direct competition with others in his position, such as Adam Schefter of ESPN, Jay Glazer of FOX Sports and Mike Florio of ProFootballTalk and NBC Sports, the reality of the situation is that it is Rapoport vs. the world.

“It’s such a small world now and everyone is interconnected – and with Twitter, literally anyone could break a story and have it go viral,” Rapoport said. “Obviously, you want everything first, but really you’re competing against everyone that exists because anyone could get the story at any moment.”

Work-life balance in such a role is usually quite insurmountable in today’s dynamic, interminable breaking news environment. Rapoport strives to find some level of normalcy in his life by playing golf and attending his sons’ sporting events. In the end though, he knows the world of football never sleeps, and it is up to him to remain in the know at all hours of the day, essentially always on standby to break the next big story.

“I do not turn my phone off because that’s actually way more stressful,” Rapoport said. “At least now when my phone’s on and near me, if something crazy happens, I can react rather than having a fake relaxation moment and then being caught off guard with something.”

Rapoport recognized that journalism was the field for him almost immediately after stepping onto the Columbia University campus. He worked his way up at The Dial to ultimately become its associate sports editor. In the summer preceding his senior year, he landed a coveted internship with ESPN where he gained invaluable experience in the world of television production. 

By the time he graduated, Rapoport envisioned himself becoming a nationally acclaimed sportswriter, but he knew it was going to require he start small. Three hundred eleven job applications and two interviews later, he landed a part-time role with The Journal News in Westchester, N.Y. covering high school sports. It gave him a start in the highly-competitive business – and kept him close to home while trying many new things.

Two years later, he found himself moving from the bright lights of New York City to the quaint town of Starkville, Mississippi for a notable opportunity. He had landed a job covering the Mississippi State Bulldogs for The Clarion-Ledger in the nearby capital city of Jackson and was under the direction of sports editor Rusty Hampton.

“I knew how to write, but I really didn’t know how to report,” Rapoport said. “He was probably the best [at] showing me, ‘This is all about reporting. It’s all about telling people something they don’t know rather than how well you can pen a sentence.’ To be really valuable to society or your newspaper, you really need to inform rather than entertain. I think he was probably the first and best person to teach me that.”

After spending two years in Mississippi, Rapoport became a beat reporter for The Birmingham News tasked with following the Alabama Crimson Tide. Just months into his new role, the program made a coaching change and hired Nick Saban, who has since led the program to six national titles. 

Rapoport learned the thoroughness necessary to cover the Southeastern Conference as he rapidly watched the program become a perennial contender. In turn, he became an eminent college football reporter and his work began to be consumed nationally.

Simultaneously, Bill Belichick, another accomplished football head coach in his own right, was in the process of trying to lead the New England Patriots back to championship glory. Known to be stoic and restrained in his press conferences, reporters asking him questions knew extrapolating answers was not the easiest of tasks. 

When Rapoport saw a job opening to cover the team with the Boston Herald that required NFL experience, he knew that he was not qualified verbatim per se. Yet he figured the experience he had in covering Saban and Alabama would serve him well in the role, and articulated such in a protracted email to the newspaper’s editors. His strategy worked, proving why Rapoport is considered one of the industry’s best communicators at the micro and macro levels.

“You don’t see a lot of sources within the Patriots or sources within Alabama – there’s not a lot of that,” Rapoport said. “So I learned to report despite that and kind of work the edges and get the information I needed, despite head coaches who weren’t always the most forthcoming with information.”

NFL Network oftentimes has local beat reporters on the air to interact with studio talent and give their perspectives about teams, and it was something Rapoport did while at the Boston Herald. He had no television experience outside of other appearances he made on Comcast New England and certainly no intention to pursue the medium as a career. 

In Super Bowl XLVI, the New York Giants overcame the New England Patriots, who were undefeated for the year entering the game. Rapoport was on hand for the proceedings, and shortly afterwards was called into a meeting with NFL Network executives. 

He didn’t know he was interviewing for a job until he asked just why he had been summoned. He expressed his lack of television experience to the executives, who said the network would teach him everything he needed to know. 

Once the meeting concluded, Rapoport called his wife, who he had met while living in Starkville, Mississippi, and told her what had just happened. She tempered his expectations, warning him not to get his hopes up as he remained optimistic. One month later, Rapoport received a job offer and found himself moving once again – this time to the Lone Star State.

“I hired an agent and moved to Dallas and basically spent the next year reporting on the Cowboys and some other things being very, very bad at TV, but learning and eventually figuring it out,” Rapoport said. “At the time, this guy, Eric Weinberger, who was our boss, kind of mentioned to me the possibility of transitioning [me] from reporter to insider.”

Rapoport acknowledged that he did not have the contacts necessary to effectively work as a league insider for a national outlet, but through his years of experience, he knew how to network and he was ready and willing to take the challenge. 

Once he began the new position, Rapoport, along with reporter Michael Silver, was on the road for Thursday Night Football and contributed to its pregame and halftime coverage. While his television skills improved, Rapoport was hard at work bolstering his contacts and took somewhat of a geographical approach. 

Every time he arrived in a new city, he would contact anyone and everyone he could conjure up, including general managers, scouts and head coaches. If he could not schedule a meeting time with them, he would introduce himself by roaming the sidelines at practices and before games. He engaged in a similar practice before the NFL Draft Combine, training camps and the Super Bowl along with other premier events, always staying focused on the task at hand.

“It probably took me five or six years to get a baseline of sources where if something happened, I had someone to call,” Rapoport said. “And then it took me a couple more years to get to the point where I would know before a lot of people when something was about to happen. It’s all a multi-step process, and just [the] layering and layering and layering of sources is really the sort of engine that drives this thing.”

Ian Rapoport always attempts to triangulate his sources to verify information before he releases it publicly. There is no guarantee sources are always truthful or acting in a professional manner. Therefore, it is incumbent on a journalist to ensure the validity of content before publishing it themselves. 

“If you’re only right some of the time, then none of it is really worth it,” Rapoport expressed, “because then you say something and they’re like, ‘Well, wow, that’s a big story if this is true.’ The whole point of doing this is when I pop up on TV or when people see my Twitter alerts or whatever, they have to know that it’s true – they have to know.”

One day, Rapoport was having a conversation with a source and discovered through their conversation that Rob Gronkowski had informed the New England Patriots that he would return to the game of football under the stipulation he be traded to the Tampa Bay Buccaneers to reunite with quarterback Tom Brady. There had been much speculation pertaining to Gronkowski’s future after he had worked as an NFL analyst with FOX Sports, and now Rapoport realized he had a monumental scoop – that is, if it was true. Within six minutes, Rapoport verified the story with three sources, contacted his editor and reported to the world Gronkowski’s intentions. The story was picked up virtually everywhere.

“I just think about the job all the time, and I make little lists for myself of things that I need to track down, and I just make a lot of phone calls for it,” Rapoport said. “When I’m working, when I’m not working – my brain is still going on overdrive. It ends up just a brain full of football thoughts, and then I spend the rest of the time trying to figure out what I can learn from it.”

Working for a league-owned entity can sometimes epitomize an inherent conflict of interest. For Rapoport however, he has found working at NFL Network to be hassle-free. He knows, however, the nature of his job means he will not be universally liked.

“Whatever you do, you’re going to report and the people you report on are going to be happy or upset or neutral – or whatever it is,” Rapoport said. “I’m never going to criticize a referee, for instance, because that’s a nuanced thing and people might say, ‘NFL criticizes referees.’ I’m never going to do that, but I wouldn’t do that anyway.”

Rapoport continues to appear on a variety of external media outlets, perhaps most notably The Pat McAfee Show, which recently concluded its “Up to Something Season.” The grand conclusion of the proceedings was McAfee announcing he would be bringing his show to ESPN’s linear and digital platforms starting in the fall. 

While McAfee is retaining creative control and has expressed on multiple occasions that his show will not be changing, many have wondered whether insiders employed by other networks will be able to continue making appearances. It is an answer Rapoport himself does not know, nor has he asked about.

“When the news broke, my phone blew up with all sorts of people saying all sorts of different things,” Rapoport said. “I have no idea. I really don’t.”

Even so, Rapoport is elated for McAfee and his team taking the next step in their show’s journey and is genuinely glad to see them succeed. He does not think McAfee’s goal was to reshape sports media, but rather to cultivate a distinctive sports talk program built for fans and today’s generation of consumers.

“You get to know someone and you think they’re a good person and you respect the way they work. Some people have success and some people have a little success and some people don’t. It’s really rare to see someone who has every bit of success that’s essentially possible and deserves every bit of it, and that’s kind of how I thought about Pat. It’s really cool, honestly. He’s built it himself.”

It was on McAfee’s show where another prominent football insider – Mike Florio of ProFootballTalk and NBC Sports – said it would be a matter of “when,” not “if” the NFL would have games seven days per week. While devoted football fans like Rapoport are open to such a proposition, he is not sure the league would ever go that far. 

“I don’t even know that it would affect my schedule that much,” he said. “It sort of doesn’t matter. I’ll report all year round anyway.”

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Face-to-Face Sales Meetings Have Never Been More Valuable

“With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F.”

Jeff Caves

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When did you last attend a face-to-face (F2F) in-person sales call? Let’s imagine for a second.

In New York, Sarah, a determined sports radio salesperson, got tired of chasing a major client for months. Despite her calls, emails, and text, she couldn’t break through to get a meeting. 

Throwing caution to the wind, Sarah decided to go for it. She loaded her deck and took her burning desire via airplane to Florida to make the pitch. She showed up unannounced at the client’s office and startled the decision-maker. She was given the meeting and won over the client, getting a substantial annual contract and a movie deal in Hollywood. 

We have all seen that storyline. F2F meetings used to be the obvious choice over a phone call, and most buyers were open to that idea. We even conducted market trips to meet our buyers in person and create better relationships. 

With the increase in virtual meetings, new buyer preferences, limited time, and better tech, we have our work cut out to get the F2F. Lots of us work and listen from home. 

Gartner Research points out that live, in person selling is superior to virtual selling in financial services or, as I think, in radio sales. Now, prospecting new clients F2F is much more difficult. You have never met them, you don’t know who you are looking for, and gatekeepers and remote decision-makers make walk-ins more challenging. 

How about getting out and seeing your current or former clients F2F? 65% of outside account executives attain quota, 10% more often than inside reps. Here are some simple strategies to get outside and F2F:

STAY IN TOUCH

Turn the sales faucet on ‘drip’ and contact your current clients with whatever works: phone calls, emails, or texts. Tell them you are checking in to see if anything has changed, give them a local business lead, or share your latest insight on their favorite team. When doing so, tell them you want to meet F2F and go deep into the next quarter’s ad plan or a new idea to get them back on the air. They may start looking forward to your communication. 

GET FORMAL 

Schedule an annual review ahead of their busiest time of year to review the upcoming messaging in ads. Go over what worked or didn’t last year. Share a success story of a similar advertiser in another market or show them a new opportunity that fits. 

Be upfront that with F2F, we can get more specific, work with better feedback, and partner on hitting their goals. Be the person who looks ahead and helps keep your client focused.

EXCLUSIVE EXPERIENCES

Organize workshops for your current clients. Teach that about streaming, OTT, or Google ads. Get your digital person involved. Let them know you are bringing in other local businesspeople they may want to know or network with and meet F2F! A Mortgage broker may want to meet a realtor who wants to meet a wealthy local businessperson interested in meeting the local head coach. Stand out as a leader in the industry and watch clients brag about working with you. 

HIT A TRADE SHOW

Attend trade shows where your current clients will be. This will show you are serious about their business and want to stay current so you can learn and earn. Set up a meeting over coffee or a drink. Share what you learned. 

CAE

Client Appreciation Events held at your town’s most meaningful events or places. Do whatever it takes to get hospitality tents at big games and concert suites to show appreciation and bond with your current clients. Host a luncheon at the hottest new local restaurant. Focus on providing an atmosphere or experience everyone wants, but not many can attend. Be the exclusive person in town.

GET PERSONAL REFERRALS

Leverage your existing client relationships to seek referrals. Do it in person. Tell them you want to see them and ask for help and advice. Ask for introductions to potential new clients they know, and you will be surprised how much they like working with you. 

DELIVER DIGITAL 

Bring your Digital manager to them and do a free review of their SEO, PPC, whatever. Working off your client’s pc and bringing them an expert at no charge or obligation is much easier. Watch your partnership grow by providing so much expertise at no extra expense. 

Don’t forget the value of F2F meetings. It’s a great way to build trust, connect, and unlock new opportunities. We are in a people business doing business with tons of local directs who still make most of their money serving retail customers F2F. Let’s get out and sell! 

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All Jason Timpf Needed Was A Moment of Clarity

“I didn’t know it until after I was hired, but they said they played my video for Colin and he knew right away that I could do this.”

Tyler McComas

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There was once a time when Jason Timpf always included Colin Cowherd in his commute to work. As he made his morning drive to a sales job at Verizon, The Herd was appointment listening each morning for Timpf. The ex-college basketball player would marvel at Cowherd’s ability to make relatable references and break down all of the same basketball games he would watch the night before. 

One of the unique things Timpf can remember from listening to The Herd during that time was Cowherd saying if FOX ever put someone in front of him, he could tell in five seconds if that individual had the skills to be a host. It was far from a hot take on the Lakers, but still a distinct moment that stuck with Timpf for many years. Little did he know at the time but Cowherd would soon give a five-second evaluation of Timpf’s career.

Jason Timpf was a late-bloomer in basketball. He played college hoops at an NAIA school in Utah, but not until his third year, after being a regular student the first two. After graduating, he pursued a basketball career overseas in India. However, after the league folded, he left the game for a normal job in the States.

There was a real desire for Timpf to get into the sports media business, but he was having difficulties finding the right fit. He wanted advice on the best way to start, but the tips he received just didn’t feel like the right initial path.

“I’d hear, hey, go bang on a radio station’s door and ask if you can work the soundboard,” said Timpf. “Or, try to go to a journalism school. Another big one that everyone was doing was the SB Nation blogs and FanSided blogs. I briefly tried to do that a little bit. But none of it was materializing the way that I had hoped.”

But then the lightbulb went off for Timpf and it happened during the middle of a podcast interview. In October of 2020, Jason Maples of Blue Wire reached out to Timpf to talk hoops on his podcast. It was in the middle of that interview when it all made sense. It felt exactly like the camaraderie he enjoyed with his old teammates and friends talking basketball. It was relaxed, fun and what he used to do for enjoyment. The perfect fit had just found Timpf organically. 

“It was, ‘this is it,’” said Timpf. “‘This is how I want to do it.’ It was like a moment of clarity. Like, this is the way I want to talk about the game. Fortunately, I was working in real estate at the time, so I was super flexible, so I literally was just trying to fake it until I made it.”

While Timpf was grinding away on his new platform choice, he was constantly putting out his content on social media. For a handful of years, he had used Twitter as an outlet for basketball talk – not because he was trying to build his brand, but because it was his preferred method of sharing his takes during and after basketball games. 

“My wife actually played basketball in college but she, like a lot of people, got out of it and was like, ‘actually I’m so sick of basketball, since it’s all I did growing up, that I’d rather not talk about it,’” laughed Timpf. 

As Timpf had built up years of basketball takes on Twitter, he also built up followers. Not a crazy amount, but enough to have regular interactions with several basketball fans. He had no idea at the time, though he remembers occasionally interacting with him, but one of his followers in the beginning was Logan Swaim, who just happens to be Head of Content at The Volume.

Being such a huge fan of Cowherd, Timpf was absolutely familiar with The Volume, a company started by the FOX Sports Radio host. In fact, during his first plunge into podcasts, he quickly took note of how much success The Volume was having with instant reaction and video content. He wanted to emulate what they were doing and would host a Twitter Space after each Lakers game.

Swaim kept up with Timpf’s journey and continued to be impressed with what he saw. He was so impressed, in fact, that a video eventually made it in front of Cowherd’s eyes. It was the moment Timpf had always heard about while driving to his job at Verizon. Cowherd was about to make a declaration on Timpf’s abilities. 

“I didn’t know it until after I was hired, but they said they played my video for Colin and he knew right away that I could do this,” Timpf said. “That was a huge boost of confidence for me, because it meant somebody I deeply respected believed I could work in this business.”

Timpf made his dream come true. He was offered a job by The Volume hosting Hoops Tonight. As much of a dream as it was when he was initially hired, the experience since has been nothing but ideal for Timpf. He gets to cover his favorite sport the way he wants to cover it. 

“When I first started and Logan and I were structuring out the show, he kinda viewed it as my show would be the slower, more methodical pace, where I work through my thought process of a game. And also that I’d be a guest on other Volume shows for more conversational podcasts. I really wanted to break down pick and roll coverage. It’s just going to take me a while, so trying to do that in a debate show format or conversational format can get hard. It’s a place where I can let more of my crazy depth out. And I can also have a side format where it’s more conversational.”

Timpf has learned prep for podcasts is one of the biggest elements to being successful. As Hoops Tonight continues to draw impressive numbers over audio and YouTube, he’s figured out the best method to prepare for a long-form podcast where he’s hosting solo. 

“I digest the game from the simple concept of how the game was won,” said Timpf. “Where was it won? There’s 100-something possessions in this game, there’s seven different storylines and several runs and sequences and sways in momentum, but what’s the one? Usually I’ll target that first in the opening segment of the show.

“While I’m watching the game I’ll take ancillary notes. About five minutes before I record, I sift through everything I’ve written down and limit it down to the things I think are most important. But generally the flow of the show is how the game was won.”

The whole experience has been gratifying and a full-circle moment in many ways for Timpf. Not only has it been vindicating to do things his way and see it become a success, but he’s gotten to do it with someone who he considers an idol.

Sure, Timpf always envisioned growing up he would be talking to Cowherd as a pro athlete, but talking to him as a colleague is certainly the next best thing. So when he got the call to talk with Cowherd during last year’s West Conference Finals, he didn’t hesitate.

“I was so incredibly nervous, as you could imagine,” laughed Timpf. “But I immediately remember him making me feel comfortable and confident. It immediately calmed me down.

“This is probably my favorite part of the entire experience, I think a lot of people think that these networks try to shove people in certain directions and The Volume has given me such freedom to cover the game exactly the way I want to and nobody is telling me to say crazy stuff. Nobody is pushing me in certain directions, it’s like total creative freedom. The way that Logan and Colin have been letting me do me, so to speak, has been so cool. To see my version of what I want it to look like makes me feel vindicated for talking about it the way I want to.”

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