Father’s Day – a time to celebrate the dad’s in our lives and give them a special day or as former Mets’ broadcaster Ralph Kiner once said, “It’s Father’s Day today, so to all you father’s out there, happy birthday!”. Or something like that. We know what he meant. When you think of baseball, the fathers and sons that come to mind I’m sure are the Griffey’s, Ken and Ken Jr, the Bonds’, Bobby and Barry and the several generations of Boone’s, Bob, Brett and Aaron.
My mind of course goes to father and son duos in the broadcast booth. Almost as rare as a father/son combo in the game, it’s pretty rare off the field as well. There are several “family affairs” throughout baseball and some transcend just one sport. The common theme is, growing up with a dad that travels a lot leads to having to get to know him later in life. On rare occasions the duos get to work together, which leads to a relationship that wasn’t known before. The focus here, will be on the three most popular father/son combinations in baseball broadcasting.
Jack and Joe Buck
Jack was the voice of the St. Louis Cardinals from 1954-2001 and did baseball and NFL national broadcasts. The elder Buck had a distinctive deep voice that was perfect for baseball on the radio. He was versatile, doing the NFL as well. I loved listening to Jack alongside Hank Stram on the CBS Radio coverage of Monday Night Football.
Joe is now one of those voices you hear and realize. It’s probably a big game, or THE national game of the week. The younger Buck followed in his father’s footsteps in doing both Major League Baseball and the NFL. Joe started with the Cardinals in 1991 before he went on to national acclaim as the lead play-by-play voice for Fox Sports’ coverage of MLB and NFL games. The two were able to work together for many years in St. Louis, with Jack on Cardinals radio and Joe on Cardinals television.
For Joe being in his dad’s shadow was something that he had a hard time with at first, but learned later on that there was no reason to feel that way. “I was broadcasting Cardinal baseball in the major leagues at the age of 21, and that only happened because my last name was Buck. At the time, I fought that,” the younger Buck told NPR in 2016. He continued, “But there’s also a little bit more of a sharp knife out there, as far as critics are concerned, that you better be as good as the old man, or in some cases better, to be considered a success.”
Being modest, Joe continued to NPR, “I know I do a decent enough job to keep my job, but I will forever be known to some people as Jack Buck’s son. And thank God he and I were best friends or that would drive me nuts. Instead, I consider it a high compliment.”
The Bucks are the only father-son combination each to have called a Super Bowl.
Marty and Thom Brennaman
Hall of Famer Marty replaced Al Michaels as the Reds play-by-play announcer in 1974, a position he continued in until retiring at the end of last season. He spent his entire 46 year run behind the mic for the Reds. Marty is one of the nicest human beings you’ll meet and was the last of a breed of announcers that were able to really “tell it like it is”.
Marty broadcast games for the fans of Cincinnati and somehow still had the support of management over the years. His distinctive voice, a very “folksy” and “midwestern” delivery was an easy listen. Not many get to stay with one team for his entire career and go out on his own terms, still at the top of his game.
In 2006 it was announced that Marty’s son Thom would be joining the Reds broadcast crew for the 2007 season. Marty was thrilled, “this is a dream fulfilled for me,” said Brennaman in 2006. “I was always a little bit envious of the Buck’s and the Caray’s. Now I get to work with my son. Nothing’s better than that.”
Thom began his career in the late ’80s, working for the Cubs and Diamondbacks before returning to Cincinnati in 2006. Thom proved himself to be a top tier broadcaster with a very straight forward style. In some ways he took some of the best of his father and made it his own. Thom is not shy about voicing an opinion during a game, about a player or team or whatever. As mentioned, Marty was one of those “fans” in the booth back in the day, Thom has a knack for being able to do that as well.
Thom was fortunate to grow up in Cincinnati and tag along with Marty to the ballpark. He learned a lot about the game from some of the greatest Reds in history and of course his dad. As Thom rose through the ranks, dad was always there for him. “After games or the next day or as the years went by to Chicago or Arizona or even now, I can certainly and have, thousands of times, picked up the phone or sat down with him and say hey how would you have maybe handled this or what do you think about the way I handled that?” Brennaman said last September on a Reds’ podcast. “Especially during football season. He’s able to sit back and watch a lot of the games I’ll do during the NFL season. He’ll say ‘hey what were you thinking about that?’ or I’ll say ‘what did you think about that.’ It’s a pretty dog gone good coach to have around.”
Thom spoke about his decision to leave Arizona and join his dad in Ohio on the Reds’ Flagship Radio Station, WLW. “Having a chance to work with him (Marty) is sort of the cherry on top of the sundae. You know the sundae was built on a foundation of I’ve always been an Ohio guy. I just love Cincinnati,” he said. “I loved growing up in this part of the country. I just thought it would be really great if our children could grow up here. I’m really just going to miss being around him.”
The Brennamans are the only father-son combination each to have called a perfect game (Marty for Tom Browning in 1988; and Thom for Randy Johnson in 2004).
Harry, Skip and Chip Caray
Maybe the most popular broadcaster of all the duos (in this rare case a trio) was Harry Caray. The elder stateman of the trio held down gigs with the Cardinals, White Sox and Cubs (he also had a brief stint with the A’s and St. Louis Browns). He teamed with Jack Buck in St. Louis to form a terrific broadcast team on Cardinals Radio. Harry was a showman though and that really came through when he went to the White Sox. The eldest Caray started the tradition of singing “Take Me Out to the Ballgame” on the PA, from the booth in the 7th inning (thank you Bill Veeck). He would swing his microphone encouraging the crowd to join him, to the delight of those in attendance and those watching at home. While it was big on the Southside of Chicago, it exploded on the Northside.
When Harry came to the Cubs, he was the attraction. The team was starting a rebuild under GM Dallas Greene and they weren’t very good. Caray was the ultimate salesman for baseball, pointing out the great things about being at the game and also calling things out that needed it. Some of the things Harry got away with then, probably wouldn’t fly in today’s game or world. Lost in all of that though, was Harry in his early days and up until he suffered a stroke in 1987 was a tremendous broadcaster – clean, crisp and concise calls of some big moments in the game of baseball. Not that he wasn’t good after 1987, he kind of steered into the skid and embraced his role as an entertainer and someone people wanted to watch. Harry passed just before the 1998 season, the year he was supposed to start working with his grandson, Chip. That duo never materialized. More on that in a moment.
Harry’s son, Skip Caray was as much a part of Atlanta Braves lore as his father was with both Chicago baseball teams. Skip joined the Braves broadcasts in 1976 and stayed there until his untimely death in 2008. Skip and longtime partner Pete Van Wieren formed a widely popular duo on Superstation WTBS. They were seen all across the country (as were the Cubs during that time) growing a fan base in places not even near Atlanta.
Skip was widely popular and not for the same reasons his dad was. Skip’s style was often imitated but never duplicated. He had a quick wit and a sarcastic sense of humor that really made him so endearing to most fans. Some didn’t take his sarcasm to heart and weren’t fond of his deprecation of some of the bad Braves teams in the 1980’s. Skip would try to make light of horrible games, in fact with the Braves down big in a game he said, “It’s OK to walk the dog now, folks, if you promise to support our sponsors.” Priceless.
Chip Caray is the third member of the trio. Chip came into his own as the television voice of the Chicago Cubs from 1998 until 2004. Chip has an enthusiasm for the game that is hard to match. His home run calls during the ’98 race between Sosa and McGwire were featured prominently during Long Gone Summer when it debuted last weekend.
“Swung on and belted…” is a signature call. Chip is a cerebral guy and really knows the history of the game of baseball. You can tell that he really loves what he does and really loves the game with his style.
Chip was hired by the Cubs to work with his grandfather Harry in the booth for the 1998 season. Unfortunately, Harry passed away in February of that year, and they never got to work together. “I never got to close the family book with Harry, I didn’t know him well and had very little interaction with him, which is why ‘98 is still bittersweet in many respects.”, Caray told me. “There is a ton of regret not getting to ‘know’ my grandfather on a personal level. Professionally, I mean, an entire history of baseball in our family was lost, I would have loved his advice on how to handle being a play-by-play guy in a big city like Chicago…all of that gone in a flash,” said Chip.
When the Cubs chose not to renew his contract on the final day of the 2004 season, he announced he was headed to Atlanta to work with his father Skip on Braves’ broadcasts. A man he didn’t know very well. “My parents were divorced; I knew my dad loved me. I saw him two weeks a year. As he said one time, ‘I left when you were five and all of the sudden, I see you and get to know you and you’re 16 and 6 foot 4.’ That was an eye opener for him and an eye opener for me too,” said Chip.
“As bittersweet as it was to leave the Cubs, I was overjoyed getting a chance to work with my dad and be his son,” said the youngest Caray. “Understand that while divorce is in one way a failure it doesn’t make you a failure. We had a heart wrenching conversation one time. He said ‘I feel so guilty about the things I wasn’t able to do with you as a kid.’ I stopped him and said ‘do you like who I am as a person? Forget the broadcast, do like what you see of me as a person, a husband, a father?’ He said ‘yeah’, and I told him that he needed to understand that all of these experiences and things that I went through have made me who I am.”, he recalled. “So, celebrate that you did a lot of things right. It turned out ok. I think it gave him some peace and was sort of the basis of understanding for us and not looking back at what didn’t happen or should have happened but think about what could be from that point on,” Chip said with a smile in his voice.
“The moments and times I had with my dad were great, we had a lot of laughs. He left us far too soon. I miss him every day,” Chip said.
He recalled how important it was to forge a relationship with his dad. “We were able, as adults, to reconnect the fibers of family that weren’t frayed by any stretch, but had never really been put together. My dad developed amazing relationships with my kids, my wife and it was so rewarding to see how proud he was of me being a husband, father, and yes, broadcaster too.”
In May of 1991 all three Caray’s were in the booth together, for the open of the broadcast when the Cubs hosted the Braves. Chip and Skip with Atlanta and of course Harry with the Cubs.
It still amazes me how the game of baseball is such a family affair. Whether it be on the field, the broadcast booth or in the stands, it’s generational. It’s meant to be shared with father’s and sons or father’s and daughters. Let’s hope those in charge of the game realize it and get the players back on the field soon.
Others include (not specific to baseball only):
- Marv and Kenny Albert
- Harry and Todd Kalas
- Ian and Noah Eagle
- Will and Sean McDonough
- Don and Daron Sutton
- Ken and Casey Coleman
- Woody and Wes Durham
- Dan, Dan Jr. and John Kelly
Andy Masur is a columnist for BSM and works for WGN Radio as an anchor and play-by-play announcer. He also teaches broadcasting at the Illinois Media School. During his career he has called games for the Chicago Cubs, San Diego Padres and Chicago White Sox. He can be found on Twitter @Andy_Masur1 or you can reach him by email at [email protected].
Evan Cohen Wants to Be as Relatable as Possible
“If you stay true to kind of what got you here and stay true to what you believe is right in terms of radio, then I think that you’re going to be good.”
Evan Cohen had an advantage when deciding how to introduce himself to the audience thanks to a dual role as both a host and an executive. Ushering in a new era of ESPN Radio, he prompted Michelle Smallmon to talk about why she came in the show’s premiere episode with a black eye.
Viewers of the program could see it for themselves on ESPN2 as she regaled the tale of what happened in her New York City apartment, instantly invested and intrigued by the story and everything thereafter. Even though the circumstance timed itself perfectly, Cohen took a risk in starting a show this way and learned the details behind the incident with the audience live on the air.
Whether it is about sports or not, Cohen is always prepared. Watching games is just as important as the viewing experience, trying to find the metadramatics in each situation to present consumers with parlance and conversation that goes beyond expounding statistics. Sports radio has an inherent element of entertainment that forges a strong connection with its listener base, and these narratives tend to have more value than meretricious greetings.
“If I’m doing the show and we’re doing the show that we think is right, our life is work and our work is life,” Cohen said. “….If you just make up in your mind, or at least I have made up in my mind, ‘My entire life could be show fodder,’ then it’s always enjoyable.”
Good Karma Brands and ESPN have been business partners for more than two decades. In the first quarter of 2022, Good Karma Brands acquired ownership of ESPN New York 1050, ESPN 710 Los Angeles and ESPN 1000 in Chicago. As part of that agreement, Good Karma Brands continued its digital sales obligations for ESPN as its official operating partner and inked a local marketing arrangement (LMA) to take on select responsibilities pertaining to ESPN New York 98.7.
When ESPN began layoffs mandated by The Walt Disney Company in order to slash $5.5 billion in costs, the audio division of the outlet took a significant hit. Program directors Ryan Hurley and Amanda Brown were relieved of their duties, as were executives Scott McCarthy, Louise Cornetta and Pete Gianesini. Additionally, those within the ESPN Radio Network sales staff lost their jobs as the company finalized a renewed deal with Good Karma Brands to execute sales responsibilities within the company’s radio and podcast networks.
Cohen is part of this transition as the vice president of content for Good Karma Brands, but he has no jurisdiction over what happens at the outlets in New York and Los Angeles from a managerial standpoint. As it relates to other ESPN affiliates owned by the company, he works directly with market managers and content directors to ensure that they produce content that best satisfies three key performance groups: fans, teammates and partners. The partnership is one factor that Cohen affirms proves ESPN’s commitment to content crafted for the ear.
“[ESPN has] decided that [it] would like to find partners to go out and find a way to market the content to great advertising partners that they can put [its] message on, and [it wants] to bring in best-in-class operators who do that on a daily basis to help raise the profile of [its] audio,” Cohen said. “I think people have had this twisted for so long.”
ESPN Radio announced a revamped national weekday lineup in late August with experienced hosts up and down the board. From Freddie Coleman and Harry Douglas to Amber Wilson and Ian Fitzsimmons, new and unique pairings are keeping listeners interested and entertained with the latest sports talk.
Starting off the day is a three-person composition with Chris Canty, Michelle Smallmon and Cohen on Unsportsmanlike, and early reviews of the show have been favorable. For Cohen, reaching this point of his career required taking calculated risks and seizing any opportunity that could help him grow – even if it was outside his direct interests.
When Cohen was 9 years old, he heard Mike Francesa and Christopher “Mad Dog” Russo on WFAN for the first time and remembers distinctly thinking that he wanted to work in sports media.
In addition to working on the student radio station and newspaper at the University of Wisconsin, he had professional experiences over every summer. An internship with the Madison Square Garden Radio Network marked his first external radio endeavor, and subsequent experiences at WFAN and various network public relations departments bolstered his acumen and comprehension.
During Cohen’s junior year at the university, he interned for the Wisconsin Badgers broadcast team, consisting of Matt Lepay and Mike Lucas. For football and basketball home games, along with television and radio shows, he observed the way they went about their jobs and helped out where he could. Learning both through osmosis and involvement assisted in his erudition, but there was no viable substitute for bonafide repetitions.
“Matt Lepay taught me a lesson early on [by saying], ‘If you want to be on the air, you’ve got to get on the air,’” Cohen recalled. “He was specific in the way he said that because he didn’t say, ‘If you wanted to be a sports talk radio host, you’ve got to do sports talk radio.’”
Good Karma Brands had found its niche in the sports talk format and was starting an ESPN Radio affiliate from scratch in West Palm Beach, Fla., leading Cohen to relocate and host a show produced by John Martin. Originally on 760 AM, the station implanted itself in the country’s largest market without a sports radio station at the time and included programming hosted by company executives Craig Karmazin and Steve Politziner themselves. Today, ESPN West Palm is in the midst of celebrating its 20th year on the air and has established itself as one of the outlet’s trusted and respected sports media outlets.
Cohen, however, quickly found out that he was going to be much more than just a host. As he was discussing the job offer with management, he remembers being told that no money would be invested in advertising the station and that no full-time producer would be hired. Furthermore, working as a salesperson would be a condition of his employment as a host, requiring that he execute the role during the day to catalyze remunerative growth.
“It was the single greatest experience I could have because it allowed me to appreciate being on the air,” Cohen affirmed. “It allowed me to work to be on the air, and we started something from scratch that the only way we could make it work was grassroots efforts of being there, meeting people and learning the market.”
Upon being informed of the offer though, Cohen expressed some ambivalence regarding whether or not he should take the chance and called his father to ask his opinion. He was met with a resounding plea to take the job, with his father emitting shock that he would even consider turning it down in the first place. Today, Cohen is often asked how media professionals can exit their comfort zone, to which he frequently replies, “You have to determine what your comfort zone is in order to know how to get out of it.”
Despite West Palm Beach’s status as a top 50 market, the area at the time consisted of many transplant sports fans with allegiances to various teams. Evidently, personalities had to be able to talk about non-local topics. Hosting shows in this marketplace helped him relate to different types of listeners and foster connections with strategic corporate partners, preparing him to continue broadening his horizons.
“You’re appealing to a fanbase that is not solely focused on one team, so how do you connect with them?,” Cohen expressed. “I think it’s [by] being as relatable as possible.”
Cohen connected to the local marketplace by working on Florida Atlantic University broadcasts of football and basketball games in various roles, including as a play-by-play announcer, analyst and sideline reporter. He could also be heard on the Miami Hurricanes Radio Network as the host of its postgame show, coinciding with opportunities to serve as a fill-in host on FOX Sports Radio. Former vice president and general manager Andrew Ashwood afforded him the chance to contribute to the outlet, a place where he ended up meeting colleagues Jorge Sedano, Greg Bergman and Chris Morales.
“It’s crazy in this industry how many people you meet early on,” Cohen said. “Then later in life, you work on different projects with [them] and now I’m interacting with all of them [at] ESPN LA.”
While most of Cohen’s work took place on the radio, he also gained television experience as the sports anchor for WPTV, the local NBC affiliate. The job emanated from a deal that tabbed ESPN 760 sports radio personalities to appear on the news channel to provide local sports features and contribute to the Braman 5 Sports Live nightly sports wrap-up program. The confluence of exposure and expertise, combined with fortuitous timing, put him on the radar of SiriusXM.
Cohen began hosting a four-hour morning drive program on Mad Dog Sports Radio with former baseball executive Steve Phillips and worked closely with lead producer Mike Babchik. Later in the day, he would host his two-hour show on ESPN West Palm while continuing to serve in a managerial role with Good Karma Brands. Cohen’s days were jam-packed with media obligations, and he split his time between New York City and West Palm Beach each month to effectively perform his roles. Regularly appearing on a national and local outlet each day, he adopted nuanced differences in his style while keeping a consistent approach.
“The platform is the biggest thing that’s different [in] who’s watching and who’s listening and the amount of people,” Cohen expressed. “If you stay true to kind of what got you here and stay true to what you believe is right in terms of radio, then I think that you’re going to be good.”
Cohen and Babchik eventually began hosting the show, renamed The Morning Men, together when Phillips transitioned to work on SiriusXM MLB Network Radio, an idea they had discussed previously and implored station management to cosign. Former New York Jets guard Willie Colon joined the program in 2021, and the show continued to gain traction on the air. After some time passed, Cohen came to end his afternoon program in West Palm Beach after more than 5,000 episodes of his show to focus on his SiriusXM and Good Karma Brands managerial responsibilities.
Continuing the three-person hosting format as he did with SiriusXM and Morning Men made sense to him of the caliber of talent he is working with now on ESPN Radio’s Unsportsmanlike. Michelle Smallmon had been a successful radio producer and found success in multiple morning teams on 101 ESPN in St. Louis. Chris Canty had played in the NFL and appeared both on radio and television with ESPN, taking the preparation of his show as seriously as lining up against Tom Brady. Cohen is cognizant of the fact that this is a show with invaluable levels of radio experience and can appeal to consumers from numerous markets.
“When I get this insane opportunity to be at ESPN and to be a part of this show and to work with two people like that – man oh man,” Cohen said. “You can’t be luckier than I am to work with that level of talent.”
Canty authored the name of the show during a brainstorming session, recognizing that its goal is to find enjoyable and convivial aspects of every story discussed. Deviating from usual sports media structure by focusing on celebrating the game and its players is at the center of their ebullient mindset.
Relatability and connectivity are the keys to success for any sports radio program, effectively transforming casual listeners into devoted fans who can advocate on the show’s behalf and convince more people to listen. There is no host who has done that more effectively in the history of the medium, according to Cohen, than Howard Stern.
“If you think about the Howard fans, they support Howard in a way that is so unbelievable that I think the mark of a great show is, in some ways, getting your fans to contribute to the marketing department,” Cohen said. “The more the fans can promote the show, the better your show is going to have a chance to succeed.”
None of that is possible without some level of vulnerability and divulgence of personal life, continuing to entice listeners and retain their mind share. Growing comfortable in doing that as an executive took time for Cohen, and he now feels he has reached a point where he can relax and fulfill his obligations with aplomb. Having a vested interest in both sides of the partnership centers his focus on how the brands can help one another achieve their collective goal of generating revenue and garnering relevancy.
“I think that I am unbelievably lucky to have both,” Cohen said. “….I get to learn so much from so many people at both companies and then kind of be that messier of ideas so to speak with both spots.”
Good Karma Brands will forsake the 98.7 FM signal in New York City in August 2024, converting ESPN New York’s distribution solely to the AM band and other digital channels. The decision to abdicate its position on the FM dial saves $12.5 million for its annual lease fee, perpetuated by internal data that reveals that 60% of station listenership comes outside of radio.
“I see no time in which Good Karma Brands will not do everything in its power to make sure the fans consume our content in a way that partners can support that will make teammates happy,” Cohen said, who did not have direct involvement in this decision. “I have no idea where and when that lands and how that lands, but I know for 20+ years, the goal of Good Karma is to make sure fans consume our content in a way that partners want to support and makes teammates happy, and I’ve never seen anything otherwise.”
Cohen references New England Patriots head coach and general manager Bill Belichick in what he looks for from himself and his colleagues on a day-to-day basis. Whenever he is asked what encompasses a successful effort on the field, Belichick will usually reference all three phases of the game – offense, defense and special teams.
“I look at it in the same way [with] all three phases,” Cohen said. “The three phases are sales, marketing and content – but in essence, it is fans, teammates and partners. If we hit all three of those phases, we will be successful.”
Derek Futterman is a contributing editor and sports media reporter for Barrett Sports Media. Additionally, he has worked in a broad array of roles in multimedia production – including on live game broadcasts and audiovisual platforms – and in digital content development and management. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Where Does the Biggest College Football Story in Years Go From Here?
“Teams battling for bowl eligibility aren’t normally big ratings winners, their games normally relegated to the conference networks rather than the ESPNs and FOXs of the world. But, this is no normal team.”
There is zero doubt what has been the biggest story of the 2023 college football season – Coach Prime and the Colorado Buffaloes. Take me back to the middle of August and I would never have believed I would type that sentence.
What Deion Sanders has accomplished in eight short months on the job is absolutely astounding. Make no mistake; he took over a program that was completely adrift, turned over the majority of the roster and started 3-0 with three of the most viewed games of the college season. Nobody without the last name of Sanders could’ve genuinely expected that to happen.
At some point, every Cinderella meets midnight. The clock seemed to strike twelve for the Buffs in Eugene, Oregon Saturday. Colorado was never in a game that finished in a 42-6 Oregon win. Everything you feared about this Colorado roster appeared in one dreadful afternoon. The best two-way player, Travis Hunter, was sidelined with injury and there is no replacing him. Their lines of scrimmage were overwhelmed resulting in Oregon out gaining Colorado by 323 yards. Running for his life, quarterback Shedeur Sanders had by far his worst passing day. It was an across the board failure for The Buffs.
That raises an important question: What does the media do now with Colorado? The Buffaloes have been television gold to this point of the season. The only game to have better TV ratings in week one was a stand alone Sunday night game featuring Florida State and LSU. In week two, only college football royalty, Texas at Alabama, had more viewers. The biggest ratings test was week three when Colorado didn’t kick off until 10:30 pm ET. That game was the number one game of the week and still had more than 8 million viewers at 2:15 AM ET. Again this past weekend, the initial overnight ratings showed Colorado at Oregon took the top spot. That’s two noon ET, a 3:30 pm ET and a 10:30 pm ET window that Colorado has turned into a massive TV number.
Will it continue if they start losing games? The possibility is there, it all starts Saturday with undefeated USC visiting Boulder for FOX’s Big Noon Kickoff, the Trojans are a three touchdown favorite over the Buffs. After that, Colorado gets a bit of breathing room against the dregs of the PAC 12, on the road at Arizona State and at home against Stanford. After those two “breathers” the schedule is mostly unrelenting with UCLA, Oregon State, Arizona, Washington State and Utah. Becoming bowl eligible will be a massive accomplishment for Sanders’ squad.
Teams battling for bowl eligibility aren’t normally big ratings winners, their games normally relegated to the conference networks rather than the ESPNs and FOXs of the world. But, this is no normal team. Everything Colorado has been big ratings, viewership and clicks for the outlets that cover college football.
There is a possibility that the people who have watched in massive numbers hoping Colorado will win will continue watching even if the wheels start to come off. Likewise, those watching in hopes Colorado will lose big will tune in to “hate watch” the rest of the schedule. Either way, I don’t expect the coverage of Colorado to decrease at all. Simply, the demand is still there.
If Colorado starts dropping games, they become injured Tiger Woods. For the better part of a decade, Woods would limp his injured body into majors with what seemed like equal odds of winning and withdrawing due to injury. There were times it was tough to watch…but, we watched every shot. We watched every shot because the networks showed every shot. It did not matter if Tiger was 10-under or 10-over, we saw Tiger do everything.
Tiger got that treatment because he was the best in our generation by a mile. Colorado has not been the best but there are no rules in what the public demands for coverage. They get to dictate what they want to consume and, if ratings is our goal, it is our job to provide them as much of that as they demand. That means Colorado coverage isn’t going anywhere. As Deion Sander loves to say, “We Comin.” The question is “Will you be watching?” Something tells me you’ll be given every opportunity.
Ryan Brown is a columnist for Barrett Sports Media, and a co-host of the popular sports audio/video show ‘The Next Round’ formerly known as JOX Roundtable, which previously aired on WJOX in Birmingham. You can find him on Twitter @RyanBrownLive and follow his show @NextRoundLive.
Marcus Spears is One of One
“His laugh is infectious. His facial expressions are memorable. He just makes for good TV.”
Paychecks for the likes of Stephen A. Smith and Troy Aikman make headlines. The hiring and promotion of Pat McAfee started an industry-wide conversation. They all matter to ESPN, but none of them are as valuable to the network as Marcus Spears.
If that was something you didn’t know, it should be clear after last week when he took an entertaining moment on First Take, and turned it into the central conversation on social media just by naturally reacting to Chris Russo’s weekend plans.
Sports media is the entertainment business. Knowledge and insight are great, but they are useless if you are not interesting enough to hold the audience’s attention. Even the most successful and seasoned veterans in our industry can lose sight of that reality. Spears never does and more importantly he regularly delivers in both areas.
Marcus Spears’s strength is his emotion. The man has absolutely no pokerface and that’s a good thing for the audience. His laugh is infectious. His facial expressions are memorable. He just makes for good TV.
Coaches and producers are looking for the same thing. They need players and performers that are difference makers. They are stars and they can make stars out of the men and women around them. That is Spears to a tee.
For a man who earned a spot in the NFL Draft and banked millions by making quarterbacks’ lives hell, Spears has been heaven sent to the quarterbacks at ESPN. His partnership with Dan Orlovsky on NFL Live is the heartbeat of the show. Sure, Mina Kimes’s breakdowns are awesome and Adam Schefter’s information is what makes the show essential for so many fans, but it is the interplay between Spears and Orlovsky that makes the show entertaining.
Spears is a Louisiana foodie from Baton Rouge. Orlovsky drinks red win with ice in it and thinks any spice beyond salt and pepper is too much. The fact that they not only get along, but genuinely love one another, makes the frustration Spears can feel for Orlovsky better than anything else in ESPN’s day time lineup.
The first time I met Spears, it was on the set of Thinking Out Loud, the show he did on the SEC Network with Greg McElroy and Alyssa Lang. Within five minutes of his arrival on set (he was dressed like Kiss’s Gene Simmons for the show’s Halloween 2018 episode), it was easy to see that he was the glue.
I’m not the world’s biggest McElroy fan outside of game analysis, but Spears softened him and made the former Crimson Tide quarterback downright likable. That was the emotion shining through. Spears is insanely likable and he is fun to be around. You don’t have to be in the same room with him to know that. It comes through your TV screen when he is on. If he is cool with Greg McElroy, then the audience knows it can be too.
My mom adores Marcus Spears. She wants him to come to her home in Alabama so she can cook Greek food for him and listen to his stories. I told Marcus this when we met in 2018 and he responded “That’s not a surprise. Mamas love me.”
It was maybe the second or third thing we said to each other after “hello” and he already had me laughing and feeling like we were best friends. Not just anybody can do that.
But Spears does so much more than just make people feel good. Look at this clip of him on NFL Live in 2021 talking about the video of Urban Meyer receiving a lap dance from a woman that is not his wife at a restaurant in Ohio.
Spears drew on his experience as a player in the league and on the opinions he had of the Jacksonville Jaguars, who Meyer had coached to an 0-4 record at that point, to deliver a scathing take down of a guy that is rightfully remembered as the worst coach in the history of the NFL.
His thesis was clear. He was careful to note that he took his time to arrive at his conclusion, and his belief could not be shaken. That is then kind of conviction I want from a talking head demanding a coach should be fired.
Few people can communicate the way Marcus Spears can. He is clear with his opinions and finds the right balance between boldness and brevity. He is willing to answer any question you ask, but he answers in a way that is easy for the audience to digest and remember.
I just think the world of Spears as a TV presence. There are some people that are so entertaining as their authentic self that I could listen to them talk about anything and be captivated. Most of them are comedians. In the sports media world, Spears is one of one.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at [email protected].