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The NBA Bubble: Again, Why Are They Doing This?

“It will take a Disney miracle for the NBA’s Orlando plan to succeed amid pandemic fears, soaring positive tests in Florida, the Black Lives Matter crusade and players filled with anxiety.”

Jay Mariotti

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Vegas is laying the wrong odds. Rather than establishing the Lakers, Bucks and Clippers as NBA title favorites, sportsbooks should emphasize the real action: What is the likelihood that the league’s military lockdown camp — er, bubble — will collapse in a shambles of coronavirus outbreaks, Black Lives Matter concerns and star defections that leads to a shutdown of the Adam Silver Salvation Tour and exposes this Disney World fairy tale as an all-time disaster?

Again, why are they doing this?

The NBA is moving forward, of course, because its very future depends on it. Silver is trying to recoup more than $1 billion in potential losses and keep the league on an unsteady track toward the 2020-21 season, which presumably would be played without spectators and a 40 percent windfall of game-night revenues. Broadcast partner Disney is trying to resuscitate ESPN, which is suffering from abysmal ratings not seen since its tractor-pull days of the early ‘80s. And players want to make money, especially if owners eventually use the force majeure clause — the most painful sports phrase since androstenedione — to terminate the collective bargaining agreement and impose … deep breaths … a lockout.

The sports world could deal with baseball going away for a long time. The NBA, across key demographics, would be a devastating loss. “Either way, I think it’s going to happen, whether the players play or not,’’ said NBA great Paul Pierce, dropping the L-word on ESPN, not exactly the media synergy that Silver and Disney boss Bob Iger want. Thus, there is the frenzied urgency to send 22 teams of up to 374 players to Florida and resume the season late next month, so everyone can get theirs.

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Yet even after the league released a 113-page manual, detailing health and safety protocols on its “campus,’’ the chances of the bubble bursting appear far greater than any awarding of the Larry O’Brien trophy in mid-October. You want me to be positive, upbeat, stop wearing a mask. Sorry, when lives are at risk, realism is the operative mission. And the world is much too complex and fraught now to think a vast majority of players — including the big names necessary to maintain competitive credibility — will remain committed to quarantined living for weeks and months.

As a pandemic continues to wreak deadly consequences, Black Lives Matter is a massive, historic crusade that only has swelled since George Floyd’s murder. Together, the elements are planting doubts among players who’ve been preparing to play in the bubble, muffling Silver’s hopes for a Hoops Kumbaya. “We have an obligation to the NBA community to try. The alternative is staying on the sidelines, and that is giving in to this virus,’’ the commissioner said. “For us, we feel this is what we do. We put on NBA basketball. For the country, it will be a respite from enormous difficulties people are dealing with. And for social justice issues, it’s an opportunity for NBA players to draw attention to these issues because the world’s attention will be on the NBA and Orlando. if we can pull this off. It’s a unique opportunity to respond to George Floyd’s death.’’

Or another reason to stay home, keep your loved ones safe and not let basketball distract America from Black Lives Matter activism.

Do not understate the importance of next Wednesday. That’s when the entirety of NBA players must inform teams if they intend to participate. In and of itself, covid-19 remains enough of a threat, for the players and their families, to scare everyone away regardless of uncollected salaries. They see reports that the rate of positive tests is rising in central Florida. No matter how elaborate the testing procedures, the league acknowledges that a relentlessly contagious virus will lead to positive tests, actually putting it in writing: “the occurrence of a small or otherwise expected number of covid-19 cases will not require a decision to suspend or cancel the resumption” of the season. So what this becomes is a virus watch first and a basketball season second, not a comforting thought when playing a close-contact, sweat-dripping indoor activity. Remember, at least 10 NBA players and one head coach, Denver’s Michael Malone, have been infected.

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How many more will test positive — as numerous athletes have in other leagues, including the NFL’s Zeke Elliott — upon reporting to the bubble? When they arrive, players must self-isolate in hotel rooms, for as long as 48 hours, until two negative tests are delivered. If a superstar is on the first list of positives, another asterisk immediately will be affixed to an already tainted season. Vegas wouldn’t be so cruel to set odds on which players are infected, would it? Hey, the casinos are desperate, too. Even Michele Roberts, paid to protect a membership as executive director of the National Basketball Players Association, is bent on accepting the risks. “No one is suggesting that this is going to be an infection-free, guaranteed environment,” Roberts told the Associated Press. “I guess, unless we go to … well, where would we go? What state has the lowest rate? There’s just no way of finding a sterile environment probably on this planet, but certainly, not in this country.”

Again, why are they doing this?

Players will be tested “regularly,’’ not daily, and the games will go on regardless of positive tests. But if a prominent player is determined to be infected, say, during the postseason, his team is effectively screwed as he quarantines in “isolation housing’’ and sits out at least 14 days. I’ve found Silver to be much more trustworthy than the Major League Baseball dopes, but transparency is of the essence. Will the NBA report all positive tests — or, in the interest of preventing hysteria, not be as forthcoming in the cases of elite players? It’s a fair question, given the financial stakes.

All of which is complicated by the possibility — no, probability — that certain young millionaires unaccustomed to hearing “no’’ will defy the league’s wishes and leave campus. “The expectation is that players and team staff will not leave,’’ reads the protocol, but “expectation’’ is code for sneaking away for a night on the town, which, in otherwise sleepy Orlando, might mean strip clubs. Face it, the league can ramp up all the campus amenities imaginable — luxury hotels, golf courses, swimming pools, players-only lounges, DJ sets, 24-hour room service, yoga, biking trails, bowling, fishing — and not stop some players from bucking the system and going out. The league seems serious about enforcement, asking players and team personnel to be watchdogs and snitches, even supplying an anonymous hotline to blow whistles. If someone is caught leaving the bubble without prior approval (such as for a family emergency), he’ll face 10 days in quarantine and undergo the hellish procedure of deep-swab nasal testing. There also could be “a warning, fine, suspension and/or removal from campus’’ by the league.

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But at that point, if a player is rebellious enough, will he care about a fine or sabotaging his team? Throughout America, people in their 20s believe the pandemic is over and a fun summer has begun. Think NBA guys are any different? Perhaps LeBron James, Kawhi Leonard and Giannis Antetokounmpo would reel in their teammates and remind them of the championship mission. But most bubble teams have only minimal title chances and might have antsy players who want to party. Or, players who decide to bail and go home, which would further bastardize the season. As it is, they’ll be living apart from family members, playing without fans in the stands, required to dress and take showers in their rooms and invited to wear “a proximity alarm’’ that will sound for those not following social distancing guidelines. At what point does a player crack in this isolated environment? And when the final eight teams, after the first playoff round, are allowed to reserve one separate hotel room for each player’s “guests,’’ how will that perilize the quest to sterilize? It’s no wonder the league is suggesting each team have a mental health professional on site if “any player experiences feelings of anxiety and stress upon transitioning to the campus and being away from household family members.’’

This might explain why the league, curiously, has abandoned policy and won’t be testing for recreational drugs the rest of the season. The manual reminds players that marijuana is illegal in Florida and banned at Disney World, but apparently, no one officially will be monitoring use. Was that an intentional perk? Might weed save the NBA? In this league, weed trumps any assurance, straight from the bubble manual, that Disney World will be cleaning “spaces and surfaces before and after use by different teams with Ecolab Peroxide Multi-Surface Cleaner & Disinfectant and Oxivir Tb disinfectant and wipes.’’

Still, not even the ability to get high will influence players who’ve seen progress in a purpose far beyond basketball — racial injustice — and don’t want games deterring from Black Lives Matter protests. Kyrie Irving, an elected vice president in the National Basketball Players Association, has been the loudest voice opposing a restart, but it’s uncertain whether his strong statements of last week have gained momentum in numbers. “I’m not with the systemic racism and the bull(bleep),’’ said Irving, per The Athletic. “Something smells a little fishy. Whether we want to admit it or not, we are targeted as black men every day we wake up.’’

To which ESPN analyst and ex-NBA center Kendrick Perkins replied: “No one is listening to Kyrie. The NBA is going to continue. All he’s doing is causing unnecessary drama between the NBA brothers that we don’t need right now.’’

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A player who prioritizes Black Lives Matter and declines to play will not be seen as violating his contract, Silver said. Given the league’s healthy social conscience, the commissioner would prefer players use the bubble as a platform, allowing that network telecasts might include “a series of speakers in police reform and why covid-19 has a disparate impact on people of color.’’ He never stops thinking, Adam Silver, who might want to rescue MLB and help the NFL if he somehow pulls off this miracle.

“Not surprisingly, there’s not a uniformed view among those players,’’ he said. “(The campus) may not be for everyone. It will entail enormous sacrifice on behalf of those players and for everyone involved. Listen, it’s not an ideal situation. We’re trying to find a way to our normal in the middle of a pandemic and recession, or worse, with 40 million unemployed and now with enormous social unrest in the country. As we work through these issues, I understand that for some players, this is not for them. It may be for family reasons, health reasons, or it may be that they feel their time is best spent elsewhere.’’

If enough players enter the bubble and stay the course, the new NBA normal would no doubt fascinate viewers. The strangest postseason in sports history will be contested in three boxy gyms with a smattering of spectators, one public-address announcer, time-out music bouncing off empty walls and assorted TV cameras trying to be innovative.

I do want to believe in the uplifting Disney ending, I really do. I want the trademark Happily Ever After, the When You Wish Upon A Star vibe.

But this being 2020, I fear we’re about to get the scene where Mickey Mouse goes to the hospital.

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Twitter Blue Debacle Showcases Company’s Ongoing Concerns

“If you start giving away blue badges to everyone, then it has no value. It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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For years, a blue “verified” check mark on Twitter has long been considered a symbol of status. Anyone — entrepreneurs, journalists, business executives — could potentially end up in the same exclusive space as celebrities like Taylor Swift and Tom Brady. 

Perhaps the one quality that the blue check mark represented that had been overlooked was its authenticity stamp. The badge has been used all across social media platforms to signal an account’s authenticity — a verification that recently has proven to be of significant importance to not only people, but brands as well. 

Shortly after Elon Musk’s $44-billion takeover of Twitter, the billionaire swiftly made his mark which, among many things, included a democratization of the app’s verification system. With a $7.99 monthly subscription to Twitter Blue, which launched last year as the company’s first subscription service, users could now possess what had long evaded them: a blue check mark.

“Theoretically, this would have made it easier for some brands or influencers to get verified than it has been in the past,” Galen Clavio, director of undergraduate studies for the Media School at Indiana University Bloomington, wrote in an email about the possible benefits of Twitter Blue’s verification accessibility. 

“From an algorithmic perspective, that would have made sense to pursue under the Twitter setup that everyone had come to know,” he added. 

While perhaps not a surprise to Musk or Twitter executives, everyday people were paying for the newly revamped Twitter Blue to boast their social media clout. Whether Twitter leadership knew it or not, though, those same subscribers took the opportunity to verify themselves using the alias of actual people. 

Very quickly, Twitter Blue created an abundance of impersonators masquerading as verified celebrities and companies. Misinformation was hard to identify, making it tougher to find information in an era already plagued by discrepancies between fact and fiction.

“If you start giving away blue badges to everyone, then it has no value,” Alessandro Bogliari, CEO of the Influencer Marketing Factory, an influencer marketing agency, wrote in an email. “It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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A screenshot of a fake account created to appear as pharmaceutical company Eli Lily shows the dangers of allowing anyone to be verified on Twitter.

Shortly after the Twitter Blue re-launch, a tweet was sent from an account using the same logo and name of Eli Lilly, a pharmaceutical company. It read, “We are excited to announce insulin is free now.” The tweet seemed legit — the branding seemed real, as did the company name. It also boasted a blue-check mark, so it had to be true. 

As just one of many misrepresentations that succeeded it, the Eli Lilly tweet was a fake. Even when Twitter finally removed the tweet, more than six hours later, the fraudulent account had more than 1,500 retweets and 10,000 likes. The pharma company’s stock also plummeted $368 a share to $346 a share, reportedly erasing billions in market cap, according to several economic reports. Eli Lilly’s stock price currently sits at roughly $352 as of Nov. 16th.

“I can only imagine the damage a tweet like that made for the company, its employees, stakeholders, shareholders and anyone really related to their offering,” Bogliari said. “Some were able to tweet from their official accounts and restore it a bit. Others, I imagine, used PR and reputation firms to get to a solution fast. But it’s not that easy for all of them… for others it could be potentially a damage so big they won’t be able to survive, not just in terms of market cap/stock value, but also in terms of reputation and customers love.”

The verification mishap affected not only Eli Lilly’s reputability and profitability, but could also spell trouble for Twitter’s revenue stream.

“It’s making it really easy for advertisers to say: ‘You know what, I don’t need to be here anymore,’ and walk away,” Jenna Golden, who previously ran Twitter’s political and advocacy ad sales team, said in an interview with The Washington Post. “People are not just providing inaccurate information but damaging information, with the ability to look legitimate. That is just not a stable place for a brand to invest.”

Sports personalities were also hurt by the preponderance of fake users across Twitter. Basketball star LeBron James trended on the platform after a tweet from someone with the user handle, @KINGJamez, claimed that the 37-year-old was leaving the Los Angeles Lakers to join his former club, the Cleveland Cavaliers. 

Adam Schefter, a notable football analyst at ESPN, also trended after someone with the user handle, @AdamSchefterNOT, revealed that Las Vegas Raiders head coach Josh McDaniels lost his job. While the user handle clearly indicates that it didn’t come from the actual Adam Schefter, the fact that it was quote tweeted could have led many people to assume it was really Schefter, since many were unlikely to take the time to click and confirm the tweet — and tweeter’s — validity.

These are just a few specific instances where, while a more open verification system could have helped Twitter users, the idea did not lead to a successful implementation.

“Being verified would have given those brands more credibility and be marked as the official brand — impersonation happens also for smaller brands and not just for Fortune 100 companies,” Bogliari said. “So the idea was theoretically good — I would say only for brands and certain individuals and not just for everyone… documents and proof (are still) required but the execution showed us all the flaws.”

Verification issues aside, Twitter faces an uncertain future under Musk’s leadership. As much as 50% of the company’s 7,500 employees predating Musk’s ownership have been laid off under his tenure. The billionaire also revealed that Twitter’s cost-cutting methods are a result of the company losing upwards of $4 million daily. He’s even announced potential bankruptcy if Twitter doesn’t correct its financial woes. 

“I see the Twitter Blue controversy as one of several items that are likely to just make brands and creators look elsewhere in the social media landscape,” Clavio said. “Twitter offers minimal exposure for creators and brands to the public when compared to other networks, and a much higher risk of doing or saying something that can cause a crisis.”

As more people grow skeptical about Twitter, alternatives have started to emerge. More people are visiting platforms like Discord, Reddit, even Tumblr. Others are joining Mastodon, a free and open-source microblogging site that has drawn comparisons to Twitter for its timeline of short updates arranged chronologically rather than algorithmically. 

As recently as Nov. 12th, Mastodon boasted approximately 6.63 million accounts, a 17% increase from the 5.65 million users it had on October 28th. 

From internal struggles to increased competition, Musk inherited a Twitter that, for better or worse, might be on a continual spiral to irrelevancy. 

“It’s clear that the Twitter platform is pretty fractured right now,” Clavio said. “At the end of it all, I think a lot of brands will just opt out of having a presence on Twitter, paid or otherwise. It’s just not big enough of a platform to justify the potential negative exposure.”

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Christian Arcand Returns To Where It All Started At WEEI

“Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

Derek Futterman

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Since the turn of the century alone, Boston has hosted 12 ticker tape parades to celebrate championships. Christian Arcand has had the opportunity to experience that success firsthand, initially as a diehard Boston sports fan and then as a voice of the fan. Now as he begins his second stint at the WEEI — this time as a producer and weekend host — he aims to ensure a seamless transition for both the Merloni, Fauria, & Mego afternoon drive show and his career in sports media.

Returning to a station where his Boston radio career began, Arcand enters the same building where he started his last sports media job with 98.5 The Sports Hub. Once the station moved to Dorchester, Massachusetts, WEEI moved its studios to the location – and it is where its shows are broadcast from today. Arcand’s time at 98.5 The Sports Hub ended in being laid off last month; despite that though, going to work evokes feelings of nostalgia and déjà vu.

“Walking back in there for the first time was pretty wild,” Arcand said, who returned to WEEI earlier this week. “I was laid off from The Sports Hub and it was a big surprise to me and to, I think, everybody that [it] happened.”

After graduating from the University of Colorado, Arcand moved back east to work for WDIS AM 1170 in Norfolk, Massachusetts, which he says isn’t really an option for those entering the business today.

“These little stations are all gone,” Arcand expressed. “Those were pipelines to places like WEEI and WFAN and other places in the area. You’d work in Connecticut or you’d work in Rhode Island or whatever and these places all just disappeared.”

Just over a year later, Arcand made the move to ESPN New Hampshire, initially co-hosting Christian and King with Tom King, a sportswriter for the Nashua Telegraph covering the New England Patriots, Boston Bruins and other college and high school sports. The show was broadcast during the midday time slot from noon to 3 p.m. and sought to entertain the audience while informing them about the day’s action.

After nearly four years on the air, Arcand transitioned to work with Pete Sheppard, a former member of the heralded WEEI program The Big Show hosted by Glenn Ordway, on Arcand and Sheppard. Additionally, Arcand was named as the show’s executive producer, meaning that while the show was going on, he was often focused on many different tasks. Once Christian and King was brought back, he continued working in this dual role before the show ended in January 2017, six months before the format flipped from ESPN-branded sports to oldies.

“It was a lot – cutting up all the audio you want to play, then playing it during the show, then cutting the commercial [and] trying to answer the phone,” Arcand said. “It was this whole thing, but I really loved it; we had a lot of fun up there.”

While Arcand currently works at WEEI, it is his second stint with the station – and this time, he is working in a brand new role. He initially joined the station in 2013 as a sports anchor and co-host of the evening program Planet Mikey featuring Mike Adams. Shortly thereafter, he helped launch WEEI Late Night, airing from 10 p.m. to 2 a.m. where he became known in the Boston marketplace going on the air after the conclusion of Boston Red Sox live game broadcasts.

Unlike his time in New Hampshire though, he was solely hosting and not producing – requiring him to adjust to not having as much oversight regarding the inner workings of each program.

“I’m not a control freak, but I remember [thinking], ‘Wow, this is different. I’m not running the board anymore. I’m not playing my own stuff,’” Arcand said. “….That was kind of jarring at first [but] I ended up working with a lot of great producers and I still am today.”

Mike Thomas, who currently serves as the senior vice president and market manager for Audacy Boston, was integral in building 98.5 The Sports Hub from its launch in August 2009. He was responsible for signing Arcand away from WEEI to join the brand as co-host of The Adam Jones Show airing weeknights.

Working alongside show producer Jeremy Conley, he gained an in-depth understanding of what it entails to produce a sports talk radio show in a major market, helping broaden his knowledge of the craft and position him for his current job with WEEI.

“I really had a good opportunity to learn from some of, I think, the best [producers] in the business,” Arcand said. “….It’s cool being a fan of these guys and then getting to work with them and learn from them and all that other stuff…. It’s really a job that requires a lot, and the guys who are really good at it, I think, are just top-notch.”

Over the last several years, 98.5 The Sports Hub has earned massive wins across the Nielsen ratings, recently finishing number one in the summer book across all dayparts in the men 25-54 demographic. Days later though, the station’s parent company Beasley Media Group made budget cuts, resulting in Arcand and Toucher and Rich producer Mike Lockhart’s employment being terminated.

While Lockhart has since been re-hired after Fred Toucher and Rich Shertenlieb lobbied for the decision to be reversed, Arcand was in the job market quickly mulling over his future in the industry. In fact, it was reported that Arcand was on the verge of signing a three-year contract that would have kept him at the station before the termination of his employment.

“I was so shocked that it had happened and it was sort of hard to deal with it,” Arcand expressed. “Then I was angry about it and then I sort of channeled that into, ‘Okay, what am I going to do next here?’ You start thinking, ‘Is this it? Is this the end of the career? Are you going to even continue doing this?,’ and that was a thought I had a couple of times.”

Arcand’s abrupt departure from 98.5 The Sports Hub and Boston sports radio was short-lived though, as there was a substantial market for his services. In the end, he communicated with Thomas and WEEI operations manager Ken Laird, utilizing industry connections and his own versatility to return to the place where he began working professionally in Boston.

“Seeing that WEEI was in the market for someone on-air and to produce [the afternoon] show, I was right there and willing to try out something I hadn’t done in a while,” Arcand said. “It was a no-brainer, really. Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

As someone once again “new” to the station, Arcand is looking to foster a working chemistry with afternoon hosts Lou Merloni, Christian Fauria and Meghan Ottolini, along with radio producer Ryan Garvin. Arcand enters the role replacing show executive producer Tyler Devitte who left the station to pursue other opportunities and feels that the composition of the show is unique in the sports radio landscape. In short, it gives them an opportunity to further differentiate themselves from other afternoon programs across multiple platforms of dissemination.

“It’s an interesting show because Lou and Christian are both ex-jocks,” Arcand explained. “It’s rare that you sort of see shows where it’s just two guys like that and it was just them for a while but then with [Glenn] Ordway and then they brought in Meghan [Ottolini].”

Arcand had been listening to the afternoon drive program long before the offer to return to WEEI was made to him and now looks to offer his insight and expertise when necessary. He does not want to enter his new role with insolence or by coming off as dogmatic when expressing his opinions about the show.

“I’m sort of taking the approach of observing more than maybe I would in a couple of weeks from now or something,” he said. “I want to sort of make sure I get the rhythm of the show and the clock and everything like that. Those are all things that you have to be more aware of when you’re behind the glass as opposed to on the air.”

Arcand will be hosting a solo radio program on WEEI every Saturday afternoon, reminiscent of Sunday Service, a weekend show he used to host on 98.5 The Sports Hub. He is excited to be able to return to the Boston airwaves and connect with his audience once a week to bring them the latest sports news and entertaining talk – all while bringing his trademarks of sarcasm and congeniality.

“I’m really comfortable just sitting in the room, cracking the mic and talking with the callers or putting out my points and getting to certain things that I want to touch on,” Arcand said. “….I think my style is one that you just sort of tune in and you’re hanging out with me for a couple of hours.”

Ultimately, Christian Arcand has made the move back to what he refers to as his radio home. As he concludes his first week back at WEEI, he is focused on producing the afternoon drive program and complimenting that with his solo show on Saturdays, the first of which will take place tomorrow from noon to 2 p.m. Through all of his endeavors, he will talk about Boston sports with his listeners no matter the season, giving them a platform to engage with the hyperlocal coverage.

“Being back at WEEI is something that I’m really happy about,” Arcand expressed. “I was excited to get started, [and] now that I’m there, I’m excited to see where we can take this show.”

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What Twitter Alternatives Exist For Sports Media?

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information.

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The reality of Twitter dying as a platform was looked at as a bit hyperbolic when Elon Musk first took over the social media network. Now though, it is slowly coming closer and closer to potential reality.

Musk has been on a quest to salvage Twitter’s economic stability but has done so in an irrational and unplanned fashion. The actions he has taken include publicly criticizing his employees and firing them after pushback and firing essential engineers who literally keep the platform from crashing. Developers have even warned Twitter users with two factor authentication to either remove the feature or to remain logged in because the function that handles that process no longer works.

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information. It has helped establish the careers of insiders such as Adrian Wojnarowski, Shams Charania and Adam Schefter. In case Twitter does actually come to an end, what should reporters who rely so much on the platform do?

Establish an email list through Substack

With permission from their employers, I would suggest starting a newsletter list that they would be able to carry with them in case they decided to leave their employer at some point (all three of the mentioned journos recently signed extensions). Posting on Substack through a mobile device is just as easy as posting on Twitter and it gives users an almost similar experience to what they had with using Twitter in the sense that they could have their email notifications turned on and they could interact with other basketball lovers through Substack’s comments section.

Create a live blog that always exists on your employer’s page

A running page of information that was sponsored and existed on ESPN or Stadium’s page would make digestible, quick hit commentary monetizable for the networks that employ Shams, Woj and Schefter. It brings people back to their employer’s page and establishes even more of a bond between consumers and apps/websites – a connection that has been taken away from many due to the existence of social media.

Establish a Mastodon server

With over a million users, Mastodon has become the closest thing to a Twitter alternative that’s available. Even though signing up for an account is a little confusing and the ability to search for unique users and takes isn’t fully established in comparison to Twitter – Mastodon has a similar look and feel to Elon’s platform and it gives employers more control over who is and isn’t interacting with their employees and what they are able to see. It would make it easier on ESPN or Stadium’s part to constantly promote links to their pages for viewers and readers to consume.

It’s the closest thing that is available to establishing your own social media network without the startup costs, hiring of engineers and figuring out tech issues. An advertising mechanism hasn’t been established yet but ESPN or Stadium could be in the forefront (because of the credibility they bring to the table) of establishing the revenue side of things alongside Mastodon.

Stick it out with Elon

NBC Universal’s advertising head recently told AdAge that NBC is sticking it out with Twitter. Twitter’s ad program has faced setback since Elon’s takeover but it is still much more established and streamlined that anything else available out there that is similar to Twitter. She also said that Twitter is the biggest host of NBC content on the internet (besides NBC owned platforms of course).

If a major company like NBC is standing with Twitter and if most major advertisers haven’t left yet, maybe sports reporters should also stay put for now. Twitter is not a startup. Despite the disarray we read about everyday, it’s still an established company that is up and running. We are all using Twitter itself to talk smack about its mismanagement but the reality is we are all still using Twitter. Even those who have gone away from the platform still come back more often than not to check in on what is happening directly on Twitter.

Maybe the grass will eventually be greener on the other side and Elon will have Twitter on more established ground. Maybe Elon files for bankruptcy and sells it to bankers who create an environment of stability for the company.

The reality is there is no other platform as good at real time reaction than Twitter so maybe sticking it out and keeping status quo is the best thing for everyone to do. See you later on Twitter (follow me @JMKTVShow).

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