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Sam Savage Explains Vision & Plans For Outkick

“The goal for Outkick is to become what Savage calls “a platform for fearless communicators.” That is why he and Travis were so interested in bringing Jason Whitlock on board.”

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Sam Savage was the first guest on the Season 5 debut of The Barrett Sports Media Podcast. The investor behind the expansion of Clay Travis’s Outkick the Coverage brand talked to BSM President Jason Barrett about the brand’s expansion, his future goals, and being aligned with some of sports media’s highest profile personalities. Barrett introduced Savage by pointing out that when people think of Outkick, they think of Travis and recent sign-on Jason Whitlock.

“I think that’s a reasonable response, and that’s kind of what I have been going for my whole career,” the founder of Savage Media Partners and former 24/7 Sports CFO answered.

Savage said his investment in Outkick is about timing. He believes this is an ideal time to build so Outkick will be in a groove by the time the economy bounces back. He didn’t express any hesitation in investing in a media brand during a pandemic, adding that it’s the service economy that will really face a major overhaul in the aftermath of Covid-19.

The goal for Outkick moving forward is to become what Savage calls “a platform for fearless communicators.” It’s why he and Travis were so interested in bringing Jason Whitlock on board. He also claimed that expansion plans don’t stop with Whitlock, as Outkick plans to hire at least one more well-known talent before the year is thru. The company will also launch a podcast network and sees it being a bigger part of its future.

As for why Whitlock was interested in joining and giving up a prime spot on FOX Sports 1 to do so, Savage took a little credit which he says was earned from a conversation he had with Jason.

“He was getting offers and had a lot of people after him,” Savage says. “He told me this, so it will sound a little self-gratifying, but he said ‘Sam, I am really buying into you and your vision for what this business can be.’ I’m sure there were a lot of factors that came into play. I know him and Clay have a great relationship and I know he wanted a platform where he could say whatever he wanted to say and not be constrained by political factors or business constraints, and so this provided that for him.”

Savage also lent some insight on the future of advertising on the Outkick brand. He said the site will be very selective on who they partner with which will decrease the likelihood of clients being quick to pull their money out when strong opinions are offered on sensitive issues. He also calls the growth of sports betting the “icing on the cake” for advertising on the site.

Being connected to two most recognizable talents with major TV and radio profiles will help bring new eyeballs and ears to Outkick’s content, but Savage doesn’t think traditional media will be the biggest driver for growth.

“I think there is a misnomer in media that you’ve gotta have these huge, loud megaphones in order to drive audience, and don’t get me wrong. That helps. That’s a great distribution asset, but really, especially on the digital side, it boils down to the technology.”

The entire episode clocks in at just under 40 minutes and is very much worth your time. In addition to being able to find The Barrett Sports Media podcast on this site, you can also subscribe on iTunes, Google Play, Stitcher, and Spotify.

Sports Online

Guaranty Media Launches Podcast Network

After so many years of broadcast experience, Guaranty will be venturing into the world of podcasting.

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Guaranty Media, the family owned company in Baton Rouge which owns 104.5 ESPN, will be going through some big changes in the very near future. The company is set to launch an innovative podcast network.

“Podcasting is such an interesting space. It’s kind of like the Wild West right now,” Jay Parker, digital content director for the company, said. “You’ve got lots of people innovating and adapting, so the landscape changes every day.”

According to Edison Research, only 22 percent of people in the U.S are listening to podcasts, and Parker believes that there is a ton of upward movement available to the medium.

”Producers are getting better and better at reaching their audience, Advertisers are getting smarter and smarter when it comes to utilizing the platform…. Any business that is serious about content marketing needs to become intimately familiar with Podcasting now.” said Parker.

Parker added that Guaranty Media has so many talented people with interesting stories in the city of Baton Rouge, which he believes will make the move to podcasting content seamless.

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Sports Online

Clay Travis & Todd Fuhrman Launch Get Rich, Kids Podcast

”You’ll always be in good hands. I’m the greatest gambler who’s ever lived.”

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Get Rich, Kids!

Outkick has announced a new gambling podcast. Every Monday and Thursday at 5pm EST, Clay Travis and Todd Fuhrman will be sharing their best bets for the upcoming College Football and NFL week ahead.

This show, called Get Rich, Kids, should come as no surprise to viewers. Clay Travis used the introduction to the debut show to remind his followers that he is no stranger to sports betting. Travis is a panelist on Fox Bet Live and has worked with Fuhrman, who is a frequent guest on the FS1 show for a long time.

Get Rich, Kids! aired for the first time on YouTube Thursday, with much of the discussion being on the Thursday Night Football matchup between the Giants and Washington.

Travis, one of the early adopters of sports gambling content in the mainstream media, added this in the latest promo video for the new show ”You’ll always be in good hands. I’m the greatest gambler who’s ever lived.”

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Sports Online

Uncle Chaps Signs Extension With Barstool

“The Marine worked as a bomb-sniffing K9 handler during the Iraq War.”

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Courtesy: Barstool Sports

Matthew Mitchell is signing with Barstool Sports for the next four years. More commonly known by his nickname, Uncle Chaps, Mitchell extended his current deal with the company on Thursday.

The comedic voice is an Iraq War veteran who has hosted podcasts and blogged for the company since 2016.

“Personal News: signed a 4-year contract extension with Barstool this morning. Glad to continue working at a place that allows me to be me without reservation. Viva.” Chaps tweeted on Thursday.

The host makes appearances on Pardon My Take from time to time and is also the host of Zero Blog Thirty and The Podfathers. The Marine worked as a bomb-sniffing K9 handler during the war. He fought in over 40 gunfights and carried out over 100 raids before being medically discharged after being shot in the arm.

Uncle Chaps received a Purple Heart Medal for his bravery and landed his dream job at Barstool.

“I first started reading Barstool when I was at Marine Corps Base Quantico about 7 years ago,” Chaps wrote in his debut article for Barstool five years ago. “So I’m f*cking amped to be writing here now. Despite what this first post makes it seem like, I’m not here to be the token military barstool bro. That’s the last thing I want, and I’m sure it’s the last thing the readers want as well.”

His first day at Barstool just happened to coincide with his “Alive Day.” 

“Alive Days, in some circles, are celebrated more than birthdays,” Chaps wrote in his initial blog. “Alive Days are the days when people who were wounded in combat celebrate being, well, alive. For me, that day is July 31st.”

Barstool hired Uncle Chaps around the same time they moved headquarters from Boston to NYC and now he is staying around for another extended stretch.

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