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Sam Savage Explains Vision & Plans For Outkick

“The goal for Outkick is to become what Savage calls “a platform for fearless communicators.” That is why he and Travis were so interested in bringing Jason Whitlock on board.”

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Sam Savage was the first guest on the Season 5 debut of The Barrett Sports Media Podcast. The investor behind the expansion of Clay Travis’s Outkick the Coverage brand talked to BSM President Jason Barrett about the brand’s expansion, his future goals, and being aligned with some of sports media’s highest profile personalities. Barrett introduced Savage by pointing out that when people think of Outkick, they think of Travis and recent sign-on Jason Whitlock.

“I think that’s a reasonable response, and that’s kind of what I have been going for my whole career,” the founder of Savage Media Partners and former 24/7 Sports CFO answered.

Savage said his investment in Outkick is about timing. He believes this is an ideal time to build so Outkick will be in a groove by the time the economy bounces back. He didn’t express any hesitation in investing in a media brand during a pandemic, adding that it’s the service economy that will really face a major overhaul in the aftermath of Covid-19.

The goal for Outkick moving forward is to become what Savage calls “a platform for fearless communicators.” It’s why he and Travis were so interested in bringing Jason Whitlock on board. He also claimed that expansion plans don’t stop with Whitlock, as Outkick plans to hire at least one more well-known talent before the year is thru. The company will also launch a podcast network and sees it being a bigger part of its future.

As for why Whitlock was interested in joining and giving up a prime spot on FOX Sports 1 to do so, Savage took a little credit which he says was earned from a conversation he had with Jason.

“He was getting offers and had a lot of people after him,” Savage says. “He told me this, so it will sound a little self-gratifying, but he said ‘Sam, I am really buying into you and your vision for what this business can be.’ I’m sure there were a lot of factors that came into play. I know him and Clay have a great relationship and I know he wanted a platform where he could say whatever he wanted to say and not be constrained by political factors or business constraints, and so this provided that for him.”

Savage also lent some insight on the future of advertising on the Outkick brand. He said the site will be very selective on who they partner with which will decrease the likelihood of clients being quick to pull their money out when strong opinions are offered on sensitive issues. He also calls the growth of sports betting the “icing on the cake” for advertising on the site.

Being connected to two most recognizable talents with major TV and radio profiles will help bring new eyeballs and ears to Outkick’s content, but Savage doesn’t think traditional media will be the biggest driver for growth.

“I think there is a misnomer in media that you’ve gotta have these huge, loud megaphones in order to drive audience, and don’t get me wrong. That helps. That’s a great distribution asset, but really, especially on the digital side, it boils down to the technology.”

The entire episode clocks in at just under 40 minutes and is very much worth your time. In addition to being able to find The Barrett Sports Media podcast on this site, you can also subscribe on iTunes, Google Play, Stitcher, and Spotify.

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Draymond Green, JJ Redick Sell Out Live Podcast Show

The show will collaborate for the first time and it will mark an interesting time in the thrusting of new media onto the public consciousness.

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Old Man Draymond

The two new and most visible faces of the new media influx have teamed up for a live show that will take place in New York City. Draymond Green and JJ Redick are bringing their respective podcasts to the stage for a live experience.

On Monday (June 27), Draymond Green’s The Draymond Green Show and JJ Redick’s The Old Man and the Three will seek to entertain an already sold out audience at The City Winery in New York City.

The show will collaborate for the first time and it will mark an interesting time in the thrusting of new media onto the public consciousness. JJ Redick has earned universal praise for how he has handled his career post-retirement from the NBA, including appear often opposite Stephen A. Smith on ESPN’s First Take as well as the network’s myriad of other programming.

Draymond Green has been very public with his podcast that has very publicly recorded episodes minutes after Warriors games. He has recently invoked his mantra that he isn’t a part of the media (despite signing a contract with Turner Sports and Colin Cowherd’s The Volume). Instead he insists he is a part of the aforementioned new media.

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Scott Van Pelt Not Hurt By Draymond Green’s “New Media” Comment

“He’s the one that said it. Isn’t he the one who said he’s new media? I was just trying to give him credit in saying, ‘Look, you now have control of your narrative and you can go do your podcast now.’”

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Scott Van Pelt

We have heard an awful lot in the fast month about “new media” with a large section of that discussion coming in regards to athletes in or formerly in the NBA. One such interaction was between a member of that new media and Scott Van Pelt.

After Game 5 of the NBA Finals, a victorious Draymond Green was interviewed on SportsCenter with Scott Van Pelt. In the interview, Van Pelt asked Green about dealing with the outside “noise” around the Finals. After Green gave a to-be-expected type answer, Van Pelt followed-up with the initial comment that start a wave.

Van Pelt: You’re part of the media now and you get to control the conversation from your perspective and I know you’ll-

Green: New media.

He then corrected Van Pelt’s assertion that Green had stated Stephen A. Smith was new media by saying:

Green: And by the way go watch The Draymond Green Show. I said Stephen A. sometimes acts like the new media. Sometimes he doesn’t. That’s on you, but nonetheless, don’t just lump me in with media, baby. It’s the new media.

Scott Van Pelt appeared on the SI Media Podcast and was asked about this exchange.

“I didn’t get that,” Van Pelt said of Green’s resistance in being associated with the word “media.”

“He’s the one that said it. Isn’t he the one who said he’s new media? I was just trying to give him credit in saying, ‘Look, you now have control of your narrative and you can go do your podcast now.’”

Van Pelt went on about Green’s categorizing of Smith and other media as a separate column of media.

“I guess what Draymond actually said was sometimes he’s new media. I don’t give a shit who’s what…I think now as it relates to media, there’s no new and old because people that are in the old media are doing the new media and people that are in new media are cutting through in ways that people in old media didn’t think they ever would many years ago. I guess all I’m saying is whatever Stephen A. is, he exists in both lanes and Draymond, clearly his content cuts through on his podcast or with me.

I wasn’t hurt by it. I didn’t take it like he was mad at me. I was just correcting the semantics. It didn’t trouble me. Whatever. However Draymond frames what Stephen A. Smith is or what any of us are, it doesn’t feel important. I think it’s important he has that place where he wants to do his thing. And I think people are interested in hearing from the guy that was just out there not long after saying what he has to say.”

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Big Cat Asks For Listeners’ Help Booking Kevin Durant on Pardon My Take

“On a recent edition of the podcast, Big Cat talked about how the Brooklyn Nets star has continued to snub requests to come on the show.”

Jordan Bondurant

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Barstool’s Big Cat has been trying to book NBA star Kevin Durant on Pardon My Take for five years, but the former MVP just won’t say yes.

On a recent edition of the podcast, Big Cat talked about how the Brooklyn Nets star has continued to snub requests to come on the show.

“We want Kevin Durant on this show, and he has just alpha-ed me so hard at this point,” Big Cat said. “I need people to start replying to his tweets saying just go on Pardon My Take.”

It’s not like KD has given Big Cat the cold shoulder. Big Cat said Durant has responded to his DMs on Twitter before, even wishing him Happy Thanksgiving one year. But so far all attempts to get Durant on PMT have been futile.

“Maybe if we start getting some rings, then he’ll be like, ‘Yeah they’re an elite team, and I want to join up with them. And maybe I can help them win something,'” PFT Commenter said, referencing the fact that PMT is yet to be recognized with any podcasting awards.

Durant did more or less tell the podcast on Twitter he wasn’t interested on Wednesday.

Durant’s response probably still won’t deter Big Cat from trying to get Durant on the show, but at least they know where KD stands.

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