Barstool Sports isn’t new to the beverage game. The company has brand partnerships with Pink Whitney and Nooners, and now they’ve added a non-alcoholic mixer to their menu.
After recently partnering with Owen’s Craft Cocktail Mixers, Barstool Sports has announced the release of their new non-alcohol cocktail mixer. The Barstool Transfusion Mix By Owen’s, a blend of real grape juice and ginger ale that is said to make the perfect transfusion by adding vodka.
Owen’s Craft Mixers was announced as the “official cocktail mixer of Barstool Sports” earlier this year. The partnership also sees Owen’s Craft Mixers as the presenting partner of Barstool’s Fore Play podcast.
“We’re excited to announce our very own Barstool Transfusion with Owen’s Craft Mixers as we continue to expand in the CPG space,” Barstool CEO Erika Nardini said in the press release. “Owen’s was a natural fit as our official partner of Fore Play, the number one golf podcast by common golfers, for common golfers.”