In search of unique content with few live sports options, ESPN has strayed from its “stick to sports” mandate which led to a strange offering of an Eagles concert this past weekend. Sunday, July 5, ESPN aired a three hour 2018 concert film featuring The Eagles.
According to John Ourand of the Sports Business Journal, it might not have been a one-time idea as ESPN’s EVP, Programming and Scheduling Burke Magnus, is interested in picking up future concerts to air. Magnus told Ourand ESPN coul seek concert rights “a couple of times a year,” although he noted timing was uniquely right for the Eagles.
“We had nothing else going on [Sunday night] to speak of,” Magnus said. “Sports is coming back, but baseball’s a couple of weeks away. MLS is starting this week. The NBA at the end of the month. If everything goes to plan in terms of the return of sports, we may not have the opportunity to do this if not right now.”
It’s an optimistic outlook for Magnus and ESPN, who obviously hope live sports are able to soon return. But as the COVID-19 pandemic remains far from over, ESPN might find themselves with room for more concerts.
“Music and sports are inextricably linked,” Magnus said in last week’s press release. Music and sports do have ties, but I would add music can be intrinsically linked to almost everything cultural. Still, concert highlights are not on brand with ESPN, so it’s interesting to see interest in making them part of the network’s future.
Brandon Contes is a former reporter for BSM, now working for Awful Announcing. You can find him on Twitter @BrandonContes or reach him by email at Brandon.Contes@gmail.com.
ABC Scores Most Watched NBA Saturday Primetime Game In 4 Years
“The game drew 3.7 million viewers.”
The Boston Celtics beat the Los Angeles Lakers on Saturday night. While the game’s controversial finish left LeBron James and Patrick Beverly upset, executives at the Walt Disney Company had nothing but smiles thanks to the performance of ABC.
The game drew 3.7 million viewers. That means the Celtics’ win is the most-watched game in the ABC Saturday night prime-time window in the last four years. A February 2019 game between the Lakers and Golden State Warriors drew 4.1 million.
Boston also delivered the highest-rated game of the NBA season so far outside of the league’s stacked Christmas Day slate.
NBA Saturday Primetime on ABC is experiencing a nice uptick in viewership this season. Through the weekend, the Saturday night games are averaging over 3.4 million viewers according to an ESPN press release.
That number represents a 16% jump from last season. The edition of NBA Countdown that airs before the Saturday night game is having a good season as well. It’s average audience is up 3% to just under 1.5 million.
NHL Ratings on ESPN, TNT Down in 2nd Year
So far this season, games on ESPN and TNT are averaging 373,000 viewers, which is down from 478,000 last season.
Viewership totals from ESPN and TNT show NHL ratings have declined heading into the All-Star break, but there are some extenuating circumstances for the nearly 22% drop.
So far this season, games on ESPN and TNT are averaging 373,000 viewers, which is down from 478,000 last season. However, both channels have increased their linear television schedule, doubling from 27 games to 54.
ESPN has aired 18 games with an average of 402,000 viewers. In the same time period last year, the worldwide leader had only aired seven contests, but garnered 622,000 per game. None of ESPN’s games last season had aired on weekends, while the network has broadcast six games on Sunday this year alone. The 12 games ESPN has aired that weren’t on Sunday have averaged 491,000 viewers.
The 2023 NHL All-Star Game will air on ABC Saturday, and the network is hoping for a lift from last season. In 2022, ratings fell 38% from the previous All-Star Game on NBC, and hit the lowest total since 2009. The NHL Skills challenge saw its largest audience in a decade after airing on ESPN in primetime on a Friday evening. Nearly 1.1 million watched the skills challenge, a 30% increase compared to 2020.
At this time last season, TNT had aired 20 games. Through 36 games this season, the network has seen an average of 359,000 viewers. The network is helped by the 2023 Winter Classic, which took place at Fenway Park on Monday, January 2nd. The afternoon contest saw an audience of 1.78 million, up 31% compared to the previous year.
AFC Championship Game Delivers New Viewership High For CBS
53.1 million viewers tuned in to see the Chiefs victory over the Bengals, making it the most-watched television program since Super Bowl LVI.
The AFC Championship Game between the Kansas City Chiefs and Cincinnati Bengals drew a massive audience for CBS.
53.1 million viewers tuned in to see the Chiefs’ controversial victory over the Bengals, making it the most-watched television program since Super Bowl LVI. Additionally, the event is the most-watched NFL Conference Championship Game since 2017.
CBS claims the game peaked with 59.3 million viewers and was also the most-streamed live sporting event in the history of Paramount+.
With an audience of 53.1 million, CBS concludes its NFL playoff coverage averaging 40.798 million viewers for each game. That leads all networks thus far. The 2022 NFL season was the most-watched regular season on CBS in the past seven seasons.