Ratings dipped by more than a point for San Francisco’s KNBR and 95.7 The Game during the spring book, a period which encompassed March 26 through June 17. Usually both brands can depend on the Giants, Warriors and other Bay Area teams to create interest during the spring, but without sports for the quarter, and COVID-19 wreaking havoc all over the state of California, a decline was not a surprise.
In weekday prime (M-F 6a – 7p), KNBR 104.5/680 remained in the Top-10 with their target demo of Men 25 – 54, finishing 8th with a 3.8 share. According to Nielsen Audio data, KNBR was down 1.2 points from the winter book and nearly two points year over year. Their sports radio competitor, 95.7 The Game finished the spring book with a 2.5 share, down from a 4.3 in the winter. For the full week, (M-SU 6a – Midnight) KNBR earned a 3.2 rating, while The Game produced a 2.3 share.
KNBR’s morning show featuring Brian Murphy and Paul McCaffrey stayed solid, dropping less than a point from their winter 5 share, finishing in 7th place during the spring with a 4.2 rating. The Game’s morning show Joe, Lo & Dibs was hit a little harder, finishing almost two points back, with a 2.1 share.
The Bay Area midday shows on both stations dropped by more than a point in the spring book. They had been tied for 5th during the winter quarter. For KNBR, Greg Papa and John Lund finished 12th with a 3.2, and The Game’s Bonta, Steiny & Guru earned a 2.1 share.
In afternoons, KNBR’s Tolbert, Krueger & Brooks came in 8th with a 4 share. The Game’s Damon, Ratto & Kolsky finished 16th with a 2.9. Both shows were down about a point and a half from the winter book.
Finishing up in evenings, The Game and KNBR were tied for the spring quarter. From 6p-10p, The Game’s weeknight duo of Ryan Covay and Joe Shasky earned a 2.4 share, a number equaled by Mark Willard on KNBR.
David Feherty Launches Weekly SiriusXM Show
“David’s unique blend of wit and golf wisdom, and his experience from a lifetime in the game, really make him one of a kind.”
SiriusXM announced today that David Feherty, who has been entertaining golf audiences with his witty perspective on the game for more than two decades, is joining SiriusXM to launch a new weekly show.
Feherty will team up with fellow former pro and SiriusXM host John Maginnes for Feherty and Maginnes. The show will be on Monday evenings on the SiriusXM PGA TOUR Radio channel.
They will preview the new show this Wednesday at 5pm. The show officially starts in its new time slot on January 3rd, as the PGA TOUR season picks up steam with the Hawaii tournaments.
“I can’t wait to work with John Maginnes,” said Feherty. “He is one of my favorite people and SiriusXM will be a really fun platform for us. The over/under on both of us getting canceled is about six weeks!”
The format will include long form interviews with personalities from the world of golf with storytelling to the listeners coming from the golf expertise of Feherty and Maginnes, who both had playing careers on the PGA Tour.
“David’s unique blend of wit and golf wisdom, and his experience from a lifetime in the game, really make him one of a kind,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “SiriusXM is the perfect platform for his many great stories and the insightful and revealing conversations he’ll have with his guests. We are thrilled to pair him up with John and bring together two terrific personalities who will deliver an entertaining, must-listen show for our listeners.”
Feherty spent time following his playing career at CBS and NBC as well as his own show on the Golf Channel.
Industry Analyst Predicts Crypto Will Surpass Gambling In Sports World
Industry sources believe that crypto could grow into a $100 million dollar industry for sports television within the next year.
Industry insiders have believed for quite a while that sports betting was the future for sponsorship and advertisement revenue, but it appears that there is a new venture on the rise that is quickly surpassing it.
Crypto.com made a huge statement in purchasing the Staples Center in what will be known as Crypto.com Arena come Christmas Day.
SponsorUnited Founder and President Bob Lynch believes that there is no doubt that Crypto and Blockchain will far exceed sports betting as the premiere revenue money maker for the sports industry over the next decade.
“They’re essentially buying equity,” which would be particularly valuable in an industry that is still widely doubted, Lynch said on Crypto.com’s purchase of the arena. “The Lakers and Clippers have global exposure, media value and mentions that give instant brand legitimacy with top-of-mind awareness through national/global TV exposure,”
Crypto has already started to push its way into major advertisements for key events in the world of sports. Cryptocurrency exchange FTX purchased an ad in this upcoming Super Bowl, and already has the backing of the biggest star in professional football. Tom Brady has an equity stake in the company.
Industry sources believe that crypto could grow into a $100 million dollar industry for sports television within the next year. It seems that the possibilities are endless for crypto within the sports landscape. While sports gambling certainly isn’t going away from the public eye, it could be overtaken by crypto in terms of ad spending and sponsorship visibility very soon.
Colin Cowherd: Lincoln Riley At USC Is Good For Networks
“Colin Cowherd pointed out that when USC is a contender, LA watches.”
Colin Cowherd is a self-professed college football fan. When the sport is interesting, he talks about it. The sport may never be more interesting than when the coaching carousel is spinning.
On Mondy’s edition of The Herd on FS1 and FOX Sports Radio, Cowherd dove in on USC’s hire of Lincoln Riley. He says that it is good for college football that Riley left Oklahoma for Los Angeles.
“My phone blew up yesterday, not only because people know I’m kind of a USC honk, but network people,” Cowherd said. “They’re like ‘do you understand how big this is for networks?’”.
Colin Cowherd pointed out that when USC is a contender, LA watches. He noted that when USC lost to Texas in the 2006 Rose Bowl, ABC scored a 22.5 rating in the city.
“The networks want USC to be good. You know why? Because New York, DC, and Boston have never watched college football. Chicago does and LA does. So the Big Ten being good is good for college football TV ratings. But LA doesn’t watch college football anymore. They will now.”
As for the hard times USC has fallen on and been stuck in mostly since Pete Carroll bolted for the NFL, Cowherd is not particularly worried. He pointed out that Georgia, Alabama, Ohio State, and Notre Dame were all down before they hired the right coach. Programs at the blue blood level in the sport have a way of bouncing back quickly.
Network executives are hoping Cowherd’s assessment is correct. USC is the only brand on the West Coast capable of resonating on a national level.
The Los Angeles sports landscape has changed though. When USC was a celebrity program under Pete Carroll, the city did not have an NFL team. Now it has two. The Dodgers were not annual contenders in Major League Baseball. The Lakers had stars, but the Clippers didn’t. Now both do.
Does LA love college football enough for the Trojans to turn some heads in the city with the most stars in the sports world?
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