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Portland, Seattle & Milwaukee’s Spring Ratings Highlights

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Sports radio listenership in the spring book was surely impacted by COVID-19 as sporting events were scarce and less people were on the road with daily commutes. Complete data for all shows was not available, but sports radio brands in Portland, Seattle and Milwaukee worked hard to combat the effects of a global pandemic. 

Portland’s 102.9/750 The Game was less impacted by the lack of sports, producing a similar year-over-year number in weekday prime (M-F 6a – 7p) earning a 3.4 share for their target demo of men 25-54. The Game topped the more localized 1080 The Fan, which did a 2.2 share. 

The Game’s strongest performance came from The Dan Patrick Show, which airs 6 – 9a and generated a 6.2 share. The DP Show was down almost three points year-over-year in Portland, but still topped 1080’s Dusty and Cam in the Morning which earned less than a 1 share. 

From 9a – noon, The Game’s simulcast of Jim Rome earned a 3.9, beating 1080’s offering of Colin Cowherd which generated a 1 share. During the noon – 3p block, The Bald Faced Truth with John Canzano turned in a similar year-over-year performance for The Game with a 3.4 share. 1080’s early afternoon show hosted by Andy Johnson and Brandon Sprague was less than a point behind with a 2.6. Data for afternoon drive wasn’t available.

Turning to Seattle, in weekday prime, 710 ESPN Seattle topped Sports Radio 950 KJR, but the pandemic caused the station to fall from 6th to 19th in the spring book which extended from March 27 – June 17. 

In morning drive, 710’s Danny O’Neil and Paul Gallant completed their second full book as co-hosts, topping KJR’s Chuck and Buck in the Morning. From noon – 3p, 710 ESPN’s midday show hosted by Tom Wassell, Jake Heaps and Stacy Rost also finished ahead of KJR. Rounding out the weekday lineup, KJR’s afternoon show with Dave ‘Softy’ Mahler and Dick Fain edged out 710’s trio of Bob Stelton, Dave Wyman and Jim Moore.

In Milwaukee, 97.3 The Game topped their sports radio competition for the full week (Mon-Sun 6a-mid). The Game earned a 1.6 share in the spring book, while 94.5 ESPN and 105.7 The Fan each did a 1.2. None of the three sports radio stations missed out on local NBA or MLB play-by-play, as news station WTMJ is the rightsholder for the Bucks, Brewers and Packers. 

Dual market host Steve Czaban finished 10th in morning drive for The Game, from 6 – 9a. Czaban’s spring book was down from his seventh-place finish in the winter quarter. Full market data wasn’t available for all shows.

Sports Radio News

Craig Carton Making Responsible Gambling Content For FanDuel

“He will help shape the company’s responsible gaming policy, play a role in FanDuel building AI that can spot problematic gambling patterns, and host events in which he will help younger bettors understand what an addiction looks like.”

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FanDuel announced yesterday that it has hired its first ever “responsible gaming ambassador”. WFAN’s Craig Carton has agreed to take on the role. He has been open about his gambling addiction and advocated for those that believe they have a problem to seek help on air since returning to New York radio last year.

The content he creates for FanDuel will have a very specific focus. A press release says Carton will promote messages of “advocacy, prevention awareness and content development focused on the importance of wagering within limits”.

Craig Carton was sentenced to three years in prison for his role in a ponzi scheme to defraud investors of money they were told was being invested in tickets for resale. In reality, Carton was using the money to repay some of his gambling debts.

“My story and personal history with gambling has been well documented,” said Carton. “More than ever, I want to use my experience and platform to shine a meaningful spotlight on the issue of problem gambling. It was important to me that I find a real partnership with a company that shared my passion for this issue. It became clear FanDuel shared the same goals and was comfortable working transparently with me for the sole purpose of protecting people.”

FanDuel is planning to utilize Carton in a number of ways. He will help shape the company’s responsible gaming policy, play a role in FanDuel building AI that can spot problematic gambling patterns, and host events in which he will help younger bettors understand what an addiction looks like.

He will also create audio and video for FanDuel’s Play Safe Campaign. FanDuel will help Carton’s WFAN program “Hello, My Name is Craig” find a bigger audience. The show airs on weekends and features Carton discussing his addiction and offering advice to others seeking help.

“We are absolutely thrilled to partner with Craig to place even more emphasis on responsible gaming behaviors,” said Mike Raffensperger, FanDuel Group’s Chief Marketing Officer. “Everyone at FanDuel understands the importance of protecting our customers who are also our family, friends, neighbors and community members. Craig’s powerful personal story will help fuel our mission of making sure no bet placed results in hurting a loved one.”

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Sports Radio News

Marc Malusis: Stephen A Smith Spouting ‘Complete & Utter BS’

“Listen, I get he’s on ESPN and we’re doing out thing here, but it’s affecting a team we cover on a day-in-day-out basis with the Brooklyn Nets with Kyrie Irving, who is a very polarizing figure in this city.”

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WFAN’s Marc Malusis wants Stephen A. Smith to acknowledge that he either has inside information regarding the Nets or that he completely made up a trade rumor on First Take earlier this week. Smith said on First Take that the Brooklyn Nets would trade Kyrie Irving to Philadelphia if it meant they got Ben Simmons back in return, but the idea has been nixed by Kevin Durant.

Stephen A. Smith accused some in the media of lying about his report. He tried to claim that he what said on First Take was that the Irving for Simmons deal is a trade the Nets could do. That was enough to sett Malusis off.

“This is just complete and utter BS,” he shouted. “I mean, get the boots on!”

Marc Malusis claims that the idea of an Irving for Simmons trade isn’t totally absurd. Having James Harden on the roster would allow Brooklyn to bring in someone that does everything well but shoot. Still, he says Smith framed his stance as something he knows happened and Malusis is adamant it didn’t.

He was even more upset that Smith would say people in the New York media “lied” about what Smith had said. Marc Malusis pointed out that when you are the local media, you have to dive into a rumor like that. It doesn’t just get to be something that was said on ESPN.

“Listen, I get he’s on ESPN and we’re doing out thing here, but it’s affecting a team we cover on a day-in-day-out basis with the Brooklyn Nets with Kyrie Irving, who is a very polarizing figure in this city.”

It sounds like Malusis’s greatest objection is to Smith’s indignation at the idea that someone took his trade rumor seriously.

“Don’t all the sudden start waking back and saying ‘everyone’s spewing lies about what I had to say yesterday’ because you know what? We had to weed through the BS of what you said yesterday.”

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Sports Radio News

104.5 ESPN’s Matt Moscona Sets Up $100K Donation to Local High School

”It’s been tough on these kids, and this will definitely help us.”

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Guaranty Media and 104.5 ESPN in Baton Rouge recently invited a local Athletic Director from South Lafourche High School Brian Callais to come and promote an upcoming fundraising event host by Central High School on After Further Review with Matt Moscona.

During the phone interview, Callais informed listeners of the impact that Ida had on their school, including major damages to the high school that there are no funds to repair. Additionally, the school’s sports teams will be forced to travel for every game this season as their facilities are not fit to host other schools.

Little did Callais know, Matt Moscona had invited the founder of a Baton-Rouge-based cryptocurrency business called Game Coin to join him in the 104.5 ESPN studio to surprise Callias with a donation of $100,000 dollars to the school.

“This will go a long way,” said Callais after learning of Game Coin’s donation to his program. “Our [senior] student-athletes have not had a normal high school year since their freshman year…Their sophomore year, they were hit with the pandemic, and we’re looking forward to a regular senior year for them. It’s been tough on these kids, and this will definitely help us.”

Gamecoin is one of the few cryptocurrencies that is not totally for profit, as 4% of their 10% transaction fee goes to charitable donations to help youth sports groups.

“Growing up, I didn’t have everything that I thought I should have,” said founder of Game Coin David Mahler on Moscona’s radio program. “I just always wanted to be able to provide for people…and since I’m able to do that now, I added that as a part of Game Coin.”

Mahler also said in the interview that three more similar donations are already arranged and they will be announced within the next two weeks.

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