It’s a warm July Sunday night in Chicago. I’m headed to the ballpark to call a White Sox and Cubs exhibition game. The two teams will play on the Northside this night at Wrigley Field. There’s a bit of excitement around this one, even if it doesn’t count in the standings, because well, it’s the Sox and Cubs. While that is normal, there are many things on this evening that are certainly not.
Normal is a word we used to use for a lot of things. Now we say, “this is the NEW normal,” right? Coronavirus and this pandemic have changed everything. Even the way we broadcast games.
What was so different you might ask? I mentioned that the White Sox/Cubs game was played at Wrigley, yet I was driving to Guaranteed Rate Field on the Southside to do this game. That’s right. No traveling, not even 8.1 miles up the road, for the broadcast teams. We will be calling “road” games from a booth, facing a field with nobody on it. More on that in a moment.
Pulling up to the parking lot I head into Lot D, which is right near the entrance to the ballpark. The first thing I noticed was that it’s empty, a ghost town, almost what it looks like when I’d normally leave after a game when things were normal. Also noticeable is the signage. The lot designated for those in “Tier 1” and then spots for those in “Tier 2” and then a section for “Tier 2/3”. I pull into the Tier 3 area to park my car. It’s a bit of a longer walk than usual, but hey that’s the price to play baseball in this pandemic stricken world. I’m good with it.
Time to put on my mask.
Now, as I walk from the car to the entrance, there’s a large white tent greeting me. This is the medical tent. I check in with the attendant and then face a screen that looks like an iPad. There is an outline of a face. I am instructed to fit my face in the outline, so this screen can take my temperature. You almost get the feeling of the old days of metal detectors at the airport, a little uneasiness.
Am I going to have a fever? Will I be able to get into the park?
Thankfully, the digital display reads 98.2 as in no fever. I’ve cleared the second hurdle.
Next up on gameday is entering the lobby to get my bag scanned and to pick up my credential for the day. The door is locked and I’m trying to read the security guard’s lips, but he’s got a mask on, as do I. We finally sync up and the door is opened. I apologize to him for causing a bit of angst for him, he’s very cool about it and offers some kind words to break the ice. Seems even with my mask on he knew that I was coming to broadcast the ‘game’ there tonight. Another hurdle cleared.
Normally on a gameday, the lobby is bustling with activity and various friendly faces greet me. Not today. There are exactly three people in the lobby. Me, my friend the security guard and the gentleman handing out credentials.
I walk toward the elevator to go to the broadcast level. On a typical day, there’s an elevator attendant, who is a great guy. Always saying hello and talking about the last game the Sox played, but not this day. I push the button and head to the 3rd floor. Usually there is another friendly face waiting as the door opens to say hello and make sure those that are from the visiting team know where they’re going. She is also absent today. I turn the corner push open the double doors and make my way down to the broadcast booth.
This is where my day is supposed to be familiar. I really don’t know what to expect. The narrow corridor leading to the booth is always filled with television equipment, people and activity. Today it’s just another sparsely occupied space.
I enter the booth and greet my partner. We haven’t seen each other in 4 and a half months. We’ve talked, texted and emailed during the shutdown. We spend some time catching up, finding out how each other’s families are doing, some of the highlights of the times leading up to this moment. It’s great to see him and finally things are starting to feel as they once were.
The feeling is fleeting though, because as I mentioned earlier, we’re doing a game tonight, but there will be no game on the field in front of us. Quite an unusual circumstance, but one that all of us understand is for our safety, the safety of the players and the game itself. How are we going to do this? We are going to be watching this game from 8.1 miles away on a television monitor, basically calling our game off of the television feed. There is supposed to be a secondary screen near me that would continuously show me the “high home” camera.
It’s not there.
“Ok, no problem. We’ll make it work,” seemed to be the theme of the night. The circumstances are less than ideal, but what can we do about it?
Remember, normal went out the window in March, now the only thing out of our window as the game starts is an empty field. We start the broadcast reminding fans where the game is and where we are. It feels strange.
That feeling went away as soon as the first pitch was thrown though. Finally, some normalcy. A game that I’ve called for the better part of 2 decades is still the same game. Yeah, there were a few issues here and there. The sound was ahead of our picture. We’d hear the crack of the bat before seeing it. Ok, we have a little laugh about it and then adjust. My partner and I agree to pause our comments a little earlier, to kind of synch it up. All good. This felt great.
Then strange entered the building again.
As the innings wore on, I got more and more comfortable looking at the 2 monitors (thankfully the TV folks brought it in during the 4th inning of the game). But, seemingly at the same time, both my partner and I looked out at the field in front of us and saw nothing.
I don’t mean just no activity, I mean truly nothing. It was pitch dark inside the stadium. Not a light to be seen shining down on it, only the lights from the broadcast level. We made eye contact and relayed our thoughts to the audience about the darkness descending upon the empty field. It was a pretty incredible sight to behold, even though we couldn’t see a thing.
Remember the line from the Wizard of Oz? “Toto, I don’t think we’re in Kansas anymore.” It rang true in so many ways for us that night.
We are sitting here in the dark. Guarantee Rate Field is normally lit up so brightly during a game that you can see it from an airplane 40-thousand feet above it. The team wasn’t even here. Not even a grounds crew member left inside. It was kind of eerie. Alas, this is the way it’s going to be and we can do nothing to change it.
Why worry about it?
This was a unique opportunity to, in a way, take the audience behind the curtain. Numerous times we’d describe not only what we were seeing on the monitor, but what we were seeing, as mentioned in the park. We let them in on how we had our booth set up. How we were angling our monitors so that my partner and I could see each other. To feed off of one another just like we always do. Stories were told, like I’m telling you, how we got into the ballpark, what we saw and didn’t see along the way, how weird it was to be in an empty ballpark.
It was all done in an attempt to say, “yes, we know this is not typical, but it is baseball and we’re grateful to have you listening and to be bringing you this game. I felt like it was extremely important to relate with people in the sense of we’re all going through this together.
At the end of the day it’s just a baseball broadcast. We aren’t solving any of the world’s problems, especially COVID-19. What we could do though, is to have as much fun as possible. Let’s make it as normal for those listening as we can and let’s approach this with a positive attitude. Hopefully, it will translate to our audience.
Let’s be that distraction we all couldn’t wait for. Live sports. Live baseball. Forget about all the abnormal things in getting there, the weirdness of the booth. If they would have told me, ‘go broadcast this game from the top of the John Hancock Building’, I would have been there. If that’s what it would take, count me in.
Abnormal is our normal now. Again, if that means sports is back with a few tweaks here and there, I’m in.
Andy Masur is a columnist for BSM and works for WGN Radio as an anchor and play-by-play announcer. He also teaches broadcasting at the Illinois Media School. During his career he has called games for the Chicago Cubs, San Diego Padres and Chicago White Sox. He can be found on Twitter @Andy_Masur1 or you can reach him by email at [email protected].
Has Stephen A. Smith Outgrown First Take?
“Stephen A. Smith is irreplaceable at ESPN so long as the network wants to be in the First Take business. Smith is smart enough to know that won’t be forever.”
Stephen A. Smith has clearly outgrown First Take. He’ll never say it, because he knows the brand’s success depends on him. However, one look at The Stephen A. Smith Show and it is clear, this is a guy that doesn’t need to spend weekday mornings shouting about Jalen Brunson’s effective field goal percentage anymore.
Think pieces have been written about what the podcast says about Smith’s ambitions. Plenty of radio hosts have had fun at the expense of the ESPN star’s proclivity for going off-script in ways that might make the Walt Disney Company uncomfortable. None of it has changed The Stephen A. Smith Show.
The podcast has taught us that Stephen A. Smith can pull from deep knowledge about the Pixar Cars universe, he will defend his right to use R. Kelly’s music to set the mood, and we have learned that the man loves a big ol’ butt.
AND THAT’S ALL WITHIN THE LAST MONTH!
Personally, I like this unabashedly horny, politically vague, and more well-rounded version of Smith than the one I see on ESPN. The guy yelling “How dare you” when Chris Russo tries to argue that some dude who handed the ball off 85% of the time is a better quarterback than Patrick Mahomes is not a human being. He may truly believe his point, but the conviction is goofy. The guy giving truly awful advice for microwaving fish feels real. He doesn’t know what the hell he’s talking about but he is confident that he does.
I don’t claim to know what ESPN will or should do when Smith’s contract comes up for renewal. The First Take star has made it clear that he expects to be made the network’s highest paid talent. He’s certainly entitled to that opinion. He has the numbers to back it up, but the TV business has changed. ESPN is on its way to being a digital product, which will most certainly change its finances and priorities.
If you’re paying the $30 or $40 per month that we expect ESPN to charge for its a la carte service, you’re not doing it for First Take. You’re not doing it for PTI or The Pat McAfee Show either. It’s all about the games. They are and will always be ESPN’s most valuable asset. I would imagine that in the coming years, the network will take a hard look at just how much anything else is actually worth.
Who from the “embrace debate” universe has crossover appeal? Probably no one. Games attract a large audience. Sports talk? That’s more of a niche.
Everyone reading this has a very distinct feeling about Skip Bayless. Most of the world doesn’t though. Bayless has leaned hard into the act. It’s important to him to put on the best sports debate show TV has to offer. That’s a perfectly admirable goal, but the ceiling is pretty low.
Most people aren’t going to go looking for something like that. If Bayless ever wants out of FS1, his options would be limited at best and possibly non-existent at worst.
Stephen A. Smith has big ambitions. He wants to act. He wants to host shows outside of the sports realm. He wants to produce. He may want to run for office. If ESPN determines it doesn’t need to pay over $10 million per year for the star of a show that is largely consumed on mute in airport bars, then he needs to prove he can do those things at a level that gets him paid.
Most of the comments about Smith’s podcast have to do with what it could make him in the eyes of ESPN. I think it is important to consider that as ESPN evolves, maybe no single show or talent will be particularly valuable to the network, at least not to the tune that it currently is. So we have to look at Smith explaining how to skirt the issue of lying to date about how well you can cook differently.
Over the Thanksgiving holiday, I read Brian Stelter’s Network of Lies, which is about the Dominion lawsuit against Fox News and the network firing Tucker Carlson. No matter how you feel politically, I recommend it, because it gives some great insight into how a network built on talking head shows operates.
At Fox News, where every host has the same opinions, the network is the star. Sure, people rise up and gain a following, but Stelter points out all of the presumed stars that have not hurt Fox by leaving and he theorizes Carlson will eventually be one of them.
I’ve been thinking about that a lot as I listen to Smith shout that he just needs a woman “to be a solid 7.” Has he read Network of Lies? Smith is friends with Sean Hannity. Has he had conversations about how valuable an opinionist is when he only preaches to those already converted?
Stephen A. Smith is irreplaceable at ESPN so long as the network wants to be in the First Take business. Smith is smart enough to know that won’t be forever. Even if ratings for the show never slip, changing economics could force the network’s hand at some point.
That is why Stephen A. Smith wants you to know how he feels about big, juicy booties. Maybe sports talk on television will have less value amidst television evolution, but talent that can entertain and make an audience pay attention never will. Smith is betting that he can make you care about what he has to say regardless of what he is talking about.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at [email protected].
Steve Czaban is Helping Mold Sports Radio’s Future at 97.3 The Game
“I’ve seen some really messed up stuff but I’ve seen good stuff as well and I’ve seen good stories. I just try to lend that perspective…”
After a long run in Washington, DC, Steve Czaban made the move in May 2019 to host the morning show on 97.3 The Game in Milwaukee. Being part of the Milwaukee/Wisconsin market was nothing new to Czaban as he held down a 30 to 45-minute feature on “Bob and Brian”, the number one FM show in the market for almost a quarter of a century.
The show became so successful that Czaban signed a contract extension in April of 2022 and the show continues to soar.
“The show has gone great,” said Czaban. “We’re double the nearest sports radio competitor in town and we’re top five in the target demographic of men 25-54. I really have been loving it. It’s the best group of guys and just vibe that I’ve had a sports radio station pretty much in my career. It’s been a very good situation for me.”
It’s not easy for a talk show host to transition to another market because you really have to have an intimate knowledge on the teams, the players and the fans in a town in order to have a fighting chance to be successful. When Czaban made the move from DC to Milwaukee, the experience of dabbling in the market certainly helped him to talk about everything Packers, Bucks, Brewers and Wisconsin sports, but it’s not something that comes easy.
In fact, he wonders how other people can do it.
“I didn’t go into it cold,” said Czaban. “I think if anyone in our business goes into a market cold, I don’t know how you do it because you just have to have a certain base of historic knowledge of this player, this team, this game, this moment and this incident to call upon to at least be fluent in the language of the local sports market.”
So, in order to have that fluency in a new market, you have to literally channel your inner Rodney Dangerfield and go “Back to School” and that means doing your homework to get you ready for your new gig. You don’t just bag your bags, move to a new city, turn on the microphone and talk about the teams in town without knowing what you’re talking about.
Steve Czaban says there is a textbook for what to do, but it’s certainly a challenge.
“The advice would be if you’re a host and you’re entering a new market and you don’t really have any connection or history, then I would absolutely do a cram session,” said Czaban. “Every night, flash cards, reading everything, watching YouTube highlights and at least for the first six months if now a year, make sure to tread lightly because there’s a good chance you’re going to walk into a rake if you start talking about “they should never have traded so and so.” Well, there’s more to it.”
Czaban has spent his career trying to help young talent break into the industry and grow. He’s had a knack for bringing new people along and educating them on the business and the highs and lows that come with it.
Sort of like a head coach developing quality assists who go on to become head coaches themselves.
“I don’t know what kind of a coaching tree I have,” said Czaban. “But I do make sure to try to explain to the younger people around me like my producers and what not because I’ve seen so much in the industry. I’ve seen some really messed up stuff but I’ve seen good stuff as well and I’ve seen good stories. I just try to lend that perspective of having been in the circus for 30 plus years.”
Many of those years were spent as a host in Washington DC, Czaban certainly spent a lot of time talking about Washington Redskins/Football Team/Commanders owner Dan Snyder had his part in the fall of the once-proud franchise. He still has his finger on the pulse of what’s going on in DC and how the sale of the team from Snyder to a group owned by Josh Harris had an affect on sports radio in Washington
Czaban says the sale and the fan reaction had a huge impact in a positive way.
“They definitely had a surge,” said Czaban. “I was very happy for everybody still on the air doing sports radio day to day at seeing the bad man run out of town who wrecked the franchise, lost the team, name, logo and soon to be history that he was finally gone. I think it was definitely good but now with the Commanders being so bad, there’s hope with a new owner but there’s a lot of cleaning out that has to be done first. I think the guys on sports radio are going to be very busy this next year or two.”
Transitioning to full-time hosting duties in Milwaukee a few years ago, Czaban saw the Aaron Rodgers era with the Packers wind down. After the Packers traded Rodgers to the Jets this past off-season, the keys to the offense were transferred over to Jordan Love. While there were some growing pains inside Lambeau Field at the start of the season, the Packers have rebounded.
Not everyone in town thought it was going to happen and some hosts patience ran thin…but not Czaban. He had gone through too many lost seasons in Washington to realize that you just can’t throw in the towel until a season is done.
“There were guys on my show and on other shows (when the Packers were) at 2-5 they were like “season is over, they’re going nowhere” and they were event talking about draft position,” said Czaban. “I was the only guy saying whoa the season can be over when it’s over. We have all the time in the world for that but it’s not over now. Now, I kind of look pretty smart.”
Steve Czaban also looks very intelligent for being able to do something that not many people in the sports radio industry can do. He was successful in one market for a very long time and has made the transition to a new market and is, once again, having success with a tremendous sports talk show.
Peter Schwartz has been involved in New York sports media for over three decades. Along the way he has worked for notable brands such as WFAN, CBS Sports Radio, WCBS 880, ESPN New York, and FOX News Radio. He has also worked as a play by play announcer for the New Yok Riptide, New York Dragons, New York Hitmen, Varsity Media and the Long Island Sports Network. You can find him on Twitter @SchwartzSports or email him at [email protected].
Brian Murphy is Preparing to Write His Next Chapter at KNBR After Layoffs Ended ‘Murph and Mac’
“I don’t want to say, ‘This too shall pass,’ or, ‘Time heals all wounds,’ but you’re only as good as your next ratings book.”
After the morning show signed off at KNBR last Wednesday, co-host Brian Murphy was called into a meeting with Cumulus Media market manager Larry Blumhagen. Although there had been signs of potential changes, Murphy had partnered with Paul McCaffrey for nearly 18 years and survived all of the turmoil.
A simple look around the building represented proof of an alteration, evinced by reductions in the number of stations under its roof. A once powerful news station, KGO-AM, underwent a sudden format flip last year after nearly a century on the air. A few years earlier, alternative rock station KFOG was eliminated from the company’s portfolio as well. KNBR has weathered the storms, but not without alterations to the station’s programming department.
“I would say everything has shrunk,” Murphy expressed, “and that includes sending us on road trips or to Super Bowls, etc.”
Layoffs have reemphasized the importance of the quantitative bottom line, sometimes overshadowing the qualitative utility and widespread impact derived from talent and popular shows. It is partially why the deluge of palpable support after Murphy learned in a short meeting that McCaffrey was being laid off was surprising and reinvigorating. But first came an immediate, jarring feeling surrounding the decision.
“Truthfully numb,” Murphy said regarding his sentiment after learning what happened. “I guess it’s a cliché to say that people go into shock, but to know that Paulie and I wouldn’t be together was something that didn’t register. I mean, it registered, but it didn’t register until fully; the next 48 hours is when it really started to really hit.”
McCaffrey was one of seven laid off at KNBR that day. Morning show producer Erik Engle, former programmer Lee Hammer, host F.P. Santangelo and members of the outlet’s digital department lost their jobs as well. Even the long-running KNBR Tonight evening show, which aired for decades was canceled, and replaced with CBS Sports Radio programming. While Murphy always hoped that the morning show would continue in the iteration before the end of his contract, he is now facing a new reality without his longtime colleagues.
“I think what we were disappointed by was sort of an abrupt and premature end, particularly to our partnership, which I think we’ve learned from an incredible outpouring of social media is way more than we knew,” Murphy said. “We learned our partnership for whatever reason connected to a lot of people for a long time. It’s funny they say radio is dying, but radio sure is personal and effective in many ways baked on what we’re hearing from our listeners.”
During the next two days, Murphy was off the air and contemplating his future. There were moments where he thought about leaving KNBR. However, he knew that he had a contract to fulfill and a family to support. Additionally, the person that he was set to work with on Monday and beyond – Markus Boucher – had contributed to the morning show for nearly four years, rendering familiarity and comfortability.
“There’s a chance that Markus and I could do this for a long time; we’ll see how it goes,” Murphy said. “Maybe things go great and that would be awesome, and I’m definitely leaving that door open. For whatever reason, we recover from the pain of losing my partner for almost two decades and the next chapter works out.”
In 2023, KNBR has experienced two subpar quarterly ratings books. The decrease in performance has affected all dayparts on the outlet. Murphy knows that when the San Francisco Giants do well, it generally leads to KNBR succeeding. The station did improve in its summer and fall books for 2023, but there already were repercussions being felt.
“I just know that that happened and it damaged people’s perception of the station, but I don’t think it was an accurate reflection of all of our listenership at all; I just don’t,” Murphy said. “I know for a fact that we still had a huge audience, and it’s evident by what happened after the news; just so many people reacted and people in the demo too.”
Even though he knows it does not directly relate to his role as an on-air host, Murphy believes that the local advertising market was damaged because of the impact the COVID-19 pandemic had on the city. San Francisco was one of several major metroplexes that instituted strict health and safety protocols in an effort to slow the spread of the disease, which had an effect on sports talk radio consumption. With more people working remotely and fewer people commuting to the office, the transition to digital content and audio on-demand offerings has hastened in order to realize previous levels of engagement and keep the format alive.
“KNBR is going to have to weather this storm,” Murphy said, “and there’s this feeling of, I don’t want to say, ‘This too shall pass,’ or, ‘Time heals all wounds,’ but you’re only as good as your next ratings book.”
The station recently held an all-staff meeting to discuss its direction, which has been somewhat complicated by three program directors at the outlet over the last five years. Following the departures of Jeremiah Crowe and Kevin Graham, Adam Copeland took over the responsibilities last month. The layoffs took place two weeks into his tenure, causing some people to question how involved he was in the decisions and whether or not he advocated for the morning show.
“I think these things come from beyond San Francisco,” Murphy said. “Our headquarters are in Atlanta, and I think something this big – like I said, it wasn’t just Paulie Mac; it was seven people. Paulie Mac is personal for me, but that to me says, ‘Well, that’s obviously a big budget decision that’s being made at a level far above the San Francisco program director.’”
Although Copeland has minimal previous experience as a program director, Murphy is confident that he will be able to effectively lead the station through his energy, youth and passion for the medium. Copeland grew up listening to KNBR and worked at the station over the last several years as a producer and host, eventually earning a spot in afternoons alongside Tom Tolbert. Copeland remains in that time slot, pulling double duty for the radio station. His relatability and familiarity with the craft is something that Murphy views as an advantage.
“I think people are pretty excited that we have somebody who cares as much as Adam Copeland does about KNBR,” Murphy said, “I think if there’s anything to be optimistic about in 2024 that despite this ending to 2023, it’s that we have a program director who’s all-in on the station.”
Thinking about what comes beyond the immediate future though is not within Murphy’s mindset. At the moment, he feels it is too soon to determine if there will be a potential Murph & Mac reunion on a digital platform. Instead, he is focused on being able to continue to serve San Francisco sports fans without his longtime on-air partner. Murphy realizes how fortunate he was to have someone like McCaffrey by his side and valued both his consistency and dependability on a daily basis.
“Every single segment he was the same energetic, relentless, hilarious partner who only wanted what was good for the show – not what was good for him; not what was good for me – he only wanted what was good for the show,” Murphy said, “and it was such a lesson for this newspaper guy to learn, for lack of a better word, showbusiness.”
When Murphy entered the studio Monday to host his first show without McCaffrey, everything felt surreal to him on the air. There was ostensible tension in the room and from listeners about how he would address the news, and share his feelings with the audience. The program ended with a monologue from Murphy regarding McCaffrey, something that he is grateful Boucher did not raise objection to and that he was able to make his statement on the air.
“The 49ers had just destroyed the Philadelphia Eagles, which actually was a huge positive break for us because it allowed everything to happen Monday with the backdrop of great positivity because that was a huge game for the Niners and people were pretty jacked up about that game,” Murphy said. “So I opened the show by saying, ‘I know it’s corny, but that one was for Paulie.’”
The shock and surprise from McCaffrey being laid off is hardly evanescent, but Murphy is now thinking about how to optimize the morning program with Boucher. Predicting what may come next is an arduous task. Murphy considers himself fortunate to have had nearly 18 years hosting with McCaffrey, and he is now thinking about the next chapter of his time at KNBR while having reference for the enduring legacy of Murph & Mac.
“For whatever reason, I’ve never lost my absolute joy and passion for the sports world – sports content; sports stories; sports history; sports media – everything about it,” Murphy said. “And so every morning when my alarm goes off and my feet hit the floor, I’m like, ‘Let’s go! I’m stealing money. This isn’t work.’”
Derek Futterman is a contributing editor and sports media reporter for Barrett Sports Media. Additionally, he has worked in a broad array of roles in multimedia production – including on live game broadcasts and audiovisual platforms – and in digital content development and management. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Barrett Media Writers
- BSM Writers4 days ago
Jim Boeheim Made a Career Out of Treating Media Poorly, But Now Wants In on the Action
- BSM Writers3 days ago
Brian Murphy is Preparing to Write His Next Chapter at KNBR After Layoffs Ended ‘Murph and Mac’
- Sports TV News5 days ago
Booger McFarland: I’m A Rare Person in This Industry Because I Don’t Take Criticism Personally