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710 ESPN LA Set To Launch New Lineup

“It is interesting to note that the station is fully syndicated until 1 pm everyday.”

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When ESPN Radio shuffles its national lineup in mid-August, ESPN 710 LA will be following suit. The station tweeted their new lineup which will take effect on August 17th when ESPN Radio introduces a plethora of new shows.

The station will turn to Bristol for shows from 5a-1p and feature a full plate of local programming from 1p-10p. Max Kellerman and Keyshawn Johnson who will be part of ESPN Radio’s new lineup will have each of their shows carried on the station. Both men have worked for 710 in the past, so ESPN will be counting on that familiarity to keep local listeners tuning in. The morning show which Keyshawn will be part of alongside Jay Williams and Zubin Mehenti will be carried via tape delay since the show airs 6a-10a ET.

Listeners will notice a lot of movement in the weekday schedule but some of the changes shouldn’t take long for local audiences to get used to. Mason and Ireland will return to mid days after a year in afternoon drive. Prior to moving later in the day they were the top rated show in the market during that timeslot and voted the best midday show in America multiple times by industry executives as part of BSM’s annual Top 20.

Jorge Sedano will also return to his previous timeslot of hosting afternoon drive and reunite with former morning show teammate LZ Granderson. The two talented hosts teamed with Keyshawn before Sedano moved later in the day and Travis Rodgers took over morning duties.

Speaking of Rodgers, though he won’t host a program 5 days per week, he will continue with 710 as the local voice in morning drive. He’ll supply local updates and filler content, and remain involved with 710’s coverage of Los Angeles Rams football. Should a major local event happen and a local voice is required, the station has the flexibility to turn to him and know he can step in and handle hosting morning drive.

Perhaps the most interesting aspect of the new lineup is the addition of Scott Kaplan to the station’s night time lineup. Kaplan has been a fixture in San Diego for nearly two decades. He recently did a ten day audition on 710 which obviously turned in to this evening opportunity. With Bill Hagen set to relaunch “The Mightier 1090” in San Diego it had been reported that Kaplan would occupy that station’s afternoon drive slot. With his new show though airing in Los Angeles at 7pm, that might be difficult to manage. No word yet on how this will affect San Diego’s lineup plans but as news develops we’ll pass it along.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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