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As Baseball Blows It, The Bubbles Are Blowing Up

“The NBA and other leagues playing games in restrictive environments are beating the virus, at least so far, while the sports without Bubbles — MLB and football — are mired in chaos.

Jay Mariotti

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If the human element mattered in this surreal, stupefying slog of 2020, the consensus directive would be, “Health first, sports later.’’ Instead, the resumption of games has become a marketing slogan — “YOU CAN’T STOP SPORT’’ — courtesy of Nike, of course, which is trying to spike its stock with yet another campaign portraying athletes as invincible gods who, in this case, are bigger than COVID-19.

“You can’t stop sport,’’ says Russell Wilson, who is in the commercial, “because you can’t stop us.’’

And when any of us challenge that rationale as foolish, dangerous and ass-backward — that one’s life is a bit more important than a bastardized ballgame amid a pandemic — we are subjected to the millennial wisdom of Kyle Brandt, he of the NFL Network, who surely heard an “Attaboy’’ or two from his league bosses when he tweeted, “There’s a segment of the NFL media that seems to be almost rooting for COVID to affect the season. They want it. They see the Marlins news and say, `Yep! Lots of luck, football!’ These are people who make their livings off football. I don’t get it.’’

Well, Kyle, the Marlins’ outbreak news soon became the Cardinals’ outbreak news, inevitably to be followed by another team’s coronavirus spread. And some of us, as professional journalists, are obligated to be honest to the masses and not underplay a global health crisis because we’re beholden to a pay day, as maybe you are, Kyle, along with others I see in sports media. Consider it more jarring proof that this Major League Baseball season never should have been attempted and that Rob Manfred, the so-called commissioner, should be banished to another planet for jeopardizing the lives of players and families and further humiliating the sport. It’s now more evident than a 104-degree fever and relentless diarrhea runs that leagues not playing seasons in restrictive medical environments are doomed to stall, which eventually will include the NFL and college football, once mass outbreaks occur as players spit, breathe, slobber and bleed on each other every play, then gather in confined locker rooms to spread those expectorations, then travel to road hotels or mask-optional campus parties. These are not dominoes, Kyle. These are human beings who might get sick and spread COVID-19 to others, who could get sick themselves or, I don’t know, maybe die.

Yet the ongoing realities of the virus — “We just have to assume the monster is everywhere,’’ said Ohio Governor Mike DeWine, whose state is home to two MLB franchises — has only turned Manfred into his own kind of monster. In a country with 500,000 new infections the past week, a country that Johns Hopkins University says needs a “reset’’ because the U.S. “is not currently on course to get control of this epidemic,’’ Dr. Rob isn’t going down without a fight. Knowing the NBA, NHL and other leagues in Bubbles are functioning well so far and making MLB look typically inept, Manfred responded with his own grand, “You Can’t Stop Sport’’ declaration to ESPN after postponing 17 games in his season’s first 10 days. In the process, he continued to point a long index finger at the players — and their union, as always — for violating health/safety protocols when: (1) Manfred and the owners signed off on those protocols; (2) MLB should have been monitoring the players’ behavior all along and canceled the Miami-Phillies game eight days ago, when the Marlins’ outbreak emerged; and (3) MLB decided not to conduct tests daily, meaning infected players can be exposed to other people for days while awaiting results, which probably is what happened when the Cardinals had their explosion of positive tests.

“We are playing,” said Manfred, who pondered canceling the season — and should have. “The players need to be better, but I am not a quitter in general and there is no reason to quit now. We have had to be fluid, but it is manageable.”

Yeah, just as Howard the Duck thought he could manage Son of Satan. This from the man who refuses to put baseball’s virus catastrophe in “the nightmare category,’’ the very definition of denial if not delusion. “It’s what the public health experts have been saying from the beginning about this, that there is no one big magic fix,” Manfred, who has not held a press conference in months, told the Associated Press. “The protocols are a series of little things that people need to do. We’ve had some problems. In order to be better, it’s a series of little things. I think it’s peer pressure. I think it’s players taking personal responsibility.” When will Manfred realize this is not a fair fight? How many positive tests, team quarantines, game postponements, reconfigured schedules, Yoenis Cespedes blow-offs and seven-inning doubleheaders does he need before he finally gets it — that he’s risking a full-blown tragedy — and starts thinking with common sense instead of feeding his shattered ego? He already has said baseball can’t afford to “not finish this season’’ if others leagues do. But quitting, at this point, would be the noble and sensible option, with epidemiologist Zachary Binney tweeting, “This is veering quickly into `shut all of MLB down’ territory for me.”

Add Jon Lester To The List Of People That Hates The Pitch Clock - Vendetta  Sports Media

Understandably, players are tired of being blamed while Manfred and the owners sit in their bunkers, counting early revenues. Said veteran pitcher Jon Lester: “I don’t know Rob’s situation, and I don’t want to put my foot in my mouth. But I do know we — not only players, but families — are making sacrifices, day in and day out. … I’ll stop there.” This after Cubs teammate Anthony Rizzo, who, as a cancer survivor, is especially vulnerable to the virus, tweeted during a rain delay in Cincinnati: “Player safety? @mlb let’s sit around for 8 plus hours inside the clubhouse.. I’m sure I can find that somewhere in the 113 page safety protocol.’’

Meanwhile, leagues playing inside Bubbles have found a competitive mood and safety vibe antithetical to baseball’s chaos. While realizing any medical or logistical hiccup is possible at any moment, I’d say the NBA’s Bubble is blowing up right now, to paraphrase the kids, with a chance not only to complete a season but even be entertaining and compelling in the process. Seamlessly, and almost miraculously, the coronavirus became an afterthought as we watched: LeBron James hit a game-winner to end an intense Lakers-Clippers game … the Raptors beat down the Lakers with smothering defense and a reminder they could repeat as champions … COVID-19 scapegoat Rudy Gobert hit the first shot and two deciding free throws in the league’s first game back … James Harden go for 49 in a playground romp between the Rockets and Mavericks … Zion Williamson pout while tethered to the bench on a playing-time restriction … Giannis Antetokounmpo make another MVP statement … and the league’s players and coaches beautifully salute Black Lives Matter, whether kneeling, standing or wearing a jersey with no social justice message, as Jimmy Butler tried to no avail.

As Clippers coach Doc Rivers said, relaying his thoughts about George Floyd while kneeling during the national anthem, “The hardest thing that happened to me was, my knee was hurting. In the middle of it, I’m thinking, `In two minutes, my knee is hurting, yet there was a guy that had his knee on someone’s neck for eight minutes.’ Think about that. A national anthem took two minutes. There were guys who needed towels and things to get under their knees, and yet someone kneeled on another human being’s neck for eight minutes.’’

This is what the NBA does. It figures out solutions and keeps eyeballs on basketball, thanks to more cameras, tight angles and technical innovations. Yes, the virtual, big-headed fans are goofy, as are the occasional simulated ventures into NBA 2K mode. But we barely notice because the games are interesting — and the same can be said for the NHL, which followed the NBA’s lead and established two bubbles in virus-dulled Canada, so far with solid reviews in Toronto and Edmonton.

LeBron James Postgame Interview | Clippers vs Lakers | July 30, 2020 -  YouTube

Said James: “We’re in the land of the unknown. Things are happening for the first time. You just take it for what it is. Don’t take the moment for granted. We’re all still living and alive and back to doing what we love to do: playing the game, watching the game. That’s a blessing, because 2020 has been pretty (crappy). We’re all blessed. … No matter what the (situation) is, no matter what the bubble is, no fans, or with fans, basketball is basketball and competitive spirit is competitive spirit, so we’re right back to where we left off.’’

So is baseball, for that matter, still stuck in the same world of hurt and inevitable impasse when the collective bargaining agreement expires next year. Leave it to MLB to clumsily lead the pandemic way for Big Sports in America, only to wobble frantically, with no sadder scene than sending the Marlins back to South Florida in sleeper buses after at least 18 players were infected and quarantined in Philadelphia. Obviously, even a shortened season already has been stripped of its competitive integrity and ability to produce a legitimate champion, which I wrote a week ago while calling for the season to be canceled. Since then, Manfred has directed his ire at Players Association executive director Tony Clark, threatening to shut down the season if players don’t manage the virus better. Rizzo wants to know how that’s possible when, without a Bubble, teams are required to travel to cities, stay in hotels and come into constant contact with virus carriers — and that doesn’t include protocol violators who might be taking risks around town or at a Wisconsin golf course, as some members of the Cardinals have been accused. “It’s one of those things where you can get food delivered to you, and if (the virus) is on there, we don’t know where this thing hides all the time,’’ Rizzo said. “You got to be prudent. You got to have faith, but guys are gonna get it. Tomorrow, we could have someone walking around here asymptomatic and spread it to 10 guys.”

The opt-outs, positive tests and short-season-related injuries continue, an absence of continuity that is robbing fans of whatever enjoyment they can muster. Mike Trout — whose wife delivered their first child, a son named Beckham Aaron — would be wise to stay home and not return, but he’s a good man who wants to help a dying sport. Red Sox pitcher Eduardo Rodriguez, who has a heart issue likely stemming from a recent COVID-19 bout, shut down his season. Milwaukee’s Lorenzo Cain explained his weekend decision to opt out: “With all of the uncertainty and unknowns surrounding our game at this time, I feel that this is the best decision for me, my wife, and our three kids.’’

And Nationals manager Dave Martinez, who has an underlying heart condition, continues to speak about his fears, telling the Washington Post, “You know what? I’m just not going to hold it in anymore. This is different for everyone. This is scary for us, even if our job is to play a game. I feel like that’s something I have to say. … This is weighing on me a lot. It’s not just the players or myself. That’s only the start of it. It’s my coaching staff, the clubbies, the PR staff, the beat writers, everyone’s families. A lot of people could be in danger if we’re not smart and safe. And even then, you really don’t know if that’s enough.’’

David Martinez, Washington Nationals COVID-19 MLB | wusa9.com

Yet, the owners expect these men to keep trudging out there every day and play ballgames, no matter the health fallout. Is Manfred even listening to a man who only directed a team to a championship last autumn?

Just as America was in no mood to hear the owners and players jibber-jabber over money before the season resumed, no one wants to hear the owners blame the players for outbreaks. All the sides want to do is fight, a rift that goes back decades and was exacerbated last spring when Manfred described the World Series trophy as a “piece of metal.’’ Tweeted pitcher Trevor Bauer, referring to the protocol blame Manfred is placing on players: “Take no risk yourself; blame everything on the players; protect TV revenue at all costs.’’ Is Bauer not dead-on right? He didn’t mention that the players weren’t interested in a Bubble, but the prospect turned moot anyway when owners engaged players in a a weeks-long fight over taking a second pay cut. We should ignore the rhetoric. Baseball will not recover from this, nor does it deserve to after the league’s medical director, Gary Green, tried to justify the Marlins’ outbreak thusly last week: “Twenty-nine out of 30 is a pretty good batting average if you’re playing baseball.’’ By my count, six teams and counting have been disrupted so far, which means the batting average is climbing.

Not that anyone in sports is treating COVID-19 with appropriate fear. These multi-billion-dollar industries have exploited America’s divided views on the coronavirus — wearing masks, sending kids back to classrooms, geopolitical madness and who should win an apocalyptic presidential election presumably ahead in just three months — to almost sneak-slide games back into the American consciousness. The media have gleefully responded with mostly Brandt-approved coverage, such as when ESPN led “SportsCenter’’ not with an important Marlins update early last week … but a Pirates-Brewers game. Sometimes, the network reminds me of a drug dealer, slipping coke to fans to feed their “Why We Love Sports’’ fix and make sure they keep watching and gambling.

Coronavirus? What coronavirus?

Yet explain how Charles Barkley and the “Inside The NBA’’ crew can make us not only forget the pandemic, but make us LOL.

Charles Barkley Defends Players Refusing to Kneel for Black Lives Matter |  News Thud

The U.S. casualty numbers, which are nearing 200,000 and could reach a half-million without a miracle vaccine, have not deterred sports in the least. The NFL, a $15-billion-a-year enterprise lorded over by a commissioner and team owners who won’t be risking their health on lines of scrimmage, still believes a regular season will start in five weeks; the sizable number of players already opting out, including eight New England Patriots, strongly suggests otherwise, as does the positive test of another head coach, the Eagles’ Doug Pederson. College football hedges its bets, moving schedules back in wishfully thinking the virus will fade, but more outbreaks and opt-outs are inevitable. The almighty Southeastern Conference, still planning a shortened season in a region with less virus-related resistance, allowed players to speak with commissioner Greg Sankey and medical advisers in a conference call last week, the Washington Post reported. The exchange was ominous.

“There are going to be outbreaks,” one SEC official told the players. “We’re going to have positive cases on every single team in the SEC. That’s a given. And we can’t prevent it.”

Added Sankey: “Part of our work is to bring as much certainty in the midst of this really strange time as we can so you can play football in the most healthy way possible, with the understanding there aren’t any guarantees in life.”

The pushback, shall we say, was akin to a goal-line stand. Said Texas A&M linebacker Keeath Magee II: “You guys have answered a lot of questions the best way that you guys could, and we really appreciate it. But as much as you guys don’t know … it’s just kind of not good enough. We want to play. We want to see football. We want to return to normal as much as possible. But it’s just that with all this uncertainty, all this stuff that’s still circulating in the air, y’all know it kind of leaves some of us still scratching my head. I feel like the college campus is the one thing that you can’t control.”

Expect more rebellion in coming days, with a group of Pac-12 players threatening to opt out of games if the conference doesn’t meet their safety demands while, according to a letter published by The Players’ Tribune, addressing concerns about racial injustice and  “economic rights and fair compensation.’’

They want to be paid.

Sabrina Ionescu: WNBA No 1 pick under the microscope | NBA News | Sky Sports

Wouldn’t you, if you were age 20 and assuming all the health risks while the leagues, universities and TV networks were making the billions? At least WNBA phenom Sabrina Ionescu was making a salary when she suffered a Grade 3 ankle sprain that could cost her the season — and who’s to say she, like other athletes, wasn’t more susceptible to injury by rushing back to play after a limited preseason?

Somehow, perhaps because this virus also is destroying brain cells, the deadly ramifications of a global pandemic have been lost amid the fury of restarting sports and rushing events onto TV. The games inside Bubbles have scratched the familiar sports itch, and, I admit, I watched the final period of a Blackhawks-Oilers game. Golf has been a surprise hit, with the hulking emergence of Bryson DeChambeau still dominating conversation before the PGA Championship, the season’s first major — yep, major — arrives later this week at Harding Park in San Francisco.

Yet, in the time I took to write this column, more people have died from COVID-19. And a goof like Kyle Brandt won’t pay attention, preferring we ignore and whitewash an epic catastrophe so he doesn’t lose his gig on “Good Morning, Football.’’ Good night, Kyle.

The Nike commercial, too, will continue in heavy rotation. But to say “You Can’t Stop Sport’’ is false advertising. Maybe you can’t stop sports inside Bubbles, at least for now, but baseball and football soon will be added to the mounting death toll.

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Twitter Blue Debacle Showcases Company’s Ongoing Concerns

“If you start giving away blue badges to everyone, then it has no value. It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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For years, a blue “verified” check mark on Twitter has long been considered a symbol of status. Anyone — entrepreneurs, journalists, business executives — could potentially end up in the same exclusive space as celebrities like Taylor Swift and Tom Brady. 

Perhaps the one quality that the blue check mark represented that had been overlooked was its authenticity stamp. The badge has been used all across social media platforms to signal an account’s authenticity — a verification that recently has proven to be of significant importance to not only people, but brands as well. 

Shortly after Elon Musk’s $44-billion takeover of Twitter, the billionaire swiftly made his mark which, among many things, included a democratization of the app’s verification system. With a $7.99 monthly subscription to Twitter Blue, which launched last year as the company’s first subscription service, users could now possess what had long evaded them: a blue check mark.

“Theoretically, this would have made it easier for some brands or influencers to get verified than it has been in the past,” Galen Clavio, director of undergraduate studies for the Media School at Indiana University Bloomington, wrote in an email about the possible benefits of Twitter Blue’s verification accessibility. 

“From an algorithmic perspective, that would have made sense to pursue under the Twitter setup that everyone had come to know,” he added. 

While perhaps not a surprise to Musk or Twitter executives, everyday people were paying for the newly revamped Twitter Blue to boast their social media clout. Whether Twitter leadership knew it or not, though, those same subscribers took the opportunity to verify themselves using the alias of actual people. 

Very quickly, Twitter Blue created an abundance of impersonators masquerading as verified celebrities and companies. Misinformation was hard to identify, making it tougher to find information in an era already plagued by discrepancies between fact and fiction.

“If you start giving away blue badges to everyone, then it has no value,” Alessandro Bogliari, CEO of the Influencer Marketing Factory, an influencer marketing agency, wrote in an email. “It’s the equivalent of a currency. if you start printing more, it gets devalued. Same for verified badges.”

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A screenshot of a fake account created to appear as pharmaceutical company Eli Lily shows the dangers of allowing anyone to be verified on Twitter.

Shortly after the Twitter Blue re-launch, a tweet was sent from an account using the same logo and name of Eli Lilly, a pharmaceutical company. It read, “We are excited to announce insulin is free now.” The tweet seemed legit — the branding seemed real, as did the company name. It also boasted a blue-check mark, so it had to be true. 

As just one of many misrepresentations that succeeded it, the Eli Lilly tweet was a fake. Even when Twitter finally removed the tweet, more than six hours later, the fraudulent account had more than 1,500 retweets and 10,000 likes. The pharma company’s stock also plummeted $368 a share to $346 a share, reportedly erasing billions in market cap, according to several economic reports. Eli Lilly’s stock price currently sits at roughly $352 as of Nov. 16th.

“I can only imagine the damage a tweet like that made for the company, its employees, stakeholders, shareholders and anyone really related to their offering,” Bogliari said. “Some were able to tweet from their official accounts and restore it a bit. Others, I imagine, used PR and reputation firms to get to a solution fast. But it’s not that easy for all of them… for others it could be potentially a damage so big they won’t be able to survive, not just in terms of market cap/stock value, but also in terms of reputation and customers love.”

The verification mishap affected not only Eli Lilly’s reputability and profitability, but could also spell trouble for Twitter’s revenue stream.

“It’s making it really easy for advertisers to say: ‘You know what, I don’t need to be here anymore,’ and walk away,” Jenna Golden, who previously ran Twitter’s political and advocacy ad sales team, said in an interview with The Washington Post. “People are not just providing inaccurate information but damaging information, with the ability to look legitimate. That is just not a stable place for a brand to invest.”

Sports personalities were also hurt by the preponderance of fake users across Twitter. Basketball star LeBron James trended on the platform after a tweet from someone with the user handle, @KINGJamez, claimed that the 37-year-old was leaving the Los Angeles Lakers to join his former club, the Cleveland Cavaliers. 

Adam Schefter, a notable football analyst at ESPN, also trended after someone with the user handle, @AdamSchefterNOT, revealed that Las Vegas Raiders head coach Josh McDaniels lost his job. While the user handle clearly indicates that it didn’t come from the actual Adam Schefter, the fact that it was quote tweeted could have led many people to assume it was really Schefter, since many were unlikely to take the time to click and confirm the tweet — and tweeter’s — validity.

These are just a few specific instances where, while a more open verification system could have helped Twitter users, the idea did not lead to a successful implementation.

“Being verified would have given those brands more credibility and be marked as the official brand — impersonation happens also for smaller brands and not just for Fortune 100 companies,” Bogliari said. “So the idea was theoretically good — I would say only for brands and certain individuals and not just for everyone… documents and proof (are still) required but the execution showed us all the flaws.”

Verification issues aside, Twitter faces an uncertain future under Musk’s leadership. As much as 50% of the company’s 7,500 employees predating Musk’s ownership have been laid off under his tenure. The billionaire also revealed that Twitter’s cost-cutting methods are a result of the company losing upwards of $4 million daily. He’s even announced potential bankruptcy if Twitter doesn’t correct its financial woes. 

“I see the Twitter Blue controversy as one of several items that are likely to just make brands and creators look elsewhere in the social media landscape,” Clavio said. “Twitter offers minimal exposure for creators and brands to the public when compared to other networks, and a much higher risk of doing or saying something that can cause a crisis.”

As more people grow skeptical about Twitter, alternatives have started to emerge. More people are visiting platforms like Discord, Reddit, even Tumblr. Others are joining Mastodon, a free and open-source microblogging site that has drawn comparisons to Twitter for its timeline of short updates arranged chronologically rather than algorithmically. 

As recently as Nov. 12th, Mastodon boasted approximately 6.63 million accounts, a 17% increase from the 5.65 million users it had on October 28th. 

From internal struggles to increased competition, Musk inherited a Twitter that, for better or worse, might be on a continual spiral to irrelevancy. 

“It’s clear that the Twitter platform is pretty fractured right now,” Clavio said. “At the end of it all, I think a lot of brands will just opt out of having a presence on Twitter, paid or otherwise. It’s just not big enough of a platform to justify the potential negative exposure.”

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Christian Arcand Returns To Where It All Started At WEEI

“Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

Derek Futterman

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Since the turn of the century alone, Boston has hosted 12 ticker tape parades to celebrate championships. Christian Arcand has had the opportunity to experience that success firsthand, initially as a diehard Boston sports fan and then as a voice of the fan. Now as he begins his second stint at the WEEI — this time as a producer and weekend host — he aims to ensure a seamless transition for both the Merloni, Fauria, & Mego afternoon drive show and his career in sports media.

Returning to a station where his Boston radio career began, Arcand enters the same building where he started his last sports media job with 98.5 The Sports Hub. Once the station moved to Dorchester, Massachusetts, WEEI moved its studios to the location – and it is where its shows are broadcast from today. Arcand’s time at 98.5 The Sports Hub ended in being laid off last month; despite that though, going to work evokes feelings of nostalgia and déjà vu.

“Walking back in there for the first time was pretty wild,” Arcand said, who returned to WEEI earlier this week. “I was laid off from The Sports Hub and it was a big surprise to me and to, I think, everybody that [it] happened.”

After graduating from the University of Colorado, Arcand moved back east to work for WDIS AM 1170 in Norfolk, Massachusetts, which he says isn’t really an option for those entering the business today.

“These little stations are all gone,” Arcand expressed. “Those were pipelines to places like WEEI and WFAN and other places in the area. You’d work in Connecticut or you’d work in Rhode Island or whatever and these places all just disappeared.”

Just over a year later, Arcand made the move to ESPN New Hampshire, initially co-hosting Christian and King with Tom King, a sportswriter for the Nashua Telegraph covering the New England Patriots, Boston Bruins and other college and high school sports. The show was broadcast during the midday time slot from noon to 3 p.m. and sought to entertain the audience while informing them about the day’s action.

After nearly four years on the air, Arcand transitioned to work with Pete Sheppard, a former member of the heralded WEEI program The Big Show hosted by Glenn Ordway, on Arcand and Sheppard. Additionally, Arcand was named as the show’s executive producer, meaning that while the show was going on, he was often focused on many different tasks. Once Christian and King was brought back, he continued working in this dual role before the show ended in January 2017, six months before the format flipped from ESPN-branded sports to oldies.

“It was a lot – cutting up all the audio you want to play, then playing it during the show, then cutting the commercial [and] trying to answer the phone,” Arcand said. “It was this whole thing, but I really loved it; we had a lot of fun up there.”

While Arcand currently works at WEEI, it is his second stint with the station – and this time, he is working in a brand new role. He initially joined the station in 2013 as a sports anchor and co-host of the evening program Planet Mikey featuring Mike Adams. Shortly thereafter, he helped launch WEEI Late Night, airing from 10 p.m. to 2 a.m. where he became known in the Boston marketplace going on the air after the conclusion of Boston Red Sox live game broadcasts.

Unlike his time in New Hampshire though, he was solely hosting and not producing – requiring him to adjust to not having as much oversight regarding the inner workings of each program.

“I’m not a control freak, but I remember [thinking], ‘Wow, this is different. I’m not running the board anymore. I’m not playing my own stuff,’” Arcand said. “….That was kind of jarring at first [but] I ended up working with a lot of great producers and I still am today.”

Mike Thomas, who currently serves as the senior vice president and market manager for Audacy Boston, was integral in building 98.5 The Sports Hub from its launch in August 2009. He was responsible for signing Arcand away from WEEI to join the brand as co-host of The Adam Jones Show airing weeknights.

Working alongside show producer Jeremy Conley, he gained an in-depth understanding of what it entails to produce a sports talk radio show in a major market, helping broaden his knowledge of the craft and position him for his current job with WEEI.

“I really had a good opportunity to learn from some of, I think, the best [producers] in the business,” Arcand said. “….It’s cool being a fan of these guys and then getting to work with them and learn from them and all that other stuff…. It’s really a job that requires a lot, and the guys who are really good at it, I think, are just top-notch.”

Over the last several years, 98.5 The Sports Hub has earned massive wins across the Nielsen ratings, recently finishing number one in the summer book across all dayparts in the men 25-54 demographic. Days later though, the station’s parent company Beasley Media Group made budget cuts, resulting in Arcand and Toucher and Rich producer Mike Lockhart’s employment being terminated.

While Lockhart has since been re-hired after Fred Toucher and Rich Shertenlieb lobbied for the decision to be reversed, Arcand was in the job market quickly mulling over his future in the industry. In fact, it was reported that Arcand was on the verge of signing a three-year contract that would have kept him at the station before the termination of his employment.

“I was so shocked that it had happened and it was sort of hard to deal with it,” Arcand expressed. “Then I was angry about it and then I sort of channeled that into, ‘Okay, what am I going to do next here?’ You start thinking, ‘Is this it? Is this the end of the career? Are you going to even continue doing this?,’ and that was a thought I had a couple of times.”

Arcand’s abrupt departure from 98.5 The Sports Hub and Boston sports radio was short-lived though, as there was a substantial market for his services. In the end, he communicated with Thomas and WEEI operations manager Ken Laird, utilizing industry connections and his own versatility to return to the place where he began working professionally in Boston.

“Seeing that WEEI was in the market for someone on-air and to produce [the afternoon] show, I was right there and willing to try out something I hadn’t done in a while,” Arcand said. “It was a no-brainer, really. Going to WEEI was a no-brainer for me. I started there. That’s my radio home.”

As someone once again “new” to the station, Arcand is looking to foster a working chemistry with afternoon hosts Lou Merloni, Christian Fauria and Meghan Ottolini, along with radio producer Ryan Garvin. Arcand enters the role replacing show executive producer Tyler Devitte who left the station to pursue other opportunities and feels that the composition of the show is unique in the sports radio landscape. In short, it gives them an opportunity to further differentiate themselves from other afternoon programs across multiple platforms of dissemination.

“It’s an interesting show because Lou and Christian are both ex-jocks,” Arcand explained. “It’s rare that you sort of see shows where it’s just two guys like that and it was just them for a while but then with [Glenn] Ordway and then they brought in Meghan [Ottolini].”

Arcand had been listening to the afternoon drive program long before the offer to return to WEEI was made to him and now looks to offer his insight and expertise when necessary. He does not want to enter his new role with insolence or by coming off as dogmatic when expressing his opinions about the show.

“I’m sort of taking the approach of observing more than maybe I would in a couple of weeks from now or something,” he said. “I want to sort of make sure I get the rhythm of the show and the clock and everything like that. Those are all things that you have to be more aware of when you’re behind the glass as opposed to on the air.”

Arcand will be hosting a solo radio program on WEEI every Saturday afternoon, reminiscent of Sunday Service, a weekend show he used to host on 98.5 The Sports Hub. He is excited to be able to return to the Boston airwaves and connect with his audience once a week to bring them the latest sports news and entertaining talk – all while bringing his trademarks of sarcasm and congeniality.

“I’m really comfortable just sitting in the room, cracking the mic and talking with the callers or putting out my points and getting to certain things that I want to touch on,” Arcand said. “….I think my style is one that you just sort of tune in and you’re hanging out with me for a couple of hours.”

Ultimately, Christian Arcand has made the move back to what he refers to as his radio home. As he concludes his first week back at WEEI, he is focused on producing the afternoon drive program and complimenting that with his solo show on Saturdays, the first of which will take place tomorrow from noon to 2 p.m. Through all of his endeavors, he will talk about Boston sports with his listeners no matter the season, giving them a platform to engage with the hyperlocal coverage.

“Being back at WEEI is something that I’m really happy about,” Arcand expressed. “I was excited to get started, [and] now that I’m there, I’m excited to see where we can take this show.”

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What Twitter Alternatives Exist For Sports Media?

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information.

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The reality of Twitter dying as a platform was looked at as a bit hyperbolic when Elon Musk first took over the social media network. Now though, it is slowly coming closer and closer to potential reality.

Musk has been on a quest to salvage Twitter’s economic stability but has done so in an irrational and unplanned fashion. The actions he has taken include publicly criticizing his employees and firing them after pushback and firing essential engineers who literally keep the platform from crashing. Developers have even warned Twitter users with two factor authentication to either remove the feature or to remain logged in because the function that handles that process no longer works.

Sports Twitter is a major vehicle that has helped establish the platform’s reputation for accurate and authentic up to the minute information. It has helped establish the careers of insiders such as Adrian Wojnarowski, Shams Charania and Adam Schefter. In case Twitter does actually come to an end, what should reporters who rely so much on the platform do?

Establish an email list through Substack

With permission from their employers, I would suggest starting a newsletter list that they would be able to carry with them in case they decided to leave their employer at some point (all three of the mentioned journos recently signed extensions). Posting on Substack through a mobile device is just as easy as posting on Twitter and it gives users an almost similar experience to what they had with using Twitter in the sense that they could have their email notifications turned on and they could interact with other basketball lovers through Substack’s comments section.

Create a live blog that always exists on your employer’s page

A running page of information that was sponsored and existed on ESPN or Stadium’s page would make digestible, quick hit commentary monetizable for the networks that employ Shams, Woj and Schefter. It brings people back to their employer’s page and establishes even more of a bond between consumers and apps/websites – a connection that has been taken away from many due to the existence of social media.

Establish a Mastodon server

With over a million users, Mastodon has become the closest thing to a Twitter alternative that’s available. Even though signing up for an account is a little confusing and the ability to search for unique users and takes isn’t fully established in comparison to Twitter – Mastodon has a similar look and feel to Elon’s platform and it gives employers more control over who is and isn’t interacting with their employees and what they are able to see. It would make it easier on ESPN or Stadium’s part to constantly promote links to their pages for viewers and readers to consume.

It’s the closest thing that is available to establishing your own social media network without the startup costs, hiring of engineers and figuring out tech issues. An advertising mechanism hasn’t been established yet but ESPN or Stadium could be in the forefront (because of the credibility they bring to the table) of establishing the revenue side of things alongside Mastodon.

Stick it out with Elon

NBC Universal’s advertising head recently told AdAge that NBC is sticking it out with Twitter. Twitter’s ad program has faced setback since Elon’s takeover but it is still much more established and streamlined that anything else available out there that is similar to Twitter. She also said that Twitter is the biggest host of NBC content on the internet (besides NBC owned platforms of course).

If a major company like NBC is standing with Twitter and if most major advertisers haven’t left yet, maybe sports reporters should also stay put for now. Twitter is not a startup. Despite the disarray we read about everyday, it’s still an established company that is up and running. We are all using Twitter itself to talk smack about its mismanagement but the reality is we are all still using Twitter. Even those who have gone away from the platform still come back more often than not to check in on what is happening directly on Twitter.

Maybe the grass will eventually be greener on the other side and Elon will have Twitter on more established ground. Maybe Elon files for bankruptcy and sells it to bankers who create an environment of stability for the company.

The reality is there is no other platform as good at real time reaction than Twitter so maybe sticking it out and keeping status quo is the best thing for everyone to do. See you later on Twitter (follow me @JMKTVShow).

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