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Inside The NBA Sees Ratings Skyrocket In NBA Restart

“1.3 million people represents an audience increase of 101% compared to what the network was averaging for its pregame show before the pandemic.”

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Americans were starving for sports after the Covid-19 Pandemic brought all action to a halt earlier this year. That was clear in the buys for UFC buys on ESPN+ and ratings for NASCAR and golf.

What has been even more clear is that what Americans were really missing were the big four team sports. The NHL, Major League Baseball, and the NBA all returned to some of their best viewership numbers of the season. One network really cashing in is TNT.

Inside the NBA, widely regarded as the league’s best pregame show, pulled in monster numbers on the night the NBA came back. The July 30 edition of the show drew 1.3 million viewers according to Richard Deitsch of The Athletic.

The audience number represents a major victory for TNT. First, that is the largest audience that has watched Inside the NBA since the opening week of the 2018-2019 season. More importantly, 1.3 million people represents an audience increase of 101% compared to what the network was averaging for its pregame show before the pandemic.

Austin Karp of Sports Business Journal reports that plenty of people stuck around to watch the games on Thursday as well. TNT drew 2.1 million pairs of eyeballs for the Pelicans and Jazz. The audience for the battle of the two LA teams later that night was somewhere closer to 3.4 million.

Sports TV News

Scott Hanson Clarifies NFL RedZone Missteps During Raiders/Seahawks

Hanson believed in the moment that CBS was airing the overtime period to a national audience. But due to NFL broadcasting rules, the game was only available on select stations.

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NFL RedZone host Scott Hanson ruffled feathers for many football fans Sunday when he told viewers to switch from the channel to their local CBS affiliates to see the conclusion of the Las Vegas Raiders and Seattle Seahawks game.

Unfortunately, for both viewers and Hanson, the game was only being shown in a small portion of the country, with the rest of the nation’s CBS affiliates already airing 60 Minutes. The game was also available to NFL Sunday Ticket subscribers.

Hanson took to Twitter Sunday evening to explain what happened on the air and to apologize for the miscalculation.

Hanson believed in the moment that CBS was airing the overtime period to a national audience. But due to NFL broadcasting rules, the game was only available to stations in the Las Vegas, Fresno, Sacramento, Reno, Eugene, Portland, Boise, Seattle, and Spokane markets on the west coast. Additionally, the game was available in Chicago, Tampa, Atlanta, and Charlotte.

He apologized for the mistake and said he would have more details at a later date.

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Sports TV News

ESPN Creates ACC/SEC Challenge

The series will begin for the 2023-2024 season, launching with 28 games played between the two sports.

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ESPN, in conjunction with the ACC and SEC, is slated to announce the creation of the ACC/SEC Challenge for men’s and women’s basketball.

The series will begin for the 2023-2024 season, launching with 28 games played between the two sports. That number will grow to 30 contests when the SEC expands for the 2025-2026 season.

Every game in the challenge will be aired on an ESPN platform, with each side hosting the same amount of home games.

The creation of the event comes on the heels of the Big Ten’s new media rights deal with FOX, NBC, and CBS, ending a nearly four-decade relationship with ESPN. The ACC/Big Ten Challenge began in 1999, with the SEC/Big 12 Challenging beginning in 2013. Both events will cease to exist following this season.

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Sports TV News

FOX Sports Sees Record-Setting Ratings Weekend

The World Cup matchup between the U.S. and England on Black Friday and Michigan/Ohio State on Saturday saw tens of millions of viewers tuning in.

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FOX Sports has been home to a number of record-setting games in terms of viewership over the last several days.

In addition to FOX Sports setting a new mark for a Thanksgiving and regular season NFL audience, the World Cup matchup between the U.S. and England on Black Friday and Michigan/Ohio State on Saturday saw tens of millions of viewers tuning in.

The network reported the U.S./England match in the group stage of the 2022 World Cup averaged 15.377 million. It was the most-watched English-language soccer game in the U.S. ever, topping the 1994 World Cup final between Italy and Brazil.

Viewership of the match was up 11% compared to the second group stage contest for the U.S. team in 2014 against Portugal. The audience peaked at 19.646 million from 3:30-3:45 p.m.

FOX Sports also reported the Michigan/Ohio State game on Saturday drew in 17 million, which made it the most-watched regular season college game on the network ever. That figure was also the highest of any regular season contest since 2011. That game also saw the audience peak at 19.6 million.

Viewership for the game was up 3% compared to last year.

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