Tue. Dec 1st, 2020

Bloomberg & The Athletic Partner for Subscription Bundle

“With the new deal, subscribers pay $290 for a year of Bloomberg and receive a six-month trial of The Athletic.”

If you love both sports and business, Bloomberg News and The Athletic have a deal for you. The two publications are partnering to offer subscribers a discounted rate when they sign up for both services.

A subscription to Bloomberg News usually runs $415 for a year. With the new deal, subscribers pay $290 for a year of Bloomberg and receive a six-month trial of The Athletic. If they choose to keep The Athletic, it will only cost $1.99 per month and come with three more free months.

This is the second time this year that Bloomberg has announced a subscription bundle partnership. In February, it offered a similar deal with business and tech outlet The Information.

The partnership will extend to the video realm as well. According to Axios, writers for The Athletic will appear in videos on the Bloomberg site dealing with issues related to sports business.