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Rod Gilmore Explains PAC-12 Player Priorities To Paul Finebaum

“During the interview, Gilmore said that university presidents and trustees should be worried about the optics of having a season just for financial reasons, noting that the desire to start a season can only take conferences so far.”

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With college football right around the corner, one program made the decision to cancel its entire season as UCONN shut down the program for the 2020 season due to COVID-19 on Wednesday. Meanwhile, the Big Ten also made an announcement Wednesday as they unveiled their conference-only schedule, which is slated to begin on September 5.

All of this news comes days after PAC-12 players released a statement to The Players’ Tribune demanding safety precautions be put in place in addition to a 50/50 revenue split with the conference for the upcoming season. The Big Ten released their own statement on Wednesday:

During the first hour of The Paul Finebaum Show on Tuesday, ESPN college football analyst Rod Gilmore joined the program. Gilmore, who is a Stanford alum, has been working at ESPN and ABC since 1996 and is one of the more familiar voices in the booth for PAC-12 games. You can catch the interview here at about the 20-minute mark.

Right at the beginning of the interview, Gilmore mentioned that he is worried about the start of the college football season, saying a bubble model, which has proven to be the most effective way to limit athletes exposure to the virus, is beyond what college football can do.

“I’m more worried today than I was yesterday. It just seems to fluctuate on a daily basis,” he said. “The events of the last few days are really unsettling. When you hear about a player at Indiana who has COVID-19 and winds up in the hospital, Rutgers shuts down, Northwestern shuts down…I am more worried today than I was a couple weeks ago. Add to the mix that the players have found their voice and they are weighing in with their concerns, which is perfectly legitimate. That was something conferences didn’t have to consider a couple of weeks ago.”

Gilmore, who has spoken with PAC-12 players about these issues, gave insight gave some insight into the players’ demands and their priorities.

“You have to step back and recognize we are in the midst of a sea change in college football, he told Finebaum. “The things that are concerning players just didn’t crop up this year….All these things have been percolating for quite a while. Then, we have 2020 where we have these incredible triggering events with George Floyd killing on video for 8 minutes and 46 seconds. Social justice has become a very personal thing to a lot of players. They feel invested. 

“You look at the PAC-12 players and their manifesto/list of demands. They included in there the reference to money and sharing the revenue but from talking to players the past few days, it seems clear their focus was really on health and safety, getting the testing right, and being able to make an impact socially. There’s a lot going on and a lot to unpack.”

During the interview, Gilmore said that university presidents and trustees should be worried about the optics of having a season just for financial reasons, noting that the desire to start a season can only take conferences so far.

“We may get a start, we may get teams that push ahead to start the season, but can we get through a season? I’m not optimistic right now at this moment.”

Of course, with all the conference schedules not having the same format, it also leads to the question that if one conference does not play, would the others follow suit? Gilmore would not be surprised if that did not happen:

While schedules are being released, there is still so much uncertainty surrounding college football in 2020. This interview between two prominent media members in college football highlights that. 

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Advertising Strategy for 24/7 Businesses

With lower ad costs aimed at the audience who makes staying open late worth it, you can be ringing in the profits on the night shift.

Jeff Caves

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Graphic for a business sign "Open 24 Hours"

If you have prospects who are open for business between Midnight and 5 am, why not have them make it worthwhile and help them develop an advertising strategy? They might be surprised how inexpensive it can be.

Many companies operate 24/7:

– Convenience stores, gas stations, and truck stops.

– Fast food chains like Taco Bell, Jack in the Box, and McDonalds.

– Hospitals and Emergency Care clinics.

– Hotels, motels, and grocery stores.

– Airports, bus depots, and cabs.

With an effective marketing strategy, “it’s gonna be all right on the night shift.” Here are some insights and tips to give these prospects to help them attract and retain customers to their 24/7 business:

Understand the Night Owl

At night, customers seeking services or products often prioritize convenience, speed, and availability. Sometimes, price isn’t the controlling factor, nor is it even the best quality they seek. Make offers and go to market with these needs to better cater to your target audience and keep them returning for more.

Advertise: Digital Billboards

Digital billboards are great for visibility, especially at night when there’s less competition for attention. Consider strategically placing advertisements along busy freeways or nightlife hotspots to capture the attention of passersby and promote your business’s offerings and operating hours. If you can buy :15 ads on Times Square in NYC for $40, you may be shocked at what you will pay locally for rotating ads from Midnight to 5 am. 

Radio Ads on the Cheap

Radio is a powerful medium for reaching customers during the late-night hours. Larry King was America’s most listened-to-talk radio program in the late 80’s. For 16 years, he broadcast live between Midnight and 5:30 am from coast to coast. Select radio stations with programming tailored to your target audience’s preferences and air ads during peak nighttime listening hours. Pop music stations for night clubbers at 2 am or News Talk for late-night drivers wanting to stay engaged. Give incentives to overnight listeners to visit your business NOW. While the audience may only be 10% of the daytime crowd, so are the prices. And let’s face it, if they are driving and listening to the radio, that’s your #1 prospect! Expect rates at most stations under $25 per commercial in major cities and less in other areas. Promote late-night specials, highlighting convenience and speed of service. If you are a hospital, airport, or bus company, brand your business with the overnighters, reminding them you are open when they need you.

Mobile Digital Advertising

Target potential customers in the vicinity of your business during late-night hours. Use geotargeting to deliver ads to mobile phone users in high-traffic areas like concerts, ballgames, or nightlife districts. Drive foot traffic right through your front door. Promote time-sensitive offers or exclusive late-night deals through mobile ads. Don’t expect a price break, though, when purchasing them.

Easily Monitoring KPI’s

Regularly monitor the performance of your efforts and adjust as needed. Your late-night business is probably way less than daytime, and tracking key metrics such as foot traffic, sales, and customer feedback will be easier. If an offer is working on your radio campaign, look into buying more stations and cut back on areas that don’t work. Apply the 70-20-10 rule to your ad budget.

With lower ad costs aimed at the audience who makes staying open late worth it, you can be ringing in the profits on the night shift.

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Todd Walsh on Arizona Coyotes Sale, Relocation to Utah: ‘This Didn’t Have to Happen’

“My fear all along going into this for the last few years was at some point, someone’s going to walk up to a microphone in front of a bunch of cameras and say, ‘We did everything that we could,’ and I have a feeling we’re going to hear that.”

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Todd Walsh
Courtesy: Nicki Escudero

The National Hockey League Board of Governors has approved the relocation of the Arizona Coyotes to Salt Lake City, Utah, establishing a new NHL franchise under the ownership of Smith Entertainment Group. Hockey assets within the Coyotes organization will be transferred to the new team, which will play its games at Delta Center, the home of the Utah Jazz. The Coyotes concluded the 2023-24 NHL season on Wednesday night from Mullet Arena and defeated the Edmonton Oilers 5-2. After the game ended, Coyotes studio host Todd Walsh anchored postgame coverage and concluded the broadcast with a heartfelt message to the Coyotes fans on the Scripps Sports broadcast.

Within his prose, Walsh explained what the Coyotes meant to him and the special bond shared among those who consider themselves members of the hockey community. He discussed how people were there for him when he lost his parents and uplifted him in difficult times. To close his message, Walsh stated to viewers that they all “walk together forever as Coyote fans,” advancing a well-known hockey quote, “Win today and we walk together forever,” from Fred Shero, former head coach of the Philadelphia Flyers.

Although the Coyotes were never able to attain a Stanley Cup championship, the organization provided plenty of memorable moments on the ice and developed players who made a lasting impact on the sport. Shane Doan, Dale Hawerchuk, Jeremy Roenick and Keith Tkachuk are just some of the players who energized hockey in the desert over the last 26 seasons. Walsh joined Bickley & Marotta on Arizona Sports 98.7 on Wednesday to elaborate on his emotions surrounding the situation.

“As I said, I’ve been sort of preparing for this moment, but I never thought it would be when the team was turning out the lights after we were done with our broadcast and leaving town,” Walsh said, “but I just wanted to speak from the heart and I wanted to thank the game and acknowledge briefly somehow, someway the people in it, because if you’ve been around this sport even a minute, I think you start to understand [and] realize that there’s nothing quite like the sport of hockey and the people in it and the great reverence that they have for anyone who puts time into the game.”

Walsh imparted a lesson he learned over the years that states that if you are good to the game, the game will be good back to you. He was able to relate to that on a personal level, and woke up to see the sun rise in the morning to make sure that life would go on after the Coyotes. Co-host Dan Bickley asked Walsh to elaborate on how everything felt for him, especially having been a part of the organization over many years. In response, Walsh explained how people who had not seen each other made eye contact and took time to speak with one another, engaging in similar conversations with several people.

“The first words that one of us would say – it was universal – [were], ‘This didn’t have to happen,’” Walsh said. “That’s what I kept hearing, and then I started to repeat it and that’s how I feel today. I’m not smart enough to talk about finances when you’re getting into the billions of dollars, but I am smart enough to know how things can work and I’ve seen it work, and I’ve seen the due diligence that has been done and has to be done in a situation like this in cultivating a sport, and I’ve seen how it has failed.”

The interview with Walsh took place before the official announcement of the team’s relocation. This transaction includes a stipulation that Coyotes owner Alex Meruelo has the right to reactivate the franchise if “a new, state-of-the art facility appropriate for an NHL team” is constructed within five years. Nonetheless, the outcome for many hockey fans in Arizona was disappointing, with Walsh describing the environment at Mullet Arena resembling that of a wake.

“My fear all along going into this for the last few years was at some point, someone’s going to walk up to a microphone in front of a bunch of cameras and say, ‘We did everything that we could,’ and I have a feeling we’re going to hear that,” Walsh said. “And I don’t want to hear it from the current ownership, but I feel like we’re going to hear that, and that’s what troubled me.”

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Sports Media Reacts to Awkward Caitlin Clark Press Conference Moment with Gregg Doyel

“I was just doing what I do, talking to another athlete, another person, and didn’t see the line – didn’t even know there was a line in the vicinity – until I crossed it.”

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Photo of Caitlin Clark
Credit: Clark Wade/IndyStar

By now almost everyone it seems has weighed in on an incredibly awkward situation at yesterday’s Indiana Fever press conference involving Caitlin Clark and Indianapolis Star reporter Gregg Doyel. Doyel’s strange exchange started with him making a heart gesture with his hands, something Clark flashes to her family after each game. “Start doing it to me and we’ll get along just fine,” was Doyel’s reply.

Doyel has since apologized and wrote a column about it which said, in part, “I’m devastated to realize I’m part of the problem. I screwed up Wednesday during my first interaction with No.1 overall draft pick Caitlin Clark of the Indiana Fever…I was just doing what I do, talking to another athlete, another person, and didn’t see the line – didn’t even know there was a line in the vicinity – until I crossed it.”

Several in sports media gave their thoughts on the situation, on the air and through social media:

Josh Klingler and Bob Fescoe played the audio from the press conference on 610 Sports in Kansas City and when it ended, Klingler said, “What the hell was that?”

Fescoe responded, “That’s just creepy and if I’m Caitlin Clark, I’m like, ‘I don’t want this guy around.’ What was he doing to begin with?…Don’t get creepy…that’s just disgusting.”

In Boston, The Greg Hill Show on WEEI highlighted the incident in a segment called ‘How Creepy Is It?’

“He’s kind of a dink,” Hill said. “…If I were Caitlin Clark, I wouldn’t accept the apology.”

“He was lightweight flirting with her, he tried to make a joke and it didn’t land,” said co-host Jermaine Wiggins.

Mike Mulligan and David Haugh talked about the issue on their morning show on 670 The Score in Chicago. “It just fell so flat, and it was so borderline sexist, misogynistic, it was just the wrong tone,” Mulligan said. “It was completely unprofessional for an introductory news conference.”

Haugh replied, “Well it was unprofessional, but what was worse is because it was a 22-year-old female, it was inappropriate, and he should have known better…His apology was clumsy itself.”

105.3 The Fan in Dallas’ RJ Choppy said about Doyel, “He was an idiot…He tried and attempted humor…and it backfired. He’s not part of the problem, he is a problem, in general.”

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