If anything can be redeeming about a pandemic, it’s the weeding-out process. We discover who’s real and who’s phony, who’s empathetic and who’s apathetic, who prioritizes health and who prioritizes wealth — and who doesn’t care if college football players contract COVID-19, get sick, suffer heart problems and transmit the evil droplets to teammates and family members in the very definition of superspreading.
“Play College Football!’’ tweeted President Trump, who is thinking only about himself, his re-election bid and his feeble response to the virus when he types his hot take.
And as quickly as you can say FOUR BILLION DOLLARS, the greedy men desperately trying to keep an industry alive have their convenient bad guy. Meaning, if the SEC, Big 12 and ACC want to continue playing football while the Big Ten and Pac-12 wisely demur, they do have a presidential hall pass, for what it’s worth. The thought of Trump encouraging young people to risk their health, when he’s not the one taking his helmet head onto the field, is as disjointed as American life itself in 2020. But that’s what he has done, taking advantage of a clumsily operated machine with no semblance of unified leadership in normal times, much less during a human catastrophe.
In good medical conscience, all the university presidents and athletic officials determining college football’s fate realize the 2020 season should be shut down. They also don’t want to be perceived as leading the charge, fearing political and business-world backlash and social-media barrages. But now that Trump has weighed in, siding with Trevor Lawrence and other #WeWantToPlay advocates pushing for a season, the decision-makers can flip the script if they’re overwhelmed by money pangs and still prefer to chase the TV jackpot: “Hey, if Trump says it’s OK to play, let him take the heat while we backdoor this baby and make our fortunes!’’
I hope this isn’t their sneaky agenda, that they err on the side of science and academia. I pray they not only can spell and pronounce the condition emerging as the flashpoint of this debate — myocarditis, an inflammation of heart muscle that has impacted young people infected by COVID-19 — but realize it’s one of many coronavirus concerns that quickly could turn an unnecessary season into an all-time health and administrative debacle. These are supposed to be institutions of higher learning, not money-grab chop shops employing cheap labor.
Ah, but I am an idealist. Pardon my foolishness. Since the tweets of Trump and Lawrence, the Clemson quarterback and current face of the sport, the groundswell of start-the-season support has been astounding. The door was swung open to self-interests in athletic factories everywhere, with some coaches woefully lacking perspective, as if they’re in the fourth quarter of a playoff game when a human touch is needed. A Big Ten pause wouldn’t stop Ohio State or Nebraska from looking at other scheduling options, according to their coaches, in the first sign that programs are willing to sell souls and form a crazy-quilt season even among a handful of teams. “Swinging as hard as we possibly can right now for these players!! This isn’t over! #FIGHT,’’ declared Buckeyes coach Ryan Day, sounding like an army general. If that isn’t raw desperation, consider Michigan coach Jim Harbaugh, bucking the reported wishes of his own university president by presenting facts — facts! — on why the season should proceed. According to Harbaugh, his program hasn’t had a single positive test in the last 353 administered. In his view, it’s why the Big Ten and the other four major conferences should play on.
“I’m not advocating for football this fall because of my passion or our players’ desire to play — but because of facts accumulated over the last eight weeks since our players returned to campus,’’ Dr. Jim said. “We have developed a great prototype for how we can make this work and provide the opportunity for players to play.’’
What he’s omitting, by design, is the fallout when his players face other teams in a violent, close-contact sport. And when his players are mingling with other students on campus. And when his players are attending mask-optional parties. And that Harbaugh will die another death if he has to wait another year for a crack at Ohio State, the rival he can’t beat. You also wonder about the megalomania of the sport’s overlord, Nick Saban, who is using the Lawrence argument: Players are safer on the Alabama campus than they are at home with their families. Said St. Nick, to ESPN: “I know I’ll be criticized no matter what I say, that I don’t care about player safety. Look, players are a lot safer with us than they are running around at home. We have around a 2 percent positive ratio on our team since the Fourth of July. It’s a lot higher than that in society. We act like these guys can’t get this unless they play football. They can get it anywhere, whether they’re in a bar or just hanging out.”
So if they’re going to get the virus, let them at least get it on a football field, goes Saban’s rationale, so his program can bring in its $180 million in revenues. I thought Nick was urging Deep South COVID-iots to wear masks, concerned enough about the virus that he feared a lost season. Now, facing that possibility, Saban isn’t nearly as concerned. It begs a question: Do you trust these coaches? Will they be transparent about testing results when no law requires them to be? They could be lying. Would we ever know?
Starring in his own movie, “Dabo Vs. The Virus,’’ Clemson coach Dabo Swinney declared after a practice in pads Monday night that he and his team will play football regardless of what the ACC decides. If you’re keeping score, that’s Clemson, Ohio State and Nebraska so far in the rogue league. “I fully support what we are trying to do at Clemson and elsewhere in college football to have a season. I’ve made my decision, and I have a football team that has made their decision, and hopefully people will respect what we want to do,’’ Swinney said.
“This game is important to so many people. I wish everyone could have seen our practice today, the energy, competitiveness and fun — just trying to win the day. This is the safest environment we could have our guys in, without a doubt, as opposed to not getting tested every day at home or not being in such a sanitized environment as we have here. Everything here is mitigated. We have had one player test positive since early July. We all know there is risk with the virus. If you told me we wouldn’t get the virus if we canceled football, I’d be the first person to sign up. But if we cancel football, the virus doesn’t go away.’’
Yet if you cancel football, Dabo, that’s one less way of spreading it during hundreds of college games, which are taking an average of three hours and 24 minutes these days. Why so long? Answer: Commercials, which reimburse media companies for the lucrative amounts they pay to conferences for rights, such as the $2.25 billion the SEC has negotiated with Disney/ESPN.
Then you have the politicians, such as COVID’s best friend, Florida Gov. Ron DeSantis. `The Southeastern Conference and ACC — I think most of those institutions do want to play because I think they do understand, you know, how important it is for the well-being of their student-athletes,’’ he said. “So yeah, I’m 100 percent in favor. We’ve got to play.”
All of which only brainwashes players who don’t know better. “Years of work will come down to votes from presidents and execs who haven’t even witnessed our protocols and safety measures with their own eyes,” Ohio State captain Justin Hilliard tweeted. “Our guys are safe.’’
Or so says Ryan Day, anyway.
Has anyone checked with the kids who don’t want to play? Or their parents? Jake Curhan, a Cal offensive lineman, is part of the grass-roots unity group demanding compensation and other benefits to play the sport. His research turned up numbers different than those of Harbaugh and Saban: A scientist estimates an infection rate of 30 to 50 percent if a season is played, with as many as three deaths. For direct proof of how the virus ravages the system, Harbaugh should have mentioned a Big Ten player, Indiana offensive lineman Brady Feeney, who fears heart-related issues after contracting the virus.
“COVID-19 is serious,’’ tweeted Feeney, an incoming freshman. “I never thought I would have serious health complications from the virus, but look at what happened. We need to listen to our medical experts.’’
Feeney’s mother was more outspoken, writing on Facebook: “Here was a kid in perfect health, great physical condition, and due to the virus ended up going to the ER because of breathing issues (and spent) 14 days of hell battling the horrible virus. … Now we are dealing with possible heart issues! He is still experiencing additional symptoms and his blood work is indicating additional problems. Bottom line, even if your son’s schools do everything right to protect them, they CAN’T PROTECT THEM!!’’
If you wonder why we don’t hear from more parents, well, wouldn’t you be intimidated by the money hoarders? Protest too loudly, and your kid is canceled in the sport. From the first time a coach stepped into a recruit’s living room, we’ve heard the sales pitch about “taking care of your son at (Power 5 program) as we build his bridge to manhood,’’ or some b.s. of the such. In truth, the young athlete is a servant. He will keep a scholarship and perks as long as he contributes to generating massive profits that cross well into nine-figure, two-comma territory for a football behemoth. And if he isn’t a good soldier, in the parlance, he’ll be shipped away. After all, football money accounts for more than 60 percent of a major public university’s total annual operating revenues. It’s a pity if your son develops heart issues, but, hey, the games must go on.
The stance is too familiar. It mirrors what Trump has said for months about the virus death toll: “People are going to die,’’ he says, wanting to believe the number is a pittance when the World Health Organization says it’s 750,000 globally. Donald, why risk young lives in the name of football? Pitcher Eduardo Rodriguez, who was to have been the Opening Day starter for the Boston Red Sox, opted out of the baseball season after a COVID-19 infection led to heart problems. Why aren’t we focusing on the illnesses, the patients?
Do I really have to answer that? The president again has been allowed to politicize and mock the health crisis of our lives, this time giving oxygen to a football season that should have been canceled months ago.
“The student-athletes have been working too hard for their season to be cancelled. #WeWantToPlay,’’ Trump tweeted.
No, the politicians, coaches and universities have too much at stake for their season to be cancelled. #Money #Power #Ego #Deceit.
Jay Mariotti, called “the most impacting Chicago sportswriter of the past quarter-century,’’ writes a weekly media column for Barrett Sports Media and regular sports columns for Substack while appearing on some of the 1,678,498 podcasts in production today. He’s an accomplished columnist, TV panelist and radio talk host. Living in Los Angeles, he gravitated by osmosis to film projects. Compensation for this column is donated to the Chicago Sun-Times Charity Trust.
Steve Levy Has Asked The Right Questions During Nearly 30 Year ESPN Career
“Whatever sport it is, I’m sitting next to experts on the subject. I think better than me giving my explanation of why something might have happened, why not ask the Hall of Famer who’s lived it?”
In the summer of 1993, the price of a movie ticket was a mere $6. Over the preceding half a decade, Steve Levy lived in a high-rise apartment in New York, working in television and radio, launching his career in sports media.
In the “city that doesn’t sleep,” seeing a movie at 11 p.m. and grabbing a meal afterwards was not uncommon; it was the distinct culture of the area, and still is today. Native New Yorkers, while they are characterized by some outsiders as insolent, combative and egocentric, have their own unique ways of demonstrating the innate affability and tenderness.
It was a Tuesday night and Levy had just been honored with a goodbye party held by his family, friends and colleagues. He had recently left New York, something unimaginable for many young 27-year-old broadcasters looking to move up in the business, and relocated to Bristol, Conn.
Six months earlier, Levy’s agent Steve Lefkowitz received a call from the “Kingmaker” and then-soon to be ESPN Vice President of Talent Al Jaffe looking to recruit Levy to join ESPN, located nearly two-and-a-half hours north. While the network had made Levy a substantial offer, he declined, opting to remain at home working with WCBS-TV as a sports reporter and WFAN doing updates on Mike and the Mad Dog and hosting its Sunday NFL whiparound coverage. Today, Levy is on the verge of celebrating his third decade working at ESPN.
The second time around, ESPN had significantly increased their offer to Levy, and he was told by his agent that the network would not likely give him a third opportunity to join. Feeling an attachment to the New York marketplace, Levy pleaded with television executives at WCBS-TV to promote him to the lead sports anchor; however, he was told that having a 27-year-old in that role would never work in the marketplace.
As he weighed his future and what would be a prudential decision for his career, Levy decided to officially put pen to paper and became a national broadcaster with ESPN, ending his time in New York, N.Y.
During his first week in Bristol, Levy was living in long-term housing provided by the network as he sought to become acclimated with the area and adopt a new lifestyle. On that particular Tuesday night, Levy was feeling apprehensive and lonely and decided to go out to see a movie at 9 p.m. Much to his surprise, he was the only one in the entire theater and thought the show would be canceled because of the meager turnout.
Instead, an employee of the theater knocked on the projection glass behind Levy and asked him if he was ready for the movie, to which Levy replied ‘“Yeah, alright, game on.’” Although he cannot remember the title of the movie he saw, that kind gesture began his assimilation to covering sports nationally, a role that has substantially expanded since his debut on Saturday, Aug. 7, 1993.
Merrick, N.Y. is just a short train ride away from “The Big Apple,” the number one media market in the world, and is where Levy was raised. From the time he was young, he was conscious of the sports landscape of the area, closely following the NFL and NHL with hopes of one day playing professionally.
Just as many aspiring athletes eventually discover, Levy recognized he was “remarkably average” at everything, and while he was enamored with playing the game, knew it was not a viable career path for him. By instead pursuing a career in sports media, he could remain around the games with which he was enamored while significantly diminishing the risk of suffering formidable physical injuries.
“I had a chance for a long career without getting beaten up on a regular basis and it’s really worked out,” Levy said. “Honestly, I still sort of can’t believe it. I know my parents can’t believe it.”
From the time he was 17 years old and approaching his graduation from John F. Kennedy High School in Bellmore, N.Y., Levy aimed to position himself to attain a sustainable career in sports media. When he was applying for college, he desired to attend Syracuse University, as it was known for its excellence in media studies and vast alumni network.
However, his parents only had enough money to send one of their two children to a private college. Since his sister was a better student than he, the State University of New York Oswego was where he would earn his degree in communications, concentrated in broadcasting. It ended up being the second-best professional decision he ever made, coming after joining ESPN; yet the latter may not have been as feasible without the former.
“Because they have all this great equipment and all these things for broadcasters to do, it was my understanding that freshmen, sophomores [and] sometimes even juniors don’t get to do any of that because they’re in such demand for all their great opportunities at Syracuse; you had to be maybe a senior even to be able to get near any of that stuff,” Levy recalled. “At Oswego with lesser studios and lesser equipment, there were more opportunities to do it right away.”
Indeed in his freshman year, Levy became a member of various student-run media outlets, including WTOP-TV, WOCR Radio, and The Oswegonian newspaper (where he began writing his own weekly column called “Levy’s Lines”). By the time he was a junior, he was named the sports director of the television station and became sports editor of the newspaper in his senior year. Simultaneously, Levy worked with WABC-AM as a part-time reporter while in college, giving him early professional experience and exposure in the industry.
Once he graduated, Levy went to Hofstra University in Hempstead, N.Y. – not as a student, but to work in his first professional job compiling the “Jets Report” for WNBC-AM. Beginning in 1968, Levy’s childhood team, the New York Jets, practiced on the school’s north campus – sometimes in front of fans – until 2008. In this role, he worked at the radio station behind current Seattle Mariners play-by-play announcer Dave Sims and New York Knicks and NBA on ESPN play-by-play announcer Mike Breen, primarily assembling the “Jets Report” and filling in for them on the SportsNight program.
A couple of years later, Levy joined WFAN during its first year on the air as the host of The NFL in Action and a contributor on some of the station’s radio shows, including Imus in the Morning and the aforementioned Mike and the Mad Dog. Rather than solely working in radio, Levy also joined the Madison Square Garden Network as a host of MSG SportsDesk and intermission updates for both the New York Knicks and the New York Rangers.
Being on the air professionally in New York City is no easy task for most broadcasters, especially recent college graduates; therefore it helps to have a keen awareness of industry trends and a wide array of connections to effectively get started. Luckily for Levy, his father was friends with a prominent broadcast agent who agreed to look at Levy’s demo reel coming out of college. It was through this connection that Levy was introduced to Lefkowitz, and ultimately how he landed his first professional job with WNBC-AM.
Starting in 1992, Levy joined WCBS-TV, the local New York station, as a sports anchor and reporter, giving him the chance to cover the sports teams he grew up watching. Levy primarily worked on weekends, doing sports on Friday and Saturday nights alongside lead news anchor Brian Williams. At the same time, Levy remained at WFAN working four days a week on radio and was satisfied with his career. In short, ESPN was never the goal.
“I was not one of those people watching ESPN growing up and in college,” Levy said. “I was strictly a local guy; I wanted nothing more than New York City.”
Nonetheless, Levy signed a deal with the national network and found himself anchoring the 2 a.m. edition of SportsCenter with now-Sunday Night Baseball play-by-play announcer Karl Ravech – which was subsequently replayed 12 times through the morning hours. The half-hour program brought fans all of the scores and news around sports both at the professional and collegiate levels, covering every game despite there being commercial breaks.
“I recognize the power of that show and being national,” Levy said. “I still love to go to games and I found myself still going to games as a fan. I’d go around and I’d see Charles Barkley at a game and he knew my name. Ken Griffey Jr. knew my name – and that was really weird to me…. That really made me think about the power of the show [and] the real responsibility of the show to get [it] right.”
Levy, along with all of the network’s young anchors, came in trying to emulate the styles of Keith Olbermann or Dan Patrick, the two lead hosts of SportsCenter at the time. That is, all but one.
“We all came in trying to be Dan or Keith and then you realize you can’t be either of them because that’s how great they are and then you eventually settle into who you are,” Levy said. “Stuart Scott was special. He immediately knew who he was [and] he wasn’t trying to be anybody else.”
Over the years, Levy has gained a deep understanding of what players go through on a daily basis through his research and interactions with them. He is cognizant of the reach of the platform and how it has shifted, requiring the flagship show of the network to do more than just read scores to attract and enthrall audiences on a daily basis.
“It’s real easy at 2 in the morning [when] you’re wearing makeup sitting in Bristol to do bloopers [and] to make wise cracks,” Levy said. “‘Look at this guy. He can’t catch that! Come on, man.’ That kind of thing and then you go into the locker room and you see these guys the next day and all of a sudden, [it’s] ‘Wait a second, this is real.’ If I make that same joke in New York about Ken Griffey Jr., there’s no way he’s seeing it but if I say that on ESPN; he, his family, the manager, the coaches, the general manager [and] all the fans [are] seeing it.”
Beginning in 1994, Levy started his foray into national play-by-play announcing across many different sports. At the time, ESPN held national broadcast rights for the National Hockey League and found himself working with Bill Clement at a sold-out Madison Square Garden for a Wednesday night matchup between the New York Rangers and the Calgary Flames.
Once the Rangers advanced to the Stanley Cup Finals against the Vancouver Canucks, he worked with former NHL defenseman and head coach Barry Melrose bringing fans unparalleled coverage of the action.
Once ESPN reacquired part of the NHL’s national broadcast rights in a seven-year agreement, the iconic theme song was re-recorded and the coverage was revamped in an effort to grow the game of hockey and reimagine the ways in which it is covered.
Before the start of last season, ESPN named Levy as the lead studio host for its NHL coverage and was tabbed to work with new analysts and members of the Hockey Hall of Fame, Mark Messier and Chris Chelios.
“I knew both of them personally prior to working with them,” Levy said of his new colleagues. “I’ve really enjoyed the relationship we’ve had; I just wish we were able to do it on a regular basis…. In the second half, we’ll get into a regular rhythm. I thought we were really clicking on all cylinders last year in the postseason and in the Stanley Cup Finals when I got to work with those guys on a regular basis.”
Messier and Chelios had some previous experience entering their new roles as studio analysts, working with local and national sports networks and occasionally appearing as guest commentators.
In spite of that, Levy treated them like rookies last season, as it was their first substantial experience working regularly with a national platform, and is excited to continue their partnership and enhance the coverage of the sport.
“I can’t throw them a curveball; they know everything,” Levy expressed. “It’s just [if you] can say it in 20 seconds and make it informative and be entertaining at the same time. That’s kind of the trick. They’ve made great strides and I think come this postseason, we’ll be really excellent, entertaining and a fun show to watch.”
Levy continues to work as a play-by-play announcer on NHL coverage, and holds the distinction of calling two of the three longest overtime games in Stanley Cup Playoffs history – both of which took five extra periods to decide.
Additionally, he has been behind the microphone for the network’s football coverage working with Brian Griese and Todd McShay calling weekly college football games on ESPN and ABC beginning in 2016. It is a role he worked earlier in his career on Friday nights from 1999 until 2002, and something that prepared him when he was named as the new voice of Monday Night Football in 2019.
As both a host and a play-by-play announcer, Levy describes his style as minimalistic, trying to make sure to read sponsorships and set his analyst up to effectively translate esoteric knowledge into concise, comprehensible points.
“I really feel that I know what I don’t know and I’m never trying to fool anyone with all of my knowledge,” Levy said. “I think that’s a strength of mine because in whatever sport it is, I’m sitting next to experts on the subject. I think better than me giving my explanation of why something might have happened, why not ask the Hall of Famer who’s lived it?”
Levy worked on Monday nights with Griese and Louis Riddick before the network reassigned him in a multiplatform role prior to this season, coinciding with the additions of Joe Buck and Troy Aikman to the lead television broadcast booth.
Throughout this NFL season, Levy called a Week 2 matchup between the Tennessee Titans and Buffalo Bills and a Week 8 international game from Wembley Stadium in London, England between the Denver Broncos and Jacksonville Jaguars. Additionally, he has called multiple NFL games on ESPN Radio, a challenge that has elevated his skills as an all-around broadcaster.
“All this stuff that I don’t have to say on television where most of my career has been spent – I have to say all of that so that’s really hard on the radio analyst,” Levy said. “….The radio analyst has very, very little time to get in a story, an anecdote and be funny – all those kinds of things – and analyze the play. I really find radio difficult, [but it] it is really enjoyable.”
Calling NFL games nationally requires a shift in preparation, as the broadcasters are not usually around the teams every week and, once on the air, are speaking to a broader audience. It demands extensive research, notetaking and interviewing in advance of each matchup to bring consumers a product they use to effectively follow the game and return to later for future matchups.
“You spend the majority of that week really drilling down – it’s a ton of reading; it’s a ton of talking to people; it’s a lot of meetings but it’s really enjoyable,” Levy said. “I enjoy the process of preparing for an NFL game the way the week breaks down.”
From the start of his career, Levy’s talent as a broadcaster, combined with knowing the right people and taking chances on new opportunities, has propelled him into a stellar national television personality. Over the years, he has made cameos in various movies, including Million Dollar Arm, Tooth Fairy and Fever Pitch, and also hosts the annual U.S. Hockey Hall of Fame Induction Celebration.
At his alma mater, Levy was the recipient of the inaugural G.O.L.D. Award honoring distinguished graduates who have achieved success in their careers and also had the press box at the Marano Campus Center Arena named in his honor. He also maintains the Steve Levy ‘87 Broadcasting Summer Internship Fund which is given to a broadcasting student looking to gain professional experience and compensates their cost of tuition and housing expenses that may otherwise prevent them from doing so.
As he gives back to his community and makes time for aspiring professionals looking to enter the field, he compels them to seize any opportunity given to them and build relationships.
When he was working with WABC-AM, the station provided him a chance to cover the PGA Tour Westchester Classic in Rye, N.Y., and although he was not interested in golf, he learned about it and served as a stringer from the tournament. It helped him broaden his skill set and move up in the industry, as he knew that if he turned it down, somebody else would be ready to take the chance and therefore have a leg up on him.
Opportunities to stand out extend far beyond what one may see media professionals doing on the silver screen – and in such a competitive industry, they have the power to rapidly determine a career trajectory and overall potential.
“When you’re coming out of college, nothing is beneath you in the business within reason,” Levy expressed. “What I mean by that is if you’re interning someplace and somebody asks you, ‘Hey, can you get me a cup of coffee?,’ go get the cup of coffee for that person…. Don’t come in with an attitude. Don’t come in with, ‘I have a degree. This is beyond me; this is beneath me. I didn’t go to Syracuse to go get people coffee.’ Just go get the cup of coffee; I promise you it will work out.”
Without doing the small things to advance his career, it would have been much more difficult, if not near impossible, for Steve Levy to establish himself as a versatile broadcaster at ESPN. By staying ready to take on anything thrown in his direction and carrying himself with alacrity and enthusiasm for the profession, he has become a venerable staple of sports coverage who has had the chance to cover many enduring moments over the last three decades.
“It’s a relationship business, and all those things of ‘Have your eyes open’; ‘Have your ears open’; ‘Listen more than you talk’; all those things you’ve heard; all the clichés,” Levy said. “They’re all very true and have all been very successful and really helped me out to achieve whatever success I have to this point.”
Derek Futterman is a features reporter for Barrett Sports Media. In addition, he serves as the production manager for the New York Islanders Radio Network and lead sports producer at NY2C. He has also worked on live game broadcasts for the Long Island Nets and New York Riptide. He previously interned for Paramount within Showtime Networks and wrote for The Long Island Herald. To get in touch, find him on Twitter @derekfutterman.
How Stephen A. Smith Used Sports Radio to Continue His Pay-Raise Crusade
t Stephen A. knows how to stay relevant, and migrating his influence to radio hits on several stations keeps him relevant, it keeps First Take relevant, and more importantly, it keeps ESPN relevant.
There’s a saying in the entertainment industry: “The devil works hard, but Kris Jenner works harder”. ESPN’s Stephen A. Smith is the sports world’s embodiment of Kris Jenner’s “always find a spot in the limelight” approach.
Smith has been adamant for a few weeks now that he is underpaid at ESPN, going as far to claim he takes less money so others can get paid more than they should. There have been many who have taken stances against that insinuation from the First Take panelist, but that’s not what this column is going to be about.
Stephen A. is the king of staying relevant and constantly being in the conversation. ESPN is the king of creating an echo chamber to amplify outlandish opinions. It’s truly a match made in heaven.
And yet, I couldn’t help but notice Stephen A. broadening his hot-take horizons this week by poking the bear of local sports radio hosts. Honestly, it was a brilliant play.
Smith picked a fight with 105.3 The Fan morning hosts Shan Shariff and RJ Choppy this week during his comments centered on the Dallas Cowboys. Shan and RJ played right into Smith’s hands by spending significant portions of their show discussing his comments, and then welcoming him onto their program for more than 20 minutes.
Later in the same day, Smith created headlines by being in a slight contentious interview with Steiny & Guru on 95.7 The Game in San Francisco where he called the hosts “ridiculously clueless” for their opinions that the Warriors dynasty is over.
Give the man credit, he’s not dumb. He knows what does and doesn’t work, what does and doesn’t create content, and what does and doesn’t create ratings. I’ve seen many decry the ratings of First Take as the reason Stephen A. Smith isn’t underpaid. My rebuttal would be what would the show’s ratings be without him. I think we all get into the mindset that ESPN pulls a couple million viewers for each show simply because we turn the TV on, we flip it to ESPN, and it stays there while you scroll through — apparently dying — Twitter. ESPN is constantly on at sports bars and doctors offices, therefore Stephen A. Smith’s influence is exaggerated, is generally the consensus by many.
But Stephen A. knows how to stay relevant, and migrating his influence to radio hits on several stations keeps him relevant, it keeps First Take relevant, and more importantly, it keeps ESPN relevant. It seems to be a sort of sports network playbook to have someone that can go on radio shows and spit a little hot-takery.
Think about it. ESPN has Stephen A. Smith, coupled with Dan Orlovsky for the NFL and Paul Finebaum for college football. FOX has Nick Wright, and NBC has Chris Simms and Mike Florio. These guests appearances all come back around to “listen to my (network produced) podcast” or “watch my (network produced) television show” where they say those same things. It’s promotion plain and simple, but it rarely turns into “because I’m on your show, think about me and how much money I should be paid”, but credit to Stephen A., the man is pulling it off.
Sports radio offers an expanded reach that First Take alone doesn’t provide. I don’t know that that’s an opinion as much as it is a fact. On a recent episode of The Sports Talkers Podcast, Pro Football Talk’s Mike Florio told Stephen Strom he has never spent one dollar on advertising his website. He did, however, accept any and every opportunity to appear on sports radio shows to serve as a quasi-insider for the show, and push people to his website.
Now, why would Florio do that? Because sports radio works. It’s a great promotion tool. And Stephen A. would know that as well as anyone.
In a crusade to point out you should be paid more, spouting it from the rooftops of your mid-morning television program alone isn’t going to get it done. You have to take your message to the people. And that’s exactly what Stephen A. Smith has done.
Garrett Searight is the Editor of Barrett Sports Media and Barrett News Media. He previously was the Program Director and Afternoon Co-Host on 93.1 The Fan in Lima, OH. He is also a play-by-play announcer for TV and Radio broadcasts in Western Ohio.
Seller to Seller: Larry Rosin, Edison Research
What can audience research tell us about the stature of sports radio in the audience’s eyes? Larry Rosin has good news for sellers to take to clients!
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at firstname.lastname@example.org or find him on Twitter @jeffcaves.