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Tony Petitti Leaves MLB For Video Game World

“Most recently, he was one of two deputy commissioners under MLB commissioner Rob Manfred, leading the sport’s business and media.”

Brandon Contes

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Video game and eSports giant Activision Blizzard announced a big addition on Monday, luring Tony Petitti away from Major League Baseball after 12 years with America’s Pastime. 

Petitti becomes president of sports and entertainment for Activision Blizzard Inc. beginning Aug. 17. Most recently, he was one of two deputy commissioners under MLB commissioner Rob Manfred, leading the sport’s business and media. During his time with Major League Baseball, Petitti oversaw marketing, broadcasting and media rights for MLB Network and digital content. 

A former EVP of CBS Sports, in 2008 Petitti joined Major League Baseball as president of the MLB Network, helping launch the platform Jan. 1, 2009. Petitti remained president of MLB Network until 2014, when he was named the league’s chief operating officer. 

“It’s clear to me the company has an incredible opportunity to connect players and fans in new and innovative ways, and I’m excited to be joining the company at such an important moment in its history,” Petitti said of the eSports company in their press release. “The last 12 years in baseball have been extraordinary for me and I am especially grateful for the leadership and mentorship that Commissioner Manfred provided to me and the League.”

Petitti was viewed as a candidate to be baseball’s next commissioner, although the 61-year old Manfred doesn’t appear ready to give up the position, having signed a five-year contract extension in 2018. Instead, Petitti moves from a sport with an aging demographic, to one that continues to succeed in attracting young clientele. Petitti will now use his three decades of entertainment experience to help Activision Blizzard reach its potential in the sports media landscape.

Sports TV News

Peyton Manning Rejected ESPN Proposal To Add To ManningCast Schedule

“ESPN has certainly mentioned going up to 12 games or more, and Eli and I held strong.“

Jordan Bondurant

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There’s no secret based on the last two seasons that NFL fans really do enjoy tuning in to watch Peyton and Eli Manning on Monday nights.

Monday Night Football with Peyton and Eli, affectionately known as the ManningCast, has proven to be a ratings success for ESPN. Monday night’s wild card playoff edition drew in an audience of 1.7 million. That’s an increase of 17% compared to last year.

The Mannings spoke to Jeff Beer of Fast Company and Peyton said as much as the fans love watching, the two brothers and legendary quarterbacks love doing the show.

“One thing I think comes through is just how much Eli and I enjoy this,” Peyton said.

But Peyton added that they do care about oversaturating the space, which is why he said they turned down the idea of increasing the number of shows this season from 10 to 12.

“We laugh a lot. If you maybe go to 17 games, maybe we’re not laughing as much, and it starts to get repetitive,” he said. “ESPN has certainly mentioned going up to 12 games or more, and Eli and I held strong. We just feel the show is better if we keep it to the 10.”

“I don’t want to see him every week and get his voice memos of breaking down (game) film,” Eli joked. “There’s something to people wanting more, and if we’re on too much, they might not want more. It keeps me motivated.”

One of the things that people love so much about the show is just how organic the exchanges between Peyton and Eli and Peyton, Eli and their guests can be. Peyton gets the appeal from fans and knows viewers think of it as meeting up with them at a bar to watch the game.

“Football is always more fun when you watch it with friends,” Peyton said. “Eli and I get to sit on our couches and watch it together, and the viewers are all of our friends, and the guest is just right there with us. We’re on the couch, we’re at a bar, let’s have a conversation.”

Eli said they do try to make sure things stay focused on football and the game they’re watching when the time calls for it. But he also admitted that he and his older brother are always going to find ways to have fun with each other when they can as well.

“If there’s great football happening, and it’s a tight game, you want to keep it about football,” he said. “But if it’s a blowout, you have to do something else, maybe tell a story, take a shot at Peyton, you don’t know where that’s going to go. It’s authentic. That’s what would happen if we were sitting on the couch watching the game and it’s a bit boring; I might take a pillow and throw it at my brother’s head.”

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Sports TV News

Expanded NFL Season And Playoffs Could Cost NBC Golden Globes

“The 2023 edition of the show was on NBC after the two sides struck a one-year deal back in September.”

Jordan Bondurant

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There’s no hiding the fact that the NFL reigns supreme in TV ratings. Unfortunately for the Hollywood Foreign Press Association, which puts on the Golden Globe Awards, the NFL is too strong to compete against.

Since the NFL expanded the regular season to 17 games over 18 weeks, and added a seventh playoff team in each conference, in 2021-22, NBC’s obligation to football has taken precedent over its obligation to airing the Golden Globes.

The award show this year aired on Tuesday, January 10. On January 8, NBC aired the final regular season game of the year on Sunday Night Football between the Lions and Packers. The game drew an audience of 23.9 million, which NBC said was the highest rating a SNF finale has gotten in six years. NBC carried an AFC wild card playoff game this past Sunday night with the Bengals and Ravens. That game averaged 21.2 million.

Meanwhile the Golden Globes drew in 6.3 million. That number was down 9% compared to the 2021 ceremony. NBC didn’t air the Golden Globes in 2022 amid a Los Angeles Times expose into the Hollywood Foreign Press Association.

With the HFPA mired in scandal and waning interest in their award show, NBC could be done with the Golden Globes. The 2023 edition of the show was on NBC after the two sides struck a one-year deal back in September. So there are questions abound about if NBC will continue to air it. However knowing that even with the expanded season and playoffs, the option to shift the award show to later in January on a Sunday night after NBC has fulfilled its obligation to the league is on the table. But that could throw a wrench in the award season schedule as well.

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Sports TV News

LIV Golf Nearing TV Deal With The CW Network

“LIV Golf television analyst David Feherty had hinted that the upstart league could potentially have a deal in place with The CW Network for American television rights.”

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According to a report from Front Office Sports, LIV Golf has laid out a deal with The CW Network for television carriage in the United States.

The deal is a multi-year agreement that will see the tour own real estate in lesser-viewed time slots on the network. A revenue-sharing relationship between the tour and the television network is expected to be struck.

LIV Golf television analyst David Feherty had hinted that the upstart league could potentially have a deal in place with The CW Network for American television rights.

After a standup comedy show in West Palm Beach last week, Feherty reportedly told the crowd “Have you heard of CW? I might get fired for this, but…,” according to report from Tom D’Angelo of The Palm Beach Post.

Sports Business Journal reporter John Ourand had previously reported a deal between the Saudi-backed breakaway golf tour and the network was likely.

Nexstar Media Group — the nation’s largest television owner — is the majority owner of The CW Network. There are around 220 affiliates of the network on over-the-air television stations. Rumors of an acquisition of LIV Golf’s rights come on the heels of The CW Network being linked to the potential launch of a college football bowl game that would air exclusively on the network.

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