As ESPN prepares for the August 17th launch of their new national radio slate, we have had a chance to familiarize ourselves with the talent and time slots for each show. The sheer amount of talent and depth on their roster is truly astounding. Demetri Ravanos spoke with Jay Williams, Brandon Contes spoke with Keyshawn Johnson, and I had the privilege of speaking with Chiney Ogwumike, host of Chiney and Golic Jr, on the opportunity, her future in the WNBA, and being part of a team that is shattering the backboard and glass ceiling for athletes and broadcasters, as they have become ‘the first’ in many respects.
ESPN’s Senior Vice President of Production David Roberts spoke on the duo. “They are relevant, youthful, energetic and committed to being the very best. Chiney is the first African-American woman on network sports talk radio Monday-Friday in the country. It’s a testament to her talent and unlimited potential.“
Chrissy Paradis: There is definitely this stereotype that exists as well that females aren’t helpful to one another or they can’t be a resource in a competitive industry. I’m like, that could not be like any further from the truth. Because, who doesn’t want for another female to succeed in a business setting?
Chiney Ogwumike: Big facts. And that hasn’t been my experience I just think until we have Enough numbers to tell that story, then that will change. We’ll do it one by one, right?
CP: Right! And, it’s interesting because you and I have a lot in common already, I know that you are a big Annalise Keating / How To Get Away With Murder fan…
CO: Oh my gosh. Don’t even play me right now—
CP: I struggle with if I could just hang out with Olivia Pope or Annalise Keating for a day, who would it be and I go back and forth. And when I was looking online and saw Viola Davis (who plays Annalise Keating on How To Get Away With Murder) followed you, I was thinking, ‘Okay, this interview was meant to be!’ When they did the crossover episodes. I think that Annalise did get that TKO in..
CO: Yes! Yes! The funny thing is that I used to tweet so much about Scandal, I was a live tweeter. I feel like, that, to me, was the biggest follow I’ve ever had on social media. I went nuts.
CP: And that actually is one of my questions, which three powerful, boss women, would you like to spend a day with, Viola Davis being one? Are there two others you’d like to add?
CO: Let’s see, the people that I’d love to hang out with. One is, obviously Viola Davis, and two, Naomi Campbell. Three, Beyoncé.
CP: That is a lot of talent and power in one room! I did want to start out with something serious. I was on your Instagram. The first feature piece that you had worked on with ESPN was the Breonna Taylor piece. What did and does that opportunity mean to you?
CO: Yeah, I think for me it was my first opportunity to provide a voice, for those who have been overlooked.
And I think it’s not just women, especially in sports, but black women in sports, and those women I know because I play in the WNBA. So, as we we’re coming to return to sports in the middle of these pandemics with coronavirus and racism and everything that is happening in society; by nature of my not playing the season because of my medical history, meaning my injuries, not having enough of a runway to play, I didn’t want to put my body in unnecessary risk after overcoming these injuries.
My first opportunity within the company was to help story-tell the league that was returning—basketball is back and the women came back first. The WNBA! But, this is the message that they want to show by playing, this is what they are feeling through their communities. And for me, I was moreso a vessel. I was sharing the mic with people that I love and care about that made a courageous decision to go into the bubble and leave their families and to, possibly leave the safety and security of their homes to do this. So, that’s where the genesis of this piece came from.
I thought that I was going to be in the bubble, playing with my sister but my own personal choice was supported by my team and coaches and organization. And I’m so lucky that my own personal choice, sort of created an opportunity for me to highlight them in a way that probably wouldn’t have happened if I were in the bubble.
The piece is celebrating the women of the WNBA who have been doing this, even though people do not know that. This is their purpose in the middle of this moment. I was just lucky and fortunate to be put in a position to execute that with ESPN.
CP: It’s a message that is so powerful. And you’ve done great work in bringing awareness to social issues, injustice, voting awareness. It seems that you are as transparent and genuine on air as you are off air. What is your process and school of thought on preparation?
CO: The first lesson I learned at ESPN, is that you have to be authentically yourself, because as humans we can tell when we are bottled up or we are not showing our entire selves. So number one, is me being authentic and speaking on the things that I care about passionately, authentically.
And then secondly, it’s about relationships. I think it’s all about relationships. The beauty of me getting this opportunity, is that I know about a lot of stories that are hidden in plain sight. Because I’ve been hidden in plain sight. I’m the 6’3 black woman that would pace the halls at ESPN—
CP: You’re selling yourself short, right now!
CO: Ahh, I know, I honestly would run from hit to hit just trying to get everything done! So, a lot of people, they knew me but they didn’t know my grind. My process is: preparation, being myself authentically, because if you’re not you can tell it and people know it, and then lastly, it’s speaking to the relationships that you know, and that you’re passionate about.
I think by nature of me having this opportunity at such a young age, and having a new perspective, I didn’t realize I when I said yes to this opportunity, I was the first black woman in this category or the first WNBA Player in this category with a national ESPN Radio show. I think the idea is that by being in the room, we’re now seeing what was hidden.
And that’s not just me, that’s my perspective that could create new stories that can come to the light. So, when I go into interviews, I know that we’re doing something special because we’re doing something different than what was before. We’re creating a new platform for others, like me to hopefully follow too. So, I think it’s all about authenticity and preparation and then, it’s just storytelling, from your real life experiences.
CP: I wrote down a tweet of yours during The Last Dance, ‘Every success requires sacrifice. Every win takes failure. Every star shines brightest in the dark.’
I enjoyed the reaction videos you made about the series because you do have so much to contribute in that you’re an expert in both arenas.
What advice would you have for young people, young women trying to break into the sports media industry that feel like they’re facing obstacles?
CO: Women, I understand the obstacles, because as much as there are obstacles for everyone, there are added obstacles for women because we are questioned on our opinion, especially in sports. It’s not limited to just one group of people or one gender of people, I think, the way I like to discuss these challenges is that now, we’re all in a special point in society where we have been forced to stop and to look at one another and to humanize one another, not just care about ourselves, our pastoral vision, and not just look at our phones, do our jobs, go home and not worry about your impact.
Now, we are all thinking about, and have time to breathe and digest the impacts that we have with words, with actions; and not just on ourselves but on our neighbors, our friends, our family and even the strangers that we meet in our day to day encounters.
I think one thing we realized is everyone in life has challenges. No matter how much you have or what you look like there are going to be challenges. If you aspire to do something more, because we’re all a part of this new rising generation, this millennial generation, where we’re not following in the exact footsteps of those who came before us, we are creating our own path.
Before, the ladder of success used to be ‘alright, for you to be successful you have to go to high school to go to college, and then you have to go to graduate school. You have to wait for your time and get tenure to get the opportunity. We’re in this technological generation, where we can fast track our own success based on our own creative genius.
You can create an app, or you can start a company, while you’re working at those steps on the ladder to get somewhere. You can have a hustle and also a side hustle, not realizing that your side hustle helps your main hustle. Through working and creating a platform, whether it’s academics being your main hustle, now having that platform helps your side hustle be even more successful.
So, for a lot of people that feel like these challenges are too much, understand that we’re in a generation where we aren’t doing things the same way. We are creatively finding ways to build our own cultural impact, our own financial impact, our own societal impact. And we’re not alone, there are so many. We’re the generation of the doers and the changers, the not ‘staying on autopilot’ type of generation.
Whether you’re a black woman, a white woman or whether you’re a man or a woman or however you identify as, every obstacle will be tough but everything can be achieved by seeing that you’re capable and finding allies that can help you enhance that. So that’s always been my message. Like through me doing the hard stuff, hopefully it will create an opportunity for an executive to say ‘oh she can do it. I’m gonna hire a whole slew more’. And now that I know what’s possible, we can open the door for so many others. And it’s not just one person, one look, one kind, it is all of us that are capable of doing things differently and creating change in real time, not just waiting for it to happen.
CP: As it does come back to authenticity and relationships, how is your relationship with Golic Jr. and what do you like the most about Mike’s style?
CO: I love everything about him, you can never let him know that though. I love everything about him. I love his family and I love how he treats people and I think that’s why I feel so great about this partnership. We are very similar.
We were the most different looking human beings, right? We’re opposites, but I think where we are friends is that we are the same in everything that matters and that’s where society is now.
We come from big loud boisterous, groundbreaking families. We both play sports; his football, mine basketball. We both care about having intellectual discussions, but also being authentically ourselves, as we are both millennials, in this generation. So, It’s a seamless partnership, it’s the seamless introduction of a new team and a new show. I think what people have seen, especially with Golic & Wingo’s last show, is that he has such a big heart.
He focuses on everything that matters and then uses sports to bring it all together. That’s what he learned from his father, his mother and his siblings. Who wouldn’t want to be a part of that family? That’s why I’m really thrilled to work with him and I’m the lucky one because I have someone who I know is going to be my family in this.
There are not many people in this business that you will wake up at three in the morning to drive to get there at four to do a radio show with. You have to actually really like someone to their core to agree to do that. But for him, I would do that because there was something about him that I just really, really loved.
I think that everyone has seen that with his father and how we’re saluting his Hall of Fame career. I think now Junior’s going to step into his own shoes and show people his own impact and I’m so excited to have a front row seat, courtside to see all of that happen.
CP: I feel like Golic Jr. is the person you want on your team. He is the person who truly wants you to honor what is important to you, and still you can lean on him for advice or help. It seems like this makes for a very symbiotic relationship and very helpful dynamic should you resume playing basketball again?
CO: The cool thing about ESPN is that in this show, in this pair, you have two former athletes, right? And the cool thing ESPN, I think with me, took a unique role because I was doing both and they haven’t really had many people—I don’t know if there are many people that actually play and broadcast at the same time.
So, I think they saw it as an opportunity where we could have some really cool engagement and experiences. By playing, I’m around players in the WNBA and NBA. That allows me to say one thing on air and then get hit up by a player that’s been listening. The next thing you know that player is accessible to coming on air.
Between my relationships as a current athlete and his understanding of that, and ESPN’s valuing of that, it allows the show to be whatever we want to make of it and be creative in how we do it.
And the beauty of the WNBA, is that it’s during the summer so you know if the choice comes towards her to play during our show time, there can be creative solutions to anything.
I think even so much so that Jr. will probably be cool coming to LA to do a show and I would be cool to come into Connecticut. It’s all been very versatile, very mobile, very open minded because I think the realization has been that no one is a ‘one trick pony’ anymore. If we can figure out different ways to do different things, especially with these young people that are unashamed to try new things, why not experiment and see what happens? I think that’s where Junior‘s at in supporting me, where I’m at in supporting him and where the company’s at in supporting us.
CP: I appreciate you taking the time to speak with me. Congratulations! Can’t wait for the debut.
Mike Golic Jr. has a response to the same question I asked Chiney, in case you were wondering about the drive, respect and connection the partners share approaching the launch. Here is what he said about Chiney Ogwumike:
“As far as Chiney and I’s relationship, we are genuine friends which is such a cool thing to say about a person you’re getting to work with. So often you forge those relationships as shows get going and start growing. We’ve been friends off-air since she started at the company. Being peers age-wise helps that a lot, but we have so many similar interests in music, shoes and life. And what’s even cooler is we’ve been able to translate that friendship on-air in a way that isn’t always easy to do. She’s a blast to work with, has such great instincts and throws 100% of herself into this,” Golic Jr shared.
“My expectations for us as a team are to bring locker room conversations that we’ve both been a part of to the national stage. We have a unique background where both hosts on a show have a backgrounds in high level athletics. It’s going to be a fun, high energy shot of life for your car ride home. We can’t wait to get everyone involved from our friends, to the biggest names in sports, and everyone listening at home or in the car.”
It is incredibly rare to be a true fan of any show, from it’s inception. I feel incredibly lucky to have the opportunity to be a OG/CG fan with so many others who have been eagerly anticipating the unstoppable and incredibly dynamic duo of Chiney & Golic Jr.
Chrissy Paradis is a BNM columnist and veteran sports radio producer. She’s worked in Las Vegas, Washington DC, Raleigh and Hartford helping personalities such as Rob Dibble, Tim Brando, Steve Cofield, Adam Gold and Joe Ovies. You can contact her on Twitter @ChrissyParadis or by email at [email protected].
Brian Murphy is Preparing to Write His Next Chapter at KNBR After Layoffs Ended ‘Murph and Mac’
“I don’t want to say, ‘This too shall pass,’ or, ‘Time heals all wounds,’ but you’re only as good as your next ratings book.”
After the morning show signed off at KNBR last Wednesday, co-host Brian Murphy was called into a meeting with Cumulus Media market manager Larry Blumhagen. Although there had been signs of potential changes, Murphy had partnered with Paul McCaffrey for nearly 18 years and survived all of the turmoil.
A simple look around the building represented proof of an alteration, evinced by reductions in the number of stations under its roof. A once powerful news station, KGO-AM, underwent a sudden format flip last year after nearly a century on the air. A few years earlier, alternative rock station KFOG was eliminated from the company’s portfolio as well. KNBR has weathered the storms, but not without alterations to the station’s programming department.
“I would say everything has shrunk,” Murphy expressed, “and that includes sending us on road trips or to Super Bowls, etc.”
Layoffs have reemphasized the importance of the quantitative bottom line, sometimes overshadowing the qualitative utility and widespread impact derived from talent and popular shows. It is partially why the deluge of palpable support after Murphy learned in a short meeting that McCaffrey was being laid off was surprising and reinvigorating. But first came an immediate, jarring feeling surrounding the decision.
“Truthfully numb,” Murphy said regarding his sentiment after learning what happened. “I guess it’s a cliché to say that people go into shock, but to know that Paulie and I wouldn’t be together was something that didn’t register. I mean, it registered, but it didn’t register until fully; the next 48 hours is when it really started to really hit.”
McCaffrey was one of seven laid off at KNBR that day. Morning show producer Erik Engle, former programmer Lee Hammer, host F.P. Santangelo and members of the outlet’s digital department lost their jobs as well. Even the long-running KNBR Tonight evening show, which aired for decades was canceled, and replaced with CBS Sports Radio programming. While Murphy always hoped that the morning show would continue in the iteration before the end of his contract, he is now facing a new reality without his longtime colleagues.
“I think what we were disappointed by was sort of an abrupt and premature end, particularly to our partnership, which I think we’ve learned from an incredible outpouring of social media is way more than we knew,” Murphy said. “We learned our partnership for whatever reason connected to a lot of people for a long time. It’s funny they say radio is dying, but radio sure is personal and effective in many ways baked on what we’re hearing from our listeners.”
During the next two days, Murphy was off the air and contemplating his future. There were moments where he thought about leaving KNBR. However, he knew that he had a contract to fulfill and a family to support. Additionally, the person that he was set to work with on Monday and beyond – Markus Boucher – had contributed to the morning show for nearly four years, rendering familiarity and comfortability.
“There’s a chance that Markus and I could do this for a long time; we’ll see how it goes,” Murphy said. “Maybe things go great and that would be awesome, and I’m definitely leaving that door open. For whatever reason, we recover from the pain of losing my partner for almost two decades and the next chapter works out.”
In 2023, KNBR has experienced two subpar quarterly ratings books. The decrease in performance has affected all dayparts on the outlet. Murphy knows that when the San Francisco Giants do well, it generally leads to KNBR succeeding. The station did improve in its summer and fall books for 2023, but there already were repercussions being felt.
“I just know that that happened and it damaged people’s perception of the station, but I don’t think it was an accurate reflection of all of our listenership at all; I just don’t,” Murphy said. “I know for a fact that we still had a huge audience, and it’s evident by what happened after the news; just so many people reacted and people in the demo too.”
Even though he knows it does not directly relate to his role as an on-air host, Murphy believes that the local advertising market was damaged because of the impact the COVID-19 pandemic had on the city. San Francisco was one of several major metroplexes that instituted strict health and safety protocols in an effort to slow the spread of the disease, which had an effect on sports talk radio consumption. With more people working remotely and fewer people commuting to the office, the transition to digital content and audio on-demand offerings has hastened in order to realize previous levels of engagement and keep the format alive.
“KNBR is going to have to weather this storm,” Murphy said, “and there’s this feeling of, I don’t want to say, ‘This too shall pass,’ or, ‘Time heals all wounds,’ but you’re only as good as your next ratings book.”
The station recently held an all-staff meeting to discuss its direction, which has been somewhat complicated by three program directors at the outlet over the last five years. Following the departures of Jeremiah Crowe and Kevin Graham, Adam Copeland took over the responsibilities last month. The layoffs took place two weeks into his tenure, causing some people to question how involved he was in the decisions and whether or not he advocated for the morning show.
“I think these things come from beyond San Francisco,” Murphy said. “Our headquarters are in Atlanta, and I think something this big – like I said, it wasn’t just Paulie Mac; it was seven people. Paulie Mac is personal for me, but that to me says, ‘Well, that’s obviously a big budget decision that’s being made at a level far above the San Francisco program director.’”
Although Copeland has minimal previous experience as a program director, Murphy is confident that he will be able to effectively lead the station through his energy, youth and passion for the medium. Copeland grew up listening to KNBR and worked at the station over the last several years as a producer and host, eventually earning a spot in afternoons alongside Tom Tolbert. Copeland remains in that time slot, pulling double duty for the radio station. His relatability and familiarity with the craft is something that Murphy views as an advantage.
“I think people are pretty excited that we have somebody who cares as much as Adam Copeland does about KNBR,” Murphy said, “I think if there’s anything to be optimistic about in 2024 that despite this ending to 2023, it’s that we have a program director who’s all-in on the station.”
Thinking about what comes beyond the immediate future though is not within Murphy’s mindset. At the moment, he feels it is too soon to determine if there will be a potential Murph & Mac reunion on a digital platform. Instead, he is focused on being able to continue to serve San Francisco sports fans without his longtime on-air partner. Murphy realizes how fortunate he was to have someone like McCaffrey by his side and valued both his consistency and dependability on a daily basis.
“Every single segment he was the same energetic, relentless, hilarious partner who only wanted what was good for the show – not what was good for him; not what was good for me – he only wanted what was good for the show,” Murphy said, “and it was such a lesson for this newspaper guy to learn, for lack of a better word, showbusiness.”
When Murphy entered the studio Monday to host his first show without McCaffrey, everything felt surreal to him on the air. There was ostensible tension in the room and from listeners about how he would address the news, and share his feelings with the audience. The program ended with a monologue from Murphy regarding McCaffrey, something that he is grateful Boucher did not raise objection to and that he was able to make his statement on the air.
“The 49ers had just destroyed the Philadelphia Eagles, which actually was a huge positive break for us because it allowed everything to happen Monday with the backdrop of great positivity because that was a huge game for the Niners and people were pretty jacked up about that game,” Murphy said. “So I opened the show by saying, ‘I know it’s corny, but that one was for Paulie.’”
The shock and surprise from McCaffrey being laid off is hardly evanescent, but Murphy is now thinking about how to optimize the morning program with Boucher. Predicting what may come next is an arduous task. Murphy considers himself fortunate to have had nearly 18 years hosting with McCaffrey, and he is now thinking about the next chapter of his time at KNBR while having reference for the enduring legacy of Murph & Mac.
“For whatever reason, I’ve never lost my absolute joy and passion for the sports world – sports content; sports stories; sports history; sports media – everything about it,” Murphy said. “And so every morning when my alarm goes off and my feet hit the floor, I’m like, ‘Let’s go! I’m stealing money. This isn’t work.’”
Derek Futterman is a contributing editor and sports media reporter for Barrett Sports Media. Additionally, he has worked in a broad array of roles in multimedia production – including on live game broadcasts and audiovisual platforms – and in digital content development and management. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
How Big Noon Kickoff Turned Into a Legitimate College GameDay Challenger
Big Noon Kickoff is like a college football tailgate on TV. Panelists good-naturedly rip each other, toss the football around on a makeshift field, and talk smack whenever possible.
The best college football pregame show on television emanates every Saturday from a different college campus. It features close-up shots of a boisterous crowd flashing banners and signs and is hosted by an excellent mix of TV pros, former players, and coaches, but it’s not the show you might think. To use college football vernacular, ESPN’s College GameDay is the Granddaddy of them all in collegiate gridiron pregame fare, but FOX’s Big Noon Kickoff is College GameDay on amphetamines.
It has taken the genre to new heights of volume, vigor, and vivacity. The camera shots are more intense, smoke and flashing lights are the order of the day, and the panelists are vociferous, rowdy, and sky-high-pumped.
Veteran host and reporter Rob Stone is the ringleader of this pigskin circus. Brady Quinn, Mark Ingram II, Matt Leinart, and Urban Meyer fill out a crowded anchor desk. In Week 13 of the college football season, both Big Noon Kickoff and College GameDay were live at the University of Michigan in anticipation of the gargantuan matchup between the Buckeyes of Ohio State and the Wolverines.
FOX’s coverage was on point. Unlike on ESPN, where the mad throng of students and fans are set off a bit by the talents, the crowd on Big Noon Kickoff was right on top of the FOX panelists, and they certainly let Meyer, the former Buckeye head coach, know how they felt about him. He was booed roundly and consistently. Every time he spoke, the jeers would rise to new decibels. It was fun to watch.
On the flip side, Big Noon Kickoff analyst and ex-Wolverine Charles Woodson was greeted by a thunderous ovation. Woodson actually got up close with the crowd and high-fived the fans.
On ESPN, only Pat McAfee elicits such closeness and raucousness from the faithful in attendance. In fact, in my opinion, the emergence of Big Noon Kickoff as real competition is the reason why McAfee was added to the College GameDay roster.
This edition of Big Noon Kickoff featured an electrifying feature story on the fabled Ohio State-Michigan rivalry. Also helping the broadcast is the presence of that eminent reporter Tom Rinaldi.
Rinaldi, a former ESPN’er, talked about Ohio State’s preparation for the big game and revealed that Buckeye players were inspired by constantly viewing social media posts proclaiming Michigan’s dominance.
Reporter Jenny Taft chimed in as well, providing important Michigan injury updates. I really like the diversity of the Big Noon Kickoff team. You have a solid host in Stone, a coach’s perspective from Meyer, offensive insight from Leinart, Ingram II, and Quinn, and a defensive standpoint from Woodson.
Leinart stood out from the pack making the point that the game was about more than just a rivalry. It was really about winning a Big 10 title and gaining positioning for the college football playoff and a shot at a National Championship.
Ingram II added that the most physical team would win the game, while Quinn, a Columbus, Ohio native, gave some insight on what this game means to both states and fan bases. It’s a challenge to pass around the airtime when you have six bodies at the desk, but Stone does a good job of laying back in the weeds and letting the analysts analyze.
Perhaps the brightest light on Big Noon Kickoff is the presence of Chris “The Bear” Fallica. Plucked from ESPN, Fallica has been a tremendous addition. He brings serious college football chops and really puts things in perspective.
I always felt that this guy was underutilized on College GameDay. The dude does more than just pick game results. In this episode, he provided a lucid explanation of how 2023 is a watershed year for college football with realignment coming. In addition, he wrote an excellent script for the Leinart feature on the demise of the Pac-12 conference.
Big Noon Kickoff moves at a furious and frenzied pace, and viewers are enthralled to be along for the ride. I actually found myself on the edge of my seat wondering what feature or analysis would come next.
Coming back from a break, the show does not cut right back to the panelists. Cameras pan the crowd and audio goes up so viewers can hear the crowd cheer and sing team songs. This style really brings home the atmosphere of a major college football game.
While the show is mostly about the game being played at the broadcast site, Big Noon Kickoff offers a deep dive into highlights, previews, and analysis of games around the country.
One of the best parts of Big Noon Kickoff is the contribution of FOX’s Joel Klatt a model of excellence and versatility. Klatt excels in numerous venues: live game coverage, interviews, studio shows, guest shots on other programs, and more. His knowledge is unmatched and he always asks the right questions.
This was evident on the December 6 edition of The Joel Klatt Show: Big Noon Conversations where Klatt presented a terrific one-on-one interview with Big 12 Commissioner Brett Yormark. Klatt is always prepared and even-tempered. He listens to his subject and offers pinpoint follow-up questions.
Big Noon Kickoff is like a college football tailgate on TV. Panelists good-naturedly rip each other, toss the football around on a makeshift field, and talk smack whenever possible – pretty much everything short of beer pong.
Stone further added to the fury by encouraging Meyer to flash his Ohio State National Championship ring to the Michigan crowd. And Meyer did it, risking a damn near riot.
Having two former quarterbacks on set is a plus, especially when it comes to analyzing the game’s most important position. You can make the point that both Quinn and Leinart fizzled out in the NFL, but you cannot deny their fine college quarterbacking pedigree. They offered real talk on QB’s Kyle McCord and J.J. McCarthy.
Fallica once again showed his singular insight and was absolutely prophetic stating that without quarterback Travis Jordan, Florida State would not be looked upon as a top 4 team even if they finished undefeated.
In true FOX style, there is never a lack of star power on Big Noon Kickoff. The panel welcomed none other than Michigan native and Wolverines fan Derek Jeter as a guest. Jeter revealed that he actually signed to play baseball at Michigan and took some classes there before joining the Yankees organization.
He also added some humor saying that all ballplayers want to get out of the minors as soon as possible, but he did even more so because he was playing for the Yankees Triple-A team in Columbus, home of the Buckeyes.
Amid all the fanfare, you know if Tom Rinaldi is around, there is going to be a heart-wrenching feature story. His piece on McCarthy and boyhood teammate Ryan Keeler was top-notch.
Keeler would go on to play at UNLV and was scheduled to play at Michigan against McCarthy this past September. Tragically, Keeler passed away from a heart condition in February 2023.
Big Noon Kickoff is always moving, literally. Later in this show, the anchor desk moved from outside the stadium to down on the field in the Big House. The different settings bring variety and an intimate feel to the production.
Former Wolverine and current Detroit Lion Aidan Hutchinson joined the panelists on the field for some commentary. Keep your eyes on Hutchinson. His NFL career has just begun, but this young man has a future and broadcasting. He was at ease, personable, and insightful.
As for the ratings on this November 25 day in Michigan, well as they say, it depends on whom you ask. FOX public relations tweeted that Big Noon Kickoff averaged 2.34 million viewers adding that it was “Saturday’s most-watched college football pregame show on any network.”
Meanwhile, ESPN PR tweeted that College GameDay averaged 2.4 million viewers and was “the top CFB pregame program of the week.” Beyond the numbers, it is the overall feel of the broadcast that sets Big Noon Kickoff apart.
Whether it is the dramatic shots during pre-produced interviews and feature stories, the rapid-fire edits and cuts to of the crowd and players, or the majestic overhead images of both teams taking a pregame knee in prayer, Big Noon Kickoff brings viewers to the campus, on the field, and into the action in a manner that is fast-paced, frenetic, and just plain fun.
John Molori is a weekly columnist for Barrett Sports Media. He has previously contributed to ESPNW, Patriots Football Weekly, Golf Content Network, Methuen Life Magazine, and wrote a syndicated Media Blitz column in the New England region, which was published by numerous outlets including The Boston Metro, Providence Journal, Lowell Sun, and the Eagle-Tribune. His career also includes fourteen years in television as a News and Sports Reporter, Host, Producer working for Continental Cablevision, MediaOne, and AT&T. He can be reached on Twitter @MoloriMedia.
How Radio Sellers Can Be the Solution For Small Business Owners
In the face of these challenges, putting on a positive perspective can become a guiding light for SMBs.
The landscape for small business owners is rife with challenges, often leading to a cloud of negativity about their future. Radio sellers can be a ray of light.
The September NFIB Small Business Optimism Index reveals that 57% of these entrepreneurs do not expect improved business conditions in the next six months.
Despite improvement in their outlook from last year, this pessimism is still at recession levels. The majority of small-to-medium businesses are concerned with Top of Form inflation and labor shortages. We must get on The Energy Bus and help turn these negatives into positives.
The survey conducted among small business owners laid down the reasons for their negs:
Economic Uncertainty: A significant percentage expressed concerns about the unpredictable economic landscape, making strategic planning and decision-making difficult.
Inflationary Pressures: The rising costs and inflationary trends have worried them about maintaining profit margins and sustaining operations.
Labor Shortages or Quality of Labor: Finding and retaining quality employees amidst the ongoing labor shortage has emerged as a considerable challenge, affecting business operations and growth prospects.
In the face of these challenges, putting on a positive perspective can become a guiding light for SMBs.
See the Concerns and Offer Support
Address Their Worries: Acknowledge their concerns about the uncertain economic climate, rising costs, and labor challenges. Don’t let them drag on and on about it. But make sure to show some empathy and understanding towards their situation. If appropriate, share experiences of other station clients’ challenges and how your solutions or products have helped them navigate similar situations. Watch their ears perk up when they realize they are not the only business having issues.
Be a Partner: Position yourself as a partner rather than just a salesperson. Offer insights and strategies you have heard or read about that can help them navigate through these challenges. Be well-read and a resource for change.
Highlighting the Power of Radio Advertising: Showcase how your proposal can boost visibility, reach target audiences cost-effectively, and drive sales. Ensure you have a few different price point proposals that fit their budget. Don’t tell them to spend their way to success, especially on credit cards.
Success Stories: Share success stories of businesses similar to theirs that overcame challenges through effective radio marketing. Demonstrate how strategic advertising helped these businesses thrive despite economic uncertainties. This is your most powerful ally, and you must ask all the salespeople to share any success you can pass along.
Instilling Hope and Encouragement
Inspire Positive Vibes: Share uplifting anecdotes and stories of resilience to inspire hope and instill optimism in small business owners. Emphasize that challenges are temporary and can be overcome with the right strategies and a positive mindset. Recall how you watched businesses go through the same thing 2007-09. Please read up on those stories and pass them along.
Continued Support and Engagement: Maintain regular communication and send them stories you find. Stay engaged and offer hope by consistently being there for them.
The concerns SMBs have are valid. There is no argument there. However, amidst this negativity, we can play a transformative role. Before you go down this road, make sure you find the things to believe about why this business will succeed.
Focus on those positives. You are the person who is on the street dealing with dozens of local SMBs just like them. You are the voice of reason. Your positivity and support can drive their renewed optimism, and you will forever be seen as part of the Solution, not the problem.
Jeff Caves is a sales columnist for BSM working in radio, digital, hyper-local magazine, and sports sponsorship sales in DFW. He is credited with helping launch, build, and develop SPORTS RADIO The Ticket in Boise, Idaho, into the market’s top sports radio station. During his 26 year stay at KTIK, Caves hosted drive time, programmed the station, and excelled as a top seller. You can reach him by email at [email protected] or find him on Twitter @jeffcaves.
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