Sports TV News
CBS Asking $5.5 Million For 30 Second Super Bowl Ad
“The Journal’s Alexandra Bruell writes that many agencies are asking for a way out of advertising commitments in the event that the Covid-19 pandemic makes it impossible to play the game.”
CBS is keeping prices for Super Bowl advertising right around where they were last year. A thirty second ad will cost around $5.5 million for Super Bowl LV. FOX charged as much as $5.6 million for thirty seconds of air time during Super Bowl LIV and ended up netting $525.4 million in ad revenue.
According to The Wall Street Journal, CBS is making one new demand of advertisers. They will also have to pay to be on the digital stream of the game. That will cost an additional $200,000.
Advertisers are seeking protections. The Journal’s Alexandra Bruell writes that many agencies are asking for a way out of advertising commitments in the event that the Covid-19 pandemic makes it impossible to play the game.
“That is partly because the Super Bowl is so much bigger than anything else on TV, and commands so much more attention, that it would be hard for a TV network to make good on the lost ratings points for advertisers if the game wasn’t played.”
Leagues that have returned with a plan to play in a bubble have seen few to no Covid-19 cases and those seasons have largely resumed without a hitch. That hasn’t been the case with Major League Baseball, which not only isn’t using a bubble to isolate teams and players, but is having them fly to games and stay in hotels. Multiple players and team staff have contracted Covid-19, forcing several games to be postponed or cancelled. The NFL will also not use a bubble when its season begins next month. News out of the college football world is also likely giving advertisers pause, with four FBS conferences choosing not to play in the fall and multiple others pressing forward despite infections on teams and on campus.
Prices reported to the media are just a starting point in negotiations when a company commits to buying ad time during the Super Bowl. Even with some flexibility in price, several ad buyers told Bruell that they are advising clients to avoid the Super Bowl, or at the very least, wait until there is reason to believe the game is going to happen before committing.
“I’d be cautiously considering any Super Bowl investment with the uncertainty of sports and the marketplace,” Mediahub’s executive director of investment Carrie Drinkwater told Bruell. “To commit that amount of money to something that is an unknown seems at this time fiscally irresponsible.”
Sports TV News
Inside the NFL Headed To The CW For 2023
“We are excited to partner with NFL Films and welcome “Inside the NFL” to The CW Sports family.
After being cut loose by Paramount+ earlier in the year, Inside the NFL has found a new home on The CW, premiering on September 5 at 8 p.m. EST/5 p.m. PST. The transition will mean the show is set to air on a broadcast network for the first time. It previously was carried by HBO and then Showtime. It will also be available to stream on The CW app and on cwtv.com.
The Emmy Award-winning series, which has been on the air since 1977, is centered around highlights and interviews from the previous week, with distinctive footage and audio supplied by NFL Films. It gives football fans an outlet to catch up on the action they might have missed, even though the scope of highlight shows is diminishing because of the advent of social media in an immersive content landscape.
“We are excited to partner with NFL Films and welcome Inside the NFL to The CW Sports family,” Dennis Miller, president of The CW, said in a statement. “For almost five decades, Inside the NFL has been an industry leader in showcasing can’t-miss weekly highlights, unprecedented behind-the-scenes content, exclusive access to players and lively discussion. By combining this premiere NFL content with our robust broadcast audience, we look forward to bringing this legendary sports series to more fans than ever before and to advertisers for the first time.”
Producers and hosts for the latest iteration of the show will be announced at a later date, and it will also have an impact on the fall programming schedule for the network itself. Recent editions of the show were hosted by James Brown and featured various former players, such as Brandon Marshall, Phil Simms and Julian Edelman.
“Generations of football fans have grown up watching Inside the NFL,” Ross Ketover, senior executive of NFL Films, added in a statement. “It is a show we cherish at NFL Films and we are thrilled to bring it to a great new partner in The CW. This is a special opportunity to reimagine and reboot Inside the NFL for a wider audience and a new generation of fans. We can’t wait to get started.”
Sports TV News
Frank Thomas Joins Friday Night Baseball on Apple TV+
“He will make his debut on June 9.”
It didn’t take long for Frank Thomas to find a new gig. He is joining Apple TV+. He will make his Friday Night Baseball debut this week according to Front Office Sports.
Thomas’s role will involve multiple duties. He will conduct interviews with some of the game’s biggest stars. Those will take place on the field and in clubhouses before the games. He will also be in the booth for select games.
After FOX hired Derek Jeter to join its studio coverage of Major League Baseball, the network let Thomas go. He had been part of MLB on FOX since 2014. Royce Dickerson, who worked with “The Big Hurt” at FOX is now Apple’s executive producer for live sports.
Frank Thomas will not be available for Apple every week. He will be used on marquee matchups.
He will make his debut on June 9. Thomas will interview Mike Trout ahead of the Angels’ visit to Seattle to take on their division rivals, the Mariners.
Sports TV News
Darren Pang to Replace Colby Cohen On Blackhawks TV Crew
“At this time, we have decided it’s important for my family to be back close to our family and our home in Philadelphia.”
Changes in media coverage for hockey are continuing amid the Stanley Cup Final with the announcement of Colby Cohen walking away from Chicago Blackhawks broadcasts. The team is reportedly hiring Darren Pang, who has been featured as a reporter on NHL on TNT national broadcasts throughout the postseason, as their lead television color commentator. He will work alongside the sophomore play-by-play voice of the team, Chris Vasters, on NBC Sports Chicago. News of the decision was first reported by Jeff Agrest of the Chicago Sun-Times.
The Blackhawks television crew utilized a hybrid approach last season, rotating between Cohen, Patrick Sharp and Troy Murray. The change comes one offseason after the team revamped its television booth following the retirement of Pat Foley, which resulted in Eddie Olczyk joining the Seattle Kraken television booth. Cohen confirmed news of his exit Wednesday morning on Twitter in a statement where he expressed his gratitude for his two seasons on Blackhawks broadcasts.
“My family and I want to thank the Wirtz family and the entire Chicago Blackhawks organization for… two great years working for one of the greatest organizations in sports,” Cohen said in a tweet. “We will miss the thunderous noise of the United Center and the great city of Chicago where our daughter was born. At this time, we have decided it’s important for my family to be back close to our family and our home in Philadelphia.”
Cohen spent just over three years with NBC Sports Philadelphia as a broadcaster for the Philadelphia Flyers, and has also worked on ESPN’s NHL coverage since 2016. It is unknown if Cohen will pursue another regional broadcasting role before the start of next season. He was originally hired by the team in 2021 to serve as a content analyst, creating digital features for the Blackhawks and working on studio coverage.
Pang has worked on Bally Sports Midwest with the St. Louis Blues for the last 14 years, but is now presumably set to move on and work with the team he played for as a goaltender over parts of three seasons. Additionally, he is expected to remain with Warner Bros. Discovery, recently telling the St. Louis Post-Dispatch that he is on the verge of inking a three-year contract extension with the company. Pang is expected to be the primary color analyst, with the team either finding new roles for Sharp and Murray or using them in a backup capacity. Most hockey insiders expect the Blackhawks to open next season with rookie sensation and consensus first-overall draft selection Connor Bedard on the roster.