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Maria Taylor Talks About Realities Of ESPN Right Now

“Taylor did mention that there are protocols whenever she goes into the studio at ESPN where only 2 people can be in a conference room and there are 3 computers in between each person as people wear face shields, masks, and gloves.”

Ricky Keeler

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Over the last couple of years, one person that has risen up in popularity in the sports media landscape is ESPN host and sideline reporter, Maria Taylor. This week, she was on the Bill Rhoden On Sports Podcast on the BLEAV Network with Bill Rhoden and Jamal Murphy to talk about her career and covering sports in what has been the new normal. 

During this interview, Taylor talked about what was happening as sports were shutting down and one of the unique programming ideas ESPN had to mesh the NBA and the Women’s Final Four before sports came to a halt back in March.

“It’s been kind of a roller coaster. It came to a screeching haul,” Taylor said. “We had just gotten through the NBA All-Star Game. I was heading home for a couple of days, then I was going to head to Bristol to host the NCAA Women’s Tournament up through the Final Four. We had plans to bring NBA Countdown to New Orleans. We all found out together there weren’t going to be any more games for a while.”

Taylor did mention that there are protocols whenever she goes into the studio at ESPN where only 2 people can be in a conference room and there are 3 computers in between each person as people wear face shields, masks, and gloves. As far as the new normal, there is one thing Taylor likes about it she hopes that will stick around.

“I think it kind of levels the playing field for storytelling. Everyone has access to everyone. I do like seeing athletes or the subjects of our stories in a home setting. It takes some of the glitz and glamour away from the formality and kind of breaks down that wall a little bit. I hope that continues moving forward.”

As a former collegiate athlete at the University of Georgia, Taylor knows first-hand what it means to be a student-athlete and one of the things she appreciates now is that student-athletes are finding their voice and speaking up on issues.

“The student athletes are realizing that their voices are so much bigger than the sport because they are the sport. Being on the sidelines for almost 10 years, its great to finally see that,” She said. “I’ve had so many conversations with players where they felt like their voices have been silenced. To be honest, it was the same way when I was in school. For once, it seems as though the power has been given to the people. It’s not just about whether or not they catch 5 passes for 100 yards, which is in itself pressure packed. They are trying to figure out how do I use my influence when I know this isn’t right on my campus?”

As Taylor continues to work at ESPN, she realizes how important her voice is when it comes to speaking on social injustice and how her speaking up helps people who can’t.

“I recognize the responsibility of if I don’t speak up in meetings or on TV, the production assistant in Bristol is not going to have the opportunities that they deserve. As black women, stop being humble. I’m good at my job. It’s almost like what are you going to do? If you fire me, people would be upset about it at this point. I haven’t done anything wrong. I’m going to continue to excel, work hard, be a good teammate, make sure everyone feels good. You can’t feel any type of way about my opinion on how black people are treated because I am speaking the facts. I do believe you kind of ascend to that level of confidence.”

Throughout this interview, you will hear Taylor’s story of becoming a broadcaster and also the work she is doing with LeBron James’ More Than A Vote initiative.

Sports TV News

FOX Doubles Ad Price For Premiere US World Cup Matches

FOX has capitalized by charging $600,000 per 30-second commercial during its coverage of USA/England.

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The 2022 World Cup is underway and the opener received a gigantic ratings increase for FOX Sports. Now, according to a report from Front Office Sports, the network has doubled its ad price for the USA match versus England.

USA/England will air in a lucrative window, at 2:00 PM ET on Black Friday, and FOX has capitalized by charging $600,000 per 30-second commercial during its coverage of the match. That price, according to Front Office Sports reporters Michael McCarthy and Doug Greenberg, is double what the network had asked for from advertisers for other matches.

While the event opener saw a sharp increase, the first match featuring the United States saw a decline from previous World Cup openers for the country. 11.71 million watched the match in the US between FOX Sports and Telemundo. In 2014, 11.1 million watched on ESPN and in 2010 13 million watched the first US match on ABC.

Analysists have predicted FOX Sports could garner nearly $125 million in ad revenue for the duration of the tournament.

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Sports TV News

Telemundo’s Miguel Gurwitz Announcing World Cup, NFL Thanksgiving Games For 18 Straight Hours Thursday

With the game expected to end at 2:00 AM local time, that means Gurwitz will be announcing games for over 18 hours on Thursday.

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With the World Cup happening at an unprecedented time, there were bound to be scheduling conflicts. The conflicts for Telemundo’s Miguel Gurwitz, however, might be the real unprecedented nature of the event being played in November.

Gurwitz works on Telemundo’s coverage of the World Cup while calling matches as the secondary play-by-play announcer. Beginning at 11:00 AM in Doha, Gurwitz will work the network’s coverage of the event.

But as the soccer day turns to tonight, Gurwitz will call Telemundo’s broadcast of the New England Patriots and Minnesota Vikings game from Qatar. With the game expected to end at 2:00 AM local time, that means Gurwitz will be announcing games for over 18 hours on Thursday.

He will also do the feat again on Sunday, as he’ll broadcast World Cup matches for the network during the day and then announce the Packers and Eagles game for Sunday Night Football.

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Sports TV News

Kevin Burkhardt: ‘Honor To Be In People’s Homes’ During Thanksgiving Broadcast

“There were a couple on the calendar that I thought that it might hit me and be very, very cool.”

Ricky Keeler

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On Thanksgiving, Kevin Burkhardt and Greg Olsen will call their first Thanksgiving Day game for FOX when the New York Giants take on the Dallas Cowboys (4:30 PM ET). It’s been a memorable year for Burkhardt and Olsen in their first year as the A broadcast team for FOX that will end in the duo calling the Super Bowl in February.

Burkhardt was a guest on The Season with Peter Schrager podcast this week and talked about the honor of getting the chance to be on the call for a Thanksgiving Day game.

“The whole job is big and we are doing big games every week. There were a couple on the calendar that I thought that it might hit me and be very, very cool. One of them was Dallas-Green Bay, which turned out to be epic a couple of weeks ago.

“The playoffs and the Super Bowl will be great, but Thanksgiving Day. Growing up in a football family, it was kind of eating around both games. Catch the early game, halftime, go throw the football in the street, eat the meal between games, then the Cowboys game comes on, you watch that. Maybe halftime you watch or maybe you throw the football again. Watch the rest of the game, you have dessert after the game. That was the day.

“It is an honor because you are in a lot of people’s homes every week. I feel like you really are in people’s homes…. You are kind of like hugging everybody. I think it’s beyond awesome, I really do.”

Burkhardt mentioned to Schrager that he and Olsen knew they had big shoes to fill after taking over for Joe Buck and Troy Aikman (both now at ESPN) and it felt like walking in to a new job, but the A crew at FOX helped them and he liked that he and Olsen got to do it together.

“It’s been awesome. It really has. When you go into a situation like this, Joe and Troy were there for 2 decades, that’s a long time. People have long-standing relationships. Even though I’ve been at FOX for 9 years and Greg was there last year, we are the new guys essentially.

“You walk in, you don’t know how they are going to react to you, what they are going to think of you, if they think you are any good and all that stuff. From Day 1, it was like welcome to the family, we love you. I know that sounds kind of cheesy, but it’s been awesome. It felt like we’ve just fit right in. I think there’s been some cool symmetry, the fact that Greg and I got to do it together because we have such a bond.

“The fact that we got to jump in together I think has kind of been fun and helped us both because he knows me really well and I know him really well. Then, it was just getting everyone else to know us and vice versa.”

The one thing that Burkhardt did have to adjust to was a different style of show and that each production team has different viewpoint and creativity.

“The crew I’ve been on my whole life with Pete Macheska and Artie Kempner, they do a different show than Z (Richie Zyontz) and Russo (Rich Russo) do it. It’s not good, bad, or indifferent. Everyone has different viewpoints and creativity. I think it was just getting used to each other in terms of that, but it’s felt like I’ve worked with them for 25 years. It’s felt seamless. It’s felt fun.”

Even though Burkhardt is now the lead NFL play-by-play voice for FOX, that doesn’t mean he is going to change how he does a game.

“I’m not going to change my style or who I am. I’m not saying I’m not open to critiques and wanting to get better and to get coached. The basis of what I do and how I do it, I’m not going to change that now because I’m on the A crew. They liked me enough to put me here, so I’m going to keep doing what I’m doing. Maybe tweaks here and there, but if I radically changed now, I’d be a moron.” 

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