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Thom Brennaman Meeting With LGBTQ Broadcasters, Activists

“Thom Brennaman claims that what was captured by TV microphones was the first time he had ever used the gay slur he did.”

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Thom Brennaman has been out of the play-by-play booth for the Cincinnati Reds for over three weeks now. Back on August 19, he could be heard using a gay slur over the airwaves of FOX Sports Ohio during a double header between the Reds and Kansas City Royals. He was suspended indefinitely. FOX also announced that it would not be using Brennaman to call NFL games this fall.

Brennaman issued an awkward on air apology. He also wrote a detailed apology for The Athletic. Mark Fischer has a story this week in The New York Post detailing the broadcaster’s efforts to meet with gay colleagues and LGBTQ activists in the Cincinnati area.

Evan Millward of WPCO TV in Cincinnati says he had his guard up when Brennaman asked to meet with him. He was concerned about being a pawn in an insincere apology tour that was just about PR.

“It was pretty clear to me early on that he was not using me,” Millward told Fischer.

Millward and Cincinnati LGBTQ activist Ryan Messer are working with Brennaman and having routine conversations to help the broadcaster understand why his words were so hurtful. They have run into an interesting quandary though.

Thom Brennaman claims that what was captured by TV microphones was the first time he had ever used the gay slur he did. Messer is pretty adamant that he doesn’t believe that is true.

“If he used it then, he used it before,” Messer said. He won’t dismiss the opportunity to educate Brennaman, even if it means Brennaman isn’t being totally honest. “If we don’t open the dialogue to help explain (the meaning behind the word), how do we learn and grow from it? And that’s where my whole perspective comes, and I’m willing to make sure he understands that, which is why he is coming to my house Saturday to meet my family, my husband and four kids.”

Brennaman says that the extent of his outreach to the LGBTQ community doesn’t stop at Millward and Messer. He says that he has spoken to groups across the country and that most have been forgiving and happy to see him making an effort to educate himself.

Sports TV News

The NFL Still Considering Multiple Offers For Sunday Ticket

The NFL has had the respective bids of Disney, Apple and Amazon for weeks now. DirecTV has not bid for the package but has stated it is willing to partner with the new rightsholder for a potential deal.

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Sunday Ticket Negotiations

DirecTV currently has the rights to Sunday Ticket. That deal expires at the end of this upcoming football season. The NFL is expected to make a boatload of cash when they decide which media organization gets the next rights to the package. The only question is… who will that be?

Alex Sherman of CNBC reports that the NFL has had the respective bids of Disney, Apple and Amazon for weeks now. DirecTV has decided not bid for the package. However, they are interested in partnering with the new rightsholder for a potential deal. DirecTV knows that Sunday Ticket is a staple in bars and restaurants and is interested in maintaining those relationships.

Outside of the bar/restaurant industry, success has been limited for the satellite provider with the football package. Fewer than two million subscribers signed up for Sunday Ticket each year which made the package a money-loser for the satellite TV provider.

According to the report, the NFL wants more than $2 billion for the rights and a stake in NFL Media, which is being packaged with Sunday Ticket. Also on the table is the NFL’s mobile rights. The league’s previous mobile agreement with Verizon has ended.

An interesting piece of the negotiations is Sunday Ticket price. According to the report, a buyer would have limited flexibility on pricing. The NFL signed contracts with CBS and Fox and within the framework of those deals, language mandates Sunday Ticket have a premium price. That’s to prevent loss of viewers from the networks that feature local market Sunday afternoon games. So essentially, the price is the price for the consumer.

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F1 Renews With ESPN For U.S. Media Rights

ESPN was reportedly in a three-way bidding battle with Amazon and Comcast. According to the report, F1 told both Amazon and Comcast on Friday that they had decline to accept either one’s offer.

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F1 ESPN

The racing series F1 has decided to stick with ESPN through 2025.

ESPN was reportedly in a three-way bidding battle with Amazon and Comcast. According to the report, F1 told both Amazon and Comcast on Friday that they had decline to accept either one’s offer.

The reported value of the three-year contract is set to pay F1 $75-90M per year for the U.S. media rights. Amazon had offered to pay roughly $100M per year, with the right to sublicense to a linear broadcast network. Comcast’s offer was similar to ESPN’s in terms of value and the structure. They also wanted to put select races on it’s streaming service, Peacock.

Netflix was in on the negotiations, as well. The makers of Drive to Survive, the streaming series that many credit with the sport’s explosion in popularity in recent years, wasn’t close on on their financial offer. Also, it seems F1 executives were not ready to put all of its races on a streaming service just yet.

Currently, F1 receives $5M per year for ESPN to broadcast it’s races. ESPN has grabbed about 1.0 million viewers per race. That makes F1 a more than viable option for the network to invest into again. ESPN will be able to put a small number of races on its ESPN+ streaming service exclusively. The vast majority being on ABC or ESPN.

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Skip Bayless Says He And Stephen A. Smith ‘Sorted Out’ Their Disagreement

“Brothers fight. We have fought before. I’m assuming we will fight again.”

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Skip Bayless

Stephen A. Smith and Skip Bayless were locked in a war of words last week following the First Take host’s appearance on JJ Redick’s Old Man and the Three podcast.

The origins of their partnership were discussed and Bayless admitted he did not like the way Smith characterized the state of First Take before he arrived on set. Smith insisted that Bayless simply misunderstood what he meant by saying that he was told the show needed him.

Over the weekend, Skip Bayless says he and Stephen A. Smith got together at the Bayless home in California to talk things out in private.

“He was in LA, he came over, we sat by the pool,” he said on the latest episode of The Skip Bayless Show. “It wasn’t the easiest conversation for a while, but we slowly but surely sorted it out. We got through it, and we have been through so much together.”

Bayless reiterated that he considers Smith a brother. They love each other. That doesn’t mean they are always going to remember events the same way or see eye-to-eye all the time.

“Brothers fight. We have fought before. I’m assuming we will fight again.”

Fighting doesn’t mean the relationship is fractured. In fact, Skip Bayless was adamant that he remains closer to Smith than he is to most people in his life.

“I don’t trust easily because of the way I was raised, but I do trust Stephen Anthony Smith. Trust him with my life. Always have and always will. I trust he will always be there for me, and you better believe I will always be there for him.”

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