Sports TV News
Ratings Were Down 12% For The NFL Season Opener
“The game peaked between 9:15-9:30 PM ET when 22 million viewers tuned in.”
Blame it on the pandemic, social issues, an overcrowding of sports on television, a matchup which never felt close or something else, but the NFL’s season opener between the Kansas City Chiefs and Houston Texans failed to deliver eyeballs similar to last year’s performance.
Despite having the defending Super Bowl Champions involved in a game which featured two of the top QB’s in the NFL, Patrick Mahomes and DeShaun Watson, ratings for the opening night game on NBC were down 12.3% from last year’s rivalry game between the Green Bay Packers and Chicago Bears. Altogether the game produced 19.3 million viewers. That was only slightly better than the 2018 season opener between the Eagles and Falcons which started late due to bad weather.
Deadline reported that data added from NBC Sports Digital and NFL Digital platforms boosted the Thursday night game to a Total Audience Delivery of 20.3 million. That though represents an 11% drop from last year’s total number.
Last night’s game peaked between 9:15-9:30 PM ET when 22 million viewers tuned in to watch. Despite the drop in viewership NBC still won the night.
Given the circumstances surrounding this season, and seeing how numbers plummeted a few years ago, only time will tell if the NFL has another ratings problem on its hands or if last night’s decline was a one time occurrence. Either way, expect this to be a national story throughout the season.
Sports TV News
Charles Barkley ‘Was so Mad’ at ESPN Coverage of LeBron James
“We all love LeBron, [but] he didn’t say he was retired yet. It should’ve been all about the Denver Nuggets.”
When the Denver Nuggets advanced to the NBA Finals for the first time in the 47-year history of the franchise, ESPN showed the team’s celebration for all of four seconds. It then quickly switched to a shot of LeBron James, stoic but obviously disappointed, walking through the tunnel back to the Los Angeles Lakers locker room.
Tuesday on ESPN’s First Take, JJ Redick criticized the network’s NBA coverage for highlighting larger markets and a small faction of players considered to be “superstars.” There’s no way to tell if Charles Barkley was watching, but Redick’s point is one he agreed with.
That night on Inside the NBA, Barkley said he was annoyed with the amount of attention put on LeBron James after the game. He wanted to see the reactions of Nuggets stars Nikola Jokić, Jamal Murray and head coach Michael Malone to making the NBA Finals. Instead, he and other viewers were inundated with more content centered around the Los Angeles Lakers.
“I was so mad this morning I actually turned the TV off,” Barkley said last night on Inside the NBA, “because the Denver Nuggets sweep and get to the Finals for the first time. We all love LeBron, [but] he didn’t say he was retired yet. It should’ve been all about the Denver Nuggets.”
James, for the record, did not even say that he was seriously considering retiring. In a post-game press conference following the Lakers’ elimination, he said he “had a lot to think about” in the offseason.
The Walt Disney Company has reported its most-watched NBA playoffs on ESPN platforms in the last 11 years, according to data provided by Nielsen Media Research. The games have averaged approximately 5.6 million viewers, a 9% increase from the year prior. Moreover, Game 4 between the Nuggets and Lakers peaked at around 11.5 million viewers from the 11 to 11:15 p.m. EST quarter hour window, and averaged 8.2 million over the duration of the contest.
Sports TV News
ESPN Layoffs Resume, NFL & NBA Talent Likely To See Biggest Cuts
“The company is beginning its latest phase of layoffs this week with Vice President of Research, Insights and Analytics Barry Blyn receiving a pink slip Wednesday morning.”
ESPN will look to slash $30 million in salary as The Walt Disney Company’s layoffs continue, with a majority of it coming from talent covering the NFL and NBA. The network’s goal is to have the layoffs completed by the end of June according to a report by Front Office Sports.
Through it all, Max Kellerman’s afternoon television show This Just In could be canceled in order to slot Pat McAfee’s show into the daily programming lineup. Kellerman’s show airs from 2 to 3 p.m. EST, meaning more moves could be on the way to hold McAfee’s statement that his show will air immediately following First Take, which concludes at noon.
Employee morale at ESPN’s headquarters in Bristol is reportedly quite low, with people questioning why the company chose to pay McAfee and lay off a litany of its dedicated and longtime staffers.
The company is beginning its latest phase of layoffs this week with Vice President of Research, Insights and Analytics Barry Blyn receiving a pink slip Wednesday morning. More names are surely to follow as The Worldwide Leader looks to do its part to contribute to Disney cutting $5.5 billion in costs. The final round is expected to impact 2,500 employees in different areas of the company.
The company expects to report its own earnings for the first time this November, and sources have stated that the numbers will be impressive. Conducting the layoffs in separate rounds and saving on-air talent for last, however, has certainly played a role in public perception of the moves, and this week’s round will largely impact executives and other personnel behind the scenes.
Sports TV News
Eli Manning: ‘People Enjoy’ When ManningCast Has to Apologize for Language
“We get a lot of curse words, some from Peyton, some from guests.”
The ManningCast on ESPN has become appointment viewing for select Monday Night Football games. Eli Manning loves the fun, laid-back nature of the show he and brother Peyton put on for fans.
But with live TV, sometimes unpredictable things happen, and sometimes people use profanity. Eli, speaking on Tuesday at the 4se sports and entertainment event in New York City, said viewers get a kick out of when the two let occasional profanities slip and have to scramble to say sorry.
“We get a lot of curse words, some from Peyton, some from guests,” he said. “I feel like we’re apologizing for a lot of things on the show, but I guess people enjoy that part.”
Manning has said previously that the goal is for viewers to get the sense that Peyton and Eli are right there with them on their couch watching the game. Eli said it’s been fun getting to show some authenticity now that he’s retired.
“When I was playing, there was a conscious effort; I didn’t want either my fans or coaches to think I had a life outside of football,” he said. “Once I retired, I realized I didn’t have to hold back.”
Jordan Bondurant is a features reporter for Barrett Sports Media. He’s a multimedia journalist and communicator who works at the Virginia State Corporation Commission in Richmond. Jordan also contributes occasional coverage of the Washington Capitals for the blog NoVa Caps. His prior media experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly, WRIC-TV 8News and Audacy Richmond. He can be reached by email at email@example.com or follow him on Twitter @J__Bondurant.