The Shame of Skip Bayless…and His FOX Bosses
“The FS1 personality made reprehensible comments about Dak Prescott’s depression battle, but don’t forget the executives who pay him and industry double-talkers who gave Charles Barkley a pass after similar remarks.”
Excoriate Skip Bayless. Eviscerate him, emasculate him. Attach him to a tackling dummy and let Dak Prescott take whacks at him, with follow-up body blows from Troy Aikman. Let his brother, the chef Rick Bayless, cover his body in hot chiles and threaten to deep-fry him until he apologizes.
But please know that the problems with this shameful story — Bayless mocking Prescott, the Dallas Cowboys quarterback, for acknowledging his struggles with depression and anxiety — don’t stop at the microphone of the “Undisputed’’ opinion-spewer. Also to be indicted here, strongly, are the executives who employ this cantankerous cuss at Fox Sports 1, and the shallow-minded sports media peers who selectively admonish Bayless while not caring, say, when Charles Barkley makes similarly insensitive remarks about Paul George’s mental health challenges.
To me, last week’s Bayless eruption is what’s wrong with the profession in a single sound bite. He is paid handsomely not for his expertise but for his penchant to draw cheap attention by making outrageous, preposterous comments. FS1 thinks the formula is successful, even when lowly ratings suggest he has been a massive failure for his reported $5 million a year. So the boss who signed off on his 2016 hiring, Fox Sports CEO and executive producer Eric Shanks, continues to trot out Bayless like a baseball manager who won’t give up on a troublesome, washed-up pitcher. Shanks has been innovative in his career — he helped create NFL RedZone and the yellow first-down line on football telecasts — but the Bayless experiment is much like his glowing puck on long-ago hockey productions.
A grotesquely bad idea.
Media executives tend not to acknowledge their mistakes, you see. In this case, one of the Murdochs might notice the Bayless money drain and shank Shanks. Poaching Bayless from ESPN was the brainchild of Jamie Horowitz, who created the “First Take’’ success story in Bristol by pairing Bayless with Stephen A. Smith. But the hopes of then-fledgling FS1, which thought Bayless’ rants would make big noise, devolved into an undisputed ratings dud. The danger now is that he might be so desperate for attention and metrics that he’ll say anything. Should FS1 yank him from the chair before he sinks to even lower lows on the screech meter?
Let’s just make sure we point out, for the sake of accountability and fairness, that he’s not alone in the sin bin. The sports media, especially fanboy types who play favorites, expose their own flaws by trashing Bayless as a horrible human while giving Barkley his usual passes, which suggests their criticism is grounded in petty jealousy more than genuine disgust and nullifies their professional legitimacy.
Here is what Bayless said about Prescott’s depression issues, which surfaced early in the pandemic and worsened when his brother, Jace, committed suicide: “You are commanding an entire franchise. … And they’re all looking to you to be their CEO, to be in charge of the football team. Because of all that, I don’t have sympathy for him going public with `I got depressed’ and `I suffered depression early in COVID to the point that I couldn’t even go work out.’ Look, he’s the quarterback of America’s team. The sport that he plays is dog-eat-dog. It is no compassion, no quarter given on the football field. If you reveal publicly any little weakness, it can affect your team’s ability to believe in you in the toughest spot.”
The take isn’t hot. It’s heartless, repulsive and a fireable offense. But is it any less disgraceful than Barkley’s response when George, the Los Angeles Clippers star, said he was in a “dark place’’ within the restrictive environment of the NBA Bubble? “I don’t think guys making millions of dollars should be worried just because they’re stuck in a place where they can go fishing and play golf and play basketball and make millions of dollars,” the TNT analyst told Dan Patrick. “That’s not a dark place. The thing that happened in Wisconsin (the Jacob Blake shooting), the things happening with this pandemic, all these people losing their jobs — those people are in a dark place. We are the luckiest people in the world to dribble a stupid basketball and make millions of dollars. We’re never in a dark place. I just think we need to be careful what we complain about.”
Any mental health issue should be discussed with delicate compassion by everyone. If Bayless should be fired for his comment, Barkley should be fired for his. Don’t chastise one because he’s a former newspaper columnist who never played big-time sports and pardon the other because he’s an NBA Hall of Famer. Either focus on the verbal crime itself — and not the popularity or likability of who said it — or return to the grade-school sandbox where too many sports media people belong anyway. This isn’t simply about Bayless, per se. It’s about the shocking inability of network commentators, amid the turbulence of 2020, to understand the most fragile basics about depression.
Yet industry people who openly hate Bayless make it only about Bayless, such as Sports Illustrated media writer Jimmy Traina, who returns here for a second time because he lacks intellectual equilibrium. While obliterating Bayless, Traina ignores Barkley because he likes Barkley. If a critic can’t separate his professional work from personal favoritism, he’s shouldn’t be a critic. Such charlatans only let TNT — and parent company AT&T — off the hook without having to answer for Barkley’s numerous low-blow takes. NBA star Kevin Love has been a robust spokesperson for mental health. He supported George after his recent comments, tweeting, “… post game speaking about being in a `dark place’ and underestimating the effects of mental health, depression, anxiety — is HUGE coming from a player of his caliber. Was always a fan of PG but now even more so.’’
But Love didn’t address Barkley, either, though naturally mentioning Bayless in a set of tweets: “You want to know why now, and always, it’s important for Dak Prescott to share his struggles … it’s because racial lines play a major part in people’s relationship with mental health — “opening up about a mental illness can feel like giving one more weapon to someone you know can use it against you.”…. Skip missed fact that BECAUSE Dak is the quarterback and leader of America’s team — him outwardly expressing this will lead young men and women of every demographic to be less alone and express themselves openly. Mental health issues rob us of achieving our full potential. … Dak helped move a number of people forward today.’’
Why do people attack Bayless and leave Barkley alone? Are they afraid of Chuck’s wrath? Is it the old Cosellian jockocracy at work? Hell, my phone used to ping every time Barkley torched me on “Inside The NBA’’ — not that my commentaries on “Around The Horn’’ ever exceeded a 7 on a scale of 1 (benign) to 10 (felonious). Think I cared about Chuck? The message of the column ALWAYS is more important than the preservation of relationships, kids. That’s why we’re columnists. We own the independent space.
In that vein, I’m not convinced Fox Sports would have issued a quick statement rebuking Bayless if critics and social media hadn’t railed against him. Shanks is attached to the hip of Cowboys owner Jerry Jones, to the point Erin Andrews actually thanked Jones for conducting an interview last week on behalf of Fox (WTF?). Therefore, Shanks was answering to many when he approved this release: “At Fox Sports, we are proud of Dak Prescott for publicly revealing his struggle with depression and mental health. No matter the cause of the struggle, Fox Sports believes Dak showed tremendous courage which is evident in both his leadership on the Dallas Cowboys and in his character off the field. We do not agree with Skip Bayless’ opinion on Undisputed this morning. We have addressed the significance of this matter with Skip and how his insensitive comments were received by people internally at Fox Sports and our audience.”
Not that Shanks ever would suspend him, which would have been an appropriate punishment. There was Bayless the next morning, back on “Undisputed’’ and not exactly remorseful, claiming he wasn’t aware during his commentary that Prescott’s brother had taken his life. Being aware is a primary part of Bayless’ job description, and if he doesn’t study enough to know the particulars about a prominent NFL player, he shouldn’t be in the chair. Saying his comments were “misconstrued by many,’’ he explained, “The only Dak depression I discussed on the show was from an interview he taped with (talk show host) Graham Bensinger. Dak said that depression hit soon after the pandemic hit, right after the quarantine. I said that if Dak needed help for pandemic depression, he should have sought it then.”
He concluded by describing Prescott as “my quarterback,’’ as if Bayless’ status as a Cowboys fan should supersede any and all misconstruing. I remind you that in a few months, this man-child turns 69 years old.
If Bayless wants to discuss one’s “weakness,’’ I know his. He exposed it years ago when we competed in Chicago — I was the Sun-Times columnist, he was at the Tribune. To his credit, he was passionate about his subject material, more than I could say about the city’s other sports columnists during my 17 years there. But when I’d take a stand, he invariably would take the other side. I happen to be right more than I’m wrong — insert laughtrack here — so it caught up to him. Also, I was writing lengthier pieces and he was confined to a narrow hole down the side of a traditional newspaper broadsheet, which led to internal Tribune disagreements and his resignation. From there, he headed to ESPN and his eventual debate pairing with Smith.
So blame me for Bayless’ transformation as a TV monster.
With networks willing to do anything — unethical, immoral — to spike a ratings book, it’s no coincidence Bayless voiced such a low-brow opinion only a week after Smith’s own regrettable opinion on “First Take’’ about “White privilege’’ — his belief that Steve Nash was hired as Brooklyn Nets head coach only because he’s White. Just as Smith won two days of news-cycle attention — and viewers — Bayless got his two days of eyeballs. Their programs do compete directly, with Smith and Max Kellerman regularly blowing away Bayless and Shannon Sharpe in the numbers game. And it surprises no one that Smith, who still hasn’t apologized to Nash, seized Bayless’ misfire by delivering a powerful commentary about mental health while sympathizing with Prescott. Of course, he did. Would Stephen A. have done so independent of Bayless’ comments? I doubt it.
Such is the slime game of morning daytime sports talk. Years after FS1 trumpeted Bayless, to the outrage of Fox teammate Aikman, the reckless take-artist appears to have singlehandedly ruined a stalled network and stolen a fortune from the Murdochs. This episode ultimately might push FS1 not to renew Bayless, but TNT still loves Barkley, who recently rebuked Smith and frequently rebukes Bayless, all in the name of televised sports gasbaggery that decency and dignity long ago forgot.
Jay Mariotti, called “the most impacting Chicago sportswriter of the past quarter-century,’’ writes a weekly media column for Barrett Sports Media and regular sports columns for Substack while appearing on some of the 1,678,498 podcasts in production today. He’s an accomplished columnist, TV panelist and radio talk host. Living in Los Angeles, he gravitated by osmosis to film projects. Compensation for this column is donated to the Chicago Sun-Times Charity Trust.
Vic Lombardi Turns Nuggets Disrespect into Great Content
“I keep telling people they’re going to go where the money is. The money is the Lakers and the big city teams. The Nuggets don’t sell.”
There was a feeling of Denver vs. Everyone during the 10 days that separated the end of the Western Conference Finals and Game 1 of the NBA Finals. The word “boring” was being used to describe what it was going to be like watching the Nuggets play for an NBA title. It didn’t sit well with Denver media and sports fans, as the unfair tag was being consistently referenced by certain members of the national sports media.
Vic Lombardi of Altitude Sports Radio in Denver, along with several of his co-workers, decided to fight against a narrative they found uneducated and unfair. In their eyes, all you had to do this season was to actually watch the Nuggets to find them interesting.
“We assume everyone else knows what we know,” said Lombardi. “We assume that the rest of the country is watching. And all this has done, to be honest with you, has proven that a lot of national folks don’t watch as carefully as they say they do. Because if they watched they wouldn’t be as surprised as they are right now.”
There was even an on-air spat with Chris Mannix of Sports Illustrated on the Altitude Sports Radio airwaves. During an appearance on the Rich Eisen Show, Mannix said there weren’t any compelling or interesting storylines surrounding the Nuggets first-ever NBA Finals appearance.
Lombardi, along with other hosts at Altitude Sports Radio took exception to the comment and fired back with their thoughts. A few days later, Mannix appeared on the station to defend his position and stick up for what he thought was accurate. Though the tensions were high during the back-and-forth it was incredible content for the station.
But Lombardi says he doesn’t take the spats, whether they’re public or private, all that seriously when other fellow media members.
“The arguments, if they’re anything, they’re all in fun,” said Lombardi. “I don’t take this stuff personally. We had a little back and forth with Chris Mannix. That was fun. I actually saw him in Denver when he came out for media. I respect anyone who’s willing to make their point on the air. It’s not the media’s job, it’s not your job as a host or a writer to tell me what I find compelling or interesting. We’re all from different parts with different needs and you can’t tell me what I desire. Let me pick that. Chase a story because the public may learn something. We’re curious by nature, that’s why we got into this business. All I ask is be more curious.”
The entire team at Altitude Sports Radio did an incredible job of sticking up for their own market and creating memorable content out of it. That should be celebrated inside the station’s walls. None of the outrage was forced; it was all genuine. But what’s the lesson to learn here from media folks, both local and national with this story?
“I think the takeaway is number one, it’s a business,” said Lombardi. “I keep telling people they’re going to go where the money is. The money is the Lakers and the big city teams. The Nuggets don’t sell.
“Well, you start selling when you start winning. They’ve got to sort of earn their way into that club. I think with what the Nuggets have done recently, and hopefully with what they’re about to do, they’re at the adult table. The media business is not unlike anything else. The biggest common denominator is what sells. I get that. I just don’t understand why a team like this, with the most unique player most people have ever seen, why wouldn’t that sell?”
Maybe it’s still not selling nationally, but locally in Denver, Nuggets talk is on fire. For years, the Denver market has been seen as one where the Broncos and NFL rule. The Nuggets have not been close to the top of Denver sports fans’ interests and have probably fallen routinely behind the Avalanche.
But there’s been a real craving for Nuggets talk during this historic run. Granted, it didn’t just start two weeks ago, there’s been momentum building for the team ever since Nikola Jokic started asserting himself as one of the best players in the NBA. But there’s more than just an appetite for the Broncos in the city and the past few years have shown it.
“I think it’s just proven to people in the city that the town is much different than it was 10, 20, 30 years ago,” said Lombardi. “The Broncos continue to rule this town and will do so because the NFL is the NFL. But I can tell you this. There are sports fans outside the NFL. I’m born and raised in Denver and I always believed, what’s so wrong about being an ardent fan of every sport? If you’re a fan, you’re a fan. There’s nothing I hate more than territorializing sports. Like, ‘oh I’m just a football fan’. Or, ‘oh I’m just a hockey fan’. Why? Sports crosses all borders and boundaries.”
Lombardi and Altitude Sports Radio have settled into local coverage of the NBA Finals, rather than fighting with a national narrative. The payoff for the entire ride has been very rewarding for the station. It included what Lombardi called the “highest of highs” when the Nuggets beat the Lakers on their own floor. It even included one of the biggest events the city has seen in the last five years, when the Nuggets hosted its first-ever NBA Finals game last week.
The last few weeks could even be considered one of the most rewarding times in station history for Altitude Sports Radio.
“Our ratings have never been higher,” said Lombardi. “It’s a great display of, sometimes in the media, we think we know what the listener wants. We think we do and we try to force feed them. I think the national folks do that, but so do the local folks. You think they know, but if you give them a nice diet, they’ll choose what they want. And that’s what we’ve done.”
Tyler McComas is a columnist for BSM and a sports radio talk show host in Norman, OK where he hosts afternoon drive for SportsTalk 1400. You can find him on Twitter @Tyler_McComas or you can email him at TylerMcComas08@yahoo.com.
The Top 5 Bangs of Mike Breen’s Career
“Whether it comes in the playoffs or the regular season, it’s an unmistakable, yet simple way to convey the message that something extraordinary has just happened.”
Even though he isn’t thrilled by the moniker, Mike Breen has become the voice of the NBA. The veteran play-by-play announcer is too modest to brag about the name. He’s very respectful of those that have come before him. Whether or not he likes the title, for a certain generation of NBA fans, he’s the only television voice they’ve known.
Breen has occupied the big chair for ABC/ESPN since 2006 and is in the midst of calling his record 18th consecutive NBA Finals. Breen is professionalism personified, but the thing that separates him from most is his ability to infuse wit into his broadcasts. He’s not stuffy, and always seems to enjoy the moment.
“Bang!” is the word Breen has used for pretty much his entire career. He started using it as a student at Fordham. When he wasn’t calling games there, he’d watch from the stands and yell “Bang!” every time a Fordham player hit a shot. Then he took it to air. It’s taken off from there.
Breen’s “Bang!” is synonymous with a big moment. Whether it comes in the playoffs or the regular season, it’s an unmistakable, yet simple way to convey the message that something extraordinary has just happened.
With that in mind, I have compiled a list of the five best “BANG!” calls including a couple of Honorable Mentions. There really were no criteria, so the call could have come in the playoffs, or in a few cases the regular season.
DERRICK ROSE BUZZER BEATER 2015 EASTERN CONFERENCE SEMI FINALS
The Bulls were playing in front of a packed house at the United Center. They were trying to ride native son Derrick Rose to a series win over the Cavaliers. Game 3 of the 2015 Eastern Conference Semifinal v. Cleveland came down to the wire.
“Dunleavy, looking, finds Rose, Rose trying to get open, fires away….BANG! It’s over! The Bulls win at the buzzer! It still is a Madhouse on Madison as Derrick Rose nails the three. And the Bulls take a 2-1 lead in this Eastern Conference semifinal.”
KOBE BEATS THE SUNS AT THE BUZZER, 1ST ROUND, 2011 WESTERN CONFERENCE PLAYOFFS
This was a pretty simple, yet very effective call. After a key turnover by Steve Nash, the resulting jump ball finally got into the hands of Bryant.
“A one-point game…final seconds Bryant for the win….BANG!!”
There was a lot of silence after the call and the pictures were allowed to tell the incredible story.
#5 LIN-SANITY REIGNS IN TORONTO 2012
During the height of “Linsanity” Jeremy Lin hit a game winning three pointer at the buzzer on February 14, 2012. This was a regular season game in Toronto and the crowd was into it like it was game 7 of a playoff series. The call shows you that Breen succeeds when the game is intense and close late whether in the playoffs or a regular season game.
“Mike D’Antoni won’t call timeout and let the Raptors set up their D. The crowd on its feet here at the Air Canada Centre. Lin puts it up. Bang! Jeremy Lin from downtown and the Knicks take the lead! Amazing here at the Air Canada Centre. Five tenths of a second remaining. Lin-sanity continues.”
#4 ERIC GORDON 2019 GAME TYING BASKET V. THE CLIPPERS
Eric Gordon hit a tough double-clutch three-pointer to send this regular season game in 2019 against the Lakers into overtime. This one led Breen to pull out the rare double bang!
“They find Gordon. Gordon puts up a three. Bang! Bang! He ties the game!”
It wasn’t a playoff game or even a very memorable game overall. Perhaps Breen got caught up in the moment? It happens.
#3 LUCA DONCIC GAME 4 2020 WESTERN CONFERENCE FIRST ROUND V. CLIPPERS
Dallas was already down 2 games to 1 in the first round of the 2020 NBA playoffs in the Walt Disney World bubble. The Mavericks didn’t want their own bubble to burst, so they turned to Doncic. The Mavs were down 1 in OT with 3.7 seconds left to go. Luka Doncic took a dribble, created some space and let it fly.
“Doncic pulls up, three-pointer, BANG, BANG! IT’S GOOD, DONCIC WINS THE GAME AT THE BUZZER!” After a little time and some replays, Breen astutely added, “We are witnessing the next great star in the NBA, in his first playoff series.”
The rare double bang rears its head again. Kudos to Breen for generating this much excitement without any fans in the building. It’s pretty impressive and hard to do, just shows that he can rise to the moment without any help from the vibes in a building during a game.
#2 RAY ALLEN GAME TYING “3”, 2013 NBA FINALS GAME 6
This shot was one of the biggest in the career of Ray Allen. Playing for the Heat in the 2013 NBA Finals, he hit a crucial shot to send Game 6 into overtime. Breen made the moment iconic. “James catches, puts up a three, won’t go, rebound Bosh, back out to Allen, his three-pointer, BANG. TIE GAME WITH 5 SECONDS REMAINING!”
Breen’s voice captured the emotion of the moment, without being out of control. He recalled to the Athletic in 2020 what went into that call.
“I remember looking over at the Spurs’ bench. They were, I don’t want to trash them and say they were celebrating, but they were ready to celebrate. It was that giddiness, the hopping up and down, we’re about to win a championship.” Breen said. “It seemed like it was a foregone conclusion. And then, the thing about it, there had to be about six or seven things to fall into place for that to happen, over the last 30 seconds and every single one of them fell into place.”
#1 STEPH CURRY, 2016 GAME WINNNING “3” v. OKLAHOMA CITY
The original “double bang” game, came in 2016 as Steph Curry and the Warriors faced Oklahoma City in February. The Warriors entered 53-4 and Curry had already hit 11, 3-point field goals on the night. Who could blame Breen for getting caught up in this play? The game-winning and record-tying basket came from a spot on the floor that almost nobody hits from.
“They do have a timeout. Decide not to use it. Curry, way downtown. Bang! Bang! Oh, what a shot from Curry! With six tenths of a second remaining! The brilliant shooting of Stephen Curry continues. he ties the NBA record with his 12th three-pointer of the game.”
“Don’t ask me why or how it came out,” Mike Breen was quoted of saying after the game. “It was like an out-of-body experience.”
Breen’s effect on the players has been noted on a few occasions in recent months. 7 years after the call of Curry’s 40-footer, and the birth of the double-bang, Curry honored the call with a pair of his new shoes. They’re called the Curry 2 Bang Bang PE Retros. Curry delivered the shoes to Breen in person and included this video message:
“I realize there’s no way we can drop these without the involvement of the man who gave these shoes a nickname seven years ago. You’re the first person to get these in hand. We got a double bang and call in 2016, before it’s all said and done, I think I need a triple bang call from Mr. Mike Breen himself.”
Breen saw the shoes, then embraced Curry. He also shared a message of gratitude, saying “It’s an honor calling his games. And to have him say I have a small part of it means more than he knows and more than you can imagine. Thank you.”
Other players seem to really enjoy being immortalized with a “Bang!” Just the other day, Jamal Murray hit a three-pointer for Denver. Breen called the play, “back to Murray, another three-pointer. It’s good! Jamal Murray red hot.” Mark Jackson jumped in after noticing something after the shot. “Hey Mike, you didn’t see this, but Jamal Murray just looked over here and said BANG.” That’s pretty cool.
Breen continues to shine on the biggest stage of basketball, surely he’s setting up for another terrific run in this year’s finals.
Andy Masur is a columnist for BSM and works for WGN Radio as an anchor and play-by-play announcer. He also teaches broadcasting at the Illinois Media School. During his career he has called games for the Chicago Cubs, San Diego Padres and Chicago White Sox. He can be found on Twitter @Andy_Masur1 or you can reach him by email at Andy@Andy-Masur.com.
Meet the Market Managers: David Yadgaroff, Audacy Philadelphia
“It’s hard to replace somebody as iconic as Angelo, who really lived and breathed his role, setting the agenda for the Philadelphia sports fan.”
David Yadgaroff doesn’t talk just to hear himself speak. He gets to the point and he does it quickly, whether he is telling you what he is thinking or he is answering your questions. That fact is evidenced by the length of this week’s entry to the Meet the Market Managers series presented by Point-to-Point Marketing.
It has been a wild ride for WIP over the last 18 months. Yadgaroff had to find a new PD, figure out the best way to send off the station’s iconic morning host, and launch new shows in two different day parts. In the middle of it all were World Series and Super Bowl runs to deal with, too.
Yadgaroff discusses all of it. He also makes time to weigh in on how he addresses Audacy’s stock issues with his staff, the climate of political advertising, and the best practices he has found for making sure advertisers are making the most of digital products.
Demetri Ravanos: Tell me about life since Angelo Cataldi retired. What has changed in terms of the atmosphere in the building?
David Yadgaroff: It’s a great question. It’s hard to replace somebody as iconic as Angelo, who really lived and breathed his role, setting the agenda for the Philadelphia sports fan. But we’re really proud of what Joe (DeCamara), Jon (Ritchie), James (Seltzer), and Rhea (Hughes) have done in the morning to deliver a show that’s fresh and new, but also lives up to the expectation that Angelo set.
The addition of Hugh Douglas to midday with Joe Giglio has been very fun, too, because Hugh is a great character and teammate, and fun around the office, as well as very compelling and entertaining radio.
DR: So I do want to circle back on Jon and Joe here in just a second, but I do wonder, because Angelo had sort of made some hints before he officially announced his retirement. At the time you were looking for a new program director, was his decision about when to call that a career something that ever came up as you were searching for Spike’s successor? Is it something candidates wanted to know about?
DY: Yeah, absolutely. Angelo was a great partner and expressed his interest in retiring. At that time, Spike had got promoted to New York, so we discussed the radio station as a whole. Angelo, obviously his brand was so closely tied to ours and ours so closely tied to his, he said that he’d do whatever we needed at the radio station to make the transition smooth. That is how we ended up with that last year where Angelo took Wednesdays off to give him a little bit of rest and peace as he finished out his agreement. Then, obviously, he wanted to remain on until the Eagles’ season finally ended, so we had the gift of having Angelo with us until February.
DR: Let’s circle back on Joe and Jon. They are obviously known commodities to WIP’s advertisers. The job of getting that particular population on board with those guys moving into mornings, it’s very different than getting listeners on board, right? So many of your advertisers are going to be on in multiple dayparts, whereas the listeners may only come in on their drive to work or on their drive home from work. I would imagine on the business side, this was a pretty smooth transition.
DY: Very smooth. We retained the vast majority of the legacy morning show advertisers, as well as retaining the advertisers that came from middays to mornings. The fresh perspective and excitement about the radio station helped drive more sales as well.
You think about the last 12 months of the radio station, Angelo is talking about his farewell, we’re doing a lot of fun stunts about that time, the Phillies postseason, the Eagles postseason, the farewell event, and officially the beginning of a new show that already was a fan favorite. Really, we are very fortunate to have been at the forefront of the sports media narrative in Philadelphia for quite some time.
DR: The elephant in the room when it comes to Audacy right now is what’s going on with the company’s stock price. I know you cannot give me specific answers, but I do wonder, as somebody that is charged with leading a cluster, you have so many people that you are responsible for. Do you find yourself having conversations where you’re talking to someone that assumes you have more answers than you actually do right now?
DY: Let me give you the general vibe. We have a very robust business with six radio stations creating a lot of multi-platform content, selling a lot of advertising, and doing fun things. So for our staff on this side of the building, it’s business as usual. We’re having success in many metrics and marching right along.
DR: The thing I wonder about that’s different for you than other Audacy stations is you literally share a space with Audacy Corporate.
DY: I run a culture of transparency and when things happen that are newsworthy, I make sure to address them. When things aren’t newsworthy, I try to reinforce our core business here, which is one that is very profitable and healthy.
DR: So last year was extraordinary sports-wise in Philadelphia. Tell me a bit about the new opportunities that were created for WIP, whether we’re talking about interest from new potential clients or an influx of new listeners.
DY: So WIP has the benefit of being the voice of the fan for decades. We talk a lot about the Eagles. Fans want to talk Eagles 52 weeks a year, and when the Eagles perform, there’s such enthusiasm and excitement. So, yes, I think we pick up new listeners and I know we pick up new advertisers to be part of that fun.
The Phillies’ season sort of picked up suddenly at the end. It was a much more concentrated and exciting time that everybody just got into from an advertising standpoint, analyst standpoint, and fan standpoint. It was a lot of excitement in a very short period of time.
DR: Given how much Audacy has embraced digital products and where we are in terms of consumption these days, everybody is so used to on-demand content. Nobody works on a station or network’s timetable anymore. Have you found any advertisers that are more interested in the on-demand product than the traditional radio broadcast?
DY: I don’t think there’s a general statement that describes everyone’s appetite. We focus our salespeople on trying to sell multi-platform campaigns through re-marketing. We find that the more things advertisers are invested in, the more connected they are with our business and the more success they have. All of our salespeople are cross-trained. Ultimately, we try to focus on what an advertiser needs and then make successful recommendations for them. There’s a lot of attention on WIP, so obviously they’re doing a nice job of that.
DR: Let’s talk about that cross-training as it relates to the stations in the cluster. I recently read this piece that said we are already on pace to see political advertising for the 2024 election cycle surpass what we spent in 2020. Last year, you guys have these two contentious elections inside of Pennsylvania. When it comes to revenue generation, has the fracture between the two parties been relatively good for business in radio? I mean, do you find that people that candidates are advertising further and further out from election day now?
DY: I think there’s two folds to that question. One is the TV advertising environment gets so toxic and nasty with political ads. It forces out transactional advertisers. That gives us the opportunity to put those advertisers on the radio. So that’s one part. The second part of it is, yes, candidates for PACs are spending more and they’re spending more frequently.
DR: I would imagine that KYW and WPHT see most of those buys in your cluster, but what about WIP? How much are those PACs and candidates and those campaigns looking to a format to spread their message where maybe the listener is not engaged in the political conversation 24 hours a day?
DY: I think the first thought is that stations like KYW and PHT do the best, but it really depends on the campaign and the issue and what their strategy is. I mean, there are some issues and campaigns that come down that they can only want to buy. WBEB And WOGL because they are looking for a suburban mom. So it really depends. I think political advertisers are a lot more strategic than they were years ago where they just bought news and news talk.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.