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The Familiar (Lebron) And Freaky (DeChambeau) Define 2020

“When a surreal year is revisited, the foremost sports memories will include LeBron James’ heavy responsibilities, on and off the court, and the rise of a science-lab experiment unlike anything golf has seen.”

Jay Mariotti

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It’s the definitive award for a normal sports calendar: Sportsperson of the Year. But this time, for reasons as overt as a six-inch swab shoved into one’s nasal cavity for 15 seconds, the title requires creativity. Survivor of the Year? Pummeler of the Pandemic? Braveheart of the Bubble? Crusher of the Covid? Sultan of Swab?

Whatever the description, it fits LeBron James like his snug Black Mamba jersey. Others are carving initials into this surreal moment, too, including mad scientist Bryson DeChambeau, the transformative carbs-and-weights android who gained 40 pounds, imposed his will and savage driver on Winged Foot and won golf’s U.S. Open. But there’s something about his Hans-and-Franz act that feels freakish, at least until he proves otherwise at Augusta National in November, bizarre as that sounds. And if you’re looking to the NFL for 2020 memories — see Russell Wilson — first ask this after a Sunday when injuries were rampant: Thanks to a coronavirus-shortened preseason, will anyone stay healthy?

As for LeBron, we know who he is and where he’s likely headed in the coming weeks. Even in wild and unrecognizable times, it’s still very much his sports world, like him or loathe him. He doesn’t have too much on his massive, mountain-range shoulders right now — parenting his namesake son through a weed-smoking drama from 2,500 miles away, fighting racial inequality and police brutality from a campus he can’t leave, chastising the media for dissing him in MVP voting and, oh, positioning the Los Angeles Lakers for renewed glory. We’ve entered the championship phase of our medical marathon and global mind-bleep — basketball, hockey, golf, tennis — and, clearly, James is among a sacred few separating themselves and leaving indelible sports footprints in the apocalyptic sand.

But for him, this is about more than outlasting the competition inside the NBA Bubble, winning a trophy and throwing a virtual parade, assuming that is possible amid the wildfire threats and Covid cases of southern California. Up 2-0 over scrappy Denver in the Western Conference finals, after Anthony Davis’ buzzer-beating three-pointer, James is nearing his ninth NBA Finals in 10 seasons. Bigger than all of that, he is accomplishing precisely what 2020 needed from an iconic athlete.

He is the consummate badass warrior, promoting Black Lives Matter, pushing Americans to vote (against President Trump) AND subduing all postseason comers while maintaining his mental equilibrium in restrictive confinement. He is pushing 36 and finishing his 17th year in the league, yet James is the one still standing after Giannis Antetokounmpo faded, Kawhi Leonard choked, Paul George battled demons and James Harden tripped on his beard again. LeBron never will be Michael Jordan, as “The Last Dance’’ docu-series reaffirmed, but I doubt Jordan would have lasted in the Bubble even with daily opportunities to golf and gamble. Nor would Jordan, at the time, have made any impact as an activist. To refer to James as multi-relevant this year is grossly understating his impact. A day doesn’t pass without him making a headline, and, over the weekend, he made at least three.

He ripped the judicial system — and rightfully so — for allowing actress Lori Loughlin and her husband to serve sentences in low-security prisons (yoga and pilates for Aunt Becky!) despite paying $500,000 in bribes in the college admissions scandal. Noting that a judge gave Loughlin a slammer of her choice, James responded on Instagram with five smiling/crying emojis: “Of her what!!??? I’m laughing cause sometimes you have to just to stop from crying! Don’t make no damn sense to me. We just want the same treatment if committed of same crime that’s all. Is that asking for to much??? Let me guess, it is huh. Yeah I know!! We’ll just keep pushing forward and not expecting the handouts! STRONG, BLACK & POWERFUL!’’ White privilege at work, wouldn’t you say?

Then he made news as a father. James didn’t want his three kids joining him and his wife in the Bubble this month because, in his words, “My kids are adventurous and they love to do so much stuff. There’s nothing to do here.’’ That left 15-year-old Bronny, the high-school hoops sensation, to be adventurous in California: He posted a video of himself smoking a blunt, a clip that went viral before it was removed from his Instagram account. While hardly a capital crime, this is a distressing episode for LeBron, who hasn’t seen his children since Father’s Day and admitted to “numerous nights and days thinking about leaving’’ the Bubble. Bronny’s full name, as you know, is LeBron James Jr. He has 5.6 million followers on Instagram, 4.3 million on TikTok. His dad has talked openly about playing at least one NBA season with him. Think there isn’t concern about the fishbowl that awaits him and how he’s handling it? This is a father-son talk best done in person, not on a Zoom call, but in the middle of the playoffs, what is a dad to do? Nor should he blame the evils of social media; after all, LeBron also is the king of networking.

Nor can he do anything but look in the mirror and recall his teenaged self. In his book, “Shooting Stars,’’ LeBron admitted to smoking marijuana as a high-school junior. With co-author Buzz Bissinger, James wrote, “We had become big-headed jerks, me in particular, and we are to blame for that, but so are adults who treated us that way and then sat back and smugly watched the self-destruction.’’ He learned back then about the scarcity of trust, and that’s what he seemed to convey when he tweeted, as his son was being crucified on social media: “Exactly why I have my close circle cause as soon as you try to expand to a square the people who you thought was in your corner as the exact opposite. #MyThoughts.’’ Please keep in mind that James, in almost two decades in the high-profile public eye, has avoided scandal. Hey, kids try weed. At least half the players in the NBA smoke weed. He’ll deal with it.

It was his rant about the MVP vote, though, that suggests James is so amped to prove a point that he can’t possibly lose what would be his fourth championship. Not only did Antetokounmpo win the award for the second consecutive year, he won in a landslide — an outcome that looks dubious after his latest playoff bust as James appears title-bound. After winning MVP honors four times between 2009 and 2013, LeBron hasn’t won since. He also has lost six times in his nine NBA Finals appearances, always an eyesore, especially when compared to Jordan’s 6-0 mark. Now, Giannis is the beloved freak after Leonard became the darling of June. When asked about the vote, James let loose with a torrent of P-words.

“Pissed me off. That’s my true answer,” he said. “It pissed me off, because out of 101 votes, I got 16 first-place votes. That’s what pissed me off more than anything. You know, not saying that the winner wasn’t deserving of the MVP. But that pissed me off. And I’ve finished second a lot in my career, either from a championship (or) now four times as an MVP.

“I never came into this league to be MVP or to be a champion. I’ve always just wanted to get better and better every single day, and those things will take care of itself. But some things is just out of my hand and some things you can’t control. But it pissed me off.”

Not finished, he targeted the voters: 100 media members worldwide and one fan representative. It’s a strange system for such an important honor. “I don’t know how much we are really watching the game,” James said of the panel. “I’m not going to sit up here and talk about what the criteria should be or what it is. It’s changed over the years since I’ve gotten into the league. Sometimes it’s the best player on the best team. Sometimes it’s the guy with the best season statistically. I mean, you don’t know. I do know Giannis had a hell of a season.’’

But Antetokounmpo didn’t have a hell of a postseason. Nor did the Milwaukee Bucks, who never found their stride in the Bubble and wilted after boycotting a game to protest the police shooting of Jacob Blake. The Lakers also were among teams that subsequently boycotted games, but thanks to James’ leadership and considerable activism experience, they maintained clear focus. It never has made sense that MVP awards, which are supposed to pinpoint the best players in their leagues in a given year, are based entirely on regular seasons. James is in the process of making a mockery of the method.

“He locks in. I mean, he goes into a different mode,’’ said Davis, who is the second-best player remaining in the Bubble, with apologies to Jimmy Butler. “He’s already in that mode regardless, because we’re trying to win a championship. I know he’d rather win a ring than an MVP award, but it definitely sparks him like he’s got a chip on his shoulder, like he’s got something to prove. He’s the best player in the league. I mean, every headline is about LeBron James, and everybody talks about what he’s done. But you look at this year, what he’s able to accomplish in the regular season and playoffs — for me, it’s clear-cut he’s the MVP.’’

Some championships this year should be affixed with an asterisk — such as in Major League Baseball, which never should have attempted its Covid-wrecked farce of a shotgun season, and college football, which persists in attempting a disjointed campaign as the virus batters campuses and at least one big-time coach (Florida State’s Mike Norvell). But anyone who tries to downgrade LeBron’s would-be title is an Ass-terisk. The same applies to Naomi Osaka, who took over women’s tennis at the U.S. Open while wearing the names of shooting victims on her masks. And the team that survives the NHL Igloo up north, maybe the surprising Dallas Stars.

DeChambeau? Until a scandal proves otherwise, The Hulk is taking over golf with a counterintuitive mixture of science, protein shakes, painstaking hard work and just enough nuances, such as a short game and, yes, even a few fairway landings between constant saves from the rough. He vowed last year to change his body and swing — but who knew he’d change the sport? Asked Friday if his ethos was big enough to overcome the Winged Foot carnage, he invoked Tiger Woods, who missed the cut for the eighth time in his last 15 majors in a crash that suggested Augusta 2019 will be his famous final scene. “That’s a question for the gods. That’s a question for God,’’ DeChambeau said. “I mean, Tiger has been able to do something like that many times before, so I think there is something. But human scientific research does not say that there’s anything about that.’’

This is a man who vows to live to 130. Is he human? For his next trick, he’ll try a 48-inch driver. “Keep pushing the boundaries,’’ he said.

In a signature 2020 scene, DeChambeau stopped on his way to the trophy ceremony to speak to his family on a big-screen Zoom call.

“I did it!’’ he said.

“You did it! Love you, buddy!’’ his mother said.

“Thanks for sacrificing everything for me,’’ he said.

“We’re going to open up a bottle of champagne,’’ she said.

Golf never has seen anyone like him.

But then, we’ve never seen any year like 2020.

The NFL can’t afford to lose stars such as Nick Bosa and Saquon Barkley to serious injuries in a limping procession that included Christian McCaffrey and Jimmy Garoppolo. The 49ers’ season might have been sabotaged by evil turf at MetLife Stadium, where coach Kyle Shanahan blamed a new surface that was “sticky’’ — knowing his team returns next weekend to play the Giants. Quarterbacks continue to rule the Monday morning Zoom conversations — water coolers are long gone — with the Tom Brady/Cam Newton comparison game still in flux. Brady played better in a victory while Newton, while continuing to impress, was denied on the game’s final play in Seattle, with the Patriots lining 10 men on the line and alerting the Seahawks to a run. Elsewhere, Patrick Mahomes rallied the Chiefs again after nearly meeting his match in the Chargers’ defense and rookie QB Justin Herbert; Aaron Rodgers avenged turmoil to regain his MVP sheen; and Josh Allen, Jared Goff and Ryan Tannehill hurled touchdown passes galore. We saw Wilson dominate the Patriots after declaring himself the league’s best QB, “without a doubt.’’ Bill Belichick agreed, saying he “doesn’t really see anybody better’’ in a dig at Brady, who isn’t in the conversation and might never be again.

And the fans? Little by little, they’re starting to return in increments, still not the sensible approach but unstoppable in a sports world that — as I’ve said and written repeatedly — still treats Covid like the common flu. In Dallas, 21,000 humans shrieked in joy — and spread saliva droplets — as the Cowboys staged an improbable comeback victory. (At least Jerry Jones wore a mask as he hugged people in his suite.) In Kansas City, a Chiefs fan tested positive after attending the season opener, forcing everyone who sat near him to quarantine. In Cleveland, only 6,000 fans were allowed, but that didn’t stop several from engaging in fisticuffs in a town that might not know what the coronavirus is. The league is weird enough this year — Green Bay players trying Lambeau Leaps with no fans to catch them, fake boos piped in over speakers in Philadelphia (natch) — to complicate matters with sick patients in hospitals.

At this stage, though, 2020 belongs to James. Which is astonishing, recalling how he looked “washed’’ last season, to use his media-mocking term. When the NBA season was halted March 11 and didn’t resume until July, he could have dismissed the Bubble as an absurd aberration and checked out. Instead, the King reinvented himself as Prince of the Pandemic. If the Lakers go on to play Butler and the Heat — an intriguing matchup of LeBron’s current and former teams … and Pat Riley’s former and current teams — it won’t be easy. Unlike, say, the dissension-torn Clippers, the Heat have created a closer bond inside the Bubble. In taking a 2-1 lead in the Eastern finals, they’ve rattled the Celtics into a screaming, chair-throwing scene in their locker room and returned to win twice from double-digit deficits.

“Man, we got grit,” Bam Adebayo said. “I’m happy to be on this team with these guys because everybody in here has a different story. We all come from nothing, and that’s what’s beautiful about this team, man. You put guys that come from nothing together, and they have a vision.’’

Said Butler, who finally seems to have found his happy place in NBA life: “We believe in one another. We know what we’re capable of. Yeah, we get down at times, but we never hang our heads, because we know if we play the right way, we give ourselves a chance to win. With this group of guys, man, it’s always smiles out there on the court.”

The Heat will win titles in the future, especially if Antetokounmpo takes his talents to South Beach. But no one can stop LeBron James when he is sensing a chance to finish first again, not second, in a career that often has been more grating than rewarding. Plenty of people in this country aren’t watching sports, glued to news channels weeks before the most important and potentially poisonous presidential election ever, even as athletes bust through the gloom to invent new ways to showcase preeminence.

But if there’s one sports figure who is polarizing enough to draw an audience in October, it’s the Braveheart of the Bubble. The title sticks.

BSM Writers

The Future Is Now, Embrace Amazon Prime Video, AppleTV+

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible.

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This week has been a reckoning for sports and its streaming future on Amazon Prime Video, AppleTV+, ESPN+, and more.

Amazon announced that Thursday Night Football, which averaged 13 million viewers, generated the highest number of U.S. sign ups over a three hour period in the app’s history. More people in the United States subscribed to Prime during the September 15th broadcast than they did during Black Friday, Prime Day, and Cyber Monday. It was also “the most watched night of primetime in Prime Video’s history,” according to Amazon executive Jay Marine. The NFL and sports in general have the power to move mountains even for some of the nation’s biggest and most successful brands.

This leads us to the conversation happening surrounding Aaron Judge’s chase for history. Judge has been in pursuit of former major leaguer Roger Maris’ record for the most home runs hit during one season in American League history.

The sports world has turned its attention to the Yankees causing national rights holders such as ESPN, Fox, and TBS to pick up extra games in hopes that they capture the moment history is made. Apple TV+ also happened to have a Yankees game scheduled for Friday night against the Red Sox right in the middle of this chase for glory.

Baseball fans have been wildin’ out at the prospects of missing the grand moment when Judge passes Maris or even the moments afterwards as Judge chases home run number 70 and tries to truly create monumental history of his own. The New York Post’s Andrew Marchand has even reported there were talks between YES, MLB, and Apple to bring Michael Kay into Apple’s broadcast to call the game, allow YES Network to air its own production of the game, or allow YES Network to simulcast Apple TV+’s broadcast. In my opinion, all of this hysteria is extremely bogus.

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible. Amazon brought in NBC to help with production of TNF and if you watch the flow of the broadcast, the graphics of the broadcast, NBC personalities like Michael Smith, Al Michaels, and Terry McAuliffe make appearances on the telecast – it is very clear that the network’s imprint is all over the show.

NBC’s experience in conducting the broadcast has made the viewing experience much more seamless. Apple has also used MLB Network and its personalities for assistance in ensuring there’s no major difference between what you see on air vs. what you’re streaming.

Amazon and Apple have also decided to not hide their games behind a paywall. Since the beginning of the season, all of Apple’s games have been available free of charge. No subscription has ever been required. As long as you have an Apple device and can download Apple TV+, you can watch their MLB package this season.

Guess what? Friday’s game against the Red Sox is also available for free on your iPhone, your laptop, or your TV simply by downloading the AppleTV app. Amazon will also simulcast all Thursday Night Football games on Twitch for free. It may be a little harder or confusing to find the free options, but they are out there and they are legal and, once again, they are free.

Apple has invested $85 million into baseball, money that will go towards your team becoming better hypothetically. They’ve invested money towards creating a new kind of streaming experience. Why in the hell would they offer YES Network this game for free? There’s no better way for them to drive subscriptions to their product than by offering fans a chance at watching history on their platform.

A moment like this are the main reason Apple paid for rights in the first place. When Apple sees what the NFL has done for Amazon in just one week and coincidentally has the ability to broadcast one of the biggest moments in baseball history – it would be a terrible business decision to let viewers watch it outside of the Apple ecosystem and lose the ability to gain new fans.

It’s time for sports fans to grow up and face reality. Streaming is here to stay. 

MLB Network is another option

If you don’t feel like going through the hassle of watching the Yankees take on the Red Sox for free on Apple TV+, MLB Network will also air all of Judge’s at bats live as they are happening. In case the moment doesn’t happen on Apple TV+ on Friday night, Judge’s next games will air in full on MLB Network (Saturday), ESPN (Sunday), MLB Network again (Monday), TBS (Tuesday) and MLB Network for a third time on Wednesday. All of MLB Network’s games will be simulcast of YES Network’s local New York broadcast. It wouldn’t shock me to see Fox pick up another game next Thursday if the pursuit still maintains national interest.

Quick bites

  • One of the weirdest things about the experience of streaming sports is that you lose the desire to channel surf. Is that a good thing or bad thing? Brandon Ross of LightShed Ventures wonders if the difficulty that comes with going from app to app will help Amazon keep viewers on TNF the entire time no matter what the score of the game is. If it does, Amazon needs to work on developing programming to surround the games or start replaying the games, pre and post shows so that when you fall asleep and wake up you’re still on the same stream on Prime Video or so that coming to Prime Video for sports becomes just as much of a habit for fans as tuning in to ESPN is.
  • CNN has announced the launch of a new morning show with Don Lemon, Poppy Harlow and Kaitlin Collins. Variety reports, “Two people familiar with plans for the show say it is likely to use big Warner Bros. properties — a visit from the cast of HBO’s Succession or sports analysis from TNT’s NBA crew — to lure eyeballs.” It’ll be interesting to see if Turner Sports becomes a cornerstone of this broadcast. Will the NBA start doing schedule releases during the show? Will a big Taylor Rooks interview debut on this show before it appears on B/R? Will the Stanley Cup or Final Four MVP do an interview on CNN’s show the morning after winning the title? Does the show do remote broadcasts from Turner’s biggest sports events throughout the year?
  • The Clippers are back on over the air television. They announced a deal with Nexstar to broadcast games on KTLA and other Nexstar owned affiliates in California. The team hasn’t reached a deal to air games on Bally Sports SoCal or Bally Sports Plus for the upcoming season. Could the Clippers pursue a solo route and start their own OTT service in time for the season? Are they talking to Apple, Amazon, or ESPN about a local streaming deal? Is Spectrum a possible destination? I think these are all possibilities but its likely that the Clippers end up back on Bally Sports since its the status quo. I just find it interesting that it has taken so long to solidify an agreement and that it wasn’t announced in conjunction with the KTLA deal. The Clippers are finally healthy this season, moving into a new arena soon, have the technology via Second Spectrum to produce immersive game casts. Maybe something is brewing?
  • ESPN’s Monday Night Football double box was a great concept. The execution sucked. Kudos to ESPN for adjusting on the fly once complaints began to lodge across social media. I think the double box works as a separate feed. ESPN2 should’ve been the home to the double box. SVP and Stanford Steve could’ve held a watch party from ESPN’s DC studio with special guests. The double box watch party on ESPN2 could’ve been interrupted whenever SVP was giving an update on games for ESPN and ABC. It would give ESPN2 a bit of a behind the scenes look at how the magic happens similarly to what MLB Tonight did last week. Credit to ESPN and the NFL for experimenting and continuing to try and give fans unique experiences.

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BSM Writers

ESPN Shows Foresight With Monday Night Football Doubleheader Timing

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7 and then 10 on their primary channel.

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The Monday Night Football doubleheader was a little bit different this time around for ESPN.

First, it came in Week 2 instead of Week 1. And then, the games were staggered 75 minutes apart on two different channels, the Titans and Bills beginning on ESPN at 7:15 PM ET and the Vikings at the Eagles starting at 8:30 PM on ABC and ESPN+. This was a departure from the usual schedule in which the games kicked off at 7:00 PM ET and then 10:00 PM ET with the latter game on the West Coast.

ESPN is obviously testing something, and it’s worth poking around at why the network wouldn’t follow the schedule it has used for the last 16 years, scheduling kickoffs at 7:00 PM and then 10:00 PM ET on their primary channel. That’s the typical approach, right? The NFL is the most valuable offering in all of sports and ESPN would have at least six consecutive hours of live programming without any other game to switch to.

Instead, they staggered the starts so the second game kicked off just before the first game reached halftime. They placed the games on two different channels, which risked cannibalizing their audience. Why? Well, it’s the same reason that ESPN was so excited about the last year’s Manningcast that it’s bringing it back for 10 weeks this season. ESPN is not just recognizing the reality of how their customers behave, but they’re embracing it.

Instead of hoping with everything they have that the customer stays in one place for the duration of the game, they’re recognizing the reality that they will leave and providing another product within their portfolio to be a destination when they do.

It’s the kind of experiment everyone in broadcasting should be investigating because, for all the talk about meeting the customer where they are, we still tend to be a little bit stubborn about adapting to what they do. 

Customers have more choices than ever when it comes to media consumption. First, cable networks softened the distribution advantages of broadcast networks, and now digital offerings have eroded the distribution advantages of cable networks. It’s not quite a free-for-all, but the battle for viewership is more intense, more wide open than ever because that viewer has so many options of not just when and where but how they will consume media.

Programmers have a choice in how to react to this. On the one hand, they can hold on tighter to the existing model and try to squeeze as much out of it as they can. If ESPN was thinking this way it would stack those two Monday night games one after the other just like it always has and hope like hell for a couple of close games to juice the ratings. Why would you make it impossible for your customer to watch both of these products you’ve paid so much to televise?

I’ve heard radio programmers and hosts recite take this same approach for more than 10 years now when it comes to making shows available on-demand. Why would you give your customers the option of consuming the product in a way that’s not as remunerative or in a way that is not measured?

That thinking is outdated and it is dangerous from an economic perspective because it means you’re trying to make the customer behave in your best interest by restricting their choices. And maybe that will work. Maybe they like that program enough that they’ll consume it in the way you’d prefer or maybe they decide that’s inconvenient or annoying or they decide to try something else and now this customer who would have listened to your product in an on-demand format is choosing to listen to someone else’s product entirely.

After all, you’re the only one that is restricting that customer’s choices because you’re the only one with a desire to keep your customer where he is. Everyone else is more than happy to give your customer something else. 

There’s a danger in holding on too tightly to the existing model because the tighter you squeeze, the more customers will slip through your fingers, and if you need a physical demonstration to complete this metaphor go grab a handful of sand and squeeze it hard.

Your business model is only as good as its ability to predict the behavior of your customers, and as soon as it stops doing that, you need to adjust that business model. Don’t just recognize the reality that customers today will exercise the freedom that all these media choices provide, embrace it.

Offer more products. Experiment with more ways to deliver those products. The more you attempt to dictate the terms of your customer’s engagement with your product, the more customers you’ll lose, and by accepting this you’ll open yourself to the reality that if your customer is going to leave your main offering, it’s better to have them hopping to another one of your products as opposed to leaving your network entirely.

Think in terms of depth of engagement, and breadth of experience. That’s clearly what ESPN is doing because conventional thinking would see the Manningcast as a program that competes with the main Monday Night Football broadcast, that cannibalizes it. ESPN sees it as a complimentary experience. An addition to the main broadcast, but it also has the benefit that if the customer feels compelled to jump away from the main broadcast – for whatever reason – it has another ESPN offering that they may land on.

I’ll be watching to see what ESPN decides going forward. The network will have three Monday Night Football doubleheaders beginning next year, and the game times have not been set. Will they line them up back-to-back as they had up until this year? If they do it will be a vote of confidence that its traditional programming approach that evening is still viable. But if they overlap those games going forward, it’s another sign that less is not more when it comes to giving your customers a choice in products.

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BSM Writers

Media Noise: Sunday Ticket Has Problems, Marcellus Wiley Does Not

Demetri Ravanos

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On this episode of Media Noise, Demetri is joined by Brian Noe to talk about the wild year FS1’s Marcellus Wiley has had and by Garrett Searight to discuss the tumultuous present and bright future of NFL Sunday Ticket.

ITunes: https://buff.ly/3PjJWpO

Spotify: https://buff.ly/3AVwa90

iHeart: https://buff.ly/3cbINCp

Google: https://buff.ly/3PbgHWx

Amazon: https://buff.ly/3cbIOpX

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