We talk about what the best coaching jobs in sports are all the time. Is USC still a Top 10 job? Is the Lakers job better than the Celtics? Is the best head coaching job in the NFL the one with the best quarterback? You know the drill.
Just like my opinion that the Florida job will always be a Top 5 gig in college football, hosting afternoon drive at 670 The Score in Chicago will always be one of the best jobs in sports radio. After Dan McNeil was let go by the company last week for his comment about Maria Taylor, the opening became arguably one of the most sought after positions we’ve seen in sports radio in quite some time.
Not only do you get the luxury of hosting at one of the most successful stations in market number three, but you also get to work for one of the best PD’s in the business in Mitch Rosen, and alongside Danny Parkins who has elevated himself to become one of the best hosts in the city. Everything you need to succeed as a talent is in the place with The Score’s drive time opening.
There’s no doubt Rosen’s email inbox has been flooded with resumes and reels from vying hosts all across the country. But with the news that The Score will start by experimenting with both Matt Spiegel and Leila Rahimi co-hosting with Parkins until October 2nd, it’s starting to look like the station wants its next host to have strong Chicago ties.
There’s absolutely nothing wrong with that thinking. In fact, Spiegel and Parkins was one of my favorite shows in the country before it ended in 2018. Pairing the two back together would be as close to a seamless transition as you could find, seeing as the two always picked up right where they left off on the air. Admittedly, I’ve never heard Rahimi on the air, but with her impressive resume, I have no doubt she and Parkins could continue to bring strong ratings to The Score too.
Either hire could work well, but I can’t help but wonder what The Score’s options might be if they did a nation-wide talent search. For instance, maybe Carrington Harrison would leave 610 Sports in Kansas City and reunite with his old co-host Parkins to recreate the magic from their days together in Kansas City. Maybe another young talent and former college buddy like Andrew Fillipponi at 93.7 The Fan in Pittsburgh could reconnect with Parkins and form a duo that spends years together atop Chicago’s ratings.
Regardless it’s interesting to gauge how different PD’s approach their talent searches. Some prefer looking locally, others like to look nationally for their next host.
“It all depends on the circumstances,” said Brad Carson, program director at 92.9 ESPN in Memphis. “For us, we started with a national host in Gary Parrish, who happened to live in Memphis. It was the best of both of those worlds. I think when stations, whether it’s The Score or 92.9 FM ESPN Memphis, are looking to hire a host for a show or replace a show, local is the most important thing about a radio station. It just is.”
Dave Tepper of Altitude Sports in Denver has done both national and local searches in the past. He may not prefer one to another, but being a guy that’s thrived in multiple markets, he leans on his own experience that says a well-prepared and talented host can thrive in any market.
“The preference is to search high and low,” Tepper said. “You have to look under your nose to across the country for the right person. I believe if you’re a hard enough worker, somebody can go into a market and they can prep their way into credibility. I also think that sometimes, whether you only want to hire a local person, you need to make sure that person has an approach that aligns with yours. Here in Denver we had some of those discussions because there are some local people who have been ingrained in a style that we felt might not be the best fit here.”
The great news for Chicago sports radio listeners is that The Score is somewhat like a great owner, such as Jerry Buss or The Rooney Family, in the sense you feel they have the right pulse to make a home run hire. If the hire has local ties, the adjustment period for the audience is likely to be much shorter than hiring an outsider. Plus, entering a local host in the midst of a Cubs playoff run, a Bears season that’s off to a 2-0 start and a Bulls head coaching hire that made an instant splash, makes a lot of sense. Putting someone with Parkins that knows the landscape of the teams in the city should bode well for future ratings.
It can’t be stressed enough that the Score’s opening is one of the most high-profile jobs we’ve seen in the past several years. Maybe the best hire is right under the noses of The Score in their own city. But if the station chooses to look nationally, few hosts would say no to a brand as powerful as 670 The Score.
Tyler McComas is a columnist for BSM and a sports radio talk show host in Norman, OK where he hosts afternoon drive for SportsTalk 1400. You can find him on Twitter @Tyler_McComas or you can email him at TylerMcComas08@yahoo.com.
Your Football Conversation Has To Be Different
I don’t know why any host would go with B- or C-material just for the sake of providing variety. That’s silly to me.
Rejoice! Ball is back, baby. Life is just better when football season is included; am I right? (That was a rhetorical question because I know I’m right in this case.) Like many people in this country, I’m all about the pigskin. Outside of my family and friends, there aren’t many things in life that I love more than BALL.
With all of that being established, a simple question still exists: is there such a thing as talking too much football on a sports radio show?
I think it isn’t as much what you’re talking about; it’s how you’re talking about it. For instance, it isn’t good enough to lazily say, “Ehh, we’ll start off by talking about the game last night.” Well, how are you going to talk about it? Do you have anything original, interesting or entertaining to say? Or are you just gonna start riffing like you’re in a jam band hoping to accidentally stumble onto something cool after six minutes of nothing?
Talking about football is like opening a new burger joint. Hang with me on this one. There are so many options — Burger King, McDonald’s, Five Guys, Wendy’s, In-N-Out, etc. — that you can’t expect to have great success if you open a run-of-the-mill burger joint of your own. Having an inferior product is going to produce an inferior result.
It comes down to whether a topic or angle will cause the show to stand out or blend in. Going knee-deep on a national show about the competition at left guard between two Buffalo Bills offensive lineman doesn’t stand out. You’ll get lost in the shuffle that way.
A show needs to constantly be entertaining and engaging. One way to check that box is with unique viewpoints. Don’t say what other shows are saying. Your burger joint (aka football conversation) needs to be different than the competition. Otherwise, why are you special?
Another way to stand out is with personality. It’s impossible to have unique angles with every single topic that’s presented. A lot of hosts recently pointed out that the Dallas Cowboys committed 17 penalties in their first preseason game against the Denver Broncos. But Stephen A. Smith said it differently than everybody else. That’s what it comes down to; either say things that other shows aren’t saying, or say them differently.
New York Jets head coach Robert Saleh made a comment recently that too much of anything is a bad thing. So back to the original question, is there such a thing as too much football talk on a sports radio show?
Variety is the spice of life, but quality is the spice of sports radio. If a show provides quality, listeners will keep coming back. It’s really that simple. Sure, hosts will hear “talk more this, talk more that” from time to time, but you know what’s funny about that? It means the listeners haven’t left. The show is providing enough quality for them to stick around. If the quality goes away, so will the audience.
It’s smart for hosts and programmers to think, “What’s our strongest stuff?” If that happens to be a bunch of football topics, great, roll with it. I don’t know why any host would go with B- or C-material just for the sake of providing variety. That’s silly to me.
Former NFL quarterback Michael Vick said something interesting last week while visiting Atlanta’s training camp. Vick was asked which team’s offense he’d like to run if he was still playing today. “The offense Tom Brady is running in Tampa,” Vick said. “Pass first.”
The answer stood out to me because throwing the ball isn’t what made Vick special with the Falcons. He was a decent passer and a dynamic runner. The run/pass blend made Vick a problem. I totally understand wanting to prove doubters wrong, but there are a lot of athletes that get away from what they do best while relying on something else that isn’t their specialty.
Los Angeles Lakers guard Russell Westbrook is not an outside shooter. He’s brutal in that area. Yet Russ will keep firing threes at a 30% clip. Why? Attacking the rim and working the midrange is his game. You don’t see Phoenix Suns guard Chris Paul bombing threes if they aren’t going in. He kills opponents with his midrange skills all day.
It’ll be interesting to see how Miami Dolphins quarterback Tua Tagovailoa approaches this season. He’s received a steady diet of “can’t throw the deep ball.” Will he try to a fault to prove doubters wrong, or will he rely on what he does best? Beating defenders with timing and accuracy on shorter throws is where he finds the most success.
Working to improve your weaknesses makes sense, but it shouldn’t come at the expense of going away from your strengths. How is it any different in sports radio? If a host isn’t strong when it comes to talking basketball or baseball, it definitely makes sense to improve in those areas. But if that same host stands out by talking football, at some point it becomes like Westbrook jacking up threes if the host gets too far away from a bread-and-butter strength.
Former New York Yankees closer Mariano Rivera is the only player in the Baseball Hall of Fame that was unanimously elected. He relied on his cutter — a fastball that moved, a lot — about 85% of the time. Mo didn’t say, “Man, my four-seam fastball and changeup aren’t getting enough respect.” He rode that cutter all the way to Cooperstown and legendary status.
Rivera is a great example of how playing to your strengths is the best approach. He also shows that quality trumps variety every time. Let’s put it this way: if 85% of a sports radio show is football content, and the quality of that show is anywhere near Mo caliber, it’s destined to be a hit.
One of my buddies, Mike Zanchelli, has always been a hit with the ladies. I think he came out of the womb with at least 10 girls in the nursery showing interest in him. He had a simple dating philosophy: “Always. Leave them. Wanting. More.” That might work in dating, but I think it’s the opposite in sports radio. Most listeners don’t hear the entire show. If they’re in and out, wouldn’t you want them to hear your best stuff when they are tuned in?
That’s why I say screw variety. That’s why I wouldn’t worry about overserving your audience an all-you-can-eat BALL buffet. I think it’s much wiser to focus on producing a quality product regardless if it’s well rounded or not.
Brian Noe is a columnist for BSM and an on-air host heard nationwide each weekend on FOX Sports Radio. Previous roles include stops in Portland, OR, Albany, NY and Fresno, CA. You can follow him on Twitter @TheNoeShow or email him at email@example.com.
ESPN Has Gone From Playing Checkers to Chess In Two Years
Those decisions make the future ones with the Pac-12, the Big 12, NBA and UFC fascinating to watch but what’s clear is that this ESPN strategy is different.
In the days after the Big Ten news leaked regarding some of the details of their upcoming media deals, I was hankering for more information. I wanted more insight as to the “why”. Why did the Big Ten leave such a long-lasting and prosperous relationship with ESPN. I just couldn’t imagine it and it’s why I wrote about it last week.
It was in that pursuit of knowledge that I tuned into a podcast favorite of mine, The Marchand and Ourand Sports Media Podcast. The show’s hosts are deep into the weeds of sports media with John Ourand at the Sports Business Journal and Andrew Marchand at the New York Post. It was Ourand who was dropping dimes of news on the Big Ten deal last week. I wanted to hear him dive deeper, and he did on the podcast. But it was a throwaway line that got my wheels churning.
“This is about the third or fourth deal in a row that ESPN, the free-spending ESPN, to me has shown some financial discipline” Ourand said. “They are showing a bit of financial discipline that I hadn’t seen certainly when John Skipper was there and pre-dating John Skipper.”
I had to keep digging and folks, it’s true. ESPN is essentially Jimmy Pitaro in the above quote, the Chairman of ESPN. Since taking the role in 2018, he was put into an interesting position of being in the middle of a lot of big money media rights deals that would be coming due for renegotiation soon. The rights fees for EVERYTHING were going to balloon wildly. But in the last two years, he has comfortably kept the astronomical rates somewhat within shouting distance.
The big one, the NFL media rights deal agreed to last March, saw ESPN pay a very strong 30% increase for the rights. However, other networks involved had to pay “double” as Ourand so succinctly put it. He also personally negotiated with FOX to bring in Troy Aikman and Joe Buck to make their Monday Night Football booth easily more recognizable and the best in the sport. ESPN in that deal, that did NOT include doubled rates, got more games, better games, and more schedule flexibility. ABC gets two Super Bowls in the deal too. Simply put, Jimmy Pitaro set up ESPN to get a Super Bowl itself, but for now his network will take full advantage of the ABC network broadcast when the time comes (2026, 2030).
The recent Big Ten deal was massive because the conference spent forty years with ESPN and decided to reward that loyalty with a massively overpriced mid-tier package. ESPN balked at the idea. In their back pocket lies a lot of college football media rights deals with a lot of conferences including one that will be a massively profitable venture, the SEC package. ESPN takes over the CBS package of the “top” conference game. Yes, it paid $3 billion for it, but it’s a scant $300 million annually. Sure, that’s over 5X what CBS was paying annually but CBS signed that deal in 1996! I need not tell you all of the advancements in our world since Bob Dole was a presidential nominee. ESPN now gets to cherry-pick the best game from the best conference and put the game anywhere they damn well please to maximize exposure.
The F1 media rights extension is massive because of two things: one, they got it cheap before the sport littered your timeline on weekend mornings and two, when they re-signed with F1 this summer they paid way less than other streaming networks were reportedly willing to pay. The brand, the savvy worked again. ESPN takes a small risk for a potentially exploding sport and much like CBS did with the SEC for 25 years, can make massive margins.
I can keep going, and I will with one more. Sports betting. The niche is growing like my lawn minutes after the summer rainstorm. Pitaro has said publicly that sports betting “has become a must-have” and he’s full-frontal correct. ESPN is in an odd spot with their clear lineage to Disney, but it’s obvious something massive is going to come soon with ESPN reportedly looking for a deal in the $3 billion neighborhood.
Pitaro has been positioning this company from a position of strength. He pays big money for big properties, but knows when he’s getting taken advantage of and most importantly, isn’t afraid to pull his brand’s name out of the deep end.
ESPN may have an issue with dwindling subscribers, but that’s an everyone problem. The difference is ESPN is constantly trying to get you from one network ship you think is sinking into another network life raft. If you want to leave cable or satellite and go streaming, you can. ESPN+ is there to pick up the pieces. Or Sling (with an ESPN bundle). Or YouTube TV (ESPN is there too). Or a myriad of other ways. They are positioned so well right now to be where you think you want to go. Jimmy Pitaro and ESPN have been amazing at doing whatever they can to keep you paying them monthly.
The network has been aggressive with media rights deals but these newer ones have been diligently maneuvered by Pitaro. It was a choice to essentially back the SEC for the next decade, and to put more money into the potential of F1. The effort was a conscious one to keep a tight-lipped mission to bolster Monday Night Football’s booth. It was an understated strategy to reinvest in the NHL. Those decisions make the future ones with the Pac-12, the Big 12, NBA and UFC fascinating to watch but what’s clear is that this ESPN strategy is different. The old adage of “pigs get fed, hogs get slaughtered” may have applied to the network under different leadership, but these aren’t eating pigs. These are boars.
Arky Shea serves as BSM’s evening editor, a daily news writer, and a weekly media columnist. He has previously worked for Outkick, 97.7 The Zone, 740 Sports Radio, and 730 The Ump where he held roles as the station’s program director, afternoon host, and producer. To connect, find Arky on Twitter @ArkyShea.
The Producers Podcast – Big Baby Dave, Jomboy Media
Big Baby Dave has his hands in everything for Jomboy Media. He joins Brady Farkas to talk about how he brings a unique sound to each show he works with.
Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at firstname.lastname@example.org.